Download or read book Quantum Marketing written by Raja Rajamannar and published by HarperCollins Leadership. This book was released on 2021-02-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
Download or read book REPOSITIONING Marketing in an Era of Competition Change and Crisis written by Jack Trout and published by McGraw Hill Professional. This book was released on 2009-10-30 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind—a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are in crisis mode. Repositioning shows you how to adapt, compete—andsucceed—in today’s overcrowded marketplace. Globalmarketing expert Jack Trout has retooled his mosteffective positioning strategies—providing a must-havearsenal of proven marketing techniques specificallyredesigned for our current climate. With Repositioning,you can conquer the “3 Cs” of business: Competition,Change, and Crisis . . . BEAT THE COMPETITION: Challenge your rivals,differentiate your product, increase your value,and stand out in the crowd. CHANGE WITH THE TIMES: Use the latesttechnologies, communications, and multimediaresources to connect with your consumers. MANAGE A CRISIS: Cope with everything fromprofi t losses and rising costs to bad pressand PR nightmares. Even if your company is doing well, these cutting-edgemarketing observations can keep you on top of your gameand ahead of the pack. You’ll discover how expandingproduct lines may decrease your overall sales, why newbrand names often outsell established brands, and whyslashing prices is usually a bad idea. You’ll learn thedangers of attacking your competitors head-on—andthe value of emphasizing value. You’ll see how consumerscan have too many choices to pick from—and whatyou can do to make them pick your brand. Drawing from the latest research studies, consumer statistics,and business-news headlines, Trout reveals thehidden psychological motives that drive today’s market.Understanding the mindset of your consumers is halfthe battle. Winning in today’s world is often a matter ofrepositioning. It’s how you rethink the strategies you’vealways relied on. It’s how you regain the success you’veworked so hard for. It’s how you win the new battle ofthe mind.
Download or read book The Quantum Leap in Speed to market written by John R. Costanza and published by Irwin Professional Publishing. This book was released on 1996 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Summary of Raja Rajamannar s Quantum Marketing written by Milkyway Media and published by Milkyway Media. This book was released on 2023-11-17 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy now to get the main key ideas from Raja Rajamannar's Quantum Marketing Mastercard CMO Raja Rajamannar traces the history of marketing, from its earliest forms to its future, in Quantum Marketing (2022). He introduces a new marketing paradigm that leverages technology and data to create highly personalized strategies. Rajamannar delves into the ethical implications of data collection and usage, as well as numerous emerging technologies and how they might be harnessed for efficient marketing.
Download or read book Quantum Computing Since Democritus written by Scott Aaronson and published by Cambridge University Press. This book was released on 2013-03-14 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Takes students and researchers on a tour through some of the deepest ideas of maths, computer science and physics.
Download or read book Quantum Steampunk written by Nicole Yunger Halpern and published by JHU Press. This book was released on 2022-04-12 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The science-fiction genre known as steampunk juxtaposes futuristic technologies with Victorian settings. This fantasy is becoming reality at the intersection of two scientific fields-twenty-first-century quantum physics and nineteenth-century thermodynamics, or the study of energy-in a discipline known as quantum steampunk"--
Download or read book Mastering Quantum Mechanics written by Barton Zwiebach and published by MIT Press. This book was released on 2022-04-12 with total page 1105 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete overview of quantum mechanics, covering essential concepts and results, theoretical foundations, and applications. This undergraduate textbook offers a comprehensive overview of quantum mechanics, beginning with essential concepts and results, proceeding through the theoretical foundations that provide the field’s conceptual framework, and concluding with the tools and applications students will need for advanced studies and for research. Drawn from lectures created for MIT undergraduates and for the popular MITx online course, “Mastering Quantum Mechanics,” the text presents the material in a modern and approachable manner while still including the traditional topics necessary for a well-rounded understanding of the subject. As the book progresses, the treatment gradually increases in difficulty, matching students’ increasingly sophisticated understanding of the material. • Part 1 covers states and probability amplitudes, the Schrödinger equation, energy eigenstates of particles in potentials, the hydrogen atom, and spin one-half particles • Part 2 covers mathematical tools, the pictures of quantum mechanics and the axioms of quantum mechanics, entanglement and tensor products, angular momentum, and identical particles. • Part 3 introduces tools and techniques that help students master the theoretical concepts with a focus on approximation methods. • 236 exercises and 286 end-of-chapter problems • 248 figures
Download or read book Marketing Rebellion written by Mark W. Schaefer and published by . This book was released on 2019-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results
Download or read book Quantum Trading written by Fabio Oreste and published by John Wiley & Sons. This book was released on 2011-08-02 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cutting-edge guide to quantum trading Original and thought-provoking, Quantum Trading presents a compelling new way to look at technical analysis and will help you use the proven principles of modern physics to forecast financial markets. In it, author Fabio Oreste shows how both the theory of relativity and quantum physics is required to makes sense of price behavior and forecast intermediate and long-term tops and bottoms. He relates his work to that of legendary trader W.D. Gann and reveals how Gann's somewhat esoteric theories are consistent with his applications of Einstein's theory of relativity and quantum theory to price behavior. Applies concepts from modern science to financial market forecasting Shows how to generate support/resistance areas and identify potential market turning points Addresses how non-linear approaches to trading can be used to both understand and forecast market prices While no trading approach is perfect, the techniques found within these pages have enabled the author to achieve a very attractive annual return since 2002. See what his insights can do for you.
Download or read book How the Hippies Saved Physics Science Counterculture and the Quantum Revival written by David Kaiser and published by W. W. Norton & Company. This book was released on 2011-06-27 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How the Hippies Saved Physics gives us an unconventional view of some unconventional people engaged early in the fundamentals of quantum theory. Great fun to read." —Anton Zeilinger, Nobel laureate in physics The surprising story of eccentric young scientists—among them Nobel laureates John Clauser and Alain Aspect—who stood up to convention and changed the face of modern physics. Today, quantum information theory is among the most exciting scientific frontiers, attracting billions of dollars in funding and thousands of talented researchers. But as MIT physicist and historian David Kaiser reveals, this cutting-edge field has a surprisingly psychedelic past. How the Hippies Saved Physics introduces us to a band of freewheeling physicists who defied the imperative to “shut up and calculate” and helped to rejuvenate modern physics. For physicists, the 1970s were a time of stagnation. Jobs became scarce, and conformity was encouraged, sometimes stifling exploration of the mysteries of the physical world. Dissatisfied, underemployed, and eternally curious, an eccentric group of physicists in Berkeley, California, banded together to throw off the constraints of the physics mainstream and explore the wilder side of science. Dubbing themselves the “Fundamental Fysiks Group,” they pursued an audacious, speculative approach to physics. They studied quantum entanglement and Bell’s Theorem through the lens of Eastern mysticism and psychic mind-reading, discussing the latest research while lounging in hot tubs. Some even dabbled with LSD to enhance their creativity. Unlikely as it may seem, these iconoclasts spun modern physics in a new direction, forcing mainstream physicists to pay attention to the strange but exciting underpinnings of quantum theory. A lively, entertaining story that illuminates the relationship between creativity and scientific progress, How the Hippies Saved Physics takes us to a time when only the unlikeliest heroes could break the science world out of its rut.
Download or read book Zero Distance written by Danah Zohar and published by Springer Nature. This book was released on 2022 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When Danah Zohar first published the early ideas of her Quantum Management Theory in the late 1990's, she articulated a new paradigm, inspired by quantum physics, and began a major contribution to our search for a new management theory that can replace outdated Taylorism. Now, in ZERO DISTANCE, the most comprehensive account of her project, she outlines how the theory has been implemented through the revolutionary RenDanHeyi business model of China's Haier Group, and subsequently several other large companies. Zohar's suggestion that the Haier model also offers a new social and political model is thought provoking. This book is a significant addition to our continuing conversation about the best way to manage companies and other human social systems. I recommend it highly." - Gary Hamel, London Business School, Author of Humanocracy This open access book offers a new management meta-theory to replace Taylorism. It presents a new paradigm in management thinking and a new, practical organizational model for implementing it in our personal and working lives, in our companies, in our communities and nations, and in a sustainable global order. It will offer an understanding of why and how "thinking-as-usual" is failing both business and political leaders in these new times, and it will advocate new thinking and new management practices that are so radically new that they turn everything we have taken for granted inside out and upside down. This new management model is called "Quantum Management Theory", because it is rooted in the new paradigm bequeathed to us by quantum physics and its younger sibling, complexity science. Danah Zohar is a physicist, philosopher, and management thought leader. She is a Visiting Professor at Tsinghua University's School of Economics and Management and a Visiting Professor at the China Academy of Art.
Download or read book Quantum Wellness written by Kathy Freston and published by Weinstein Books. This book was released on 2009-04-07 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant New York Times bestseller embraced and endorsed by such luminaries as Oprah Winfrey, Dr. Mehmet Oz, Ellen DeGeneres, and Marianne Williamson, Quantum Wellness is the breakthrough book that created a national trend. This life-changing guide teaches us how to reach our highest level of health and contentment through small, focused changes. Featuring a foreword by #1 New York Times bestselling author Dr. Mehmet C. Oz, Quantum Wellness will forever change the way readers approach healthy living.
Download or read book Quantum Mind and Social Science written by Alexander Wendt and published by Cambridge University Press. This book was released on 2015-04-23 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique contribution to the understanding of social science, showing the implications of quantum physics for the nature of human society.
Download or read book Leading in a Social World written by R. Aaron Templer and published by Templer Tantrums LLC. This book was released on 2021-09-09 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of a Nautilus Book Awards Silver Medal in the category of Business & Leadership and one of three Finalists in the Marketing and Public Relations category of the National Indie Excellence Awards! "A terrific companion read to recent bestsellers The Hype Machine (Sinan Aral) and Quantum Marketing (Raja Rajamannar), as well as classics." -Amazon Reviewer Marketers have long had their hands on the levers of social media, and have biased us into a way of thinking about online social constructs that actually stands in contrast to the way social networks generate value. Leading in a Social World exposes both the shortcomings of the tactics-focused social media marketing approach on which so many marketing professionals, leaders, organizations and brands rely, and the questionable data upon which many of their decisions are based. The better way is through building social capital—not with better marketing skills, but with stronger leadership acumen. Leading in a Social World shows you how.
Download or read book Customer Data Platforms written by Martin Kihn and published by John Wiley & Sons. This book was released on 2020-11-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: Understand the problems of managing customer data Understand what CDPs are and what they do (and don't do) Organize and harmonize customer data for use in marketing Build a safe, compliant first-party data asset that your brand can use as fuel Create a data-driven culture that puts customers at the center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer journeys that react to customers in real-time Power analytics with customer data to get closer to true attribution In this book, you’ll discover how to build 1:1 engagement that scales at the speed of today’s customers.
Download or read book Quantum Creativity written by Pamela Meyer and published by McGraw Hill Professional. This book was released on 2000-06-22 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consultant Meyer presents an innovative program for jump-starting creativity in the workplace. She believes we are prevented from being creative by notions of who we are and how we have done things in the past. Pulling from her knowledge of improvisational theater, theories of quantum physics, and the business world, she offers nine principles for reconnecting with creative impulses for a more productive life.
Download or read book The Complete Quantum Leap Book written by Louis Chunovic and published by Citadel Press. This book was released on 1995 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of television's most popular shows, Quantum Leap has built a cult-like following. This official publication of the series includes interviews with the stars of the series Scott Bakula and Dean Stockwell, plus the series creator Donald P. Bellisario. Also featured are synopses of every Quantum Leap episode--including the pilot--and hundreds of behind-the-scenes photos.
