Download or read book Promotional Strategies and Practices in Insurance Sector written by Sanjeev Kumar Singh and published by LAP Lambert Academic Publishing. This book was released on 2013 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. The concept of promotional strategies becomes more relevant when it comes to service sector like life insurance, where a customer requires recurring services with utmost satisfaction. Promotional strategies are based on the basis of promotional mix elements. Strategies are said to be competitive moves of an organization where as promotional practices comprise of real or ground applications of the framed strategies. The reforms in the insurance sector leading finally to the opening of the insurance sector for private participation have brought in its wake major changes not only in the design of the products available in the market but also the manner in which they are marketed. This research paper is an attempt to focus on the study of promotional strategies and practices in selected private life insurance companies of India and also to find out the effectiveness of promotional strategies and practices on the overall performance of the orgz.

Download or read book MARKETING STRATEGIES OF LIFE INSURANCE COMPANIES written by Dr. Saurabh Bajpai and published by Book Rivers. This book was released on 2022-07-15 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Life and Health Insurance Marketing written by Sharon B. Allen and published by . This book was released on 1998 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers marketing principles and the functions of marketing as an integral aspect of the life and health insurance industry.

Download or read book Indian Life and Health Insurance Industry written by Novi Dewan and published by Gabler Verlag. This book was released on 2008-06-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Novi Dewan establishes a status quo of the Indian health and life insurance industry and discusses the best practices for various elements of the marketing mix. She complements secondary research with recent empirical data accentuating the emerging opportunities and challenges in the Indian Insurance Industry by using standardized interviews with opinion leaders and CEOs of several insurers.

Download or read book Marketing Online Strategies written by Charles & Linda Musselwhite and published by Lulu.com. This book was released on 2016-11-13 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a strong digital presence is critical for insurance agencies today! And with the seemingly endless number of marketing companies espousing their strategies, and tactics where do you start? The 7 Pillars of Digital Marketing for Insurance Agencies is the answer to increasing and improving your online visibility. This book is a reference tool to deliberately and intentionally get found by more customers. The 7 Pillars of Digital Marketing for Insurance Agencies Website Content Email Online Ads Video Social Media Reviews / Testimonials These are the foundational components to robust digital marketing strategy. Today most folks looking for insurance services and/or products rarely (if ever) open up the yellow pages to find someone to help them with their needs. Instead, these folks ask their friends, coworkers, and family members but it doesn't stop there. After they learn about who you are, they're going to look you up online. Will they find you? If you're not on the first page of Google, Bing, or Yahoo search you may never be found and may never be called by those searching for your insurance products and services! While the 7 Pillars can be implemented independently they are most effective when you take a continuous cross channel promotion approach. When reading the 7 Pillars of Digital marketing you will gain insight on valuable marketing topics like: On Page Search Engine Optimization Title Tags Meta Descriptions Heading Tags Internal Links External Links Broken Links Image Alt Tags Keywords The Importance of Mobile Optimization Creating Content Calls to Action Lead Magnets Duplicate Content Problems Creating Email Campaigns Managing Your Email List The Five Phases of Email Marketing Why and How to Use Online Ads Video Creation Tools Video Platforms and a lot more... BONUSES Every chapter closes with free resources to download and use that will support you in your online marketing efforts.

Download or read book Marketing Ideas For Insurance Agents written by Ehsan Zarei and published by DMA4U. This book was released on with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a complete guide to insurance agent marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your insurance agent marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your insurance agent marketing to the next level.

Download or read book Impact of Promotional Tools on the Consumer Buying Behavior in Insurance Sector An Empirical Study written by Dr. Urvashi Makkar and published by . This book was released on 2015 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: In India, insurance has been synonymous with LIC. Life Insurance Corporation (LIC) was created as an entity in 1956 through LIC Act. Since then, until recently (2000), the insurance sector, both life & non-life was monopolized by public sector insurance corporations. The study basically has focused on the effect of the promotional strategies adopted by the companies on the buying behavior of customers. The research work has been undertaken with the objective of measuring the effectiveness of the ad campaigns and various other promotional strategies used by the players to help the organizations in ascertaining the response(whether positive in terms of increased sales volume or negative in terms of decreasing sales volume) elicited by the customers. It would also help us to decide whether insurance companies should go ahead with such kind of promotions and which promotional technique is the most effective. It will also analyze the kind of response in terms of any change in perception or attitude that has been created in the minds of its customers that affects their buying decision, which will further help the organization in deciding its message appeals and the message strategy decisions.

Download or read book Marketing Strategies of General Insurance Companies written by Jarnail Singh Banga and published by . This book was released on 2011 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Winning written by Donald R. Jackson and published by . This book was released on 1992 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book 21st Century Communication for Insurance Agents written by Robert Edgin and published by . This book was released on 2013-10-31 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The insurance industry has changed, consumers have changed, the competition has changed, communication has changed...BUT MOST INSURANCE AGENTS HAVE NOT! With mass marketing and over $1 BILLION dollars spent on advertising last year alone by a few of the biggest players in the insurance industry, there's not a day that goes by that your clients and prospects aren't bombarded with messages from your competitors. Unfortunately, most of those messages focus on "cheap insurance," "saving money" or depict the agent as "outdated and useless." Consumers are being taught that the only difference between insurance providers is PRICE and the entire industry is being commoditized by direct writers trying to push the retail agency force into extinction! Retail agents want to know how they can compete with the giants of advertising and mass marketing to keep their clients and grow their agencies. The unfortunate answer is that you simply can NOT compete in the price wars and mass marketing being done by the big industry advertisers. IF YOU TRY, YOU WILL LOSE! However, you CAN beat them by communicating with your clients and prospects in ways that the big companies cannot. You CAN use the new rules of communication and new methods to reach your clients and prospects that will set you apart as THE go-to insurance advisor in your area. Agents need to break away from the price wars and commoditization and start creating experiences and relationships with their clients that are impossible to replace. You're in a fight for your agency's life. Whether you realize it or not, change in the insurance industry is going to continue at a rapid pace over the coming years. The big discounters will continue to increase their advertising and banks and other large corporations will join in to try and make the retail agent as irrelevant as possible. Consumers will rely more on the internet and social media for their research and communication with insurance companies and agents. Only the strongest agents who find new ways to communicate their value and set themselves apart will survive. You can do more than just survive, you can thrive in the coming years by becoming a 21st Century agent and using 21st Century Communication tools with your clients and prospects. You can be known in your community as an insurance expert and a trusted advisor that people seek out and want to do business with. You can learn: 1. The 3 jobs of a 21st Century agent that are vital to your success 2. Strategic ways to bring new sales to your door without having to chase them 3. How to keep clients married to your agency for life 4. How to create top of mind awareness with clients and prospects 5. The seven questions that every prospect wants to know before choosing an agent 6. How to overcome price as an objection to doing business with you 7. The 6 new rules of communication and how to use them with clients and prospects 8. 7 tools of 21st Century Communication 9. The best way to use social media with clients and prospects 10. How to set up online and social media tools and manage them in a few minutes 11. How to make old-school communication techniques new and relevant again 12. The secret to getting clients to consistently refer prospects to your agency 13. How to attract client cross-sales instead of constantly having to chase them 14. The importance of touching your clients 24 times per year and how to do it 15. The importance of a communication calendar and the formula that makes it easy 16. How to create "social influence" 17. Two easy formulas for writing communication pieces that clients want to read 18. The two most important things to concentrate your time, effort and energy on No one is going to make you grow, make you improve or make you keep up with the consumers and the insurance industry. But if you don't, it's just a matter of time before you get left behind.

Download or read book Insurance Marketing Blueprint written by Sean Matheis and published by . This book was released on 2020-05-08 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nothing innovative has happened in the insurance industry since the early 2000's when internet leads were introduced. UNTIL NOW...The Insurance Marketing Blueprint introduces a brand new and more effective way for insurance agents to grow their agency. The principles in this book were created by Sean Matheis, Founder & CEO of The Agency Alliance Mastermind. The Agency Alliance is one of the 1st lead generation masterminds in the industry and has quickly become of the largest masterminds in the insurance industry with over 1,800 members. Sean is also the Founder of one of the top digital marketing agencies for insurance agents, SureFire Digital Media. Sean then went on to build the first turn-key marketing automation platform and automated lead generation platform in the insurance industry, The Insurance Lead Genie. Sean has had an incredibly successful career in the insurance industry for over 10 years. Before Sean started what has become the industry's largest insurance lead generation training program, Sean was named Rookie of The Year in his first year as an agent, out producing over 1,200 rookie agents hired that year, closing over 700 policies and $1,000,000 of new business premium himself. Sean remained in the top 1% of agents nationwide and #2 in Texas for one of the top 3 carriers in the country. Today, more than 1,800 agents representing every major carrier, from every market in the United States are using the strategies taught in this book. The Insurance Marketing Blueprint has been field-tested and proven to explode new business growth no matter what your tenure is, what size market you are in, or what carriers you represent. This blueprint simply works and will go down as the book that changed the marketing model for successful insurance agents. You can get a FREE copy of the E-book at www.insurancemarketingblueprint.com if you get the FREE copy please share your review on our page.

Download or read book Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector written by Panwar, Upendra Singh and published by IGI Global. This book was released on 2016-04-11 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.

Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

Download or read book Life Insurance Advertising the Techniques of Reaching the Public Through Mass Media written by Life Insurance Advertisers Association. Advertising Research Committee and published by . This book was released on 1958 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Marketing Strategies of American Life Insurance Company written by Lilian Artin and published by . This book was released on 1987 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Insurance Products and Services written by Barry Wicks and published by . This book was released on 2017 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Changes in Marketing Strategies and Tactics of Life Insurance Companies written by Larry D. Redinbaugh and published by . This book was released on 1970 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: