Download or read book Sales Promotion written by Roddy Mullin and published by Kogan Page Publishers. This book was released on 2008 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month.Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Download or read book Advertising written by Liz McFall and published by SAGE. This book was released on 2004-02-18 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.
Download or read book Practical Marketing and Public Relations for the Small Business written by Moi Ali and published by Kogan Page Publishers. This book was released on 2002 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.
Download or read book Star Maps written by Nick Kanas and published by Springer Nature. This book was released on 2019-08-20 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the beauty and awe of the heavens through the rich celestial prints and star atlases offered in this third edition book. The author traces the development of celestial cartography from ancient to modern times, describes the relationships between different star maps and atlases, and relates these notions to our changing ideas about humanity’s place in the universe. Also covered in this book are more contemporary cosmological ideas, constellation representations, and cartographic advances. The text is enriched with 226 images (141 in color) from actual, antiquarian celestial books and atlases, each one with an explanation of unique astronomical and cartographic features. This never-before-available hardcover edition includes two new chapters on pictorial style maps and celestial images in art, as well over 50 new images. Additionally, the color plates are now incorporated directly into the text, providing readers with a vibrant, immersive look into the history of star maps.
Download or read book Sales Promotion written by Julian Cummins and published by Kogan Page Publishers. This book was released on 2010-04-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors. Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Download or read book Feeding the Future written by María del Mar Rivas Carmona and published by Universitat de València. This book was released on 2021-02-24 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The agri-food sector encompasses an extremely wide range of activities regarding the entire value chain of a product and generates a huge volume of work for translators. Nevertheless, the sheer proportion has yet to be truly reflected in academic studies and research. This work intends to shed light on the vague, and barely addressed until now, delimitation of the area of activity of the multifaceted and versatile agri-food translator. Through a text typologisation of genres and subgenres, within the margins of hybridity, specialisation and register, this work approaches the characteristics of scientific-technical, medical-health, legal-administrative, humanistic-literary, tourist, advertising and gastronomic and culinary agri-food texts, and assesses the skills required from their translator.
Download or read book Tourism written by Simon Coleman and published by Berghahn Books. This book was released on 2002-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Review
Download or read book Programs Policies and Operations of the Small Business Administration written by United States. Congress. House. Permanent Select Committee on Small Business and published by . This book was released on 1973 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hearings Reports and Prints of the House Select Committee on Small Business written by United States. Congress. House. Select Committee on Small Business and published by . This book was released on 1973 with total page 1852 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Twyford Down written by Barbara Bryant and published by Routledge. This book was released on 2002-11 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Twyford Down story is set in a political and historical framework in order to examine the key issues affecting road planning and environmental protection: the system of route selection; Crown development; government agents, NGOs and locally elected authorities; conservation legislation; subsidiarity; lobbying techniques; and the role of the press. Written in a lively style and vividly illustrated, Twyford Down will appeal to environmental advisors, policy makers and planners as well as lobbyists and those interested in the environment.
Download or read book Foresight written by and published by . This book was released on 1974 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book GCSE Information Technology written by Liz Hankin and published by Heinemann. This book was released on 1998 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook gives up-to-date coverage of information technology for all IT courses at Key Stage 4. Each chapter covers a different application so students should learn about all the areas of IT, how they work, and the latest developments in that area.
Download or read book Social Influence and Creativity written by Marlene Turner and published by Psychology Press. This book was released on 2017-10-03 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do social influences affect such outcomes as creativity, innovation, originality, and inventiveness? While major advances have been made, many questions regarding the impact of contextual and social factors on creativity and innovation remain. This collection examines a rich array of contextual factors that affect these processes, discussing group, organizational, and situational attributes that both facilitate and impair creativity and innovation. The papers present insights into the conceptual underpinnings of those relationships and provide empirical evidence illuminating those relationships.
Download or read book Representing Organization written by Simon Lilley and published by OUP Oxford. This book was released on 2004-06-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides an accessible theoretical analysis of the organizational impact of information technologies. It seeks to examine and comment upon the myriad ways in which actors, organizations, and environments are represented through these technologies. Contemporary threats to organizational form and stability are considered alongside the potential that information technologies offer to both exacerbate and overcome them. It examines, amongst others, issues surrounding the material and symbolic aspects of information systems; risk and prediction; systems implementation and systems success; knowledge management practices; accountability and other management practices; computerized modelling; and the virtual organization. To this end it deploys a number of different theoretical lenses including: · systems theory · social constructivism · labour process theory · post-structuralism · actor network theory These offer complementary and contrasting insights into the computerization of managerial work. In order to ensure that the book is both relevant and approachable to students from a range of backgrounds these theories are applied to real examples of the development and implementation of information systems. This combination fosters practical knowledge that is theoretically informed. The book thus aims to bridge the gap between the abstractions of current theories of organization and the grounded material that forms the bulk of Information Systems literature. It thus offers a novel way into the ongoing debates surrounding technological change and the perennial problems of managerial control. It has been designed to support theoretically informed Information and Technology courses at the advanced undergraduate and postgraduate levels, and will also be of interest to academics in the fields of Management, Information Technology, Sociological, and Cultural studies.
Download or read book Clarice Cliff written by Will Farmer and published by Bloomsbury Publishing. This book was released on 2011-08-20 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are few pieces of pottery more recognisable than those designed by Clarice Cliff. For many the epitome of Art Deco, characterised by bold colour and lines, geometric shapes, and stylised representations of the countryside, Clarice Cliff's 'bizarre' pottery is collected all over the world. Using a wealth of colour illustrations, Will Farmer traces the story of Clarice Cliff and the pottery that she created. Employed in The Potteries from the age of thirteen, Clarice was talented and resourceful, and in 1927 she was given her own studio at the Newport Pottery where, for the next twelve years, she produced a range of sought-after designs that have become icons of the age.
Download or read book Citizenship for the Learning Society written by Naomi Hodgson and published by John Wiley & Sons. This book was released on 2016-03-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within Citizenship for the Learning Society, the governance of the learning citizen is mapped in relation to European educational and cultural policy. Prevalent notions of voice and narrative - in policy and in educational research - are analysed in relation to Europe’s history. The text is concerned with the way in which ‘European citizenship’ is understood in current policy, the way in which the term ‘citizenship’ operates, and how learning is central to this Analysis combines educational philosophy and theory with anthropological, sociological, and classic philosophical literature Draws on both Continental European (Foucault, Deleuze, Heidegger, Levinas) and American (Cavell, Emerson, Thoreau) philosophy Material is organised in two parts: Part One discusses the discourses and practices of citizenship in the European learning society, in both educational and cultural policy and educational research, from the perspective of governmentality; Part Two provides analysis of particular aspects of this discourse
Download or read book Thornes Primary ICT written by Roy Jarratt and published by Nelson Thornes. This book was released on 2000 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive primary ICT scheme has been developed to be supportive yet flexible enough to suit all teachers, whatever their level of ICT expertise. The scheme encourages users to develop their own skills at the computer in order to plan, deliver and assess ICT in a confident and targeted way. Featuring cross-curricular links, particularly with literacy and mathematics, the scheme corresponds to the QCA Scheme of Work and the Scottish 5-14 Guidelines. The scheme contains structured, at-a-glance lesson plans supported by high quality pupil materials and easy-to-manage resources on paper and CD-ROM. It is made up of teacher books, large flipover books, resource files, work cards and CD-ROMs.
