Download or read book Publicity Stunt written by Bernadette Marie and published by 5 Prince Publishing LLC. This book was released on 2024-05-07 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite their on-screen chemistry, co-stars Graham Crowley and Christina Malloy share no love off-screen. When rumors surface in the entertainment media suggesting they're romantically involved, their managers seize the opportunity to capitalize on the speculation, offering incentives to enhance their supposed fake relationship. Graham and Christina reluctantly comply, but unexpectedly, their pretend romance evolves into genuine affection. Yet, in the world of Hollywood, where illusions reign supreme, can their true feelings survive the scrutiny of the public eye? While make-believe is the norm, sometimes reality defies expectations, leaving us to question what's genuine and what's just for show.
Download or read book Improperganda written by Mark Borkowski and published by Vision On Publishing. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A celebration of the greatest publicity stunts, scams, hype and PR heists of all time, this text is Mark Borklowski's history of these modern myths, told as an insider.
Download or read book Publicity Stunt written by Candice Jacobson Fuhrman and published by Chronicle Books (CA). This book was released on 1989 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the way the public relations profession exploits the media, detailing over one hundred gags, stunts, and other attention-getters actually used to promote various events, products, and firms
Download or read book The Complete Idiot s Guide to Guerrilla Marketing written by Colleen Wells and published by Penguin. This book was released on 2008-01-02 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.
Download or read book Can We Do That written by Peter Shankman and published by John Wiley & Sons. This book was released on 2011-01-14 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.
Download or read book Publicity Stunt written by Robert Moore Williams and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Seven Year Bitch written by Jennifer Belle and published by Penguin. This book was released on 2011-05-03 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of High Maintenance and Going Down comes a witty, heartfelt comic novel about marriage, motherhood, and discovering that the life you have is exactly the one you want. What’s a fabulous New York City girl supposed to do when she finds herself fantasizing about the Grim Reaper more than she fantasizes about her husband? When she can’t help but give him the finger on the set of Sesame Street? And when she doesn’t exactly hope for a safe landing when he goes away on business? No, ex-hedge fund manager and new mom Isolde Brilliant hasn’t got the seven year itch—taking care of her baby and husband and having a growing suspicion that she’s living life in captivity has turned her into a seven year bitch. That’s New York author Jennifer Belle’s deliciously provocative phrase for the boredom, anger, and hurt that can creep into even the best of marriages—and affect even the most saintly of wives. In the tradition of Jennifer Weiner and Meg Wolitzer, Belle delivers a dead-on, raw and hilarious novel about motherhood and marriage and discovering the life you have is exactly the one you wanted.
Download or read book The Prank written by Adam Black and published by The Artless Dodges Press. This book was released on 2011-10 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE PRANK is a novel about the tendency for any news story involving a cute child or a reprehensible parent to become a media feeding frenzy, about the incredible communicative power of the internet, about the speed at which a fabricated happening can cross the threshold into accepted truth. But it is also about us as consumers of narrative: about how the digital revolution has changed the way we process information. My hope is that as you are reading you will find yourself scanning, skipping, dismissing, and cherry-picking: pay attention to these moments. This is your brain doing something remarkable, something profoundly post-modern, something perhaps not altogether benign. - from the author's foreword Frank Nevis knows that there's more than one way to get famous in America. When massive flooding strikes his town, only Frank has the presence of mind to weave a fabricated story into the actual drama unfolding around him. After all: what better way to attract interest and funding for his now-defunct reality show career? Fueled by the blogosphere, Facebook, Twitter, and the echo chamber of the 24-hour news cycle Frank's fabrication is soon the biggest story breaking, but how long can he maintain his hastily-constructed lie? And where is the line, in the American audience's thirst for "reality entertainment," between the drama of Frank's unraveling plans and his and his family's fictional hardships? Written in a style intended to mimic the overwhelming cacophony that is news and culture in the 21st century, The Prank explores the question of reality in the digital age, where viral falsehoods and reported lies are par for the course. Written by Adam Black Cover Design by Tom Maven
Download or read book Sinatra written by James Kaplan and published by Anchor. This book was released on 2016-10-25 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the Best Books of the Year The Washington Post • Los Angeles Times • Milwaukee Journal Sentinel The story of Frank Sinatra’s second act, Sinatra finds the Chairman on top of the world, riding high after an Oscar victory—and firmly reestablished as the top recording artist of his day. Following Sinatra from the mid-1950s to his death in 1998, Kaplan uncovers the man behind the myth, revealing by turns the peerless singer, the (sometimes) powerful actor, the business mogul, the tireless lover, and—of course—the close associate of the powerful and infamous. It was in these decades that the enduring legacy of Frank Sinatra was forged, and Kaplan vividly captures “Ol’ Blue Eyes” in his later years. The sequel to the New York Times best-selling Frank, here is the concluding volume of the definitive biography of "The Entertainer of the Century."
Download or read book Bulletin written by National Association of Wool Manufacturers and published by . This book was released on 1928 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A bibliography of wool and the woolen manufacture": v. 21, 1891, p. 118-134.
Download or read book Sports Publicity written by Joe Favorito and published by Routledge. This book was released on 2020-02-26 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Favorito outlines the history of sports communications, explores the most important professional themes, topics and issues, and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: · Digital and social media strategy · Crisis management · Creative writing · The value of audio storytelling · The role of communications in business. This new edition includes more international cases and data, interviews, best practices, and expanded coverage of social media, gaming, eSports and technological developments in communications; discussion of key contemporary issues such as multicultural media relations and ‘athletes as brands’; and an emphasis on the importance of strategic planning. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity: A Practical Approach is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills. The author maintains a podcast of updated best practices, The CUSP Show, which is widely available, as well as a blog of best practices at joefavorito.com. Both of these resources make the perfect companion to this book.
Download or read book Creating Marketing Magic and Innovative Future Marketing Trends written by Maximilian Stieler and published by Springer. This book was released on 2017-01-06 with total page 1319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Download or read book Don t Bet the Farm written by Liam O'Brien and published by eBook Partnership. This book was released on 2014-09-01 with total page 1060 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive reference book on betting and gambling on the market with over 1200 cross referenced entries. It explores the history, systems, theory, law, word origins and slang as well the scandals, scams and the huge array of unforgettable characters and audacious coups.
Download or read book Consuming Books written by Stephen Brown and published by Routledge. This book was released on 2006-04-18 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today’s Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. Consisting of sixteen chapters, divided into four loose sections, this key text covers: * a historical overview * the often acrimonious marketing/literature interface * the consumers of books (from book groups to bookcrossing) * a consideration of the tensions that both literary types and marketers feel. With something for everyone, Consuming Books not only complements the ‘how-to’ genre but provides the depth that previous studies of book consumption conspicuously lack.
Download or read book A Dictionary of Media and Communication written by Daniel Chandler and published by Oxford University Press. This book was released on 2016-08-17 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most accessible and up-to-date dictionary of its kind, this wide-ranging A-Z covers both interpersonal and mass communication, in all their myriad forms, encompassing advertising, digital culture, journalism, new media, telecommunications, and visual culture, among many other topics. This new edition includes over 200 new complete entries and revises hundreds of others, as well as including hundreds of new cross-references. The biographical appendix has also been fully cross-referenced to the rest of the text. This dictionary is an indispensable guide for undergraduate students on degree courses in media or communication studies, and also for those taking related subjects such as film studies, visual culture, and cultural studies.
Download or read book Publicity in Action written by Herbert M. Baus and published by . This book was released on 1954 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is publicity; How to plan publicity; News and special events; Newspaper; Radio; Television; Motion pictures, newsreels, and audio-visuals; Magazines; Specia; publications; Direct mail; Outdoor media; Display; Persons as publicity media; Education; Public relations advertising; The two basic tools pf publicity; Field of publicity; Publicity as a career.
