Download or read book Public Relations Management in Africa Volume 1 written by Albert A. Anani-Bossman and published by Springer Nature. This book was released on 2023-07-12 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Through analyzing the organizational dynamic, Volume 1 brings together contributors from across Africa to provide valuable insights into how public relations contributes to organizational effectiveness on the continent. Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa. Providing important pathways and overviews of public relations management in Africa, this volume not only highlights current practices but offers insights into the future of the practice within its evolving global landscape.
Download or read book Public Relations Management in Africa Volume 2 written by Albert A. Anani-Bossman and published by Springer Nature. This book was released on 2023-07-19 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa. In comparison to its Western and Asian counterparts, literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies, failing to reflect Africa's socioeconomic, political, and cultural contexts. This project aims to change that. Albert Volume 2 brings together African scholars, moving beyond organizational impact to share the wider theoretical and practical perspectives on the practice of public relations on the continent, within its cultural, global, and technological milieu.Through conceptual discussions and empirical analyses, this volume shows how Africa is gradually coming out of the shadows of the Western world by building a body of knowledge the reflects the nature of public relations management on the continent. Chapters cover: how public relations contributes to strategic management in Africa; health communication and public relations management; strategic management of issues, as well as the implications of the fourth industrial revolution for public relations practice in Africa.
Download or read book Public Sector Marketing Communications Volume I written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-10-03 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa’s public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa’s public sector.
Download or read book Global Public Relations written by Alan R. Freitag and published by Routledge. This book was released on 2009-01-13 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.
Download or read book Essentials of Effective Public Relations for Sub Saharan Africa written by Scott M. Cutlip and published by Maskew Miller Longman. This book was released on 2002 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apart from explaining public relations as a practical and academinc discipline, this book introduces sub-Saharan students to the most advanced public relations practices and policies in the world. Students will be exposed to the current best practice and theory in the world.
Download or read book Handbook of Public Relations written by J. Chris Skinner and published by . This book was released on 2016 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers relevant content and contains case studies and examples taken from a South African context that deal with issues such as multi-cultural communication and relationship building.
Download or read book Public Relations Research Annual written by James E. Grunig and published by Psychology Press. This book was released on 1989 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Handbook of Public Relations written by J. Chris Skinner and published by . This book was released on 2013-10-15 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know what is needed to compile a media release? How do public relations practioners create successful corporate social investment activities? How do you implement a new corporate identity programme? What do you need to plan PR events? Now in its tenth edition, Handbook of Public Relations remains a leading South African text that offers academic and practical perspectives on public relations in the business and management environment. The tenth edition provides current and relevant public relations developments by using case studies on issues such as social media and corporate branding from a uniquely local perspective. The text is written in accessible language that will assist students to grasp public relations terminology.FeaturesReflection features to help students evaluate the content covered in each chapterReview questions to help students with self-assessmentNew case studies on corporate governance and social marketing.
Download or read book North American Perspectives on the Development of Public Relations written by Tom Watson and published by Springer. This book was released on 2016-12-09 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches. Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR’s history.
Download or read book Public Relations for Management Success written by Frank Jefkins and published by Routledge. This book was released on 2018-04-17 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.
Download or read book Public Relations written by Danny Moss and published by SAGE. This book was released on 2011-12-15 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.
Download or read book Strategic Public Relations Management written by Erica Weintraub Austin and published by Routledge. This book was released on 2006-11-06 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
Download or read book Public Relations Strategy written by Sandra Oliver and published by Kogan Page Publishers. This book was released on 2007 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.Full of clear and illustrative international case studies, it is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.
Download or read book The Global Public Relations Handbook written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2003-06-20 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
Download or read book Strategic Public Relations Leadership written by Anne Gregory and published by Taylor & Francis. This book was released on 2022-07-22 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. New to this edition are insights from Chief Executives on what they expect from public relations leaders and a comprehensive set of capabilities which scope the demanding role of professionals at the top of their game. Concise and practical, this textbook is suitable for MBA and other postgraduate and executive education qualifications in Public Relations and Corporate Communications – especially for those students who wish to pursue a successful career as a professional public relations specialist, able to operate strategically at the top of successful organisations.
Download or read book Public Relations for Marketing Management written by Frank Jefkins and published by Springer. This book was released on 1983-12-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Media and Public Relations written by Sandra C. Duhé and published by Peter Lang. This book was released on 2007 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.
