Download or read book Purchase of Newspaper Advertising written by United States. Congress. Senate. Committee on Banking and Currency and published by . This book was released on 1943 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Purchase of Newspaper Advertising written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1944 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Purchase of Newspaper Advertising written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1944 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Newspaper Advertising written by George Henry Edward Hawkins and published by . This book was released on 1914 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing the Blue and Gray written by Lawrence A. Kreiser, Jr. and published by LSU Press. This book was released on 2019-06-12 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to “secession cloaks” and “Fort Sumter” cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation’s largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser’s study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from “Union forever” groceries to “States Rights” sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for “draft insurance” that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate—or not—in the war effort.

Download or read book Purchase of Newspaper Advertising October 29 legislative Day October 25 1943 Ordered to be Printed written by United States. Congress. Senate. Committee on Banking and Currency and published by . This book was released on 1943 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Building Newspaper Advertising written by Jason Rogers and published by . This book was released on 1919 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book War Bond Government Newspaper Advertising written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1944 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Audience for Newspaper Advertising written by Newspaper Advertising Bureau (New York, N.Y.) and published by . This book was released on 1978 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How to Place Buy and Create Newspaper Advertising written by Alfred Eisenpreis and published by . This book was released on 1985 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Making Millions Read and Buy written by William A. Thomson and published by . This book was released on 1934 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Selling Newspaper Space written by Joseph Edwin Chasnoff and published by . This book was released on 1913 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Purchase of Newspaper Advertising written by United States. Congress. Senate. Committee on Banking and Currency and published by . This book was released on 1945 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book War Bond Government Newspaper Advertising written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1943 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Effective Newspaper Advertising for Shopping Centers written by Mort Goldstrom and published by International. This book was released on 2003-01-01 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Purchase of Newspaper Advertising February 9 1944 Committed to the Committee of the Whole House on the State of the Union and Ordered to be Printed written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1944 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Keeping a Dollar at Work written by Truman Armstrong De Weese and published by . This book was released on 1915 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: