Download or read book Dynamics of Competitive Advantage and Consumer Perception in Social Marketing written by Kapoor, Avinash and published by IGI Global. This book was released on 2013-08-31 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.

Download or read book History of Psychology in Latin America written by Julio César Ossa and published by Springer Nature. This book was released on 2021-08-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a cultural history of psychology that analyzes the diverse contexts in which psychological knowledge and practices have developed in Latin America. The book aims to contribute to the growing effort to develop a theoretical knowledge that complements the biographical perspective centered on the great figures, with a polycentric history that emphasizes the different cultural, social, economic and political phenomena that accompanied the emergence of psychology. The different chapters of this volume show the production of historians of psychology in Latin America who are part of the Ibero-American Network of Researchers in History of Psychology (RIPeHP, in the Portuguese acronym for "Rede Iberoamericana de Pesquisadores em História da Psicologia"). They present a significant sample of the research carried out in a field that has experienced a strong development in the region in the last decades. The volume is divided into two parts. The first presents comparative chapters that address cross-cutting issues in the different countries of the region. The second part analyzes particular aspects of the development of psychology in seven countries: Argentina, Brazil, Chile, Colombia, Mexico, Paraguay and Peru. Throughout these chapters the reader will find how psychology made its way through dictatorial governments, phenomena of violence and internal armed conflict, among others. Dimensions that include rigorous analysis ranging from ancestral practices to current geopolitical knowledge of the Latin American region. ​History of Psychology in Latin America - A Cultural Approach is an invaluable resource for historians of psychology, anywhere in the world, interested in a polycentric and critical approach. Since its content is part of the "cultural turn in psychology" it is also of interest to readers interested in the social and human sciences in general. Finally, the thoroughly international perspective provided through its chapters make the book a key resource for both undergraduate and graduate teaching and education on the past and current state of psychology.

Download or read book Publicidad 360 written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Download or read book Branding and Sustainable Competitive Advantage Building Virtual Presence written by Kapoor, Avinash and published by IGI Global. This book was released on 2011-09-30 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers’ minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers’ perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.

Download or read book Revista Interamericana de Psicologia written by and published by . This book was released on 1983 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Traction written by Justin Mares and published by S Curve Publishing. This book was released on 2014-08-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.

Download or read book The killer of the killers written by José Antonio Alías García and published by Editorial Alvi Books. This book was released on 2019-10-01 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this work, Gabriel Jiménez C. takes us on a hectic thrilling adventure filled with action, in which a man who is driven by his past, has ended up dedicating his life to trace and eliminate killers; a woman, also conditioned by her own history, has to live on the run and by mere luck. These two people meet, their backgrounds pushing them close together despite the terrible future that their murky lives may hold.

Download or read book Christmas Stories written by Editorial Alvi Books and published by Editorial Alvi Books. This book was released on 2019-07-25 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you like to writing and want to be published? Do you want your story to be part of a book and that your friends can buy it and see you become a writer? This was the tempting and very real offer that the authors of this work accepted to participate in the first literary contest of the Alive Planet publishing house.In this book, the finalists only had to write about "Christmas" in a contest that ended on December 20, 2013. Those Christmases that they once imagined or enjoyed when they were little, the memory of friends, of family , of our pets, of the anecdotes, of what we were, are and will be ...

Download or read book La mente intuitiva written by Sadler-Smith, Eugene and published by Editorial UOC. This book was released on 2017-03-04 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Como líder, directivo, empleado o ciudadano, tu activo más valioso no está encerrado en una caja de seguridad de un banco, ni en ladrillos y cemento, ni en el balance de una compañía; se guarda en un lugar mucho más seguro aunque bastante frágil, tu cabeza, y es una cartera de valores gemelos: tu mente analítica y tu mente intuitiva

Download or read book Rivista internazionale di scienze sociali written by and published by . This book was released on 1896 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Psicolog a B sica para Ciencias de la Salud written by Fernando Calvo Francés and published by Lulu.com. This book was released on 2013-08-07 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psicología Básica para Ciencias de la Salud no es un texto erudito para expertos, ni tampoco un libro de divulgación. Es un manual de texto orientado a estudiantes de la rama sanitaria (enfermería, medicina, fisioterapia, terapia ocupacional) que compendia una serie de conceptos y saberes, tanto teóricos como prácticos, seleccionados tras una experiencia docente de más de 20 años del autor. Saberes de primera necesidad para el quehacer diario del clínico. No trata de formar pequeños psicólogos, sino dotar al profesional sanitario no psicólogo de los conocimientos necesarios para desenvolverse adecuadamente en el manejo de los aspectos psicológicos del proceso salud- enfermedad. En este manual, además de los conceptos básicos necesarios para comprender el comportamiento humano ante la salud y su pérdida, se hace especial hincapié en la comunicación y la terapia de apoyo psicológico, como herramientas centrales de la intervención psicológica de los profesionales de la salud no psicólogos.

Download or read book Giornale Italiano di Psicologia written by and published by . This book was released on 2009 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Politicians and Rhetoric written by J. Charteris-Black and published by Springer. This book was released on 2016-01-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.

Download or read book Moravians in North Carolina written by Jennifer Bean Bower and published by Arcadia Publishing. This book was released on 2006 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Members of the Moravian Church who settled in North Carolina were meticulous record keepers, documenting almost every aspect of their day-to-day lives. A significant part of those records is preserved in the form of photographs. Moravian photographers-both professional and amateur-created an enduring legacy by capturing their society and surroundings in faithful detail. Their photographs, which record the towns of Bethabara, Bethania, Salem, Friedberg, Hope, and Friedland, as well as other communities throughout the state, provide a rare glimpse into the historic world of Moravian life in North Carolina.

Download or read book Discurso Y Oralidad written by Luis Cortés Rodríguez and published by . This book was released on 2007 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Decisi n Crucial written by CARLOS CUAUHTÉMOC SÁNCHEZ and published by Ediciones Selectas Diamante SA de CV. This book was released on 2014-09-18 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uziel no sabe qué carrera profesional estudiar. Se toma un tiempo para pensar y busca un empleo. Se involucra en prácticas de corrupción y termina en la cárcel; viviendo la peor pesadilla de su vida, reflexiona en los errores que cometió y va descubriendo terribles secretos de su pasado. Rodeado de ratas, a punto de morir, sabe que debe tomar una decisión urgente. Ésta es una novela hipnótica, de enigmas y acelerado suspenso. Los protagonistas son jóvenes que planean su futuro y se encuentran con dilemas de importancia vital. Contiene también un análisis de profesiones, indispensable para elegir una carrera o cambiar de empleo, así como diez pruebas fundamentales que nos ayudarán a descubrir nuestras habilidades y talentos. Leer este libro es una decisión crucial que puede cambiar la vida de cualquier JOVEN o adulto.

Download or read book A Method for Linguistic Metaphor Identification written by Gerard J. Steen and published by John Benjamins Publishing. This book was released on 2010-06-23 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a complete method for the identification of metaphor in language at the level of word use. It is based on extensive methodological and empirical corpus-linguistic research in two languages, English and Dutch. The method is formulated as an explicit manual of instructions covering one chapter, the method being a development and refinement of the popular MIP procedure presented by the Pragglejaz Group in 2007. The extended version is called MIPVU, as it was developed at VU University Amsterdam. Its application is demonstrated in five case studies addressing metaphor in English news texts, conversations, fiction, and academic texts, and Dutch news texts and conversations. Two methodological chapters follow reporting a series of successful reliability tests and a series of post hoc troubleshooting exercises. The final chapter presents a first empirical analysis of the findings, and shows what this type of methodological attention can mean for research and theory.