Download or read book Public Opinion Polls and Survey Research written by Graham R. Walden and published by Routledge. This book was released on 2014-07-16 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1990. The decade of the 1980s witnessed an increasing use of polls and surveys as well as an expanded research effort into public opinion polls and survey research from the economic, historical, legal, methodological, organizational, and political viewpoints. The purpose of this volume is to provide a resource for practitioners, researchers, students, librarians, and others seeking access to this interdisciplinary literature. Instructional guides, handbooks, reference works, textbooks, research studies, and evaluative and critical studies on public opinion polls and survey research published since 1980 are included in this bibliography.
Download or read book Public Opinion Polls and Survey Research written by Graham R. Walden and published by Routledge. This book was released on 2014-07-16 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1990. The decade of the 1980s witnessed an increasing use of polls and surveys as well as an expanded research effort into public opinion polls and survey research from the economic, historical, legal, methodological, organizational, and political viewpoints. The purpose of this volume is to provide a resource for practitioners, researchers, students, librarians, and others seeking access to this interdisciplinary literature. Instructional guides, handbooks, reference works, textbooks, research studies, and evaluative and critical studies on public opinion polls and survey research published since 1980 are included in this bibliography.
Download or read book Improving Public Opinion Surveys written by John H. Aldrich and published by Princeton University Press. This book was released on 2012 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American National Election Studies (ANES) is the premier social science survey program devoted to voting and elections. Conducted during the presidential election years and midterm Congressional elections, the survey is based on interviews with voters and delves into why they make certain choices. In this edited volume, John Aldrich and Kathleen McGraw bring together a group of leading social scientists that developed and tested new measures that might be added to the ANES, with the ultimate goal of extending scholarly understanding of the causes and consequences of electoral outcomes. The contributors--leading experts from several disciplines in the fields of polling, public opinion, survey methodology, and elections and voting behavior--illuminate some of the most important questions and results from the ANES 2006 pilot study. They look at such varied topics as self-monitoring in the expression of political attitudes, personal values and political orientations, alternate measures of political trust, perceptions of similarity and disagreement in partisan groups, measuring ambivalence about government, gender preferences in politics, and the political issues of abortion, crime, and taxes. Testing new ideas in the study of politics and the political psychology of voting choices and turnout, this collection is an invaluable resource for all students and scholars working to understand the American electorate.
Download or read book An Introduction to Survey Research Polling and Data Analysis written by Herbert Weisberg and published by SAGE. This book was released on 1996-07-16 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nature of survey research - The survey process - Sampling procedures - Questionnaire construction - The data collection stage - Coding practices - Designing survey - The process of data analysis - Single-variable statistics - Statistical inference for means - Two-variable tables - Measures of association - Control tables - Correlation and regression - Writing survey reports - Evaluating surveys - The ethics of polls.
Download or read book The SAGE Handbook of Public Opinion Research written by Wolfgang Donsbach and published by SAGE. This book was released on 2007-12-18 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
Download or read book Understanding Public Opinion Polls written by Jelke Bethlehem and published by CRC Press. This book was released on 2017-09-05 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Polls are conducted every day all around the world for almost everything (especially during elections). But not every poll is a good one. A lot depends on the type of questions asked, how they are asked and whether the sample used is truly representative. And these are not the only aspects of a poll that should be checked. So how does one separate the chaff from the wheat? That’s where Understanding Public Opinion Polls comes in. Written by a well-known author with over thirty years of experience, the book is built around a checklist for polls that describes the various aspects of polls to pay attention to if one intends to use its results. By comprehensively answering the questions in the checklist, a good idea of the quality of the poll is obtained. Features: Provides readers with a deeper understanding of practical and theoretical aspects of opinion polls while assuming no background in mathematics or statistics Shows how to determine if a poll is good or bad Provides a historical perspective and includes examples from real polls Gives special attention to online and election polls The book gives an overview of many aspects of polls – questionnaire design, sample selection, estimation, margins of error, nonresponse and weighting. It is essential reading for those who want to gain a better understanding of the ins and outs of polling including those who are confronted with polls in their daily life or work or those who need to learn how to conduct their own polls.
Download or read book Polls and Surveys written by Norman M. Bradburn and published by Jossey-Bass. This book was released on 1988-08-15 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how polls are conducted, describes the causes of polling errors, and discusses how polls are used and interpreted.
Download or read book The Illusion of Public Opinion written by George F. Bishop and published by Rowman & Littlefield. This book was released on 2005 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a rigorous critique of public opinion polling in the U.S., George F. Bishop makes the case that a lot of what passes as "public opinion" in mass media today is an illusion, an artifact of measurement created by vague or misleading survey questions presented to respondents who typically construct their opinions on the spot. Using evidence from a wide variety of data sources, Bishop shows that widespread public ignorance and poorly informed opinions are the norm rather than definitive public opinion on key political, social, and cultural issues of the day. The Illusion of Public Opinion presents a number of cautionary tales about how American public opinion has supposedly changed since 9/11, amplified by additional examples on other occasions drawn from the American National Election Studies. Bishop's analysis of the pitfalls of asking survey questions and interpreting poll results leads the reader to a more skeptical appreciation of the art and science of public opinion polling as it is practiced today.
Download or read book Method and Meaning in Polls and Surveys written by Howard Schuman and published by Harvard University Press. This book was released on 2008 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Howard Schuman is one of the premier scholars of social surveys. His expertise concerns the way questions about attitudes and beliefs are worded and the effects questions have on the answers people give. However, Method and Meaning in Polls and Surveys is less about the substance of wording effects and more about approaches to interpreting the respondentâe(tm)s world, and how surveys can make that world understandableâe"though often in ways not anticipated by the researcher. Schuman examines the question-answer process that is basic to polls and surveys, as it is in so much of life. His concern is with the nature of questioning itself, with issues of validity and bias, and with the scope and limitations of meaning sought through polls and surveys. Writing with both wisdom and humor, Schuman considers the issues both at a theoretical level, bringing in ideas from other social sciences, and empirically with substantive research of his own and others. The book will be of interest to social scientists, to survey researchers in academia and business, and to all those concerned with the pervasive influence of polls in society.
Download or read book Polls and the Awareness of Public Opinion written by Leo Bogart and published by Transaction Publishers. This book was released on with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: How well can polls measure public opinion? Should government policies follow majority opinion? Do polls influence elections? Can there be polls under a dictatorship? Recent elections throughout the world have made these issues ever more crucial. "Polls and the Awareness of Public Opinion, "initially published under the title "Silent Politics, "is the first book to look upon polls and the awareness of poll results as forces that influence public opinion. It is a penetrating assessment of the uses of polls, their misuses, and the absurdities carried out in their name. Bogart argues that predictions based on polls can be misleading since they reflect a transient stage in a public opinion that is constantly and often rapidly changing.
Download or read book Political Polling in the Digital Age written by Kirby Goidel and published by LSU Press. This book was released on 2011-05-02 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, Political Polling in the Digital Age, edited by Kirby Goidel, offers timely and insightful interpretations of the impact these trends will have on polling. In this groundbreaking collection, contributors place recent developments in public-opinion polling into a broader historical context, examine how to construct accurate meanings from public-opinion surveys, and analyze the future of public-opinion polling. Notable contributors include Mark Blumenthal, editor and publisher of Pollster.com; Anna Greenberg, a leading Democratic pollster; and Scott Keeter, director of survey research for the Pew Research Center. In an era of increasingly personalized and interactive communications, accurate political polling is more difficult and also more important. Political Polling in the Digital Age presents fresh perspectives and relevant tactics that demystify the variable world of opinion taking.
Download or read book Encyclopedia of Survey Research Methods written by Paul J. Lavrakas and published by SAGE Publications. This book was released on 2008-09-12 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Download or read book The Total Survey Error Approach written by Herbert F. Weisberg and published by University of Chicago Press. This book was released on 2009-12-29 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach. Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys—from measurement and nonresponse error to coverage and sampling error. Each chapter is built on theoretical elements drawn from specific disciplines, such as social psychology and statistics, and follows through with detailed treatments of the specific types of error and their potential solutions. Throughout, Weisberg is attentive to survey constraints, including time and ethical considerations, as well as controversies within the field and the effects of new technology on the survey process—from Internet surveys to those completed by phone, by mail, and in person. Practitioners and students will find this comprehensive guide particularly useful now that survey research has assumed a primary place in both public and academic circles.
Download or read book In Defense Of Public Opinion Polling written by Kenneth F Warren and published by Routledge. This book was released on 2018-02-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 2000 national elections, $100 million was spent on campaign polling alone. A $5 billion industry from Gallup to Zogby, public opinion polling is growing rapidly with the explosion of consumer-oriented market research, political and media polling, and controversial Internet polling. By many measures from editorial cartoons to bumper stickers we hate pollsters and their polls. We think of polling as hopelessly flawed, invasive of our privacy, and just plain annoying. At times we even argue that polling is illegal, unconstitutional, and downright un-American. Yet we crave the information polling provides. What do other Americans think about gun control? School vouchers? Airline performance?
Download or read book Affluence and Influence written by Martin Gilens and published by Princeton University Press. This book was released on 2012-07-22 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why policymaking in the United States privileges the rich over the poor Can a country be a democracy if its government only responds to the preferences of the rich? In an ideal democracy, all citizens should have equal influence on government policy—but as this book demonstrates, America's policymakers respond almost exclusively to the preferences of the economically advantaged. Affluence and Influence definitively explores how political inequality in the United States has evolved over the last several decades and how this growing disparity has been shaped by interest groups, parties, and elections. With sharp analysis and an impressive range of data, Martin Gilens looks at thousands of proposed policy changes, and the degree of support for each among poor, middle-class, and affluent Americans. His findings are staggering: when preferences of low- or middle-income Americans diverge from those of the affluent, there is virtually no relationship between policy outcomes and the desires of less advantaged groups. In contrast, affluent Americans' preferences exhibit a substantial relationship with policy outcomes whether their preferences are shared by lower-income groups or not. Gilens shows that representational inequality is spread widely across different policy domains and time periods. Yet Gilens also shows that under specific circumstances the preferences of the middle class and, to a lesser extent, the poor, do seem to matter. In particular, impending elections—especially presidential elections—and an even partisan division in Congress mitigate representational inequality and boost responsiveness to the preferences of the broader public. At a time when economic and political inequality in the United States only continues to rise, Affluence and Influence raises important questions about whether American democracy is truly responding to the needs of all its citizens.
Download or read book Polling and Survey Research Methods 1935 1979 written by and published by Greenwood. This book was released on 1996-10-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first annotated bibliography to thoroughly cover the research studies on public opinion polls and survey research for the period 1935-1979. In addition to examining the first 45 years of polling and survey research in the United States, Walden provides appendixes on acronyms, source journals, print and CD-ROM sources, organizations associated with the field, and author and selective keyword indexes. This is the first annotated bibliography to cover the research studies on public opinion polls and survey research for the first 45 years of polling and survey research in the United States. Nearly 7,000 entries are provided, making this the most comprehensive work on the subject. The work is organized by subject, and within each subject or subcategory, alphabetically by author. Use of this work is augmented by appendixes on acronmyms, source journals, print and CD-ROM sources, organizations associated with the field, and author and selective keyword indexes. Historians and others concerned with the development of polls and surveys will be the main users of this work. Others who will find the volume invaluable include sociologists of science. Collections on communications, modern American society, and politics will find the work of use as well.
Download or read book The Oxford Handbook of Polling and Survey Methods written by Lonna Rae Atkeson and published by Oxford University Press. This book was released on 2018-07-25 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: The methodologies used to study public opinion are now in flux. The primary polling method of the last half-century, the telephone survey, is rapidly becoming obsolete as a data collection method. At the same time, new methods of contacting potential respondents and obtaining their response are appearing, providing a variety of options for scholars and practitioners. Generally speaking, we are moving from a polling world that was largely interviewer driven over the phone and face-to-face to predominantly interviewer driven self-administered poll environments, New methods of data collection, however, must still deal with fundamental questions to polling methodology and total survey error including sampling, selection bias, non-response error, poststratification weighting, and questionnaire design features. The Oxford Handbook on Polling and Survey Methods brings together a unique mixture of academics and practitioners, from various backgrounds, academic disciplines, and experiences. In some sense, this is reflective of the interdisciplinary nature of the polling and survey industry: polls and surveys are widely used in academia, government, and the private sector. Designing, implementing, and analyzing high quality, accurate, and cost-effective polls and surveys requires a combination of skills and methodological perspectives. Despite the well-publicized issues that have cropped up in recent political polling, a great deal is known today about how to collect high quality polling and survey data even in complex and difficult environments. Divided into four main sections, the Handbook draws on the existing research and explores data collection methods. It then addresses data analysis and the methods available for combining polling data with other types of data. The next section covers analytic issues, including the new approaches to studying public opinion (ie social media, the analysis of open-ended questions using text analytic tools, and data imputation). The final section focuses on the presentation of polling results, an area where there is a great deal of innovation. A comprehensive overview of the topic, this volume highlights current polling trends provides ideas for the development of new and better approaches for measuring, modeling, and visualizing public opinion and social behavior.
