Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Download or read book Ugly Love written by Colleen Hoover and published by Simon and Schuster. This book was released on 2014-08-05 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Colleen Hoover, the #1 New York Times bestselling author of It Starts with Us and It Ends with Us, a heart-wrenching love story that proves attraction at first sight can be messy. When Tate Collins meets airline pilot Miles Archer, she doesn't think it's love at first sight. They wouldn’t even go so far as to consider themselves friends. The only thing Tate and Miles have in common is an undeniable mutual attraction. Once their desires are out in the open, they realize they have the perfect set-up. He doesn’t want love, she doesn’t have time for love, so that just leaves the sex. Their arrangement could be surprisingly seamless, as long as Tate can stick to the only two rules Miles has for her. Never ask about the past. Don’t expect a future. They think they can handle it, but realize almost immediately they can’t handle it at all. Hearts get infiltrated. Promises get broken. Rules get shattered. Love gets ugly.
Download or read book The Performance Economy written by W. Stahel and published by Springer. This book was released on 2010-02-24 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated and revised edition outlines strategies and models for how to use technology and knowledge to improve performance, create jobs and increase income. It shows what skills will be required to produce, sell and manage performance over time, and how manual jobs can contribute to reduce the consumption of non-renewable resources.
Download or read book Introduction to Applied Linear Algebra written by Stephen Boyd and published by Cambridge University Press. This book was released on 2018-06-07 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking introduction to vectors, matrices, and least squares for engineering applications, offering a wealth of practical examples.
Download or read book Proofreading Revising Editing Skills Success in 20 Minutes a Day written by Brady Smith and published by . This book was released on 2017 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this eBook, you'll learn the principles of grammar and how to manipulate your words until they're just right. Strengthen your revising and editing skills and become a clear and consistent writer." --
Download or read book Data Mining with Rattle and R written by Graham Williams and published by Springer Science & Business Media. This book was released on 2011-08-04 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data mining is the art and science of intelligent data analysis. By building knowledge from information, data mining adds considerable value to the ever increasing stores of electronic data that abound today. In performing data mining many decisions need to be made regarding the choice of methodology, the choice of data, the choice of tools, and the choice of algorithms. Throughout this book the reader is introduced to the basic concepts and some of the more popular algorithms of data mining. With a focus on the hands-on end-to-end process for data mining, Williams guides the reader through various capabilities of the easy to use, free, and open source Rattle Data Mining Software built on the sophisticated R Statistical Software. The focus on doing data mining rather than just reading about data mining is refreshing. The book covers data understanding, data preparation, data refinement, model building, model evaluation, and practical deployment. The reader will learn to rapidly deliver a data mining project using software easily installed for free from the Internet. Coupling Rattle with R delivers a very sophisticated data mining environment with all the power, and more, of the many commercial offerings.
Download or read book Sorry Not Sorry written by Alyssa Milano and published by Penguin. This book was released on 2021-10-26 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alyssa Milano’s sharply observed, uproarious, and deeply intimate ode to the life she has lived and the issues that matter most. Alyssa Milano, actress and activist, delivers here a collection of powerful personal essays that get to the heart of her life, career, and all-out humanitarianism. These essays are unvarnished and elegant, funny and heartbreaking, and utterly real. A timely book that shows in almost real time the importance of taking care of others, it also gives a gut-punch-level wake-up call in an era where the noise is a distraction from what really needs to happen, if we want to live in a better world. These are stories of growing up in celebrity, of family and of friends, of connections and breaking apart. They have teeth on the page and come from the heart. And they are stories that offer a direct line into the thoughts and life of one of the most visible, hard-working humanitarians we have. A bestselling children's book author, Alyssa's finally giving her fans worldwide what they really want to hear directly from her about: the life she has lived, the things she's seen and experienced, and the way she lives in and with the world.
Download or read book Alice in Wonderland written by Lewis Carroll and published by Seven Books. This book was released on 2024-09-25 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alice's Adventures in Wonderland is an 1865 English children's novel by Lewis Carroll, a mathematics don at the University of Oxford. It details the story of a girl named Alice who falls through a rabbit hole into a fantasy world of anthropomorphic creatures. It is seen as an example of the literary nonsense genre. The artist John Tenniel provided 42 wood-engraved illustrations for the book.It received positive reviews upon release and is now one of the best-known works of Victorian literature; its narrative, structure, characters and imagery have had a widespread influence on popular culture and literature, especially in the fantasy genre. It is credited as helping end an era of didacticism in children's literature, inaugurating an era in which writing for children aimed to "delight or entertain". The tale plays with logic, giving the story lasting popularity with adults as well as with children. The titular character Alice shares her name with Alice Liddell, a girl Carroll knewscholars disagree about the extent to which the character was based upon her.
Download or read book How We Make Stuff Now Turn Ideas into Products That Build Successful Businesses written by Jules Pieri and published by McGraw Hill Professional. This book was released on 2019-04-19 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This step-by-step DIY guide shows today’s entrepreneurs how to create and launch new products, package and market them to consumers, and build a thriving business.Thanks to high-speed Internet, game-changing technology, and innovative new platforms, individuals with vision and heart can go from idea to marketplace on a shoestring budget. In How We Make Stuff Now, Jules Pieri—cofounder and CEO of The Grommet, a product launch platform that helps innovative products reach a community of millions—takes readers through the entire consumer product creation process, showing how individual Makers, inventors, and entrepreneurs have utilized technology, the Maker Movement, and perseverance to turn ideas for innovative consumer goods into thriving businesses, breaking the rules of traditional retailing in the process. Jules details what goes into each of the steps they take: ideation, education, research, design and documentation, prototyping, funding, manufacturing, packaging, marketing, distribution, logistics, payments, customer service, financial and inventory management, and growth. Using case studies of successful startups, she reveals how entrepreneurs overcome obstacles, solve challenges, and rise above them to deliver innovations.If you’re an aspiring entrepreneur, Maker, or inventor, the first crucial step in your journey to turning your ideas into products that build thriving businesses is learning How We Make Stuff Now.
Download or read book Daily Graphic written by Elvis D. Aryeh and published by Graphic Communications Group. This book was released on 1997-06-02 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Our Common Future written by and published by . This book was released on 1990 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book At Risk written by Piers Blaikie and published by Routledge. This book was released on 2014-01-21 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term 'natural disaster' is often used to refer to natural events such as earthquakes, hurricanes or floods. However, the phrase 'natural disaster' suggests an uncritical acceptance of a deeply engrained ideological and cultural myth. At Risk questions this myth and argues that extreme natural events are not disasters until a vulnerable group of people is exposed. The updated new edition confronts a further ten years of ever more expensive and deadly disasters and discusses disaster not as an aberration, but as a signal failure of mainstream 'development'. Two analytical models are provided as tools for understanding vulnerability. One links remote and distant 'root causes' to 'unsafe conditions' in a 'progression of vulnerability'. The other uses the concepts of 'access' and 'livelihood' to understand why some households are more vulnerable than others. Examining key natural events and incorporating strategies to create a safer world, this revised edition is an important resource for those involved in the fields of environment and development studies.
Download or read book Sherman Genealogy Including Families of Essex Suffolk and Norfolk England written by Thomas Townsend Sherman and published by New York : T.A. Wright. This book was released on 1920 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The New Spatial Planning written by Graham Haughton and published by Routledge. This book was released on 2009-12-04 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spatial planning, strongly advocated by government and the profession, is intended to be more holistic, more strategic, more inclusive, more integrative and more attuned to sustainable development than previous approaches. In what the authors refer to as the New Spatial Planning, there is a fairly rapidly evolving maturity and sophistication in how strategies are developed and produced. Crucially, the authors argue that the reworked boundaries of spatial planning means that to understand it we need to look as much outside the formal system of practices of ‘planning’ as within it. Using a rich empirical resource base, this book takes a critical look at recent practices to see whether the new spatial planning is having the kinds of impacts its advocates would wish. Contributing to theoretical debates in planning, state restructuring and governance, it also outlines and critiques the contemporary practice of spatial planning. This book will have a place on the shelves of researchers and students interested in urban/regional studies, politics and planning studies.
Download or read book Questioning Empowerment written by Jo Rowlands and published by Oxfam. This book was released on 1997-01-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the term empowerment this book examines the various meanings given to the concept of empowerment and the many ways power can be expressed - in personal relationships and in wider social interactions.
Download or read book Standing up for a Sustainable World written by Claude Henry and published by Edward Elgar Publishing. This book was released on 2020-12-25 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world has witnessed extraordinary economic growth, poverty reduction and increased life expectancy and population since the end of WWII, but it has occurred at the expense of undermining life support systems on Earth and subjecting future generations to the real risk of destabilising the planet. This timely book exposes and explores this colossal environmental cost and the dangerous position the world is now in. Standing up for a Sustainable World is written by and about key individuals who have not only understood the threats to our planet, but also become witness to them and confronted them.
Download or read book John Bull written by and published by . This book was released on 1820 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
