Download or read book Self Marketing Power written by Jeff Beals and published by Keynote Publishing LLC. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self Marketing Power is a book about business, career and life success. It's perfect for anyone who wants to boost revenue, start a business, close more deals or move up the corporate ladder.Through fascinating examples and entertaining stories, you will learn how to:Build a personal brand and promote it to your personal target audience Think like a politician in order to get ahead in business Establish name recognition and become a "celebrity" inside your sphere of interest Get real results from your networking efforts Exploit your current job for self marketing benefits Become a superstar in your profession Develop an expertise and become a sought-after speaker, consultant and source for news stories

Download or read book Media and Power written by James Curran and published by Routledge. This book was released on 2012-12-06 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Power addresses three key questions about the relationship between media and society. *How much power do the media have? *Who really controls the media? *What is the relationship between media and power in society? In this major new book, James Curran reviews the different answers which have been given, before advancing original interpretations in a series of ground-breaking essays. This book also provides a guided tour of the major debates in media studies. What part did the media play in the making of modern society? How did 'new media' change society in the past? Will radical media research recover from its mid-life crisis? Is public service television the dying product of the nation in an age of globalization? Media and Power provides both a clear introduction to media research and an innovative analysis of media power.

Download or read book The Marketing Power of Emotion written by John O'Shaughnessy and published by . This book was released on 2003 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands.--Publisher's description.

Download or read book The Contradictions of Media Power written by Des Freedman and published by Bloomsbury Publishing. This book was released on 2014-09-25 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media power is a crucial, although often taken for granted, concept. We assume, for example, that the media are 'powerful'; if they were not, why would there be so many controversies over the regulation, control and impact of communicative institutions and processes? Further, we assume that this 'power' is somehow problematic; audiences are often treated as highly susceptible to media influence and too much 'power' in the hands of one organization or individual is seen as risky and potentially dangerous. These concerns have been at the heart of recent controversies involving the relationships between media moguls and political elites, the consequences of phone hacking in the UK, and the emerging influence of social media as vital gatekeepers. Yet it is still not clear what we mean by media power or how effective it is. This book evaluates contrasting definitions of media power and looks at the key sites in which power is negotiated, concentrated and resisted - politically, technologically and economically. Combining an evaluation of both previous literature and new research, the book seeks to establish an understanding of media power which does justice to the complexities and contradictions of the contemporary social world. It will be important reading for undergraduates, postgraduates, researchers and activists alike.

Download or read book Media Power in Politics written by Doris Appel Graber and published by . This book was released on 1990 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Champions written by Roy A. Young and published by John Wiley & Sons. This book was released on 2006-10-11 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow." --Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "The authors understand that marketing is now the most important force within an organization--if you can figure out how to coordinate the rest of your colleagues. This book shows you how." --Seth Godin, author of Small Is the New Big "This leadership guide is a must-read for every executive who wants to understand the crucial connection between marketing and bottom-line results." --Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and author of On Becoming a Leader "The best marketing leaders are those who can harness the power of the enterprise--not just lead the marketing team. This book will give you the ability to align and inspire the entire company." --Jerry Noonan, Spencer Stuart

Download or read book Media Power in Indonesia written by Ross Tapsell and published by Rowman & Littlefield. This book was released on 2017-07-18 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indonesia is undergoing a process of rapid change, with an affluent middle class due to hit 141 million people by 2020. While official statistics suggest that internet penetration is low, over 70 million Indonesians have a Facebook account, the fourth highest group in the world. Jakarta is the Twitter capital of the world with more tweets per minute than any other city around the globe. In the past ten years digitalisation of media content has enabled extensive concentration and conglomeration of the industry, and media owners are wealthier and more politically powerful than ever before. Digital media is a prominent place of contestation between large, powerful oligarchs, and citizens looking to bring about rapid and meaningful change. This book examines how the political agencies of both oligarchs and ‘netizens’ are enhanced by digitalisation, and how an increasingly divergent society is being formed. In doing so, this book enters this debate about the transformations of society and power in the digital age.

Download or read book YouTube Marketing Power How to Use Video to Find More Prospects Launch Your Products and Reach a Massive Audience written by Jason Miles and published by McGraw Hill Professional. This book was released on 2014-01-03 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grab YOUR share of YouTube's BILLIONS of daily viewers YouTube is one of the world's most popular websites--which makes it one of the best marketing tools on the planet. Jason G. Miles, the author of Pinterest Power and Instagram Power, shows you how to get up and running on YouTube and offers best practices for using it to drive traffic to websites to increase sales. YouTube Marketing Power provides expert tips on how to design a powerful YouTube strategy. LEARN HOW TO: Make great videos--quickly and easily Build brand loyalty with powerful videos Drive traffic and revenue to your existing business Advertise on YouTube Monetize your YouTube work This fast-paced but highly detailed guide reveals why companies frequently fail at YouTube marketing and how you can succeed by avoiding the same mistakes. YouTube Marketing Power is the only guide you need to take full advantage of today's most powerful and inexpensive marketing tools.

Download or read book Power to the Public written by Tara Dawson McGuinness and published by Princeton University Press. This book was released on 2021-04-13 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Worth a read for anyone who cares about making change happen.”—Barack Obama A powerful new blueprint for how governments and nonprofits can harness the power of digital technology to help solve the most serious problems of the twenty-first century As the speed and complexity of the world increases, governments and nonprofit organizations need new ways to effectively tackle the critical challenges of our time—from pandemics and global warming to social media warfare. In Power to the Public, Tara Dawson McGuinness and Hana Schank describe a revolutionary new approach—public interest technology—that has the potential to transform the way governments and nonprofits around the world solve problems. Through inspiring stories about successful projects ranging from a texting service for teenagers in crisis to a streamlined foster care system, the authors show how public interest technology can make the delivery of services to the public more effective and efficient. At its heart, public interest technology means putting users at the center of the policymaking process, using data and metrics in a smart way, and running small experiments and pilot programs before scaling up. And while this approach may well involve the innovative use of digital technology, technology alone is no panacea—and some of the best solutions may even be decidedly low-tech. Clear-eyed yet profoundly optimistic, Power to the Public presents a powerful blueprint for how government and nonprofits can help solve society’s most serious problems.

Download or read book The Mediation of Power written by Aeron Davis and published by Routledge. This book was released on 2007-08-07 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mediation of Power investigates how those in positions of power use and are influenced by media in their everyday activities. Each chapter examines this theme through an exploration of some of the key topics and debates in the field, including: theories of media and power media policy and the economics of information news production and journalistic practice public relations and media management culture and power political communication and mediated politics new and alternative media interest group communications media audiences and effects. The debates are enlivened by first-hand accounts taken from over 200 high-profile interviews with politicians, journalists, public officials, spin doctors, campaigners and captains of industry. Tim Bell, David Blunkett, Iain Duncan Smith, Simon Heffer, David Hill, Simon Hughes, Trevor Kavanagh, Neil Kinnock, Peter Riddell, Polly Toynbee, Michael White and Ann Widdecombe are some of those cited.

Download or read book Critical Perspectives on Media Power and Change written by Ilija Tomanić Trivundža and published by Routledge. This book was released on 2018-10-19 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to feed into the critical debates about media, power and change through the respectful inclusion of a wide variety of critical approaches and traditions. This diversity is simultaneously structured and balanced by a deeply shared set of concerns, that are mobilised to defend core societal values including social justice, equality, fairness, care for the other and humanity. Critical Perspectives on Media, Power and Change raises questions about how the omnipresent media can contribute to the materialisation of these core values, and how it sometimes works against them. Rethinking social change, mediatisation and regulations are thus significant issues – explicitly addressed in this book. In addition the authors show how the role of the critical media and communication scholar merits and requires (self-)reflection; critical voices matter, but they also face structural limitations. This book was originally published as two special issues of Javnost – The Public.

Download or read book Beyond Mind Games written by Rebecca Piirto and published by Probus Publishing Company. This book was released on 1991 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Media Ownership and Agenda Control written by Justin Schlosberg and published by Taylor & Francis. This book was released on 2016-11-10 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Ownership and Agenda Control offers a detailed examination of media ownership amidst the complexities of the information age, from the resurgence of press barons to the new influence wielded by internet giants. Much of the discussion pivots around recent revelations and controversies in the media industry, such as the findings published in 2012 from the Leveson Inquiry, the US Federal Communications Commission’s ruling on net neutrality in 2015, Edward Snowden’s decision to leak National Security Agency (NSA) documents in 2013 and the legal battles over ancillary copyrights waged in Germany and elsewhere. Justin Schlosberg traces the obscure and often unnoticed ways in which agendas continue to be shaped by a small number of individual and institutional megaphones, despite the rise of grassroots and participatory platforms, and despite ubiquitous displays of adversarial journalism. Above all, it explores the web of connections and interdependence that binds old and new media gatekeepers, and cements them to the surveillance and warfare state. This ultimately foregrounds the book’s call for a radical rethink of ownership regulation, situating the movement for progressive media reform alongside wider struggles against the iniquities and injustices of global capitalism. This book’s re-evaluation of the nature of media ownership and control in a postdigital world will prove to be an invaluable resource for students of media studies and journalism, as well as all those with an interest in the changing dynamics of media power. Get involved: Reclaimthemedia.org

Download or read book Public Service written by and published by . This book was released on 1912 with total page 1174 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Word of Mouse written by John Riedl and published by Business Plus. This book was released on 2002-08-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news. The results were astounding -- MovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable. In "Word of Mouse," the authors analyze dozens of companies from Best Buy to Amazon to TiVo -- and show what these companies are doing right -- and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.

Download or read book Media Power in Central America written by Rick Rockwell and published by University of Illinois Press. This book was released on 2010-10-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Power in Central America explores the political and cultural interplay between the media and those in power in Costa Rica, El Salvador, Guatemala, Honduras, Panama, and Nicaragua. Highlighting the subtle strangulation of opposition media voices in the region, the authors show how the years since the guerrilla wars have not yielded the free media systems that some had expected. Rick Rockwell and Noreene Janus examine the region country by country and deal with the specific conditions of government-sponsored media repression, economic censorship, corruption, and consumer trends that shape the political landscape. Challenging the notion of the media as a democratizing force, Media Power in Central America shows how governments use the media to block democratic reforms and outlines the difficulties of playing watchdog to rulers who use the media as a tool of power.

Download or read book New Power written by Jeremy Heimans and published by Random House Canada. This book was released on 2018-04-03 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: From two influential and visionary thinkers comes a big idea that is changing the way movements catch fire and ideas spread in our highly connected world. For the vast majority of human history, power has been held by the few. "Old power" is closed, inaccessible, and leader-driven. Once gained, it is jealously guarded, and the powerful spend it carefully, like currency. But the technological revolution of the past two decades has made possible a new form of power, one that operates differently, like a current. "New power" is made by many; it is open, participatory, often leaderless, and peer-driven. Like water or electricity, it is most forceful when it surges. The goal with new power is not to hoard it, but to channel it. New power is behind the rise of participatory communities like Facebook and YouTube, sharing services like Uber and Airbnb, and rapid-fire social movements like Brexit and #BlackLivesMatter. It explains the unlikely success of Barack Obama's 2008 campaign and the unlikelier victory of Donald Trump in 2016. And it gives ISIS its power to propagate its brand and distribute its violence. Even old power institutions like the Papacy, NASA, and LEGO have tapped into the strength of the crowd to stage improbable reinventions. In New Power, the business leaders/social visionaries Jeremy Heimans and Henry Timms provide the tools for using new power to successfully spread an idea or lead a movement in the twenty-first century. Drawing on examples from business, politics, and social justice, they explain the new world we live in--a world where connectivity has made change shocking and swift and a world in which everyone expects to participate.