Download or read book Marketing Online Education Programs written by Ugur Demiray and published by IGI Global. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enormous developments in the IT field and the ease in access to online resources have led to major advancements in online education. The marketing of this education is a controversial issue and the opinions on the significance of the educational institution as a product, and the students as the customers, remains arguable. Marketing Online Education Programs: Frameworks for Promotion and Communication provides relevant theoretical frameworks and the latest empirical research findings in this field. Teachers are adopting new technologies in their instructional strategies, be it for course design, development or delivery. The field of distance and online education is experiencing continuing growth. Marketing for distance and online learning environments faces a number of challenges in the form of delivering what these environments are promising, how to find the right information, regular updating of the courses and not to forget the effective user interaction with the course developers and peers. This book provides an integrated marketing communications perspective to communication and promotion issues of online programs.
Download or read book Promoting Intercultural Communication Competencies in Higher Education written by García-Pérez, Grisel María and published by IGI Global. This book was released on 2016-11-17 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any educational environment involves the interaction of diverse groups and individuals. To foster productive and effective communication, it becomes imperative to understand people’s different linguistic and cultural backgrounds, as well as their value systems. Promoting Intercultural Communication Competencies in Higher Education is a pivotal reference source for the latest scholarly material on the presence of cultural diversity in educational contexts and how to promote effective dialogues in these environments. Highlighting extensive coverage on topics relating to intercultural learning, such as social identity, gender diversity, and formative feedback, this book is ideally designed for academics, upper-level students, educators, professionals, and practitioners seeking pedagogical research on communication between diverse cultural groups.
Download or read book Entertainment Education written by Arvind Singhal and published by Routledge. This book was released on 2012-12-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.
Download or read book Communication Studies written by Andrew Beck and published by Routledge. This book was released on 2013-07-23 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together a huge range of material including academic articles, film scripts and interplanetary messages adrift on space probes with supporting commentary to clarify their imporatance to the field. Communication Studies: The Essential Resource is a collection of essays and texts for all those studying communication at university and pre-university level. Individual sections address: * texts and meanings in communication * themes in personal communication * communication practice * culture, communication and context * debates and controversies in communication. Edited by the same teachers and examiners who brought us AS Communication Studies: The Essential Introduction, this volume will help communications students to engage with the subject successfully. Its key features include: * suggested further activities at the end of each chapter * a glossary of key terms * a comprehensive bibliography with web resources.
Download or read book Assessing Communication Education written by William G. Christ and published by Routledge. This book was released on 2013-11-05 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed as a handbook, this text provides media, speech (public speaking, interpersonal, small group, and organizational communication), and theatre educators with both the theoretical and practical ammunition to fight the assessment battles on their campuses. The philosophical implications of accountability are balanced with concrete, specific, and usable assessment strategies. Stressing student, faculty, course, program, department, and institutional assessment, this book's aim is to provide, in one place, information that will help diverse and complex communication programs face the growing challenges in assessment. The book is divided into three sections: background and foundational information for assessment; broad assessment strategies that apply to a variety of media, "speech," and theatre courses and programs; and context-specific assessment strategies. While covering a host of topics, it: * provides an overview of assessment and suggests how it might impact communication education, * discusses the elements of program assessment and how linkage of mission statements with outcomes can lead to strong, innovative programs, * compares and contrasts regional association requirements and presents a specific how-to strategy for writing outcome statements, * discusses teaching evaluation and argues that we need to identify the "what" of teaching before we try to measure the "how," * looks at creative ways for formative and summative course evaluation that starts with the creation of an explicit syllabus, * discusses the use of capstone courses as a way of evaluating not only their major but also how students have integrated their "total" educational experience, * suggests the variety of ways that interpersonal communication can be assessed and calls for future research that stresses the "knowledge" component of learning, * reports on a strategy for developing small group communication assessment measures, and * provides media, speech, and theatre faculty and administrators with the background, understanding and tools to build stonger programs and develop better courses and educational experiences for their students.
Download or read book Teaching Communication written by Anita L. Vangelisti and published by Routledge. This book was released on 2013-11-05 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of communication was founded, in part, because of a need to make people better communicators. That meant teaching them how to communicate more effectively, whether it be in public settings or in private. Most of that teaching has happened within the classroom and many professionals have spent their lives instructing others on various aspects of communication. Inside this second edition, the editors have assembled a fully comprehensive and contemporary discussion of topics and issues concerning the teaching of communication. The chapters contained herein--contributed by key voices throughout the communication discipline--address conceptual as well as practical issues related to communication instruction. The contents of this new edition reflect the dramatic changes that have occurred in communication education since the publication of the first edition in 1990. This book focuses initially on the goals of communication education, then delves into the preparation of specific communication courses. It includes assistance for instructors in organizing instructional content and discusses the use of instructional strategies and tools, as well as offering ideas on evaluating the processes and products of instruction. The volume also covers unique teaching assignments that may be encountered, from the basic course to continuing education, and addresses 2-year college teaching, directing forensic programs, distance education, and consulting. It concludes with important professional issues faced by both new and experienced communication instructors, including ethics and political issues within classrooms and departments. This volume is a necessity for anyone starting out a career as a communication instructor. Veteran educators--who know that learning to teach is a continual growth experience--will find useful and invaluable information within the book's pages. Whatever background and level of experience, all communication educators will find this new edition to be an essential resource for their work.
Download or read book An Introduction to Communication Studies written by Sheila Steinberg and published by Juta and Company Ltd. This book was released on 2007 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this introductory textbook, the author contextualises approaches and theories on cornmunication studies by making use of local examples from the mass media, as well as relevant political and social experiences. The book is divided into two parts. The first provides students with a strong foundation in communication while the second focuses on the areas of specialisation within communication studies. Each chapter starts with the learning Outcomes and a short overview of the chapter. Students can monitor their learning by using the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice. This makes for a learner-friendly and accessible book which will prove invaluable to Students and professionals alike. Beginner students majoring in Communication Studies, as well as those studying towards various degrees or qualifications where communication is a prerequisite will find this book useful.
Download or read book Health Promotion written by Merryn McKinnon and published by Cambridge University Press. This book was released on 2021-06-25 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text introduces students to the principles and practice of health promotion in Australian and international public health contexts.
Download or read book Resources in Education written by and published by . This book was released on 1998-07 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication Centers and Oral Communication Programs in Higher Education written by Eunkyong Lee Yook and published by Lexington Books. This book was released on 2012 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Centers and Oral Communication Programs in Higher Education, edited by Eunkyong L. Yook and Wendy Atkins-Sayre reveals vital information that is of theoretical and practical importance to higher education administrators, educators, and communication centers directors and staff. It is the first book to be published on communication centers.
Download or read book Communication and Mental Health Promotion in Early Childhood Education written by Panagiotis J. Stamatis and published by Nova Science Publishers. This book was released on 2020-09-02 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book attempts to shed light on Mental Health Promotion and Communication both examined as key factors for improving interpersonal relationships in Early Childhood Education. It is a book that promotes common mental health issues and counselling interventions, mental health promotion in pre-school and early childhood context, communication in the school environment between teachers, students and parents. In addition, it discusses common mental health issues that teachers have to deal with in early childhood education and describes counselling interventions in school context as well as strategies for addressing these issues in the school environment.Within this framework, this book actually focuses on the definitions', forms' and activities' of Mental Health Promotion and Communication Impact upon relationships and interactions taken place in everyday Early Childhood Education environment. Moreover, it stresses the importance of cultivating the emotional intelligence of all the members of school community in designing preventive interventions. An emotional intelligent school unit can contribute to the prevention of mental health issues. Emotional intelligence is related to communication skills and communication competence. The development of emotional intelligence and communication competence fosters healthy interpersonal relationships within the school community and reduces emotional and behavioral difficulties. It can also provide parents with ideas for improving their relationship with their children, eliminating, thus, communication problems and negative parenting practices which are associated with mental health problems.This book is aiming at providing readers with practical ideas and suggestions in order to avoid conflict situations that harm their relationships with the valuable others, parents, teachers, students or classmates. In this book special terms and rarely used vocabulary are avoided, so it will be easy to be read not only by professionals, scholars or experts but also by the students, parents and all interested reading public which concerns about relationships' improvement among school community members. Moreover, this book attempts to improve teaching procedure and ameliorate learning effectiveness, keeping classroom in calmness and classroom participants in discipline, according to modern classroom management rules.
Download or read book A Century of Communication Studies written by Pat J. Gehrke and published by Routledge. This book was released on 2014-12-05 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume chronicles the development of communication studies as a discipline, providing a history of the field and identifying opportunities for future growth. Editors Pat J. Gehrke and William M. Keith have assembled an exceptional list of communication scholars who, in the thirteen chapters contained in this book, cover the breadth and depth of the field. Organized around themes and concepts that have enduring historical significance and wide appeal across numerous subfields of communication, A Century of Communication Studies bridges research and pedagogy, addressing themes that connect classroom practice and publication. Published in the 100th anniversary year of the National Communication Association, this collection highlights the evolution of communication studies and will serve future generations of scholars as a window into not only our past but also the field’s collective possibilities.
Download or read book Teaching Communication and Media Studies written by Jan Fernback and published by Routledge. This book was released on 2014-11-20 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for communication/media educators and graduate students, Teaching Communication and Media Studies is a practical and conceptual guide to teaching university courses in communication and media studies. Relying on her extensive experience instructing graduate students on the ins and outs of teaching, Jan Fernback discusses theoretical and applied topics central to contemporary mediated communication instruction, offering instructors at all levels strategies they can use to create a successful classroom experience. Fernback also considers the logic, design and delivery of courses in communication and media studies, while encouraging readers to reflect on their own strategic pedagogical decisions. Supplemented with interviews of successful communication instructors and sample exercises, this book is a must-have resource for all those teaching communication and media studies courses, regardless of level of experience.
Download or read book The Palgrave Handbook of Crisis Leadership in Higher Education written by Choon-Yin Sam and published by Springer Nature. This book was released on 2024 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a frame of reference for the global challenges facing higher education leadership today. Focusing on recommendations and directions for the future rather than simply a recap of measures taken during the COVID-19 pandemic, the contributors also delve into contexts such as the climate crisis, issues of diversity, equity and inclusion, digitalisation, funding and marketisation, the war in Ukraine and China-Taiwan and Hong Kong tensions. They collate a systematic, global view of higher education systems during the pandemic and beyond, and explore possibilities for the future, providing recommendations for "the new normal". With contributions from across six continents, the book will be of interest to students and scholars of higher education and governance, university leaders, government and accreditation bodies, and anyone else interested in reflecting on the past few years in higher education and the road ahead. Jürgen Rudolph is Director of Research and Learning Innovation at Kaplan Singapore. Joseph Crawford is Senior Lecturer in Management, Office of the Deputy Vice Chancellor (Education), University of Tasmania, Australia. Sam Choon Yin is Dean (Academic Partnerships), Kaplan Singapore. Shannon Tan is Research Executive at Kaplan Singapore.
Download or read book Origins of Mass Communications Research During the American Cold War written by Timothy Glander and published by Routledge. This book was released on 1999-12-01 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this critical examination of the beginnings of mass communications research in the United States, written from the perspective of an educational historian, Timothy Glander uses archival materials that have not been widely studied to document, contextualize, and interpret the dominant expressions of this field during the time in which it became rooted in American academic life, and tries to give articulation to the larger historical forces that gave the field its fundamental purposes. By mid-century, mass communications researchers had become recognized as experts in describing the effects of the mass media on learning and other social behavior. However, the conditions that promoted and sustained their authority as experts have not been adequately explored. This study analyzes the ideological and historical forces giving rise to, and shaping, their research. Until this study, the history of communications research has been written almost entirely from within the field of communications studies and, as a result, has tended to refrain from asking troubling foundational questions about the origins of the field or to entertain how its emergence shaped educational discourse during the post-World War II period. By examining the intersection between the individual biographies of key leaders in the communications field (Wilbur Schramm, Paul Lazarsfeld, Bernard Berelson, Hadley Cantril, Stuart Dodd, and others) and the larger historical context in which they lived and worked, this book aims to tell part of the story of how the field of communications became divorced from the field of education. The book also examines the work of significant voices on the rise of mass communications study (including C. Wright Mills, William W. Biddle, Paul Goodman, and others) who theorized about the emergence of a mass society. It concludes with a discussion of the contemporary relevance of the theory of a mass society to educational thought and practice.
Download or read book Journalism fake news disinformation written by Ireton, Cherilyn and published by UNESCO Publishing. This book was released on 2018-09-17 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Different Road Taken written by John A Lent and published by Routledge. This book was released on 2019-04-02 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dallas Smythe, George Gerbner, Herbert Schiller, James Halloran, Kaarle Nordenstreng- these five seminal figures form the backbone of current scholarship in critical communication. From policy research to television demographics and from economic globalization to cultural imperialism, their insights and discoveries have given both scholars and the
