Download or read book Publicity Professor written by and published by . This book was released on with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Right of Publicity written by Jennifer Rothman and published by Harvard University Press. This book was released on 2018-05-07 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who controls how one’s identity is used by others? This legal question, centuries old, demands greater scrutiny in the Internet age. Jennifer Rothman uses the right of publicity—a little-known law, often wielded by celebrities—to answer that question, not just for the famous but for everyone. In challenging the conventional story of the right of publicity’s emergence, development, and justifications, Rothman shows how it transformed people into intellectual property, leading to a bizarre world in which you can lose ownership of your own identity. This shift and the right’s subsequent expansion undermine individual liberty and privacy, restrict free speech, and suppress artistic works. The Right of Publicity traces the right’s origins back to the emergence of the right of privacy in the late 1800s. The central impetus for the adoption of privacy laws was to protect people from “wrongful publicity.” This privacy-based protection was not limited to anonymous private citizens but applied to famous actors, athletes, and politicians. Beginning in the 1950s, the right transformed into a fully transferable intellectual property right, generating a host of legal disputes, from control of dead celebrities like Prince, to the use of student athletes’ images by the NCAA, to lawsuits by users of Facebook and victims of revenge porn. The right of publicity has lost its way. Rothman proposes returning the right to its origins and in the process reclaiming privacy for a public world.

Download or read book Uber written by B. Yasanthi Perera and published by Bloomsbury Publishing USA. This book was released on 2020-01-16 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uber is one of the most innovative companies of our time. This book provides a detailed analysis of the company and its success and goes beyond the headlines about safety and culture. Americans are so accustomed to using Uber today that the name of the innovative ride-sharing company has almost become a verb, as in "to Uber" somewhere, and yet Uber has been around only since 2010. In less than a decade, Uber has disrupted the ride-hailing industry, from making it easier and more affordable to become an Uber driver than a cab driver to rating riders as well as drivers. As an early pioneer in using technology to create a new business model and new efficiencies, Uber is considered one of the most important case studies in the sharing economy. However, little in-depth information exists on this innovative company. This book traces Uber's origin and evolution in the face of competitive pressures, discusses the company leadership and corporate culture, addresses such controversies as rider and driver safety and sexual harassment of female employees, and explores how the company is addressing these challenges. Students of business, entrepreneurs, and anyone interested in the development and exponential growth of the sharing economy will benefit from reading this book.

Download or read book Handbook on Cross Cultural Marketing written by Glen H. Brodowsky and published by Edward Elgar Publishing. This book was released on 2020-09-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.

Download or read book Truth in Advertising written by Barbara Allen and published by Rowman & Littlefield. This book was released on 2018-10-18 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.

Download or read book School of Medicine written by University of Louisville. School of Medicine and published by . This book was released on 1925 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Iowa State College Bulletin written by and published by . This book was released on 1915 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book JUDICIOUS ADVERTISING written by and published by . This book was released on 1915 with total page 934 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Catalogue written by University of Louisville and published by . This book was released on 1920 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Catalog written by University of Maine at Orono and published by . This book was released on 1909 with total page 1026 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Catalog for written by University of Maine and published by . This book was released on 1909 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Undergraduate Catalog written by University of Delaware and published by . This book was released on 1915 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Judicious Advertising and Advertising Experience written by and published by . This book was released on 1915 with total page 1326 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Indiana University Catalogue Register Announcements written by Indiana University and published by . This book was released on 1915 with total page 966 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Catalogue written by University of Delaware and published by . This book was released on 1920 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Price Discrimination the Robinson Patman Act and Related Matters written by United States. Congress. House. Select Committee on Small Business and published by . This book was released on 1956 with total page 1318 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Annual Catalogue of the Stevens Institute of Technology written by Stevens Institute of Technology and published by . This book was released on 1913 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: