Download or read book Publicity for Prestige and Profit Classic Reprint written by Howard Stephenson and published by Forgotten Books. This book was released on 2017-12-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Publicity for Prestige and Profit Half the news just happens like a million-dollar fire, a drought that threatens a city 3 water supply, or the traffic death toll on a holiday week end. This kind Of news tends to be dolorous but can include happy events, as when brother and sister, torn from each other by the Nazis, meet on a street in America. But it depends on chance. The public's interest is caused by surprise. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Publicity for Prestige and Profit written by Howard Stephenson and published by . This book was released on 1953 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Profitable Publicity written by Henry Fitzwilliam Woods and published by Forgotten Books. This book was released on 2017-10-22 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Profitable Publicity: How to Do It, How to Get It The profession of Publicity has made its greatest headway in comparatively recent years. We have always had publicity men in one form or another since the beginning of time, but publicity men as such were hardly known a score of years ago; and those who used this term to designate their profession or trade were looked upon as a cross between newspapermen and press agents. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Fashioning Models written by Joanne Entwistle and published by A&C Black. This book was released on 2013-08-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion model's hold on popular consciousness is undeniable. How did models emerge as such powerful icons in modern consumer culture? This volume brings together cutting-edge articles on fashion models, examining modelling through race, class and gender, as well as its structure as an aesthetic marketplace within the global fashion economy. Essays include treatments of the history of fashion modelling, exploring how concerns about racial purity and the idealization of light skinned black women shaped the practice of modelling in its early years. Other essays examine how models have come to define femininity through consumer culture. While modelling's global nature is addressed throughout, chapters deal specifically with model markets in Australia and Tokyo, where nationalist concerns colour what is considered a pretty face. It also considers how models glamorize consumption through everyday activities, and neoliberal labour forms via reality TV. With commentaries from industry professionals who experienced the cultural juggernaut of the supermodels, the final essay situates their impact within the rise of brand culture and the globalization of fashion markets since 1990. Accessible and highly engaging, Fashioning Models is essential reading for students and scholars of fashion and related disciplines.
Download or read book The Mailbag written by and published by . This book was released on 1918 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1916 with total page 1810 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Management written by Amar Jyoti and published by Gyan Publishing House. This book was released on 2010 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Teachers as Researchers Classic Edition written by Joe Kincheloe and published by Routledge. This book was released on 2012-01-30 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teachers as Researchers urges teachers - as both producers and consumers of knowledge - to engage in the debate about educational research by undertaking meaningful research themselves. Teachers are being encouraged to carry out research in order to improve their effectiveness in the classroom, but this book suggests that they also reflect on and challenge the reductionist and technicist methods that promote a 'top down' system of education. It argues that only by engaging in complex, critical research will teachers rediscover their professional status, empower their practice in the classroom and improve the quality of education for their pupils. Now re-released to introduce this classic guide for teachers, the new edition of Teachers as Researchers now also includes an introductory chapter by Shirley R. Steinberg that sets the book within the context of both the subject and the historical perspective. In addition, she also provides information on some key writing that extends the bibliography of this influential book thereby bringing the material fully up to date with current research. Postgraduate students of education and experienced teachers will find much to inspire and encourage them in this definitive book.
Download or read book The Classical Hollywood Reader written by Steve Neale and published by Routledge. This book was released on 2012-11-12 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Classical Hollywood Reader brings together essential readings to provide a history of Hollywood from the 1910s to the mid 1960s. Following on from a Prologue that discusses the aesthetic characteristics of Classical Hollywood films, Part 1 covers the period between the 1910s and the mid-to-late 1920s. It deals with the advent of feature-length films in the US and the growing national and international dominance of the companies responsible for their production, distribution and exhibition. In doing so, it also deals with film making practices, aspects of style, the changing roles played by women in an increasingly business-oriented environment, and the different audiences in the US for which Hollywood sought to cater. Part 2 covers the period between the coming of sound in the mid 1920s and the beginnings of the demise of the `studio system` in late 1940s. In doing so it deals with the impact of sound on films and film production in the US and Europe, the subsequent impact of the Depression and World War II on the industry and its audiences, the growth of unions, and the roles played by production managers and film stars at the height of the studio era. Part 3 deals with aspects of style, censorship, technology, and film production. It includes articles on the Production Code, music and sound, cinematography, and the often neglected topic of animation. Part 4 covers the period between 1946 and 1966. It deals with the demise of the studio system and the advent of independent production. In an era of demographic and social change, it looks at the growth of drive-in theatres, the impact of television, the advent of new technologies, the increasing importance of international markets, the Hollywood blacklist, the rise in art house imports and in overseas production, and the eventual demise of the Production Code. Designed especially for courses on Hollywood Cinema, the Reader includes a number of newly researched and written chapters and a series of introductions to each of its parts. It concludes with an epilogue, a list of resources for further research, and an extensive bibliography.
Download or read book Graduate Journal written by Boston University. Graduate School and published by . This book was released on 1954 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Screen Actor written by and published by . This book was released on 1990 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Paperbound Books in Print written by and published by . This book was released on 1981 with total page 3014 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Survey written by and published by . This book was released on 1927 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dust Off the Gold Medal written by Sara L. Schwebel and published by Routledge. This book was released on 2021-08-23 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The oldest and most prestigious children’s literature award, the Newbery Medal has since 1922 been granted annually by the American Library Association to the children’s book it deems "most distinguished." Medal books enjoy an outsized influence on American children’s literature, figuring perennially on publishers’ lists, on library and bookstore shelves, and in school curricula. As such, they offer a compelling window into the history of US children’s literature and publishing, as well as into changing societal attitudes about which books are "best" for America’s schoolchildren. Yet literary scholars have disproportionately ignored the Medal winners in their research. This volume provides a critically- and historically-grounded scholarly analysis of representative but understudied Newbery Medal books from the 1920s through the 2010s, interrogating the disjunction between the books’ omnipresence and influence, on the one hand, and the critical silence surrounding them, on the other. Dust Off the Gold Medal makes a case for closing these scholarly gaps by revealing neglected texts’ insights into the politics of children’s literature prizing and by demonstrating how neglected titles illuminate critical debates currently central to the field of children’s literature. In particular, the essays shed light on the hidden elements of diversity apparent in the neglected Newbery canon while illustrating how the books respond—sometimes in quite subtle ways—to contemporaneous concerns around race, class, gender, disability, nationalism, and globalism.
Download or read book Editor Publisher written by and published by . This book was released on 1925 with total page 1582 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Risk Uncertainty and Profit written by Frank H. Knight and published by Cosimo, Inc.. This book was released on 2006-11-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timeless classic of economic theory that remains fascinating and pertinent today, this is Frank Knight's famous explanation of why perfect competition cannot eliminate profits, the important differences between "risk" and "uncertainty," and the vital role of the entrepreneur in profitmaking. Based on Knight's PhD dissertation, this 1921 work, balancing theory with fact to come to stunning insights, is a distinct pleasure to read. FRANK H. KNIGHT (1885-1972) is considered by some the greatest American scholar of economics of the 20th century. An economics professor at the University of Chicago from 1927 until 1955, he was one of the founders of the Chicago school of economics, which influenced Milton Friedman and George Stigler.
Download or read book Profitable Advertising written by and published by . This book was released on 1950-07 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt:
