Download or read book Public Relations and Business 1900 1929 written by Alan R. Raucher and published by Baltimore : Johns Hopkins Press. This book was released on 1968 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Emergence of Public Relations in Business 1900 1929 written by Alan Richard Raucher and published by . This book was released on 1964 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations History written by Cayce Myers and published by Routledge. This book was released on 2020-07-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.
Download or read book The Unseen Power written by Scott M. Cutlip and published by Routledge. This book was released on 2013-11-05 with total page 885 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900. For example, the book tells how: * President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital. * Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s. * William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy. * Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it. * Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process. * Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety. This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.
Download or read book The American Corporation Today written by Carl Kaysen and published by Oxford University Press, USA. This book was released on 1996 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the American corporation from every angle - its postwar history, its relation to the law, its financing, its impact on technological innovation, its role as employer and as political force, and much more. The contributors - all of whom are recognized experts in their fields - not only tackle many of the same key areas that the contributors to Mason's classic study looked at, but they also illuminate issues that have only arisen in recent years.
Download or read book The Business of Benevolence written by Andrea Tone and published by Cornell University Press. This book was released on 2018-05-31 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early twentieth century, an era characterized by unprecedented industrial strife and violence, thousands of employers across the United States pioneered a new policy of labor relations called welfare work. The results of the policy were paternalistic practices and forms of compensation designed not only to control workers, but also to advertise the humanity of corporate capitalism to thwart the advance of legislated reform. In a burgeoning literature on the development of the U.S. welfare state, Andrea Tone offers a new interpretation of the importance of welfare capitalism in shaping its development.
Download or read book Strategic Issues Management written by Robert L. Heath and published by SAGE. This book was released on 1997-07-30 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of this book is issues management and why it should play a key role in strategic planning, supporting the organization in its interface with public policy, public opinion, and opinion formers.
Download or read book North American Perspectives on the Development of Public Relations written by Tom Watson and published by Springer. This book was released on 2016-12-09 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches. Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR’s history.
Download or read book Harvard Guide to American History written by Frank Freidel and published by Harvard University Press. This book was released on 1974 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: Editions for 1954 and 1967 by O. Handlin and others.
Download or read book Perspectives on Mass Communication History written by Wm. David Sloan and published by Routledge. This book was released on 2013-11-05 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique volume is based on the philosophy that the teaching of history should emphasize critical thinking and attempt to involve the student intellectually, rather than simply provide names, dates, and places to memorize. The book approaches history not as a cut-and-dried recitation of a collection of facts but as multifaceted discipline. In examining the various perspectives historians have provided, the author brings a vitality to the study of history that students normally do not gain. The text is comprised of 24 historiographical essays, each of which discusses the major interpretations of a significant topic in mass communication history. Students are challenged to evaluate each approach critically and to develop their own explanations. As a textbook designed specifically for use in graduate level communication history courses, it should serve as a stimulating pedagogical tool.
Download or read book Legacy of the Ludlow Massacre written by Howard M. Gitelman and published by University of Pennsylvania Press. This book was released on 2016-11-11 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a volume in the Penn Press Anniversary Collection. To mark its 125th anniversary in 2015, the University of Pennsylvania Press rereleased more than 1,100 titles from Penn Press's distinguished backlist from 1899-1999 that had fallen out of print. Spanning an entire century, the Anniversary Collection offers peer-reviewed scholarship in a wide range of subject areas.
Download or read book Moral Mazes The World of Corporate Managers written by Robert Jackall and published by Oxford University Press. This book was released on 2009-11-06 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic study of ethics in business presents an eye-opening account of how corporate managers think the world works, and how big organizations shape moral consciousness. Robert Jackall takes the reader inside a topsy-turvy world where hard work does not necessarily lead to success, but sharp talk, self-promotion, powerful patrons, and sheer luck might. What sort of everyday rules-in-use do people play by when there are no fixed standards to explain why some succeed and others fail? In the words of one corporate manager, those rules boil down to this maxim: What is right in the corporation is what the guy above you wants from you. Thats what morality is in the corporation. This brilliant, disturbing, funny look at the ethos of the corporate world presents compelling real life stories of the men and women charged with running the businesses of America. This anniversary edition includes an afterword by the author linking the themes of Moral Mazes to the financial tsunami that engulfed the world economy in 2008.
Download or read book Crisis Counselor written by Noel L. Griese and published by Anvil Publishers, Inc.. This book was released on 2004 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a compilation of articles that appeared in the Crisis Counselor newsletter. The articles focus on lessons to be learned by organizational communicators sseeking to improve their communication skills.
Download or read book Removing the Spin Una nueva teor a hist rica de las Relaciones P blicas written by Margot Opdycke Lamme and published by Editorial UOC. This book was released on 2016-06-30 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro rompe con la engañosa dependencia que plantean las interpretaciones lineales del pasado, para ofrecer una visión amplia y a largo plazo del desarrollo y la institucionalización de las estrategias y las técnicas de comunicación estratégica, y de las relaciones públicas. En efecto, a falta de una teoría general que describa la aparición y el desarrollo de esta disciplina, los expertos han tendido a organizar tanto estas como sus antecedentes, en períodos de tiempo que presentan una evolución progresiva desde unos orígenes tempranos —poco sofisticados y no muy sobrados de ética— hasta las campañas actuales, con una visión planificada, estratégica y ética. Según Karen Russell y Meg Lamme, tales intentos de periodización han oscurecido nuestra comprensión de las relaciones públicas y su historia. De hecho, los historiadores especializados en la materia han buscado con ahínco un punto de partida, y han dado fe de las limitaciones que ello supone para la comprensión de su desarrollo, en Estados Unidos y el resto del mundo. Para ello, se ha procurado corregir malentendidos acerca de la historia de las relaciones públicas que han (mal) conformado la teoría durante más de veinte años, así como describir y comprender la relación histórica que existe entre estas, los medios de comunicación y los contextos históricos en los que emergieron
Download or read book The SAGE Handbook of Public Relations written by Robert L. Heath and published by SAGE Publications. This book was released on 2010-07-29 with total page 1218 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unparalleled guide to the theory and practice of public relations Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. Key Features Presents major theories in the words of the leading advocates for each theory Covers the full range of theory, research, and practice in the discipline Positions public relations as a positive force to help make society more fully functional Challenges academics and practitioners to identify best practices that can inform the work of those in the profession
Download or read book How Propaganda Became Public Relations written by Cory Wimberly and published by Routledge. This book was released on 2019-11-07 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on governmentality, political economy, liberalism, mass psychology, and history — to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients’ desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations.
Download or read book Free Market Missionaries written by Sharon Beder and published by Routledge. This book was released on 2012-06-25 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her recent book Suiting Themselves, bestselling author Sharon Beder exposed how the global corporate elite have brazenly rewritten the rules of the global economy to line their pockets. In this new book she trains her sights on the insidious underbelly of this global trend to show how they have also orchestrated a mass propaganda campaign to manipulate community values and convince us that their interest - co-opting and controlling all of us in the name of the free market - is in our interest. During the 20th century, business associations coordinated mass propaganda campaigns combining 20th century American PR methods with revitalized free market ideology from 18th century Europe. The aim was to persuade people to eschew their own power as workers and citizens, and forego their democratic power to restrain and regulate business activity. Sophisticated corporate-funded think tanks augmented these campaigns in the 1970s and 1980s, promoting free enterprise and business-friendly policies. Thesefree market missionaries now seek to change individual and institutional values through bolder strategies such as expanding share ownership and manipulating wider public concerns. In each case the goal is the same: the triumph of business values over community values. Beder‘s is an intellectual call to arms: challenge the ideology of the free market missionaries or be converted to it.
