Download or read book Proyecto y viabilidad del negocio o microempresa written by Rafael Pérez López and published by . This book was released on 2014-08 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proyecto y viabilidad del negocio o microempresa UF1819 written by Carmen Arenal Laza and published by TUTOR FORMACIÓN. This book was released on 2024-09-24 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este Manual es el más adecuado para impartir la UF1819 "Proyecto y viabilidad del negocio o microempresa" de los Certificados de Profesionalidad, y cumple fielmente con los contenidos del Real Decreto. Puede solicitar gratuitamente las soluciones a todas las actividades y al examen final en el email [email protected] Capacidades que se adquieren con este Manual: - Distinguir las principales formas jurídicas de constitución de pequeños negocios o microempresas identificando las características de cada una de ellas, sus ventajas e inconvenientes en función de la normativa vigente. - Aplicar técnicas de organización en la determinación de recursos humanos, materiales y tecnológicos para el desarrollo de la actividad en función de la naturaleza productiva o de prestación de servicios de pequeños negocios tipo. - Analizar los presupuestos económico-financieros de pequeños negocios o microempresas distinguiendo las variables necesarias para la confección de los estados contables previsionales. - Determinar la viabilidad económico-financiera de diferentes pequeños negocios o microempresas distinguiendo los parámetros más habituales para la detección de desequilibrios financieros. Índice: Constitución jurídica del pequeño negocio o microempresa 7 1. Introducción. 8 2. Clasificación de las empresas. 9 2.1. Por su finalidad 9 2.2. Por su actividad. 9 2.3. Por su tamaño. 9 2.4. Por su ámbito territorial. 10 2.5. Por la naturaleza de su capital. 11 3. Tipos de sociedades mercantiles más comunes en pequeños negocios o microempresas. 13 3.1. Empresario individual. 13 3.2. Emprendedor de Responsabilidad Limitada. 14 3.3. Comunidad de bienes. 15 4. La forma jurídica de sociedad: exigencias legales, fiscales, responsabilidad frente a terceros y capital social. 17 4.1. Sociedad Unipersonal. 18 4.2. Sociedad Anónima. 19 4.3. Sociedad de Responsabilidad Limitada. 21 4.4. Sociedad Laboral. 22 4.5. Sociedad Colectiva. 29 4.6. Sociedad Comanditaria Simple. 31 4.7. Sociedades Cooperativas. 32 5. La elección de la forma jurídica de la microempresa. 40 5.1. Ventajas e inconvenientes de cada forma. 40 6. Resumen. 47 7. Autoevaluación. 48 Planificación y organización de los recursos en pequeños negocios o microempresas. 50 1. Introducción 51 2. Componentes básicos de una pequeña empresa. 52 2.1. Recursos materiales: instalaciones, materias primas, otros. 52 2.2. Recursos humanos: perfiles profesionales. 53 3. Sistemas: planificación, organización, información y control. 54 4. Recursos económicos propios o ajenos. 57 5. Los procesos internos y externos en la pequeña empresa o microempresa. 60 5.1. Identificación de procesos estratégicos, clave y de soporte. 60 5.2. Construcción del mapa de procesos. 61 6. Asignación de procesos clave a sus responsables. 63 6.1. Desarrollo de instrucciones de trabajo de los procesos. 63 6.2. La automatización y sistematización de procesos. 64 6.3. La utilización de recursos propios frente a la externalización de procesos y servicios. 66 6.4. Relación coste /eficiencia de la externalización de procesos. 67 7. La estructura organizativa de la empresa. 69 7.1. La división funcional. 69 7.2. Diferencia entre funciones, responsabilidades y tareas. 70 7.3. El organigrama como estructura gráfica de la empresa. 71 8. Variables a considerar para la ubicación del pequeño negocio o microempresa. 76 8.1. De mercado. 76 8.2. Geográficas. 76 8.3. Demográficas. 77 8.4. Dotaciones y servicios. 78 8.5. En función de las subvenciones y ayudas. 78 8.6. Otras. 79 9. Decisiones de inversión en instalaciones, equipamientos y medios. 80 9.1. Ventajas e inconvenientes de las distintas modalidades de adquisición de tecnología y sistemas. 80 9.2. Factores a tener en cuenta en la selección del proveedor. 81 10. Control de gestión del pequeño negocio o microempresa. 85 11. Identificación de áreas críticas. 87 11.1. El Cuadro de Mandos Integral -CMI (Balanced Scorecard- BSC, de Kaplan y Norton). 87 11.2. Indicadores básicos de control en pequeños negocios o microempresas. 89 11.3. La implementación de medidas de ajuste. 91 12. Resumen. 92 13. Autoevaluación. 93 Planificación económico-financiera previsional de la actividad económica en pequeños negocios o microempresas. 95 1. Introducción 96 2. Características y funciones de los presupuestos. 97 2.1. De inversiones. 98 2.2. Operativo. 99 2.3. De ventas. 100 2.4. De compras y aprovisionamiento. 100 3. El presupuesto financiero. 102 3.1. Principales fuentes de financiación. 103 3.2. Criterios de selección. 105 4. Estructura, y modelos de los estados financieros previsionales. 106 4.1. Significado, interpretación y elaboración de estados financieros previsionales y reales. 106 5. Características de las principales magnitudes contables y masas patrimoniales. 107 5.1. Activo. 107 5.2. Pasivo. 108 5.3. Patrimonio neto. 108 5.4. Circulante. 110 5.5. Inmovilizado. 110 6. Estructura y contenido básico de los estados financiero-contables previsionales y reales. 113 6.1. Balance. 113 6.2. Cuenta de Pérdidas y Ganancias. 114 6.3. Tesorería. 115 6.4. Patrimonio Neto. 116 6.5. Memoria. 117 7. Resumen. 119 8. Autoevaluación. 120 Rentabilidad y viabilidad del negocio o microempresa 122 1. Introducción. 123 2. Tipos de equilibrio patrimonial y sus efectos en la estabilidad de los pequeños negocios o microempresa. 124 2.1. Equilibrio total. 124 2.2. Equilibrio normal o estabilidad financiera. 126 2.3. Situación de insolvencia temporal. 127 2.4. Situación de insolvencia definitiva. 128 2.5. Punto de equilibrio financiero. 130 3. Instrumentos de análisis: ratios financieras, económicas y de rotación más importantes. 132 3.1. Cálculo e interpretación de ratios. 132 3.2. Las desviaciones y mecanismos de corrección de desequilibrios económico-financieros. 144 4. Rentabilidad de proyectos de inversión. 145 4.1. El Valor Actual Neto (V.A.N.). 145 4.2. Tasa Interna de Rentabilidad (T.I.R.). 146 4.3. Interpretación y cálculo. 146 5. Aplicaciones ofimáticas específicas de cálculo financiero. 149 5.1. La hoja de cálculo, aplicada a los presupuestos y estados financieros previsionales. 150 6. Resumen. 152 7. Autoevaluación. 153 Bibliografía 155

Download or read book Value Chain Finance written by Lucian Peter Christoph Peppelenbos and published by Kit Pub. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value Chain Finance is a solution to such dilemmas.

Download or read book Proyecto y viabilidad del negocio o microempresa ADGD0210 written by Elena Martínez López and published by IC Editorial. This book was released on 2023-11-13 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libro especializado que se ajusta al desarrollo de la cualificación profesional y adquisición del certificado de profesionalidad "ADGD0210 - CREACIÓN Y GESTIÓN DE MICROEMPRESAS". Manual imprescindible para la formación y la capacitación, que se basa en los principios de la cualificación y dinamización del conocimiento, como premisas para la mejora de la empleabilidad y eficacia para el desempeño del trabajo.

Download or read book UF1819 Proyecto y viabilidad del negocio o microempresa written by Rafael Manuel Pérez López and published by Editorial Elearning, S.L.. This book was released on 2017-12-28 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: La finalidad de esta Unidad Formativa es la de estudiar la viabilidad de una pequeña empresa o microempresa, para ello estudiaremos la constitución jurídica del pequeño negocio o microempresa, la planificación y organización de los recursos en pequeños negocios o microempresas, la planificación económico - financiera previsional de la actividad económica en pequeños negocios o microempresas y la rentabilidad y viabilidad del negocio o microempresa.

Download or read book UF1819 Proyecto y viabilidad del negocio o microempresa written by María del Carmen González Ríos and published by Ideaspropias Editorial S.L.U.. This book was released on 2015-03-04 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: La constitución de un pequeño negocio o microempresa suele ser el primer paso que da un emprendedor a la hora de poner en marcha un proyecto. De esta forma podrá acceder a crédito o financiamiento, contratar y vender servicios con otras empresas, asociarse con ellas y ampliar el número de clientes. El objetivo de este manual es ayudar al emprendedor en la elaboración de proyectos y en la estimación de la viabilidad de una microempresa. Además, aporta la información precisa para la organización de los recursos disponibles, la planificación económico-financiera y el cálculo de la rentabilidad y viabilidad del negocio. Con este libro adquirirá los conocimientos necesarios para distinguir las principales formas jurídicas de constitución de pequeños negocios o microempresas; determinar los recursos humanos, materiales y tecnológicos precisos para el desarrollo de la actividad así como la viabilidad económico-financiera, distinguiendo los parámetros habituales para la detección de desequilibrios.

Download or read book Building Strong Brands written by David A. Aaker and published by . This book was released on 2010 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.

Download or read book Value Proposition Design written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Download or read book Marketing y plan de negocio de la microempresa ADGD0210 written by Antonio Vargas Belmonte and published by IC Editorial. This book was released on 2023-07-13 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libro especializado que se ajusta al desarrollo de la cualificación profesional y adquisición del certificado de profesionalidad "ADGD0210. CREACIÓN Y GESTIÓN DE MICROEMPRESAS". Manual imprescindible para la formación y la capacitación, que se basa en los principios de la cualificación y dinamización del conocimiento, como premisas para la mejora de la empleabilidad y eficacia para el desempeño del trabajo.

Download or read book The Invisible Advantage written by Soren Kaplan and published by Greenleaf Book Group. This book was released on 2017-01-17 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: ** WINNER of BEST BUSINESS BOOK, International Book Awards ** Every purchased copy of the book includes access to the free downloadable Invisible Advantage Toolkit! The Invisible Advantage shows how any organization can create a culture of innovation--an environment that promotes freethinking, an entrepreneurial spirit, and sustainable value creation at all levels and across all functions. This book isn't just about the importance of an innovation culture, nor how to emulate the ''innovation untouchables'' like Google and Apple. It's a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and then introduce fresh, intuitive approaches tailored to their organization's specific environment. To get the free Invisible Advantage Toolkit, email your receipt to [email protected] to get a download link that contains: 1. Free Video: Download the Culture as Competitive Advantage video to help make the business case for creating a culture of innovation. 2. Free Questionnaire: Get proprietary survey questions to assess your current culture of innovation. 3. Free Interview Guide: Get proven interview questions to engage key stakeholders in 1:1 discussions to assess culture and build momentum for change. 4. Free PDF Poster: Get a Large Format PDF Poster that you can print to help facilitate working sessions to design your own culture of innovation. 5. Free PowerPoint Template: Use the PowerPoint Template to define and communicate your current-state and future-state culture of innovation.

Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Download or read book Sustaining Change in Universities written by Burton R. Clark and published by Open University Press. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this work, Burton R. Clark uses case studies from 14 innovative institutions to propose a new conceptual framework offering original insights into ways of initiating and sustaining change in universities.

Download or read book Entrepreneurial Selves written by Carla Freeman and published by Duke University Press. This book was released on 2015-02-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Selves is an ethnography of neoliberalism. Bridging political economy and affect studies, Carla Freeman turns a spotlight on the entrepreneur, a figure saluted across the globe as the very embodiment of neoliberalism. Steeped in more than a decade of ethnography on the emergent entrepreneurial middle class of Barbados, she finds dramatic reworkings of selfhood, intimacy, labor, and life amid the rumbling effects of political-economic restructuring. She shows us that the déjà vu of neoliberalism, the global hailing of entrepreneurial flexibility and its concomitant project of self-making, can only be grasped through the thickness of cultural specificity where its costs and pleasures are unevenly felt. Freeman theorizes postcolonial neoliberalism by reimagining the Caribbean cultural model of 'reputation-respectability.' This remarkable book will allow readers to see how the material social practices formerly associated with resistance to capitalism (reputation) are being mobilized in ways that sustain neoliberal precepts and, in so doing, re-map class, race, and gender through a new emotional economy.

Download or read book Brand Identity Breakthrough written by Gregory Diehl and published by . This book was released on 2017-03-04 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing--brand identity. Does yours stand out from the crowd? With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more--and at higher prices--giving the customers exactly what they want and sending your profits through the roof. In Brand Identity Breakthrough, you will learn... -How to incorporate a unique selling proposition into your branding -The best methods for selling products to customers as a small business -How to use business storytelling to sell products in both physical and online marketplaces Table of Contents Section I: Why Identity Matters Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling) Chapter 2: When Good Ideas Fail Chapter 3: Why Entrepreneurs Fail to See Their Own Value Chapter 4: Why Others Fail to See Your Value Section II: Creating Your Brand Identity Chapter 5: Uncovering Your Core Values Chapter 6: Developing a Unique Selling Proposition Chapter 7: Crafting Your Personality Profile Chapter 8: Knowing Your Target Audience Section III: Telling Your Story to the World Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch) Chapter 10: How to Speak with Clarity, Authority, & Authenticity Chapter 11: How to Display Your Character Through Writing Chapter 12: How to Educate Your Audience About Your Brand Identity Section IV: Brand Identity Case Studies Case Study #1: Rebranding a Whole Industry's Adversarial Image Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch Case Study #3: Turning a Charitable Project into a Profitable Movement Case Study #4: Skyrocketing a Personal Brand through Narrative Focus Case Study #5: Embracing Personality in a Technical Niche Section V: Resources for Prospective Entrepreneurs Appendix 1: Entrepreneurial Terms Defined Appendix 2: 50 Useful Starting Questions for New Entrepreneurs Appendix 3: Making Money Online

Download or read book Manual Proyecto y viabilidad del negocio o microempresa UF1819 Certificados de profesionalidad Creaci n y gesti n de microempresas ADGD0210 written by Fermín Pérez Aguilera and published by EDITORIAL CEP. This book was released on 2017-04-20 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proyecto y viabilidad del negocio o microempresa (UF1819) es una de las Unidades Formativas del módulo "Planificación e iniciativa emprendedora en pequeños negocios o microempresas (MF1788_3)". Este módulo está incluido en el Certificado de Profesionalidad "Creación y gestión de microempresas (ADGD0210)", publicado en el Real Decreto 1692/2011 Este manual sigue fielmente el índice de contenidos publicado en el Real Decreto que lo regula. Se trata de un material dirigido a favorecer el aprendizaje teórico-práctico que resultará de gran utilidad para la impartición de los cursos organizados por el centro acreditado. Los contenidos se han desarrollado siguiendo esta estructura: • Ficha técnica • Objetivos generales y específicos • Desarrollo teórico • Ejercicios prácticos con soluciones • Resumen por tema • Glosario • Bibliografía / referencias legislativas

Download or read book Affiliate Marketing written by Mark Smith and published by . This book was released on 2019-07-23 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside this book, you'll discover everything you need to get started with affiliate marketing: Knowing What Affiliate Marketing Is - and Making It Work for YOU! Understanding Affiliate Marketing Terms and Lingo Identifying and Succeeding on the Top Affiliate Networks and much more...

Download or read book The Research System in Transition written by Susan E. Cozzens and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: On a mountainside in sunny Tuscany, in October 1989, 96 people from 23 countries on five continents gathered to learn and teach about the problems of managing contemporary science. The diversity of economic and political systems represented in the group was matched by our occupations, which stretched from science policy practitioners, through research scientists and engineers, through academic observers of science and science policy. It was this diversity, along with the opportunities for infonnal discussion provided by long meals and remote location, that made the conference a special learning experience. Except at lecture time, it was impossible to distinguish the "students" at this event from the "teachers," and even the most senior members of the teaching staff went away with a sense that they had learned more from this group than from many a standard conference on science policy they had attended. The flavor of the conference experience cannot be captured adequately in a proceedings volume, and so we have not tried to create a historical record in this book. Instead, we have attempted to illustrate the core problems the panicipants at the conference shared, discussed, and debated, using both lectures delivered by the fonnal teaching staff and summaries of panel discussions, which extended to other panicipants and therefore increased the range of experiences reponed.