Download or read book Public Relations in Schools written by Theodore J. Kowalski and published by Pearson. This book was released on 2011 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: For educational administration and leadership students studying school and community relations. A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology. Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life. The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters -- one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards ---- the widely used criteria for administrator preparation and licensing.

Download or read book Successful Public Relations for Colleges and Universities written by Sidney Kobre and published by Hastings House Book Publishers. This book was released on 1974 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Survey of Public Relations Practices in Higher Education 2014 Edition written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2014 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 130-page report gives extensive data and commentary of how colleges and universities are handling their public relations practices and presenting themselves to the broader public. The study enables its readers to answer questions such as: How much are colleges spending on public relations? How large are their public relations staffs? How many press releases do they send out and how many are via email and how many via post? How do colleges publicize faculty research? How many media interviews for faculty and staff do different types of colleges set up annually? How do colleges use video and photography in college promotion and public relations? What is the role of the public relations department in the college’s website management and social media presence? How many man hours of labor is the college marketing and pr staff devoting to the college’s social media presence? Does the college use outside public relations firms?

Download or read book The University and Its Publics written by Clay Schoenfeld and published by . This book was released on 1954 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Organization of Public Relations in American Colleges and Universities written by American College Public Relations Association and published by . This book was released on 1953 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public Relations for Teacher Education written by Joint National Committee on Public Relations and published by . This book was released on 1950 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public Relations for Colleges and Universities written by Christopher Edgar Persons and published by . This book was released on 1946 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book College Public Relations Annual written by American College Public Relations Association and published by . This book was released on 1957 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public Relations written by Waldo Emerson Reck and published by . This book was released on 1946 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public Relations for Higher Education written by Edward L. Bernays and published by . This book was released on 1948 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public Relations for Community junior Colleges written by Fred A. Woodress and published by . This book was released on 1976 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book School Public Relations for Student Success written by Edward H. Moore and published by Corwin Press. This book was released on 2009-07-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore′s lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away." —William J. Banach, CEO Banach, Banach & Cassidy An on-the-job public relations and communications partner for everyone working in schools! As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily. Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school′s PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work—from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees, the author: Outlines the key components of successful communications programs Covers how to set reasonable expectations for communications efforts Provides questions for assessing PR needs, guidelines for judging what′s working and what′s not, and an abundance of checklists Offers interview advice from professionals in the field Educational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities to support student and school success!

Download or read book New Media and Public Relations written by Sandra C. Duhé and published by Peter Lang. This book was released on 2007 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.

Download or read book PR Lessons Learned Along the Way written by Marc C Whitt and published by . This book was released on 2020-05-28 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional Marc C. Whitt (Author) "I have been looking forward to the day Marc Whitt would share his wisdom in a book. Marc has always been a leader in our field, no matter his institutional or professional association role. His casual writing style makes this book a real treat to read, and I suggest you keep it on your desk for quick reference." - Larry D. Lauer, Vice Chancellor Emeritus, Texas Christian University, and Author, Advancing Higher Education in Uncertain Times "Marc Whitt's book, PR Lessons Learned Along The Way, is truly remarkable -and I say that having reviewed many PR books in my time. The advice 'Maintain a good sense of humor. It will always see you through life's ups and downs' has surely never been more apt than today, with so much bad news around us. And yet the optimism that runs through this book is precisely what we need right now, and is also precisely true. Our profession's embrace of professionalism; of constant improvement; and of strategy make it -as Whitt argues- indispensable. PR is a conversation, not a lecture. And reading this book feels exactly that -one expert having a conversation with his readers, and imparting the knowledge of decades along the way." - Francis Ingham, MPRCA, PRCA Director General, London, England "PR Lessons Learned Along The Way is a superb resource offering context and guiderails to manage nonprofit and higher education brands in a strategic and sustainable way. Marc reminds us of the inherent service orientation of our calling, the imperative of values such as leadership, integrity and urgency, the value of playing the long game, and the devil that resides in the detail of public relations work. Whether you are a communications rookie, a mid-career professional or a seasoned expert, you will come away from PR Lessons Along The Way feeling empowered and maybe even a little more in love with the craft than you were yesterday." - Morgan Roth, Senior Vice President, Communication & Marketing, The ALS Association, Washington, DC "Marc Whitt's book is an indispensable guide for all of us currently in public relations and advancement, as well as for anyone seeking to enter the field. Marc applies his many years of experience to each topic he addresses, but his tone is never condescending or 'know-it-all' - instead, he offers pragmatic advice and solutions that will help everyone from the PR newbie to the seasoned veteran."- Jeffrey T. Spoeri, Associate Vice President for University Advancement, Lamar University, Beaumont, Texas "Have you ever found yourself nodding and saying, 'Yes, yes!' while reading a book? When a writer unveils morsels of wisdom that ring true, that's what happens. In PR Lessons Learned Along the Way, Marc Whitt's observations are born out of being in the trenches, making mistakes and achieving monumental goals. Buy this book. Read it through. And when you need a pep talk or a reminder of why PR is the best profession in the world, pick it back up. You'll put it down smiling again."- Nancy Wiser, President, Wiser Strategies, APR, Fellow, PRSA, Lexington, Kentucky "If Dale Carnegie ever wanted to write a sequel to How to Win Friends and Influence People, PR Lessons Learned Along the Way would be it!." - Tom Hayes, Dean, Williams College of Business, Xavier University, Cincinnati, Ohio, and Author, Marketing Colleges and Universities, A Services Perspective

Download or read book Internal Public Relations of Higher Education a Survey of the Internal Public Relations Methods and Procedures of Five Representative Ohio Institutions of Higher Education written by Clyde Chester Parker and published by . This book was released on 1950 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book College Public Relations Quarterly written by and published by . This book was released on 1950 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Study of Three Selected Factors in the Public Relations Programs of Colleges and Universities written by A. Westley Rowland and published by . This book was released on 1955 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: