Download or read book Library Public Relations Promotions and Communications written by Lisa A. Wolfe and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popular first edition (1997) of Lisa Wolfe's guide has been totally revised---with five brand-new chapters: "Positioning Libraries in the 21st Century"; "Brand-building for Libraries"; "Using Technology as a PR Tool"; "Creative Effective Web Communications"; and "Planning for Crisis Communications." Once again, Wolfe comes to the rescue with ideas and step-by-step guidance for PR campaigns that make measurable differences. New tools, new examples of real-life library publicity successes, and new strategies for promotions and communications are thoroughly covered. Chapters explain how to position today's library in terms of policy issues, funding programs, and technological opportunities; how to develop a PR plan; build a brand identity and define your library's message; use the Web, the media, and library-developed marketing materials to tell your story; create word-of-mouth coverage; approach crisis communications plans; and evaluate and re-tool your PR program. There are dozens of sample PR material examples - event plans, newsletters, brochures, Web pages, press releases, and more, as well as online services for publicity and state and national public relations networking opportunities listed. This book is loaded with the tips and samples to help you make the most of your library's PR plans and get your message heard.

Download or read book Library Public Relations Promotions and Communications written by Lisa A. Wolfe and published by . This book was released on 1997 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programmes and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet World Wide Web, online services, and local bulletin board services for publicity. Throughout, examples and case studies illustrate effective communication techniques and strategies for all kinds of libraries. Appendices offering sample news releases, lists of library press, state and national public relations networking opportunities, and online services appropriate for library publicity are also included.

Download or read book Public Relations for Public Libraries written by Betty Pratt Rice and published by New York : Wilson. This book was released on 1972 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations is a way of life; Examininh the image; Retain, recruit, regain; Meeting patrons'needs; Communicating with patrons through mass media; Developing added channels of communication; Attracting patrons through special events and programs; Displays and exhibits as a public relations tool; Structuring and winning bond and budget issues; Friends of the library: keeping an asset from becoming a liability.

Download or read book Marketing and Public Relations for Libraries written by Cosette N. Kies and published by Scarecrow Press. This book was released on 2003 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

Download or read book Library s Crisis Communications Planner written by Jan Thenell and published by American Library Association. This book was released on 2004-07-26 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: When emergencies escalate, knowing what to do in advance is the key. Libraries that are equipped with ready contact information, talking points, and spokespeople at hand are prepared to limit damage from big events or ensure small problems don't escalate.

Download or read book Public Relations in Public Libraries written by David S. Friend and published by . This book was released on 1959 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Visible Library written by Bob Usherwood and published by . This book was released on 1981 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public Relations for School Library Media Centers written by Mildred Laughlin and published by Englewood, Colo. : Libraries Unlimited. This book was released on 1990 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Persuasive Public Relations for Libraries written by Kathleen Kelly Rummel and published by Chicago : American Library Association. This book was released on 1983 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public Relations for the Smaller Library written by James C. Dance and published by Chicago : Library Administration and Management Association, American Library Association. This book was released on 1979 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Political Public Relations written by Jesper Stromback and published by Routledge. This book was released on 2019-07-30 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research. This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.

Download or read book The Library Public Relations Recipe Book written by Library Administration and Management Association. Public Relations Section and published by [Chicago] : Public Relations Section, Library Administration and Management Association, American Library Association. This book was released on 1978 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Understanding Public Relations written by Lee Edwards and published by SAGE. This book was released on 2018-04-17 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives. Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards: Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power Considers how public relations frames vital discussions of race, gender, class and ethics Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.

Download or read book Public Relations for Librarians written by Kenneth Cecil Harrison and published by Gower Publishing Company, Limited. This book was released on 1982 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public Relations of the Public Library written by Ahmed Anwar Omar and published by . This book was released on 1948 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Library Public Relations written by Mona Garvey and published by New York : Wilson. This book was released on 1980 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical handbook for librarians dealing with the whys, the hows, and the tricks of the trade of library public relations.

Download or read book Marketing and Public Relations Activities in ARL Libraries written by and published by Association of Research Libr. This book was released on 1999 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: