Download or read book Public Relations History written by Cayce Myers and published by Routledge. This book was released on 2020-07-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.
Download or read book Public Relations History written by Scott M. Cutlip and published by Routledge. This book was released on 2013-11-05 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history opens with the 17th Century efforts of land promoters and colonists to lure settlers from Europe -- mainly England -- to this primitive land along the Atlantic Coast. They used publicity, tracts, sermons, and letters to disseminate rosy, glowing accounts of life and opportunity in the new land. The volume closes with a description of the public relations efforts of colleges and other non-profit agencies in the late 19th and early 20th centuries, thus providing a bridge across the century line. This study of the origins of public relations provides helpful insight into its functions, its strengths and weaknesses, and its profound though often unseen impact on our society. Public relations or its equivalents -- propaganda, publicity, public information -- began when mankind started to live together in tribal camps where one's survival depended upon others of the tribe. To function, civilization requires communication, conciliation, consensus, and cooperation -- the bedrock fundamentals of the public relations function. This volume is filled with robust public struggles -- the struggles of which history is made and a nation built: * the work of the Revolutionaries, led by the indomitable Sam Adams, to bring on the War of Independence that gave birth to a New Nation; * the propaganda of Alexander Hamilton, James Madison, and John Jay in the Federalist papers to win ratification of the U.S. Constitution -- prevailing against the propaganda of the AntiFederalists led by Richard Henry Lee; * the battle between the forces of President Andrew Jackson, led by Amos Kendall, and those of Nicholas Biddle and his Bank of the United States which presaged corporate versus government campaigns common today: * the classic presidential campaign of 1896 which pitted pro-Big Business candidate William McKinley against the Populist orator of the Platte, William Jennings Bryan. This book details the antecedents of today's flourishing, influential vocation of public relations whose practitioners -- some 150,000 professionals -- make their case for their clients or their employers in the highly competitive public opinion marketplace.
Download or read book The Great Railroad Revolution written by Christian Wolmar and published by PublicAffairs. This book was released on 2012-09-25 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: America was made by the railroads. The opening of the Baltimore & Ohio line -- the first American railroad -- in the 1830s sparked a national revolution in the way that people lived thanks to the speed and convenience of train travel. Promoted by visionaries and built through heroic effort, the American railroad network was bigger in every sense than Europe's, and facilitated everything from long-distance travel to commuting and transporting goods to waging war. It united far-flung parts of the country, boosted economic development, and was the catalyst for America's rise to world-power status. Every American town, great or small, aspired to be connected to a railroad and by the turn of the century, almost every American lived within easy access of a station. By the early 1900s, the United States was covered in a latticework of more than 200,000 miles of railroad track and a series of magisterial termini, all built and controlled by the biggest corporations in the land. The railroads dominated the American landscape for more than a hundred years but by the middle of the twentieth century, the automobile, the truck, and the airplane had eclipsed the railroads and the nation started to forget them. In The Great Railroad Revolution, renowned railroad expert Christian Wolmar tells the extraordinary story of the rise and the fall of the greatest of all American endeavors, and argues that the time has come for America to reclaim and celebrate its often-overlooked rail heritage.
Download or read book North American Perspectives on the Development of Public Relations written by Tom Watson and published by Springer. This book was released on 2016-12-09 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches. Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR’s history.
Download or read book The Train and the Telegraph written by Benjamin Sidney Michael Schwantes and published by Johns Hopkins University Press. This book was released on 2019-08-06 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complicating the existing scholarship by demonstrating that the railroad and telegraph in the United States were uneasy partners at best—and more often outright antagonists—throughout the nineteenth and early twentieth centuries, The Train and the Telegraph will appeal to scholars of communication, transportation, and American business history and political economy, as well as to enthusiasts of the nineteenth-century American railroad industry.
Download or read book The Rules of Public Relations written by Cayce Myers and published by Rowman & Littlefield. This book was released on 2024-07-01 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world. This book takes a deep dive into the complex and ever-evolving body of laws that directly impact the work of today’s PR practitioners. From the rise of social media giants and brand influencers to the intricacies of intellectual property, consumer reviews, and the looming presence of artificial intelligence, the legal and ethical terrain of public relations is vast and nuanced. Structured thematically, chapters of this book address critical comparisons such as law versus ethics and PR practitioners versus lawyers, offering clarity on how these sometimes overlapping domains affect the industry. The book also discusses the importance of transparency and reputation management in the context of privacy, and intellectual property. Each chapter culminates in a unique section that views legal issues through an ethical lens, proposing inventive resolutions to some of the most timely and challenging problems in public relations today. Readers are left not just understanding but anticipating how legal trends may shape the industry in the 2020s and beyond. For anyone involved in the craft of public relations—whether a student stepping into the field or a professional steering through the complexities of modern media—this book is a pivotal resource, offering the foresight and knowledge to not just survive but thrive in the legal reality of public relations in the 2020s.
Download or read book Public Affairs Information Service Bulletin written by and published by . This book was released on 1925 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Introduction to Strategic Public Relations written by Janis Teruggi Page and published by SAGE Publications. This book was released on 2017-11-30 with total page 927 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.
Download or read book Investigations of Railroads Holding Companies and Affiliated Companies and Related Matters written by United States. Congress. Senate. Committee on Interstate Commerce and published by . This book was released on 1939 with total page 1276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Encyclopedia of North American Railroads written by William D Middleton and published by Indiana University Press. This book was released on 2007-04-06 with total page 1295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lavishly illustrated and a joy to read, this authoritative reference work on the North American continent's railroads covers the U.S., Canadian, Mexican, Central American, and Cuban systems. The encyclopedia's over-arching theme is the evolution of the railroad industry and the historical impact of its progress on the North American continent. This thoroughly researched work examines the various aspects of the industry's development: technology, operations, cultural impact, the evolution of public policy regarding the industry, and the structural functioning of modern railroads. More than 500 alphabetical entries cover a myriad of subjects, including numerous entries profiling the principal companies, suppliers, manufacturers, and individuals influencing the history of the rails. Extensive appendices provide data regarding weight, fuel, statistical trends, and more, as well as a list of 130 vital railroad books. Railfans will treasure this indispensable work.
Download or read book Today s Public Relations written by Robert L. Heath and published by SAGE Publications. This book was released on 2005-10-19 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.
Download or read book Review and Refunding of Rail Passenger Service Act written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Transportation and Aeronautics and published by . This book was released on 1972 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Investigation of Railroads Holding Companies Affiliated Companies and Related Matters written by United States. Congress. Senate. Committee on Interstate Commerce and published by . This book was released on 1940 with total page 1926 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Railroad Work Rules Dispute Hearings 88 1 July 23 27 29 31 1963 written by United States. Congress. Senate. Commerce and published by . This book was released on 1963 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Railroad Retirement and Railroad Unemployment Insurance Legislation written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1957 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Railroad Work Rules Dispute Hearings 88 1 July 24 26 29 31 August 1 2 1963 written by United States. Congress. House. Interstate and Foreign Commerce and published by . This book was released on 1963 with total page 1062 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Noerr Motor Freight Inc Et Al V Eastern Railroad Presidents Conference Et Al written by United States. District Court (Pennsylvania : Eastern District) and published by . This book was released on 1957 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
