Download or read book Protecting the Brand written by Peter Hlavnicka and published by Business Expert Press. This book was released on 2021-11-22 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection’s 3 IPR’s (3 I’s= Intelligence, Investigation, Innovation; 3 P’s= Protection, Perseverance, Perpetuation; 3 R’s= Remedy, Recovery, Rehabilitation).
Download or read book How Many Trademarks Does it Take to Protect a Brand written by Mary Sullivan and published by . This book was released on 2001 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Power written by Paul Stobart and published by Springer. This book was released on 2016-07-27 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself. Many in the world of marketing have commented on the power of individual brands and the value that they have in contributing to the financial well-being of a company. Seldom however have the owners of the world's leading brands been invited to give their views. This book gives brand owners the opportunity to put forward their own views on the power and importance of brands. Contributions from senior executives at Coca-Cola, Guinness, Nestle, Grand Metropolitan, Mercedes, BSN, Benetton, Tesco, Maruha and Mars cover subjects such as the importance of brand power and how to create, manage and value brand power and important contributions from academics, management consultants and marketing experts are also included.
Download or read book Digital Assassination written by Richard Torrenzano and published by St. Martin's Press. This book was released on 2011-10-25 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news. Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.
Download or read book Branding For Dummies written by Bill Chiaravalle and published by John Wiley & Sons. This book was released on 2014-12-04 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
Download or read book How to Create a Trade Mark Protect it and Build your Brand written by Liam Birkett and published by Lulu.com. This book was released on 2014-01-14 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: You will learn how to devise your trade mark How to register and protect it How to exploit multiple types of trade marks The misconceptions regarding company names Errors relating to domain names How to use your branding to get free publicity How to add value to your brand A strategy to follow for expansion Practical examples of trade marks
Download or read book Brand Rejuvenation written by Jean-Marc Lehu and published by Kogan Page Publishers. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the American Marketing Association, 80% of all new brands fail. In such a competitive environment, it is essential for brand managers to have all the information they need at their fingertips to keep their brand at the leading edge of the market, and Brand Rejuvenation gives them just that.This book highlights the ageing problem that every brand can potentially face and investigates how companies can take steps to counter the ageing process. For brands today, the battle for survival is never-ending - there are millions of brands around the world and not enough space on the shelves and/or in the consumer's mind to hold them.With dozens of case studies and examples of brands across different industries, Brand Rejuvenation provides brand managers with lots of ideas and practical advice on how to implement brand rejuvenation and ageing prevention strategies.
Download or read book H R 1706 the Protecting Consumer Access to Generic Drugs Act of 2009 written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection and published by . This book was released on 2012 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Protecting the Workforce written by Marquita R. Walker and published by Rowman & Littlefield. This book was released on 2019-02-14 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases the inequalities experienced between the Global North and the Global South by exploring the production and distribution model of goods and services worldwide through an analysis of why the structure, framework, and interconnectedness of global supply chains increases the persistence of worker rights’ violations. The narrative explains the power relationships between multinational corporations, their subcontractors, governments, non-governmental organizations, labor unions, and workers. The text focuses primarily on competition between workers in the Global South and the Global North who are compelled to work in global supply chains for their survival and takes a macro-look at how global supply chains operate, how they are governed, who invests and why, and who wins and who loses. From the workers’ perspective, the text highlights the millions of low-wage workers who suffer exploitation and abuse at the hands of greedy multi-national corporations who are able to distance themselves from any liability for workers’ welfare through an institutional system created by national/state governments, trade agreements, and tax and investment strategies which protect property rights over workers’ rights. The fragile plight of workers crescendos through examples of exploitation and abuse in the fishing, mining, apparel, electronic and manufacturing industries, focusing events of workplace disasters, and slave-like working conditions, then climaxes by providing strategies to help strengthen workers through legislative and policy initiatives, collective action, and social and public pressure.
Download or read book StartupPro How to set up and grow a tech business written by Martin Zwilling and published by Packt Publishing Ltd. This book was released on 2014-12-01 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: If your find yourself daydreaming about your own business and not just your next promotion, this book will help you shape your ideas as you begin your enrepreneurial journey.
Download or read book Registered Trademark written by Cheryl Lorraine Hodgson and published by Brandaide Press. This book was released on 2019-10-08 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Registered trademarks provide online security for valuable intangible brand assets. A registered trademark stakes out your exclusive rights for the goods and services you sell. Up to 50% of the purchase price paid to acquire a business is for the brand and other intangibles. Business good will is a real asset, the most valuable asset your business will create and own. A plan to protect your brand is more than a smart business move, it can make the difference in the life and health of your business. A strong trademark registration serves to bullet proof your brand against cyber theft and third-party infringements. It is an essential weapon to protect products in today's online market places, and safeguard rights of service brands being marketed online. A strong portfolio of trademarks become valuable business assets that insure the good will of your business, and form the cornerstone upon which to leverage wealth and create a legacy for your business and your family.For the first time, a leading trademark attorney has developed a simple, easy to follow the three-step process to secure a registered trademark. This consumer guide will allow you to Select. Secure. Sustain.a brand that achieves outstanding results and makes an impact upon your clients and those you serve.The author has carefully reimagined tried and proven trademark registration principles brought to life with real life examples, designed to empower business owners and entrepreneurs with the tools necessary to develop and sustain a best in class brand. Learn how the major brands use registered trademarks to leverage business value, and build a portfolio of that increases the bottom line and grow business value.In this integrity driven guide, you will learn:What is a trademark, and why and when you should register your brand names.The types of brand names that qualify for a registered trademark, and which do not.The steps to success when registering a trademark.Reasons your application will be refused and how to avoid the rejection.How to avoid being misled or scammed. Side-step bad advice and find and expert you can trust.
Download or read book Global Brand Integrity Management written by Richard S. Post and published by McGraw Hill Professional. This book was released on 2007-11-02 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your management strategy protect your brand? Who will be the new global business leaders? Those who understand that managing brand and product integrity is crucial to long-term market and financial success. Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product, and information-in the global marketplace. Authors Richard Post and Penelope Post explain why and how to implement a brand/product integrity program, translating security practice into management principles that lower risk, ensure authenticity of products, enhance brand awareness and loyalty, and, ultimately, increase profitability and shareholder value. Among the tools for developing and maintaining your program: Questions CEOs should ask their executives about product integrity Methods for capturing the attention of employees and measuring their performance Risk profiles for key assets developed at each stage of a product's life cycle Best practices for cost-effective, day-to-day management of a brand or product International case studies that illustrate specific problems and the implementation measures taken to protect the brand or product
Download or read book Protecting Consumer Access to Generic Drugs Act of 2007 written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection and published by . This book was released on 2007 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Protection in the Online World written by David N. Barnett and published by Kogan Page Publishers. This book was released on 2016-12-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be employed by brand owners to monitor and prevent potential attacks on their brand. Brand Protection in the Online World explains the full scope of Internet infringement, and associated monitoring and enforcement options that are most relevant to brand owners and managers. Covering crucial topics such as brand abuse, counterfeiting, fraud, digital piracy and more, Brand Protection in the Online World provides a clear and in-depth exploration of the importance of, and ideas behind, the brand-protection industry.
Download or read book Open Source Projects Beyond Code written by John Mertic and published by Packt Publishing Ltd. This book was released on 2023-04-21 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accelerate your career and make an impact by launching and running a successful open source project. Purchase of the print or Kindle book includes a free PDF eBook Key Features Understand the method and rationale for launching an open source project Explore best practices and insights for running an open source project Leverage open source projects to advance your career Book Description Open source is ubiquitous in our society, with countless existing projects, and new ones emerging every day. It follows a "scratch-your-own-itch" model where contributors and maintainers drive the project forward. Through Open Source Projects - Beyond Code, you'll learn what it takes to develop a successful, scalable, and sustainable open source project. In this book, you'll explore the full life cycle of open source projects, from inception, through launch, to maturity, and then discover how to sunset an open source project responsibly. Along the way, you'll learn the concepts of licensing, governance, community building, ecosystem management, and growing maintainers and contributors, as well as understand how other open source projects have been successful or might have struggled in some areas. You can use this book as an end-to-end guide or reference material for the future. By the end of this book, you'll be able to accelerate your career in open source. Your newly acquired skills will help you stay ahead of the curve even with the ever-evolving nature of technology. What you will learn Explore what is open source and how you can use it to accelerate your career Start an open source project while exploring its key considerations Grow, support, and manage a vast community of developers and users Build and maintain a mature and sustainable project Enable mass users and developers to downstream productization and outreach Use open source as a portfolio to build your career Understand when to end a project and conduct it responsibly Who this book is for This book is for software developers, product managers, project managers, business leaders, or general enthusiasts looking to start an open source project or currently maintaining one.
Download or read book Trademark Like a Boss written by Radiance Harris and published by . This book was released on 2020-11-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book What Great Brands Do written by Denise Lee Yohn and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
