Download or read book Advertising Progress written by Pamela Walker Laird and published by JHU Press. This book was released on 2020-01-15 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
Download or read book Building a Business of Politics written by Adam D. Sheingate and published by Oxford University Press. This book was released on 2016 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, politics is big business. Most of the 6 billion spent during the 2012 campaign went to highly paid political consultants. In Building a Business of Politics, a lively history of political consulting, Adam Sheingate examines the origins of the industry and its consequences for American democracy.
Download or read book JUDICIOUS ADVERTISING written by and published by . This book was released on 1915 with total page 934 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Yankee Don t Go Home written by Julio Moreno and published by UNC Press Books. This book was released on 2004-07-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and a new form of democracy--consumer democracy. Julio Moreno describes how Mexico's industrial capitalism between 1920 and 1950 shaped the country's national identity, contributed to Mexico's emergence as a modern nation-state, and transformed U.S.-Mexican relations. According to Moreno, government programs and incentives were central to legitimizing the postrevolutionary government as well as encouraging commercial growth. Moreover, Mexican nationalism and revolutionary rhetoric gave Mexicans the leverage to set the terms for U.S. businesses and diplomats anxious to court Mexico in the midst of the dual crises of the Great Depression and World War II. Diplomats like Nelson Rockefeller and corporations like Sears Roebuck achieved success by embracing Mexican culture in their marketing and diplomatic pitches, while those who disregarded Mexican traditions were slow to earn profits. Moreno also reveals how the rapid growth of industrial capitalism, urban economic displacement, and unease caused by World War II and its aftermath unleashed feelings of spiritual and moral decay among Mexicans that led to an antimodernist backlash by the end of the 1940s.
Download or read book Selling British Columbia written by Michael Dawson and published by UBC Press. This book was released on 2007-10-01 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling British Columbia is an entertaining examination of the development of the tourist industry in British Columbia between 1890 and 1970. Michael Dawson argues that in order to understand the roots of the fully-fledged consumer culture that emerged in Canada after the Second World War, it is necessary to understand the connections between the 1930s, 1940s, and the postwar era. Cultural producers such as tourism promoters and the state infrastructure played important roles in fostering consumer demand, particularly during the Depression, the Second World War, and throughout the postwar era. Dawson draws upon promotional pamphlets, newspapers, advertisements, and films, as well as archival sources regarding government, civic, and international tourism organizations. Central to his book is an examination of the representation of popular imagery and of how aboriginal and British cultures were commodified and marketed to potential tourists. He also looks at the gendered aspect of these promotional campaigns, particularly during the 1940s, and challenges earlier interpretations regarding the relationship between tourism and nature in Canada. Historians have tended to focus on either the first wave of consumerism from the 1880s to the 1920s, or else on the era of economic expansion that followed World War Two. As Dawson shows, the 1930-45 period in particular was an important and dynamic one in the creation of Canadian and British Columbian consumer culture. Michael Dawson’s highly readable and engaging account of the development of the British Columbia tourist industry will be welcomed by British Columbian and Canadian historians, as well as other scholars of tourism and consumerism.
Download or read book Advertiser s Weekly written by and published by . This book was released on 1928 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of Education written by and published by . This book was released on 1928 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Advertising Age and Mail Order Journal written by and published by . This book was released on 1916 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Nation s Health written by and published by . This book was released on 1924 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book United States Code written by United States and published by . This book was released on 1995 with total page 1356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Fortnightly written by and published by . This book was released on 1925 with total page 1048 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1897 with total page 846 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1960 with total page 1446 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Download or read book Departments of State Justice and Commerce the Judiciary and Related Agencies Appropriations 1965 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Departments of State, Justice, Commerce, the Judiciary, and Related Agencies Appropriations and published by . This book was released on 1964 with total page 958 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Integrated Marketing Communication written by Jerome M. Juska and published by Routledge. This book was released on 2017-10-02 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.
Download or read book Communication and Cooperation in Early Imperial China written by Charles Sanft and published by SUNY Press. This book was released on 2014-02-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenges traditional views of the Qin dynasty as an oppressive regime by revealing cooperative aspects of its governance. This revealing book challenges longstanding notions of the Qin dynasty, Chinas first imperial dynasty (221206 BCE). The received history of the Qin dynasty and its founder is one of cruel tyranny with rule through fear and coercion. Using a wealth of new information afforded by the expansion of Chinese archaeology in recent decades as well as traditional historical sources, Charles Sanft concentrates on cooperative aspects of early imperial government, especially on the communication necessary for government. Sanft suggests that the Qin authorities sought cooperation from the populace with a publicity campaign in a wide variety of mediafrom bronze and stone inscriptions to roads to the bureaucracy. The book integrates theory from anthropology and economics with early Chinese philosophy and argues that modern social science and ancient thought agree that cooperation is necessary for all human societies.
Download or read book Trade Promotion Series written by and published by . This book was released on 1930 with total page 990 pages. Available in PDF, EPUB and Kindle. Book excerpt:
