Download or read book Public Relations and Marketing for Archives written by Russell D. James and published by ALA Neal-Schuman. This book was released on 2011-08-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you work in an academic institution, a corporate archive, a public library, or a historical organization, Public Relations for Marketing and Archives will give you the tools essential for creating a first-rate marketing campaign for your archival collections.
Download or read book Marketing and Social Media written by Lorri Mon and published by Rowman & Littlefield. This book was released on 2020-12-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.
Download or read book How Propaganda Became Public Relations written by Cory Wimberly and published by Routledge. This book was released on 2019-11-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on governmentality, political economy, liberalism, mass psychology, and history — to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients’ desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations.
Download or read book Advocating Archives written by Elsie Freeman Finch and published by Scarecrow Press. This book was released on 1994-01-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in Paperback! As institutional budgets become tighter and information sources wider and more complex, archivists, manuscript curators and staff of special collections seek ways to broaden the use of their materials, bringing their services and their story to wider publics. Advocating Archives: An Introduction to Public Relations for Archivists presents practical advice on how to find and relate to these publics: how to better serve the client in person, launch a fund-raising campaign, work with the media, market programs, organize programs around historical events, train and successfully use volunteers, and avoid the most common public relations errors by planning. Written by archivists with previous professional or practical experience in these fields, Advocating Archives offers simply written, practical guidelines for the professional or manager who either develops their own public relations program or works with public relations professional in their institution. Three studies in archival public relations, taken from the daily experience of their writers, provide material for the instructors in archival management courses. Part of a long-term public relations initiative undertaken by the Society of American Archivists, the book aims to make public relations skills an integral part of archival management, and to help the archivist, curator, or special collections professional direct the public's response to their work.
Download or read book Exploring the Relationship Between Media Libraries and Archives written by Chisita, Collence Takaingenhamo and published by IGI Global. This book was released on 2018-09-21 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: New forms of digitalization and digital media technologies are positively and negatively disrupting the free flow of information preservation. These new technologies are revolutionizing the way messages are transmitted and breaking the traditional monopolization of information by well-established institutions. Exploring the Relationship Between Media, Libraries, and Archives provides emerging research on new digital trends in information preservation, origination, and sharing. While highlighting the current shift in information sharing from institutional archives to digital platforms, readers will learn how media, librarians, and archivists reinvent their processes to meet the ever-progressing needs of users. This book is an ideal resource for librarians, archivists, information preservers, and media professionals aiming to find a balance among the use of media, new digital technologies, libraries, and archives in preserving and furthering information sharing.
Download or read book Strategic Marketing in Library and Information Science written by Irene Owens and published by Psychology Press. This book was released on 2002 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
Download or read book Developing and Maintaining Practical Archives written by Gregory S. Hunter and published by American Library Association. This book was released on 2020-04-14 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its original publication Hunter's manual has been "not only a rich and ready reference tool but also a practical resource for solving problems" (Catholic Library World), and no text has served as a better overview of the field of archives. Newly revised and updated to more thoroughly address our increasingly digital world, including integration of digital records and audiovisual records into each chapter, it remains the clearest and most comprehensive guide to the discipline. Former editor of American Archivist, the journal of the Society of American Archivists (SAA), Hunter covers such keystone topics as a history of archives, including the roles of historical societies and local history collections in libraries; new sections on community archives, diversity, and inclusion; conducting a survey and starting an archival program; selection, appraisal, acquisition, accessioning, and deaccessioning; important points of copyright, privacy, and ethics; arrangement of archival collections, with a discussion of new theories; description, including DACS, EAD, and tools such as ArchivesSpace; access, reference, and outreach, with a look at how recent innovations in finding aids can help researchers; preservation, including guidance on how to handle rare books, maps, architectural records, and artifacts; digital records, addressing new and popular methods of storage and preservation of email, social media, image files, webpages, Word documents, spreadsheets, databases, and media files; disaster planning, security, and theft prevention; metrics, assessment, establishing employee procedures and policies, working with interns and volunteers, and other managerial duties; public relations and marketing, from social media and the Web to advocacy; and professional guidelines and codes, such as the newly developed SAA Statement of Core Values of Archivists. Providing in-depth coverage of both theory and practice, this manual is essential for archivists at all levels of experience and of all backgrounds.
Download or read book Advocating Archives written by Elsie Freeman Finch and published by Rowman & Littlefield. This book was released on 2003 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in Paperback! As institutional budgets become tighter and information sources wider and more complex, archivists, manuscript curators and staff of special collections seek ways to broaden the use of their materials, bringing their services and their story to wider publics. Advocating Archives: An Introduction to Public Relations for Archivists presents practical advice on how to find and relate to these publics: how to better serve the client in person, launch a fund-raising campaign, work with the media, market programs, organize programs around historical events, train and successfully use volunteers, and avoid the most common public relations errors by planning. Written by archivists with previous professional or practical experience in these fields, Advocating Archives offers simply written, practical guidelines for the professional or manager who either develops their own public relations program or works with public relations professional in their institution. Three studies in archival public relations, taken from the daily experience of their writers, provide material for the instructors in archival management courses. Part of a long-term public relations initiative undertaken by the Society of American Archivists, the book aims to make public relations skills an integral part of archival management, and to help the archivist, curator, or special collections professional direct the public's response to their work.
Download or read book The Market Makers written by Peter Scott and published by Oxford University Press. This book was released on 2017-09-15 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the twentieth century 'affluence' (both at the level of the individual household and that of society as a whole) became intimately linked with access to a range of prestige consumer durables. The Market Makers charts the inter-war origins of a process that would eventually transform these features of modern life from being 'luxuries' to 'necessities' for most British families. Peter Scott examines how producers and retailers succeeded in creating 'mass' (though not universal) market for new suites of furniture, radios, modern housing, and some electrical and gas appliances, while also exploring why some other goods, such as refrigerators, telephones, and automobiles, failed to reach the mass market in Britain before the 1950s. Creating mass markets presented a formidable challenge for manufacturers and retailers. Consumer durables required large markets. Most involved significant research and development costs. Some, such as the telephone, radio, and car, were dependent on complementary investments in infrastructure. All required intensive marketing - usually including expensive advertising in national newspapers and magazines, while some also needed mass production methods (and output volumes) to make them affordable to a mass market. This study charts the pioneering efforts of entrepreneurs (many of whom, though once household names, are now largely forgotten) to provide consumer durables at a price affordable to a mass market and to persuade a sometimes reluctant public to embrace the new products and the consumer credit that their purchase required. In doing so, Scott shows that, contrary to much received wisdom, there was a 'consumer durables revolution' in inter-war Britain - at least for certain highly prioritised goods.
Download or read book Nine and Counting written by Barbara Boxer and published by Harper Collins. This book was released on 2001-07-24 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Women of the United States Senate have forever changed the political landscape. Their backgrounds, personal styles, and political ideals may be as diverse as the nation they serve. Yet they share a commonality that runs deeper than politics or geography -- they desire to give a voice to all their constituents while serving as role models for women young and old. Once every month, these distinguished women for an informal dinner to share their knowledge, their hearts, and a good meal. Leaving behind partisanship and rhetoric, they discuss and debate the issues, both political and personal, affecting their lives. And following the 2000 election of four women to the Senate, the table is now set for thirteen. Weaving together their individual stories of triumph, adversity, adaptability, and leadership, Nine and Counting gives voice to these charismatic women as never before, offering a rare, insider's glimpse into Washington and sending the powerful message that membership in the "world's most exclusive club" is open to every woman in America.
Download or read book Public Relations and Marketing Archives written by Russell D. James and published by . This book was released on 2011-08-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A how-to manual to help archivists successfully promote their collections and programs to a rapidly expanding pool of potential users, donors, and collaborators. This book offers a helpful introduction to public relations basics, from writing good press releases to evaluating PR services to working with internal public relations offices.
Download or read book Donors and Archives written by Aaron D. Purcell and published by Rowman & Littlefield. This book was released on 2015-02-12 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Donor work and fundraising is essential for any vibrant archival program. Without new collections and new funding, archives programs can stagnate, and their operations can become vulnerable to economic downturns. Archivists spend a lot of time managing collections, other archivists, and researchers in their reading rooms, but often not enough time considering the stuff that makes up their collections, where that stuff comes from, and how that stuff—and the sources of that stuff—can be valuable tools for advocacy, promotion, and fundraising for their archival programs. Donors and Archives: A Guidebook for Successful Programs reviews the complex landscape of donor work, archival donations, and institutional fundraising for today’s archivists. It provides practical approaches to enhance donor relations for all types of archival programs, such as academic, government, private, and corporate archives. The book covers the planning, the process, and the partners needed for successful donations and donor programs. Arranged into four sections, the book offers practical advice and best practices in a number of areas including: how donations work, who donates to archives, how to prepare for donors, how to evaluate and manage the stuff from potential donors, how to work with an institution’s development office, what are the obligations and expectations of archivists and donors, how to develop donor strategies, how to work with friends and supporters of the archives program, what happens after the donation is complete, and what is the overall value of donors to archival programs. Donors and Archives: A Guidebook for Successful Programs highlights the importance of development and fundraising for archives, while focusing on the donor and potential donor. Their interest, their support, their enthusiasm, and their stuff are vital to the success of archival programs. Archivists involved in donor work and fundraising will find the practical advice and best practices in this book applicable, replicable, timely, and valuable.
Download or read book Strategic Marketing in Library and Information Science written by Linda S Katz and published by Routledge. This book was released on 2013-03-07 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing—relationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: “The Basis and Context for Marketing” (theoretical information) and “The Application of Marketing” (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LIS—what it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Center—a fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
Download or read book Digital Library Programs for Libraries and Archives written by Aaron D. Purcell and published by American Library Association. This book was released on 2016-06-17 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning and managing a self-contained digitization project is one thing, but how do you transition to a digital library program? Or better yet, how do you start a program from scratch? In this book Purcell, a well-respected expert in both archives and digital libraries, combines theory and best practices with practical application, showing how to approach digital projects as an ongoing effort. He not only guides librarians and archivists in transitioning from project-level initiatives to a sustainable program but also provides clear step-by-step instructions for building a digital library program from the bottom up, even for organizations with limited staff. Approachable and easy to follow, this book traces the historical growth of digital libraries and the importance of those digital foundations; summarizes current technological challenges that affect the planning of digital libraries, and how librarians and archivists are adapting to the changing information landscape; uses examples to lay out the core priorities of leading successful digital programs; covers the essentials of getting started, from vision and mission building to identifying resources and partnerships; emphasizes the importance of digitizing original unique materials found in library and archives collections, and suggests approaches to the selection process; addresses metadata and key technical standards; discusses management and daily operations, including assessment, enhancement, sustainability, and long-term preservation planning; provides guidance for marketing, promotion, and outreach, plus how to take into account such considerations as access points, intended audiences, and educational and instructional components; and includes exercises designed to help readers define their own digital projects and create a real-world digital program plan. Equally valuable for LIS students just learning about the digital landscape, information professionals taking their first steps to create digital content, and organizations who already have well-established digital credentials, Purcell's book outlines methods applicable and scalable to many different types and sizes of libraries and archives.
Download or read book Encyclopedia of Archival Science written by Luciana Duranti and published by Rowman & Littlefield. This book was released on 2015-06-17 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the first-ever comprehensive guide to archival concepts, principles, and practices. Encyclopedia of Archival Science features 154 entries, which address every aspect of archival professional knowledge. These entries range from traditional ideas (like appraisal and provenance) to today’s challenges (digitization and digital preservation). They present the thoughts of leading luminaries like Ernst Posner, Margaret Cross-Norton, and Philip Brooks as well as those of contemporary authors and rising scholars. Historical and ethical components of practice are infused throughout the work. Edited by Luciana Duranti from the University of British Columbia and Patricia C. Franks from San José State University, this landmark work was overseen by an editorial board comprised of leading archivists and archival educators from every continent: Adrian Cunningham (Queensland State Archives, Australia), Fiorella Foscarini (University of Toronto and University of Amsterdam), Pat Galloway (University of Texas at Austin), Shadrack Katuu (International Atomic Energy Agency), Giovanni Michetti (University of Rome La Sapienza), Ken Thibodeau (National Archives and Records Administration, US), and Geoffrey Yeo (University College London, UK).
Download or read book The Handbook of Archival Practice written by Patricia C. Franks and published by Rowman & Littlefield. This book was released on 2021-09-12 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: To meet the demands of archivists increasingly tasked with the responsibility for hybrid collections, this indispensable guide covers contemporary archival practice for managing analog and digital materials in a single publication. Terms describing activities central to the archival process—such as appraisal, acquisition, arrangement, description, storage, access, and preservation—are included. In addition, responsibilities traditionally considered outside the purview of the archivist but currently impacting professional activities—such as cybersecurity, digital forensics, digital curation, distributed systems (e.g., cloud computing), and distributed trust systems (e.g., blockchain)—are also covered. The Handbook is divided into ten sections: current environment; records creation and recordkeeping systems; appraisal and acquisition; arrangement and description; storage and preservation; digital preservation; user services; community outreach and advocacy; risk management, security and privacy; and management and leadership. Some terms touch on more than one category, which made sorting a challenge. Readers are encouraged to consult both the table of contents and the index, as a topic may be addressed in more than one entry. A total of 111 entries by 105 authors are defined and described in The Handbook. The majority (79) of the contributors were from the US, 12 from Canada, 7 from the United Kingdom, 3 from Australia, 1 each from Germany, Jamaica, New Zealand, and the Russian Federation. Because archival practice differs among practitioners in different countries, this work represents an amalgamation. The Handbook was written primarily for archival practitioners who wish to access desired information at the point of need. However, can also serve as a valuable resource for students pursuing careers in the archival profession and information professionals engaged in related fields.
Download or read book P Z written by Library of Congress. Office for Subject Cataloging Policy and published by . This book was released on 1990 with total page 1644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
