Download or read book Public Service Announcement Campaigns written by Paul L. Jones (au) and published by DIANE Publishing. This book was released on 2006-08 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Government-sponsored public service announcement (PSA) campaigns are prepackaged messages generally placed for free through various media to promote designated gov't. activities, programs, or services. Although PSAs may be placed for free, PSA campaigns may still incur financial obligations for production. This report provides detailed information on PSA campaigns for the seven Federal departments with the highest obligations for public relations & advertising in FY 2003 -- Commerce, Defense, Health & Human Services, Homeland Security, Interior, Treasury, & Veterans Affairs -- as reported in a governmentwide Federal procurement data system. Charts & tables.

Download or read book Public Service Announcement Campaigns written by United States Government Accountability Office and published by Createspace Independent Publishing Platform. This book was released on 2017-09-15 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Government-sponsored public service announcement (PSA) campaigns are prepackaged messages generally placed for free through various media to promote designated government activities, programs, or services. Although PSAs may be placed for free, PSA campaigns may still incur financial obligations for production. GAO was mandated to provide information about federal PSA campaign activities by a House Appropriations Committee report (House Report No.108-671). GAO received detailed information on PSA campaigns for the seven federal departments with the highest obligations for public relations and advertising in fiscal year 2003-Commerce, Defense, Health and Human Services, Homeland Security, Interior, Treasury, and Veterans Affairs-as reported in a governmentwide federal procurement data system. GAO submitted questionnaires to these seven departments to obtain information for fiscal year 2003 through the second quarter of fiscal year 2005 on (1) obligations incurred for PSA campaigns, including whether obligations were incurred externally, such as through a contract, or internally; (2) the purpose, audience, and type

Download or read book Public Service Announcement Campaigns Activities and Financial Obligations for Seven Federal Departments written by United States. Government Accountability Office and published by DIANE Publishing. This book was released on 2006 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public Service Announcement Campaigns written by United States. Government Accountability Office and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public Service Announcement Campaigns Activities and Financial Obligations for Seven Federal Departments written by United States. Government Accountability Office and published by . This book was released on 2006 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Gao 06 304 Public Service Announcement Campaigns written by United States Government Accountability Office and published by Createspace Independent Publishing Platform. This book was released on 2018-01-31 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: GAO-06-304 Public Service Announcement Campaigns: Activities and Financial Obligations for Seven Federal Departments

Download or read book Public Service Advertising Some Issues And Campaigns written by Suresh K Mannar Indira Srinivasan and published by . This book was released on 2008-10-31 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Service Advertising is using the techniques of commercial advertising for non-commercial purposes. It is mainly used as a tool to promote social welfare. When the world is confronted with multiple disorders, communication is the only answer that c

Download or read book Publicity Campaigns for Better School Support written by Carter Alexander and published by . This book was released on 1921 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Localizing National Campaigns written by and published by . This book was released on 2000 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Planning a Publicity Campaign written by California Nutrition Education & Training Program and published by . This book was released on 1981 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Guidelines for publishing an event or program through audio or print media suggest identifying the desired outcome, the target audience and the most effective method of reaching them. Design and content of a press release and salient points to consider in competing for commercial or cable TV and radio coverage are reviewed. Nutrition-oriented examples of a press release public service and community calendar announcements are included. (js).

Download or read book The Making of a Television Commercial and Print Campaign for Public Service Accounts written by Melinda Marcus and published by . This book was released on 1982 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public Service Advertising of the Health Care Service Sector in Tripura India written by Dhananjoy Datta and published by GRIN Verlag. This book was released on 2023-04-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Passed, , language: English, abstract: This study is an attempt to explain the economics of Selected Public Service Advertising of Health Care Service Sector in Tripura, India, specifically pertaining to efficiency, effectiveness, value and behavior in the production and consumption of health care service. Hence, the main objectives of the research work are to understand the effectiveness of the economics of selected health care service sector related public service outdoors advertising, specifically pertaining to the internal and external elements that make them effective and successful for both public or consumers and the government in Tripura. Secondly, to find out influence of health care service sector related public service television advertising in electronic media and its effect in pursuing the announcement made for public cause in Tripura. Thirdly, to find out influence of health care service sector related public service print media advertising and its effect in pursuing the announcement made for public cause in Tripura. Fourthly, to find out the overall reach of the recent government sponsored health care service sector related public service advertising among public in Tripura and finally, to find out the right media for telecasting the health care service sector related public service advertising to make it more effective. This study is mainly based on the primary and secondary data. Primary data collected through pre-tested questionnaire and secondary data collected from the various sources like published reports, Web Articles, Journals and research report etc. The total sample size for the study is 540 and purposively divided into two parts, 240 sample for the study area and 300 for the all-India level case study. 240 sample sizes were collected covering all (eight) district of Tripura and 300 sample sizes were considered purposively for the case study analysis at all India level. General socio-economic and demographic characteristics of respondents from the study area were analyzed through Frequency, Percentage Table and Pie Chart, Hypotheses analyses were carried out using Chi square test and calculation of Phi and Cramer's V were carried out to measure the effect, Pearson Correlations were carried out involving Public service advertising observation experiences and socio-economic characteristics of the respondents, Multiple stepwise forward logistic regressions analysis were carried out to measure the influence of observational experience of Public service advertising of Health care service Sector in Tripura, India, Bar chart for all statement in the questionnaire, Factor Analysis, KMO and Bartlett's Test (Factor wise questions/items), Basic and Descriptive Statistics like mean, median, SD, variance etc., Histograms, t-test are also used in the study and The Kruskal-Wallis test - a non-parametric alternative to the One-way ANOVA, Spearman correlation coefficient are also used in the study with the help of SPSS.

Download or read book Public Relations Research Annual written by Larissa A. Grunig and published by Psychology Press. This book was released on 1990 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.

Download or read book Prevention of Drug Abuse written by United States. Congress. House. Select Committee on Narcotics Abuse and Control and published by . This book was released on 1978 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Responding To the Screen written by Jennings Bryant and published by Routledge. This book was released on 2013-11-05 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.

Download or read book Public Communication Campaigns written by Ronald E. Rice and published by SAGE. This book was released on 2001 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.

Download or read book Public Relations Writing written by Donald Treadwell and published by SAGE. This book was released on 2005-04-19 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.