Download or read book Publishers Circular and Booksellers Record of British and Foreign Literature written by and published by . This book was released on 1901 with total page 2134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Art of Advertising written by Julie Anne Lambert and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the developing practice of advertising in the nineteenth and early twentieth centuries, The Art of Advertising presents illuminating essays alongside striking illustrations from the John Johnson Collection of Printed Ephemera. Featuring rarely-seen images from the 1700s to the 1900s by a wide range of artists, including influential illustrators such as John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past. During this period, advertisers pushed the boundaries of a new medium by exploring innovative printing techniques, manipulating language, inspiring new art forms, and introducing advertising to unexpected formats such as calendars, bookmarks, and games. This collection of essays examines the extent to which these standalone advertisements--which have survived by chance and are now divorced from their original purpose--provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion, and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics, and local history. With contributions from Michael Twyman, Lynda Mugglestone, Helen Clifford, Ashley Jackson, and David Tomkins, The Art of Advertising is a richly informative assessment of the role advertising plays in our culture.
Download or read book The Publishers Circular written by Sampson Low and published by . This book was released on 1854 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pettengill s Newspaper Directory and Advertisers Hand book written by Pettengill, firm, Newspaper Advertising Agents and published by . This book was released on 1877 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strangers To Superfans A Marketing Guide to The Reader Journey written by David Gaughran and published by David Gaughran. This book was released on 2020-07-29 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective. *Learn the five stages in the Reader Journey. *Identify where your blockages are and how to fix them. *Optimize each stage to increase conversion. *Boost sales by making the process more frictionless. *Build an army of passionate readers who do the selling for you. It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.
Download or read book The Publishers Circular and Booksellers Record written by and published by . This book was released on 1913 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Self Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Publishers Weekly written by and published by . This book was released on 1924 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Selling written by and published by . This book was released on 1928 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Complete Works written by George Orwell and published by DigiCat. This book was released on 2022-11-13 with total page 2800 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition includes: Novels: Burmese Days A Clergyman's Daughter Keep the Aspidistra Flying Coming Up for Air Animal Farm 1984 Poetry: Awake! Young Men of England Kitchener Our Hearts Are Married, But We Are Too Young The Pagan Poem from Burma The Lesser Evil Romance Summer-like for an Instant The Italian Soldier Shook My Hand... Reflections on War and Society: Spilling the Spanish Beans Not Counting Niggers Prophecies of Fascism Wells, Hitler and the World State Looking Back on the Spanish War Who Are the War Criminals? Future of a Ruined Germany Revenge is Sour You and the Atomic Bomb Notes on Nationalism Catastrophic Gradualism Freedom of the Park How the Poor Die In Front of Your Nose Thoughts on England: Democracy in the British Army The Lion and the Unicorn Antisemitism in Britain In Defence of English Cooking Decline of the English Murder Politics and the English Language Views on Literature, Art & Famous Men: In Defence of the Novel Notes on the Way Charles Dickens Literature and Totalitarianism The Art of Donald Mcgill Rudyard Kipling W. B. Yeats Mark Twain—the Licensed Jester Lear, Tolstoy and the Fool Writers and Leviathan Reflections on Gandhi... Book Reviews: Mein Kampf The Totalitarian Enemy... Miscellaneous Writings: A Farthing Newspaper The Spike Boys' Weeklies and Frank Richards's Reply Poetry and the Microphone The Sporting Spirit... Autobiographical Works: A Hanging Down and Out in Paris and London Bookshop Memories Shooting an Elephant The Road to Wigan Pier Homage to Catalonia Marrakech Why I Write...
Download or read book The Handbook of Journal Publishing written by Sally Morris and published by Cambridge University Press. This book was released on 2013-02-21 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: An up-to-date and comprehensive handbook written by experienced professionals, covering all aspects of journal publishing, both online and in print.
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book Advertising and Promotion written by Dr. Chris Hackley and published by SAGE. This book was released on 2005-01-26 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting." - INTERNATIONAL JOURNAL OF ADVERTISING "Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study." - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt "Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners." - Arthur J. Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities' in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising's pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.
Download or read book Publishers circular and booksellers record written by and published by . This book was released on 1892 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Newspaper Press written by James Grant and published by BoD – Books on Demand. This book was released on 2023-03-28 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reprint of the original, first published in 1871. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost.
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Download or read book The Printer written by and published by . This book was released on 1865 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
