Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Download or read book Treaty Series Recueil Des Traites written by United Nations and published by UN. This book was released on 2007-11-02 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Translators Through History written by Jean Delisle and published by John Benjamins Publishing. This book was released on 2012 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acclaimed, when it first appeared, as a seminal work – a groundbreaking book that was both informative and highly readable – Translators through History is being released in a new edition, substantially revised and expanded by Judith Woodsworth. Translators have played a key role in intellectual exchange through the ages and across borders. This account of how they have contributed to the development of languages, the emergence of literatures, the dissemination of knowledge and the spread of values tells the story of world culture itself. Content has been updated, new elements introduced and recent directions in translation scholarship incorporated, providing fresh insights and a more nuanced view of past events. The bibliography contains over 100 new titles and illustrations have been refreshed and enhanced. An invaluable tool for students, scholars and professionals in the field of translation, the latest version of Translators through History remains a vital resource for researchers in other disciplines and a fascinating read for the wider public.

Download or read book Africa Since 1935 written by Unesco. International Scientific Committee for the Drafting of a General History of Africa and published by Univ of California Press. This book was released on 1999 with total page 1076 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hardcover edition of volume 8 was published in 1994. This paperback edition is the eighth and final volume to be published in the UNESCO General History of Africa. Volume 8 examines the period from 1935 to the present, and details the role of African states in the Second World War and the rise of postwar Africa. This is one of the most important books in the entire series, and as such, it is an unabridged paperback.

Download or read book Spaces and Identities in Border Regions written by Christian Wille and published by transcript Verlag. This book was released on 2015-11-30 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spatial and identity research operates with differentiations and relations. These are particularly useful heuristic tools when examining border regions where social and geopolitical demarcations diverge. Applying this approach, the authors of this volume investigate spatial and identity constructions in cross-border contexts as they appear in everyday, institutional and media practices. The results are discussed with a keen eye for obliquely aligned spaces and identities and relinked to governmental issues of normalization and subjectivation. The studies base upon empirical surveys conducted in Germany, France, Belgium and Luxembourg.

Download or read book Maharani written by Diwan Jarmani Dass and published by Penguin Random House India Private Limited. This book was released on 2020-08-26 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sequel to the bestseller Maharaja. A rare treasure of true stories that offer a deep insight into the glamorous and sensuous Lives of the Indian and European Maharanis of India. Intriguing as well as valuable. Maharani is at once a historical romance and a sociological document, as it vividly recounts a bygone era, an era perhaps never to return again. The author served Indian Maharajas for over 50 years accompanying them on their amorous trips to private retreats in India and abroad. He brilliantly recounts the extraordinary lives of the Maharanis of the richest Men the World has ever seen.

Download or read book Epic and Empire written by David Quint and published by Princeton University Press. This book was released on 2021-01-12 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alexander the Great, according to Plutarch, carried on his campaigns a copy of the Iliad, kept alongside a dagger; on a more pronounced ideological level, ancient Romans looked to the Aeneid as an argument for imperialism. In this major reinterpretation of epic poetry beginning with Virgil, David Quint explores the political context and meanings of key works in Western literature. He divides the history of the genre into two political traditions: the Virgilian epics of conquest and empire that take the victors' side (the Aeneid itself, Camoes's Lusíadas, Tasso's Gerusalemme liberata) and the countervailing epic of the defeated and of republican liberty (Lucan's Pharsalia, Ercilla's Araucana, and d'Aubigné's Les tragiques). These traditions produce opposing ideas of historical narrative: a linear, teleological narrative that belongs to the imperial conquerors, and an episodic and open-ended narrative identified with "romance," the story told of and by the defeated. Quint situates Paradise Lost and Paradise Regained within these rival traditions. He extends his political analysis to the scholarly revival of medieval epic in the late eighteenth and nineteenth centuries and to Sergei Eisenstein's epic film, Alexander Nevsky. Attending both to the topical contexts of individual poems and to the larger historical development of the epic genre, Epic and Empire provides new models for exploring the relationship between ideology and literary form.

Download or read book World List of Universities written by and published by . This book was released on 1952 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Routledge Research Companion to Border Studies written by Professor Doris Wastl-Walter and published by Ashgate Publishing, Ltd.. This book was released on 2012-11-28 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive volume brings together a multidisciplinary team of leading scholars to provide an authoritative, state-of-the-art review of all aspects of borders and border research. It is global in scope and embraces the more traditional strands of the field including geopolitics, migration and territorial identities, and also recently emerging topics such as the role of borders in a seemingly borderless world; creating neighbourhoods, and border enforcement in the post-9/11 era.

Download or read book Ecological Consequences of Climate Change written by Erik A. Beever and published by CRC Press. This book was released on 2016-04-19 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary climate change is a crucial management challenge for wildlife scientists, conservation biologists, and ecologists of the 21st century. Climate fingerprints are being detected and documented in the responses of hundreds of wildlife species and numerous ecosystems around the world. To mitigate and accommodate the influences of climate ch

Download or read book The Mycenaeans written by Lord William Taylour and published by W W Norton & Company Incorporated. This book was released on 1990 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies the distinctive culture of the Mycenaeans, examining the architectural, engineering and artistic achievements of this civilization which dominated the pre-Classical era of Greek history.

Download or read book Linguistics and Psychoanalysis written by Michel Arrivé and published by John Benjamins Publishing. This book was released on 1992 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: between linguistic and psychoanalytic concepts necessarily arises. Until now this question has been examined mainly by psychoanalysts, from their own perspective, but here it is investigated by a linguist, who systematically explores two domains. The first is related to the sign and symbol, where the meeting of Freud, Saussure and Hjelmselv occurred; whereas in the second, that of the signifier, Saussure reappears escorted by Lacan. But Freud is not far away, since the.

Download or read book Through the Dark Continent written by Henry Morton Stanley and published by . This book was released on 1878 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book When was Modernism written by Geeta Kapur and published by . This book was released on 2000 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: A commitment to modernity is the underlying theme of this volume. Through essays that are interpretive and theoretical, the author seeks to situate the modern in contemporary cultural practice. She sets up an ideological vantage point to view modernism along its multiple tracks in India and the third world.The essays divide into three sections. The first two sections, Artists and ArtWork and Film/Narratives, raise questions of authorship, genre, and contemporary features of national culture that materialize into an aesthetic in the Indian context. The last section, Frames of Reference, formalizes the polemical options developed across the book. The essays here propose resistance to the depoliticization of narratives, and affirm an open-ended engagement with the avant-garde. They explore the possibility of art practice finding its own signifying space that is still a space for radical transformation.Geeta Kapur is an independent art critic and curator living in New Delhi. Her extensive publications on modern Indian art include the book Contemporary Indian Artists (Delhi, 1978), exhibition catalogues and monographs on artists. She is currently writing a monograph on Tyeb Mehta. Her essays on cultural criticism have been widely presented in forums of art history and cultural studies. Her curatorial work includes the show Bombay/Mumbai 1992 2001 in the multi-part exhibition titled Century City: Art and Culture in the Modern Metropolis , at Tate Modern, London, in 2001. Geeta Kapur is a founder-editor of the Journal of Arts & Ideas and advisory editor to Third Text. She has held research fellowships at Indian Institute of Advanced Study, Shimla, Nehru Memorial Museum and Library, New Delhi, and Clare Hall, Cambridge University. For the past three decades, [Geeta Kapur s] has been the singular dominant presence in the field to a point that her writings alone seem to have constituted the whole field of modern Indian art theory and criticism. Tapati Guha-Thakurta, Biblio (Delhi), May June 2001. Geeta Kapur is a magisterial presence in the sphere of modern Indian art. [The] insistence on the primacy of bearing witness to creative practice has been the leitmotif of Kapur s work. . . . Kapur s contribution . . . is best understood by reflection on the radical change that her activity has brought about in Indian art criticism. Ranjit Hoskote, Art India (Mumbai), Vol. VI, 1, 2001. When Was Modernism is a book of essays: imaginative, interpretive, argumentative, polemical, political and, in the combined sense of all these, historical. . . . [It] provides an instance of passionate engagement that, at its best moments, verges on the poetic. Chaitanya Sambrani, ART AsiaPacific (Australia), Issue 30, 2001.

Download or read book Universal Copyright Convention as Revised written by Stationery Office, The and published by . This book was released on 1975 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Greece in the Bronze Age written by Emily Vermeule and published by . This book was released on 1964 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Modern Arab Art written by Nada M. Shabout and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Modern Arab Art provides a historical and theoretical overview of the forces that have spawned artistic movements across the Middle East from the 1940s through today. Nada Shabout recognizes the important distinction between Arabic art and Islamic art, and views them as overlapping rather than synonymous subjects. Based on interviews with Arab artists, reviews of Arabic resources, and visits to sites and galleries in the Arab world, Shabout provides an introduction to a field that has been long neglected. With particular emphasis on production, reception, and the intersection between art and politics in Iraq and Palestine, she reveals the fallacy in Western fascination with Arab art as a timeless and exotic 'other'"--Jacket.