Download or read book The Little Book of Colour written by Karen Haller and published by Penguin UK. This book was released on 2019-08-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A SUNDAY TIMES DESIGN BOOK OF THE YEAR _________________________________________ The definitive guide for harnessing the power of colour to improve your happiness, wellbeing and confidence Wouldn't you like to boost your confidence simply by slipping on 'that' yellow jumper? Or when you get home after a stressful day, be instantly soothed by the restful green of your walls? The colours all around us hold an emotional energy. Applied Colour Psychology specialist, Karen Haller, explains the inherent power of colour; for example, looking closely at the colours we love or those we dislike can bring up deeply buried memories and with them powerful feelings. A revolutionary guide to boosting your wellbeing, The Little Book of Colour puts you firmly in the driver's seat and on the road to changing the colours in your world to revamp your mood and motivation. Illuminating the science, psychology and emotional significance of colour, with key assessments for finding your own true colour compatibility, this book will help you to rediscover meaning in everything you do through the joy of colour. Get ready to join the colour revolution, and change your life for the better.

Download or read book Handbook of Color Psychology written by Andrew J. Elliot and published by Cambridge University Press. This book was released on 2015-12-17 with total page 1737 pages. Available in PDF, EPUB and Kindle. Book excerpt: We perceive color everywhere and on everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Handbook provides comprehensive coverage of emerging theory and research. Top scholars in the field provide rigorous overviews of work on color categorization, color symbolism and association, color preference, reciprocal relations between color perception and psychological functioning, and variations and deficiencies in color perception. The Handbook of Color Psychology seeks to facilitate cross-fertilization among researchers, both within and across disciplines and areas of research, and is an essential resource for anyone interested in color psychology in both theoretical and applied areas of study.

Download or read book Color Psychology Profit From The Psychology of Color Discover the Meaning and Effects of Color written by Richard G. Lewis and published by Psychoprofits. This book was released on 2020-09-08 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effect of ColorsThe book "Color Psychology" explains the different psychological effects that different colors have on the human mind. Color consultants believe that the colors used in the design of any object or environment (e.g. a website) can have a significant impact on the emotions and performance of people within that environment and that people respond, even at a psychological level, to colors. Based upon fundamentals in Color Psychology, with years of research by color psychologists, the characteristics of certain colors have been identified to cause an emotional response in people. This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how certain colors make us feel. What You'll Learn: How Color Can Improve Your Bottom Line How Color Can Affect People's Emotions Which Colors Suit Your Target Market Which Are The "Magic" Colors Which Color makes Shoppers Spend More And Much, Much More... The effect that color has on human emotions can be profound. Researchers have studied the biological perception of color, the relationships between color and emotion, and how different colors can be used to affect mood and behavior in predictable ways. Although The Psychology of Color is a relatively new area of scientific research, ancient civilizations believed in the influence of color on humans; the ancient Chinese, Egyptians, and Indians believed in chromotherapy. The Future Use of The Psychology of Color...Case Study: With world-renowned Spanish chef, Ferran Adria, he focused on the color of the crockery. Guests sat down one side of a large table were given a pink strawberry dessert on a white plate. Down the other side of the table guests ate an identical dessert from a black plate. Those eating from the white plates rated the dessert as 10% sweeter than those who ate from the black plates. Subsequent experiments have shown that introducing a square or angular plate intensifies the difference, with roundness accentuating sweetness. "Clearly contextual perception is a big opportunity." Johannes Le Coutre, a perception physiologist with Nestle. Who is This Book For? Anyone interested in the influence of color will get something from this book. However, primarily I wrote this book as a guide for all Internet Business People, Marketers and Entrepreneurs because I think it's essential that we all understand the psychological influence of color.Changing the colors on your sales page or website won't suddenly bring in millions of dollars but there is no doubt that a change of color may well result in a change of mood in the viewer; it's how you use that power that can determine your profitability. The challenge for you as an Internet Business Person, Marketers or Entrepreneur is to understand the theories of color and to use them in a profitable but professional and ethical way.People Who Read This Book: "I was blown away by the information. Great book." Jonathan Smith, WealthCrave.com "I can heartily recommend this Book. The book describes the emotional reactions that people may be expected to evince, based on considerable research by psychologists." David J. Linden, BizWebTX.com "It's fascinating to see the way that certain institutions use these colors in order to influence people." George Cuthbert, TheCopywritingRevolution.com "Know exactly what color combinations you will need to use on your site." Jeff Gibson, Mr. Affiliate. "Good read, I recommend it." Kaan Bimplis (Neurophysicist & Licensed NLP Trainer) NLPIstanbul.com NB: "Color Psychology" - color theory, color and design, and psychology of color and design.

Download or read book Color Psychology and Color Therapy written by Faber Birren and published by . This book was released on 2024-03-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color Psychology and Color Therapy: A Factual Study of the Influence of Color on Human Life (1950) is a book of color theory by renowned color expert Faber Birren. The work explores the impact of color on human behavior and emotions. Born in 1900 in Chicago, Illinois, Birren began studying color and art as a teen at the Art Institute of Chicago. While he originally intended to follow in his father's footsteps as a landscape painter, he determined that he didn't have the requisite talent. He attended the University of Chicago as an education major instead, but found that his interest was still in the world of color. Since no formal program in color theory existed at the time, he left school to pursue a course of self-managed study, spending hours at the Chicago Public Library. At age 24, Birren began a prolific writing career, publishing dozens of books and articles on color theory over the course of his life. Soon, he began consulting for businesses, claiming he could boost sales with the careful use of color. One of Birren's early successes was a Chicago wholesale meat company. He suggested that the white walls of the meat coolers made the meat appear an unappetizing gray color. He proposed that the meat company paint the coolers in a blue-green color instead, to make the meat's red hue pop. Sales increased, and Birren had proven that paying attention to color theory could reap dividends. Birren brought this expertise to many well-known corporations throughout the middle of the 20th century. He consulted with major manufacturers like Monsanto, General Electric, and DuPont, among others. His goals went beyond sales, aiming to improve employee mood and attentiveness as well. He even consulted with Disney on the color choices in the films Bambi, Fantasia, and Pinocchio. Color Psychology and Color Therapy is written in four parts. In part one, Birren discusses color symbolism in varied mystic, occultist, and religious traditions. He also shares the views on color expressed by various ancient philosophers. In part two, Birren takes a scientific approach to color. He explores the electromagnetic spectrum and the effects of certain wavelengths of light and color on plants, animals, and the human body. In part three, Birren turns his attention to the psychological impacts of color on human behavior and emotions. Unsurprisingly, the impact of color on mood and behavior is far more complex than "red makes us happy" and "gray makes us sad." It is a complex blend of context, personal associations, and subjective impressions, which Birren explores in depth. Finally, part four focuses on the visual aspects of color, like the function of the eye and how it perceives different colors. Through a deliberate use of color, Birren argues that we can reduce eye strain and fatigue, and improve efficiency and safety. He also explores visual difficulties, like color blindness and night blindness, their causes, and their effects. Birren's contributions to the field of color theory are still seen today. Colorful safety margins painted around factory equipment and purple-topped pool tables (instead of the traditional green) are both among his many legacies.

Download or read book The Elements of Color written by Johannes Itten and published by John Wiley & Sons. This book was released on 1970 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes color circles, spheres, and scales as well as suggested exercises.

Download or read book Colour Psychology Today written by June McLeod and published by John Hunt Publishing. This book was released on 2016-12-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour. The book discloses unique knowledge on how colour psychology impacts on the business world and the individual, borne out of the author's extensive work as a colour consultant and trainer that spans more than thirty years. Colour Psychology Today is unlike any other colour psychology book available. It is a 'must have' for colour enthusiasts, branding experts, marketeers, advertising execs, graphic designers, and anyone who would like to expand and develop the application of colour in their field of work.

Download or read book Psychology of Color written by IntroBooks Team and published by IntroBooks. This book was released on 2019-12-04 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of color psychology as a subject is considered to be one of the newest branches in psychology. Color Psychology is defined as the science or the study of the effects that colors tend to have over the moods, behaviors or feelings of the people. Color psychology is used in various fields because of the effects that colors tend to have over different determinants of human behavior. Color Psychology is considered to be a part of modern psychology. Colors help in determining the various unclear perceptions. There is no direct relation between the perception and color however they greatly complement each other. Colors help in improvising the effectiveness of the placebos. Color Psychology is widely used in the field of marketing and branding. The big companies and business consider color as an important part of their marketing strategy due to the fact that the colors of their products, goods, and services highly affect the perceptions and emotions of their customers which as a result determines the purchase rates of the products, goods or services. Colors have been used for treating the illnesses of the people which is known as Chromotherapy. Colors also affect the performing ability of an individual. A relation exists between the color and the time. Hence, it can be said that the color psychology is used in diverse fields and constitutes an important part of our lives.

Download or read book The Beginner s Guide to Colour Psychology written by Angela Wright and published by Gardners Books. This book was released on 1998 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Angela Wright explains exactly what colour is and how it works, discussing traditional ideas about its influence on behaviour and mood before going on to describe the discoveries she has made over the last twenty years. It shows you how to apply the theory of colour to yourself and your wardrobe, whatever your gender, race or colouring, and expands on applications in your home, your workplace and in commercial design. Personality types and their relationship with specific colours and tones are described fully. Quizzes and practical examples help you to work out your 'personal palette' and identify which colours are most supportive for you. The combination of practical advice and insight into the human condition is irresistible.

Download or read book Interaction of Color written by Josef Albers and published by Yale University Press. This book was released on 2013-06-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: An experimental approach to the study and teaching of color is comprised of exercises in seeing color action and feeling color relatedness before arriving at color theory.

Download or read book The Complete Color Harmony Deluxe Edition written by Tina Sutton and published by Rockport Publishers. This book was released on 2024-06-25 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This premium anniversary edition of The Complete Color Harmony gives you the color explorations, insights, and palettes from the original version in a deluxe new package. First published in 1983 and now an essential reference for designers, The Complete Color Harmony was the first book published by the acclaimed design publisher Rockport Publishers. This special version of the classic reference celebrates Rockport’s 40th anniversary. Get an introduction to using the color wheel and discover the key aspects of color, such as warm, cool, pale, and bright. Then, delve into moods and color and see how a wide variety of palettes can come across as earthy, powerful, regal, calm, dependable, and more. In this book you’ll discover: Hundreds of organized color palettes that can be used for a variety of art and design projects. Why certain colors attract. How colors evoke certain moods. Advice on choosing the best colors to work with. A CMYK process color chart and color swatches to make choosing colors and palettes easy. With all the expert information in this convenient portable guide, you’ll feel confident in every color choice.

Download or read book The Psychology of Yellow written by Havelock Ellis and published by Read Books Ltd. This book was released on 2020-07-31 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: The psychological effects of colour have long been known and are today widely harnessed in everything from advertising to interior design. In this volume, Havelock Ellis explores the psychological effects of the colour yellow, looking at its importance throughout history and cultures across the globe. A fascinating study that will appeal to those with an interest in history and colour psychology. Henry Havelock Ellis (1859–1939) was an English physician, writer, eugenicist and social reformer who studied human sexuality. Ellis was also an early researcher into the effects of psychedelics and wrote one of the first reports on a mescaline experience in 1896. Other notable works by this author include: “A Study of British Genius” (1904), “The Dance of Life” (1923), and “Psychology of Sex” (1933). Read & Co. Great Essays is proudly republishing this classic essay now in a new edition complete with a specially-commissioned new biography of the author.

Download or read book Cool Infographics written by Randy Krum and published by John Wiley & Sons. This book was released on 2013-10-23 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. Explains why infographics and data visualizations work Shares the tools and techniques for creating great infographics Covers online infographics used for marketing, including social media and search engine optimization (SEO) Shows how to market your skills with a visual, infographic resume Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.

Download or read book Color Therapy Plain Simple written by Nina Ashby and published by Red Wheel/Weiser. This book was released on 2018 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a full spectrum of information from the practical to the spiritual. Find out how to decorate with color to create specific moods. Learn how to dress for success and interpret others' personalities by the colors they wear. Improve your health by using colored lights and color-based meditations and visualizations and eating foods of certain color.

Download or read book Color Psychology in Treating Colour Blindness Brain Mapping System written by Prof. N L Shraman and published by Memory Book: Smaran Shakti. This book was released on 2020-04-30 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: Person with colour defficiency can recognize all colours and read Ishihara Book. They can pass medical examinations of various services like police, defence, airforce, army. navy etc. Color psychology in Treating Colour Blindness and increasing colour perception is more than just one-sentence explanations of what each color represents. It’s true that specific colors can influence the choices of individuals. Color can affect the brain’s emotion sensors in many ways. It can call attention, inspire emotions, give assurance or tap into nostalgia. But the psychology of color is not that simple. A sentence like “yellow represents creativity and happiness” is not exactly color psychology—it’s a generalized association. In reality, “yellow” can have different connotations depending on how it’s used, what color it’s placed next to and what tone of yellow it is. Yellow is not always happy and creative—sometimes, it’s sickly and pale. The yellow in it is very strong—it catches your attention and makes you feel empowered. Combining this yellow with an image of a roaring lion makes an even stronger impact. To better understand why using the right colors is so important in content Treating Colour Blindness, it’s best to first review the basics. Color psychology in Treating Colour Blindness is primarily based on how people feel about color, and that comes from how they experienced color as children and during the transition into adulthood.

Download or read book Colour Psychology Nowadays How Color Can Affect People s Emotions written by Allena Mauss and published by . This book was released on 2021-03-08 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: We perceive color everywhere and in everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Colour Psychology Nowadays Book provides comprehensive coverage of emerging theory and research. What You'll Learn in this Colour Psychology Nowadays Book: - How Color Can Improve Your Bottom Line - How Color Can Affect People's Emotions - Which Colors Suit Your Target Market - Which Are The "Magic" Colors - Which Color makes Shoppers Spend More - And Much, Much More... The effect that color has on human emotions can be profound. Researchers have studied the biological perception of color, the relationships between color and emotion, and how different colors can be used to affect mood and behavior in predictable ways.

Download or read book Color Psychology Meanings Theory Types of Colors written by Ivan Stefanovic and published by . This book was released on 2019-01-27 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: ➠ Learn the secrets of color psychology. And bring your "color knowledge" at Champions League level." This book contains everything you need to know about color psychology, color theory, meaning of colors, and color types. Welcome to a great resource for color psychology. In this book, color psychology is treated in much greater detail - with many other applications.Until now, most of the information was plagued with pseudoscience (Pure anecdotal knowledge). To correct these inaccuracies, I worked through 50 scientific studies on color. In the end, I found some interesting but credible results. Marketers, designers, salespeople or people who loves colors - here you will find a scientific reading with beautiful pictures that will bring your knowledge of colors to expert status. You will learn in this book, among other things: ✔ What meanings the colors have and why they have it. ✔ Which colors you should use to design your products or objects. ✔ Which colors are best for the particular audience? ✔ Which colors are more attractive. ✔ Tips & Tricks for Marketers, Designers, Salespeople, Entrepreneurs etc. For whom this book is nothing: ✘ People who are not interested in color design. ✘ People who see everything "black and white". How can you read this book? * With the free Kindle app, you can read this eBook even without Kindle Reader on your PC, smartphone or tablet. * As paperback with over 60 pages (color print of course!). ★100% money back guarantee★ → If you are dissatisfied with the book, you can return it to amazon within 7 days and get back the full purchase price. → Your risk is zero! "The best color in the world is the one that looks good on you." -Coco Chanel-

Download or read book Children of Color written by Jewelle Taylor Gibbs and published by Jossey-Bass. This book was released on 1998 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to the treatment of minority youthChildren and adolescents of color are now the fastest growing segment of the youth population in America. The mental health issues of these children are closely related to their ethnic backgrounds, cultural traditions, and recent sociopolitical history.With new and expanded demographic information, Children of Color is the definitive guide to the unique problems and special needs of minority youth experiencing psychological and behavioral problems. This classic book presents much-needed information on culturally sensitive and culturally competent assessment and treatment approaches for young African Americans, Asian Americans, Latinos, Native Americans, and biracial youth. Using a standard framework for each chapter which incorporates epidemiological, historical, sociocultural, and psychological information, the authors?each an expert in working with culturally diverse youth?present interventions for helping minority youth and their families resolve psychological difficulties while promoting healthy ethnic and bicultural identities.Praise for the First Edition: