Download or read book Powerful Public Relations written by Rashelle S. Karp and published by American Library Association. This book was released on 2002 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make your library the place to be. The library is still the best place to go for traditional information - and for everything from Internet access, database reference, video and CD check-out to engaging exhibits, entertaining events, and more. The challenge is getting your customers and community to believe that their library has more to offer today than it ever did. It's up to you to communicate that the home or work computer can't come close to delivering the unique services your library provides. And you can do this with Powerful Public Relations. Whether you have a lot of time to devote to a PR program or just a few hours here and there, communicating your library's many benefits is paramount to the satisfaction and number of customers you have each day. Here are just a few of the ways that savvy PR can work to sell your library's image. You'll learn how to: * Produce eye-catching brochures using desktop technology * Create a Web-based PR strategy and plan * Develop multimedia promotional programs that can be set up in the library * Plan special events and exhibits that will generate publicity and attendance With sample screen captures, press releases, public service announce

Download or read book Marketing and Public Relations for Libraries written by Cosette N. Kies and published by Scarecrow Press. This book was released on 2003 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

Download or read book Library Public Relations Promotions and Communications written by Lisa A. Wolfe and published by . This book was released on 1997 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programmes and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet World Wide Web, online services, and local bulletin board services for publicity. Throughout, examples and case studies illustrate effective communication techniques and strategies for all kinds of libraries. Appendices offering sample news releases, lists of library press, state and national public relations networking opportunities, and online services appropriate for library publicity are also included.

Download or read book Exploring the Relationship Between Media Libraries and Archives written by Chisita, Collence Takaingenhamo and published by IGI Global. This book was released on 2018-09-21 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: New forms of digitalization and digital media technologies are positively and negatively disrupting the free flow of information preservation. These new technologies are revolutionizing the way messages are transmitted and breaking the traditional monopolization of information by well-established institutions. Exploring the Relationship Between Media, Libraries, and Archives provides emerging research on new digital trends in information preservation, origination, and sharing. While highlighting the current shift in information sharing from institutional archives to digital platforms, readers will learn how media, librarians, and archivists reinvent their processes to meet the ever-progressing needs of users. This book is an ideal resource for librarians, archivists, information preservers, and media professionals aiming to find a balance among the use of media, new digital technologies, libraries, and archives in preserving and furthering information sharing.

Download or read book Public Relations for Librarians written by Anne F. Roberts and published by Englewood, Colo. : Libraries Unlimited. This book was released on 1989 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Library s Crisis Communications Planner written by Jan Thenell and published by American Library Association. This book was released on 2004-07-26 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: When emergencies escalate, knowing what to do in advance is the key. Libraries that are equipped with ready contact information, talking points, and spokespeople at hand are prepared to limit damage from big events or ensure small problems don't escalate.

Download or read book Marketing and Public Relations Activities in ARL Libraries written by and published by Association of Research Libr. This book was released on 1999 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The PR Knowledge Book written by Sangeeta Waldron and published by Business Expert Press. This book was released on 2019-07-31 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.

Download or read book Public Relations for Public Libraries written by Betty Pratt Rice and published by New York : Wilson. This book was released on 1972 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations is a way of life; Examininh the image; Retain, recruit, regain; Meeting patrons'needs; Communicating with patrons through mass media; Developing added channels of communication; Attracting patrons through special events and programs; Displays and exhibits as a public relations tool; Structuring and winning bond and budget issues; Friends of the library: keeping an asset from becoming a liability.

Download or read book Persuasive Public Relations for Libraries written by Kathleen Kelly Rummel and published by Chicago : American Library Association. This book was released on 1983 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public Relations for Librarians written by Kenneth Cecil Harrison and published by Gower Publishing Company, Limited. This book was released on 1982 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Accidental Library Marketer written by Kathy Dempsey and published by . This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.

Download or read book Library Public Relations written by Mona Garvey and published by New York : Wilson. This book was released on 1980 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical handbook for librarians dealing with the whys, the hows, and the tricks of the trade of library public relations.

Download or read book The Visible Library written by Bob Usherwood and published by . This book was released on 1981 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public Relations written by Ellen Gunning and published by Bloomsbury Publishing. This book was released on 2018-09-26 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and cover small, local and large multinational organisations, resulting in a truly global perspective. This new third edition has been comprehensively revised and updated throughout, equipping readers with the practical skills they need to succeed as a PR professional in the 21st century. Public Relations: A Practical Guide is a must-have companion for all those studying practitioner courses on public relations taught and accredited by PR professional organisations. It will be also be an essential textbook for undergraduate and postgraduate students studying introductory public relations modules at universities. New to this Edition: - A more international perspective, illustrated by up-to-date examples and case studies covering companies such as Pepsi, Samsung, Shell and United Airlines, and countries including Germany, the UK, the USA, Australia, China, India, Nigeria, Greece and Ireland - A new and enhanced pedagogical framework, offering chapter introductions, practical case studies and 'What You've Learned' sections at the end of each chapter - Extensively updated from the second edition to include increased coverage of social media and the latest PR practices

Download or read book Political Public Relations written by Jesper Stromback and published by Routledge. This book was released on 2019-07-30 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research. This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.

Download or read book Public Relations for the Smaller Library written by James C. Dance and published by Chicago : Library Administration and Management Association, American Library Association. This book was released on 1979 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: