Download or read book Public Service Advertising Some Issues And Campaigns written by Suresh K Mannar Indira Srinivasan and published by . This book was released on 2008-10-31 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Service Advertising is using the techniques of commercial advertising for non-commercial purposes. It is mainly used as a tool to promote social welfare. When the world is confronted with multiple disorders, communication is the only answer that c

Download or read book Public Service Announcement Campaigns written by Paul L. Jones (au) and published by DIANE Publishing. This book was released on 2006-08 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Government-sponsored public service announcement (PSA) campaigns are prepackaged messages generally placed for free through various media to promote designated gov't. activities, programs, or services. Although PSAs may be placed for free, PSA campaigns may still incur financial obligations for production. This report provides detailed information on PSA campaigns for the seven Federal departments with the highest obligations for public relations & advertising in FY 2003 -- Commerce, Defense, Health & Human Services, Homeland Security, Interior, Treasury, & Veterans Affairs -- as reported in a governmentwide Federal procurement data system. Charts & tables.

Download or read book How Public Service Advertising Works written by Judie Lannon and published by . This book was released on 2008-01-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public service advertising plays an increasingly important role in society, and a significant investment is made in persuading people to give up dangerous or unhealthy behaviours, to obey the law or to think differently about social issues. This book describes how these campaigns are devised, executed and measured.

Download or read book How McGruff and the Crying Indian Changed America written by Wendy Melillo and published by Smithsonian Institution. This book was released on 2023-08-08 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media. How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.

Download or read book Marketing the Public Sector written by Seymour H. Fine and published by Routledge. This book was released on 2017-07-12 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating a demand for such "social products" as energy conservation, women's rights, military enlistment, or day-care centers. The goal of this volume is to provide social sector executives with practical and effective guidelines on how to harness the power of marketing in order to improve service to their constituencies. Marketing the Public Sector builds upon two decades of research in social marketing and represents the current state of the art. The authors demonstrate how the principles developed in earlier studies can be applied in actual situations. Included here are case studies of marketing plans prepared for hospitals, political campaigns, Third World social change, and community foundations that proved to be as effective as those in the private sector. The case study approach is effectively supplemented by theoretical chapters that define first principles in essential matters such as product management, value determination, advertising, and analysis of market performance. This amalgamation of theory and application is suitable to middle-range social marketing sizes as well as full-scale projects that large agencies might undertake. The problems differ only in magnitude; no organization is too small or too large to adopt a consumer orientation. Marketing the Public Sector is not only a guide to marketing; it is also about communication, social change, propaganda, and education. It will be of great interest to sociologists; public sector administrators; and specialists in communications, public relations, fund-raising, and community affairs.

Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Explore Business Technology Opportunities and Challenges After the Covid 19 Pandemic written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on 2022-07-12 with total page 1501 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the International Conference on Business and Technology (ICBT2021) organized by EuroMid Academy of Business and Technology (EMABT), held in Istanbul, between November 06–07, 2021. In response to the call for papers for ICBT2021, 485 papers were submitted for presentation and ‎inclusion in the proceedings of the conference. After a careful blind refereeing process, 292 papers ‎were selected for inclusion in the conference proceedings from forty countries. Each of these ‎chapters was evaluated through an editorial board, and each chapter was passed through a double-blind peer-review process.‎ The book highlights a range of topics in the fields of technology, ‎entrepreneurship, business administration, ‎accounting, and economics that can contribute to business ‎development in countries, such as ‎learning machines, artificial intelligence, big data, ‎deep ‎‎learning, game-based learning, management ‎information system, ‎accounting information ‎system, knowledge management, entrepreneurship and ‎social enterprise, corporate social responsibility and sustainability, business policy and strategic ‎management, international management and organizations, organizational behavior and HRM, ‎operations management and logistics research, controversial issues in management and organizations, ‎turnaround, corporate entrepreneurship, and innovation, legal issues, business ethics, and firm ‎governance, managerial accounting and firm financial affairs, non-traditional research and creative ‎methodologies. ‎ These proceedings are reflecting quality research contributing theoretical and practical implications, for those who are wise to apply the technology within any business sector. It is our hope that the contribution of this book proceedings will be of the academic level which even decision-makers in the various economic and executive-level will get to appreciate.

Download or read book This Is Service Design Doing written by Marc Stickdorn and published by "O'Reilly Media, Inc.". This book was released on 2018-01-02 with total page 1341 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.

Download or read book Communication Campaigns about Drugs written by Pamela J. Shoemaker and published by Psychology Press. This book was released on 1989 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.

Download or read book Public Service Advertising of the Health Care Service Sector in Tripura India written by Dhananjoy Datta and published by GRIN Verlag. This book was released on 2023-04-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Passed, , language: English, abstract: This study is an attempt to explain the economics of Selected Public Service Advertising of Health Care Service Sector in Tripura, India, specifically pertaining to efficiency, effectiveness, value and behavior in the production and consumption of health care service. Hence, the main objectives of the research work are to understand the effectiveness of the economics of selected health care service sector related public service outdoors advertising, specifically pertaining to the internal and external elements that make them effective and successful for both public or consumers and the government in Tripura. Secondly, to find out influence of health care service sector related public service television advertising in electronic media and its effect in pursuing the announcement made for public cause in Tripura. Thirdly, to find out influence of health care service sector related public service print media advertising and its effect in pursuing the announcement made for public cause in Tripura. Fourthly, to find out the overall reach of the recent government sponsored health care service sector related public service advertising among public in Tripura and finally, to find out the right media for telecasting the health care service sector related public service advertising to make it more effective. This study is mainly based on the primary and secondary data. Primary data collected through pre-tested questionnaire and secondary data collected from the various sources like published reports, Web Articles, Journals and research report etc. The total sample size for the study is 540 and purposively divided into two parts, 240 sample for the study area and 300 for the all-India level case study. 240 sample sizes were collected covering all (eight) district of Tripura and 300 sample sizes were considered purposively for the case study analysis at all India level. General socio-economic and demographic characteristics of respondents from the study area were analyzed through Frequency, Percentage Table and Pie Chart, Hypotheses analyses were carried out using Chi square test and calculation of Phi and Cramer's V were carried out to measure the effect, Pearson Correlations were carried out involving Public service advertising observation experiences and socio-economic characteristics of the respondents, Multiple stepwise forward logistic regressions analysis were carried out to measure the influence of observational experience of Public service advertising of Health care service Sector in Tripura, India, Bar chart for all statement in the questionnaire, Factor Analysis, KMO and Bartlett's Test (Factor wise questions/items), Basic and Descriptive Statistics like mean, median, SD, variance etc., Histograms, t-test are also used in the study and The Kruskal-Wallis test - a non-parametric alternative to the One-way ANOVA, Spearman correlation coefficient are also used in the study with the help of SPSS.

Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev

Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.

Download or read book Effectiveness of the National Youth Anti Drug Media Campaign written by United States. Congress. House. Committee on Government Reform. Subcommittee on Criminal Justice, Drug Policy, and Human Resources and published by . This book was released on 2001 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Management written by Manukonda Rabindranath and published by Springer Nature. This book was released on 2024-02-13 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts. It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea.

Download or read book Public Service Announcement Campaigns written by United States Government Accountability Office and published by Createspace Independent Publishing Platform. This book was released on 2017-09-15 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Government-sponsored public service announcement (PSA) campaigns are prepackaged messages generally placed for free through various media to promote designated government activities, programs, or services. Although PSAs may be placed for free, PSA campaigns may still incur financial obligations for production. GAO was mandated to provide information about federal PSA campaign activities by a House Appropriations Committee report (House Report No.108-671). GAO received detailed information on PSA campaigns for the seven federal departments with the highest obligations for public relations and advertising in fiscal year 2003-Commerce, Defense, Health and Human Services, Homeland Security, Interior, Treasury, and Veterans Affairs-as reported in a governmentwide federal procurement data system. GAO submitted questionnaires to these seven departments to obtain information for fiscal year 2003 through the second quarter of fiscal year 2005 on (1) obligations incurred for PSA campaigns, including whether obligations were incurred externally, such as through a contract, or internally; (2) the purpose, audience, and type

Download or read book Anti drug Media Campaign written by United States. Congress. House. Committee on Government Reform. Subcommittee on Criminal Justice, Drug Policy, and Human Resources and published by . This book was released on 2001 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Silver Universe written by Laura Dryjanska and published by Rowman & Littlefield. This book was released on 2018-09-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Silver Universe explores the topic of aging through an interdisciplinary lens while promoting their new idea of “active living” which incorporates exercise alongside a healthy diet and the implementation of disease prevention. The diverse group of contributors shed light on the connections between the psychological, emotional, and physical aspects of aging. From psychology (both clinical and social), through neurology, neurogenetics, gerontology, nutrition, economics, communication, law, tourism and theology, this book offers complimentary views on active living to ensure a high quality of life.