Download or read book Secret Publicity written by Sven Lütticken and published by Nai010 Publishers. This book was released on 2005 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Secret Publicity~ISBN 90-5662-467-9 U.S. $32.50 / Paperback, 5.25 x 7.75 in. / 208 pgs / 38 b&w. ~Item / March / Art

Download or read book Publicity s Secret written by Jodi Dean and published by Cornell University Press. This book was released on 2002 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction: communicative capitalism : the ideological matrix -- Publicity's secret -- Conspiracy's desire -- Little brothers -- Celebrity's drive -- Conclusion : neo-democracy.

Download or read book Free Publicity written by Jeff Crilley and published by Brown Books. This book was released on 2002-12 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, a working journalist shares the secrets of getting covered on the news! Whether you have a non-profit agency, whether you're a small business owner, an individual who wants coverage, or a PR pro, you'll learn the stuff that only those inside a newsroom know. Book jacket.

Download or read book Publicity s Secret written by Jodi Dean and published by Cornell University Press. This book was released on 2018-08-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, media outlets in the United States—most notably the Internet—have claimed to serve the public's ever-greater thirst for information. Scandals are revealed, details are laid bare because "the public needs to know." In Publicity's Secret, Jodi Dean claims that the public's demands for information both coincide with the interests of the media industry and reinforce the cynicism promoted by contemporary technoculture. Democracy has become a spectacle, and Dean asserts that theories of the "public sphere" endanger democratic politics in the information age.Dean's argument is built around analyses of Bill Gates, Theodore Kaczynski, popular journalism, the Internet and technology, as well as the conspiracy theory subculture that has marked American history from the Declaration Independence to the political celebrity of Hillary Rodham Clinton. The author claims that the media's insistence on the public's right to know leads to the indiscriminate investigation and dissemination of secrets. Consequently, in her view, the theoretical ideal of the public sphere, in which all processes are transparent, reduces real-world politics to the drama of the secret and its discovery.

Download or read book Fire Your Publicist written by Ed Zitron and published by Ezpr. This book was released on 2018-01-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry veteran Ed Zitron's follow-up to his best-selling public relations bible This Is How You Pitch will show you how to get the same results as a pricey, pushy publicist, without having to spend five figures, as well as how the secrets of PR can change every aspect of your day to day life.

Download or read book Sticky Branding written by Jeremy Miller and published by Dundurn. This book was released on 2015-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Download or read book 2 239 Tested Secrets for Direct Marketing Success The Pros Tell You Their Time Proven Secrets written by Denny Hatch and published by McGraw Hill Professional. This book was released on 1999-02 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.

Download or read book You Can Be Famous written by Danek S. Kaus and published by Robert Reed Pub. This book was released on 2009-01 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you want to promote your business or organization, or advance your career - even if you work for somebody else - this book will help you to create the name recognition that can make things happen - for free!" - cover p. 4.

Download or read book Secret Government written by Brian Kogelmann and published by Cambridge University Press. This book was released on 2021-11-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a comprehensive philosophical analysis of transparency in government.

Download or read book Feeding the Media Beast written by Mark Mathis and published by Purdue University Press. This book was released on 2005 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation In Feeding the Media Beast former news anchor and reporter Mark Mathis gives publicity seekers a simple and highly practical formula to follow. Unlike other books, Feeding the Media Beast explains how to deal with journalists in a systematic way from the newsperson's point of view. Feeding the Media Beast establishes 12 rules that cover everything any PR person ever needs to know.

Download or read book Publicity written by Dennis Stricker and published by . This book was released on 1993 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will appeal to businesses, authors, performers, speakers, agents, managers, non-profit groups, & those involved with P.R., marketing, advertising, or the media: a huge potential audience. Written by the marketing V.P. for one of the top 100 video retailers, it also includes comments, tips, & interviews from other media pros & experts. It features a key point summary for each chapter, checklists for doing all important publicity activities, an "Information, Help, & Sources" section (bibliography), plus illustrations, examples, & it has a motivational quality to it. Here's what some of the pros said about this book. Earl Paige, marketing editor, with Billboard Magazine (who also wrote the foreword) said, "All the tools for handling & exploiting publicity are in this valuable trade book by Dennis Stricker." Mark Donovan, business/financial consultant said, "Dennis takes the mystery out of getting publicity. His publicity book is a complete, easy-to-understand, self-help guide. It's a mandatory addition to the desk of every business owner." Frank Moldstad, trade magazine editor & associate publisher said, "Good practical advice. The word practical doesn't sound very exciting, but too often such suggestions are not realistic. This is, & is creative to boot."

Download or read book Social PR Secrets written by Lisa Buyer and published by Jetlaunch. This book was released on 2013-10-07 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Whether it's media relations, social strategy, or internal communications, companies are looking for more efficient and effective ways to use emerging and established technologies. ... Social PR secrets [is] the communication professional's modern-day beginner's handbook. ... [The author] thoughtfully lays out some of the more common roles the PR person of today plays, from the editorial to managing online communities to reporting results. At the very least, the book provides you with a realistic view of the communications landscape and at the most, shares some of the most valuable information you can use."--"Foreword," by Sarah Evans, p. [xii].

Download or read book The Dentsu Way Secrets of Cross Switch Marketing from the World s Most Innovative Advertising Agency written by Kotaro Sugiyama and published by McGraw Hill Professional. This book was released on 2010-12-10 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields Introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST Provides nine of Dentsu's newest original tools and analysis methods Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.

Download or read book Steal These Ideas written by Steve Cone and published by John Wiley & Sons. This book was released on 2011-09-09 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor. This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts The book is illustrated throughout with examples of the good, bad, and ugly in advertising Includes new ideas on how to take full advantage of online marketing and social media Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson Author Steve Cone is the Executive Vice President of AARP Everything you didn't learn in business school (or in the field), Steal These Ideas! gives marketers the edge in today's fast-paced, oversaturated marketplace.

Download or read book Influencer Networking Secrets written by Paul S. Edwards and published by Morgan James Publishing. This book was released on 2021-01-05 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of stories tied to five key principles (one per chapter), within Influencer Networking Secrets, readers learn how to connect with people, build influence, and get publicity through the power of strong personal relationships in business. The goal of Influencer Networking Secrets is to help people understand and apply spiritual laws that leverage rapport with others. This bypasses the costs and layers of labor and know-how needed for traditional, paid PR and advertising. By following these examples throughout Influencer Networking Secrets, entrepreneurs can build brands and businesses from scratch. Most people in business hear the mantra of relationships repeated daily. Far fewer take time to observe and apply those laws in their favor. With a clearer understanding and concrete examples to follow, however, more of them can tap into this invisible energy. It’s what gives Radically Generous Entrepreneurs a powerful reputation that precedes them everywhere they go.

Download or read book The Secret Sales Pitch written by August Bullock and published by . This book was released on 2004 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: -A fascinating look at how media manipulates the mind;-A handbook for marketing, psychology, sociology, and related classes;-A "how to" manual for artists, advertisers, and business people interested in subliminal techniques.

Download or read book Getting Permission written by Richard Stim and published by Nolo. This book was released on 2022-10-25 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re using copyrighted material, don’t get sued— get permission! Online or off, before you use some or all of a song, photo, book, or any other work covered by copyright law, you need to get permission. If you don’t, you could end up facing legal action from the rights-holder. This easy-to-use book shows you how to get the rights you need, with step-by-step instructions and more than 30 forms. Find out when permission is required, who to ask, and when (and how much) you can expect to pay. Getting Permission explains: the copyright permission process the public domain (“free” content) how to figure out who owns a copyright website permissions the “fair use” rule school-related permissions license and merchandise agreements (including sample contracts and other forms) and much more. The 8th edition is updated with summaries of recent copyright and fair use cases, as well as dozens of real-life questions from the Dear Rich permissions blog. Richard Stim is an intellectual property attorney and author of the popular permissions blog, Dear Rich: An Intellectual Property Blog.