Download or read book Publicidad Para Hispanos written by Hilda Vel Squez and published by Ewe Editorial Acad MIA Espa Ola. This book was released on 2012-02 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: En este trabajo se analiza el primer corpus de la publicidad en espanol dirigida a hispanos en los Estados Unidos. Es un estudio profundo que se realiza desde el punto de vista linguistico y lexico del discurso de la publicidad, ademas de incluir los aspectos retoricos, semioticos, mercadologicos, publicitarios y culturales que componen estos mensajes. Todo con la intencion de responder a las siguientes preguntas: Como se configura la publicidad para hispanos en los Estados Unidos de America? Que imagen cultural subyacente se refleja en ella y por que? En suma, el planteamiento aqui presentado es que la imagen que los publicitarios tienen de la sociedad hispana condiciona el mensaje linguistico, semiotico y retorico que elaboran, lo cual, mediante el analisis del corpus construido, se puede comprobar detenidamente. Ademas, es posible identificar, desde la perspectiva del discurso publicitario, el lugar donde se producen las alteraciones mas significativas del complejo sistema de interacciones entre la sociedad norteamericana y la hispana, y sus correspondientes lenguas, la inglesa y la espanola."
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2017-06-14 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book Condicionantes culturales de la publicidad para hispanos en los Estados Unidos written by Hilda Velásquez Garza and published by . This book was released on 2007 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Publicidad para hispanos written by Hilda Velásquez Garza and published by . This book was released on 2012 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2012-06-25 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors’ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics “Hispanic” Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
Download or read book En espa ol tambi n es marketing written by Liel Levy and published by . This book was released on 2023-04-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Has oído hablar alguna vez del sueño americano? Seguramente, pero parece que para conseguir este sueño es necesario hablar inglés. En español también es marketing. Consigue el sueño americano usando tu idioma busca como principal objetivo ayudar a personas como tú, que ofrecen servicios y tienen pequeños negocios, a hacerlos crecer y conseguir más clientes utilizando técnicas de marketing digital. Podrás conseguirlo haciendo lo que te gusta y lo que mejor se te da, aprovechando las herramientas que ofrece internet, explotando todo el potencial de los motores de búsqueda como Google y exprimiendo al máximo la conexión entre personas que ofrecen las redes sociales, como Facebook e Instagram, pero sobre todo sacándole el mayor provecho posible a tu súper poder: el español. Natalie y Liel son los fundadores de Nanato Media, una de las agencias de marketing con mayor crecimiento en los Estados Unidos enfocada en el mercado hispano, y como autores fueron premiados en los International Latino Books Awards 2022 en la categoría mejor libro de negocios. Junto con su equipo han ayudado a docenas de empresas a generar millones de dólares con estas técnicas de marketing digital que, ahora, comparten contigo en este libro. En español también es marketing cambiará tu perspectiva y te ayudará a transitar de solamente tener sueños a hacerlos realidad y finalmente conseguir el sueño americano que te trajo a los Estados Unidos.
Download or read book El tiempo latino written by and published by . This book was released on 1997 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hispanic Marketing Public Relations written by Elena del Valle and published by . This book was released on 2005 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Saludos Hispanos written by and published by . This book was released on 2003 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Whole Enchilada written by Juan Faura and published by Paramount Market Publishing. This book was released on 2004 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Whole Enchilda,: Hispanic Marketing 101 is a practical guide to selling to Hispanics in the U.S. Using his many years in research and advertising, Juan Faura talks straight about your Hispanic customers, from a Hispanic point of view.
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Butterworth-Heinemann. This book was released on 2012 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It's about using cultural insights to connect with Latino consumers. It's about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes ... This edition reflects and responds to the many changes to the Latino market since the first edition. It considers the way in which changes in cultural identity, immigration, economics, and market synergies need to be addressed in a new relationship with Hispanic consumers."--Back cover.
Download or read book Hispanic Marketing written by Elsevier Science & Technology and published by Academic Press. This book was released on 2005-10 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Spanish today written by and published by . This book was released on 1983 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cracking the AP Spanish Language and Culture Exam with Audio CD 2020 Edition written by The Princeton Review and published by Princeton Review. This book was released on 2019-08-06 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cracking the AP Spanish Language & Culture Exam with Audio CD, 2020 Edition, provides students with an audio CD (and online streaming audio tracks) for realistic practice on the listening section of the test, comprehensive AP Spanish scoring guidelines for free-response sections, a targeted grammar review with drills for each topic, and much more.
Download or read book Cracking the AP Spanish Language and Culture Exam with Audio CD 2018 Edition written by Princeton Review (Firm) and published by Princeton Review. This book was released on 2017-08 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything students need to know to succeed on the AP Spanish Language & Culture Exam.
Download or read book Cracking the AP Spanish Language and Culture Exam with Audio CD 2017 Edition written by Princeton Review (Firm) and published by Princeton Review. This book was released on 2016-08 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanying CD-ROM includes dialogues, narratives, and selections to be used with the sample exams in the book.
