Download or read book Strategic Newspaper Management written by Conrad C. Fink and published by SIU Press. This book was released on 1988 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail. The difference between success and failure, he concludes, is in "long-range planning and in daily operating methodology—in, simply, the professionalism of management at all levels."
Download or read book Trade Promotion Series written by and published by . This book was released on 1936 with total page 1862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book News Media and Hate Speech Promotion in Mediterranean Countries written by Said Hung, Elias and published by IGI Global. This book was released on 2023-07-05 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expressions of hate are words or actions that are discriminatory, hostile, or violent to a person or group for racial, sexual, ideological, ethnic, or identity reasons. Such expressions contribute to an environment of prejudice and intolerance towards those who are targeted. The spread of hate speech has been exacerbated by the growth of social media networks, and dissemination strategies (e.g., astroturfing) are becoming increasingly complex. Although there has been an exponential increase in the study of hate speech in recent years, most methods have focused on the English language, limiting research of the phenomenon in other languages such as Spanish, Italian, and Portuguese. It is crucial to understand the role played by digital media and journalism in the dissemination, detection, and control of hate speech from current digital scenarios. News Media and Hate Speech Promotion in Mediterranean Countries provides relevant theoretical frameworks and the latest empirical research findings about hate speech studies including into prejudice and intolerance. Covering topics such as detecting hate speech, linguistic challenges, and the taxonomy of hate speech, this book is ideal for political decision makers, third-sector representatives, journalists, digital media professionals, and researchers.
Download or read book Ebook Advertising and Promotion written by Belch and published by McGraw Hill. This book was released on 2014-09-16 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Advertising and Promotion
Download or read book Language and Journalism written by John Richardson and published by Routledge. This book was released on 2013-09-13 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an indispensable "cutting edge" book for students and researchers of journalism studies seeking a text that illustrates and applies a range of linguistic and discourse-analytic approaches to the analysis of journalism. While the form, function and politics of the language of journalism have attracted scholars from a wide range of academic disciplines, too often this analysis has reduced the work of journalists to text-characteristics alone. In contrast, this collection is united by the principle that journalistic discourse is always socially situated and the result of a series of processes – produced by journalists in accordance with particular production techniques and in specific institutional settings – and as such, analysis requires more than the methods offered by linguists. The contributors to this book draw on a range of the most prominent theoretical and methodological approaches to media discourse – including Conversation Analysis, Critical Discourse Analysis, the APPRAISAL framework, Multi-modal Analysis and Rhetoric – in making sense of the language of newspapers (national, local and minority press), television and online journalism. Written in an engaging style by distinguished academic authorities, this book provides a state-of-the-art review of the subject. This book was published as a special issue of Journalism Studies.
Download or read book The Promotion of the Welfare and Hygiene of Maternity and Infancy written by Alice Madorah Donahue and published by . This book was released on 1929 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Promotion of the Welfare and Hygiene of Maternity and Infancy written by Mary Florensia Bogue and published by . This book was released on 1928 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Do It Yourself Advertising and Promotion written by Fred E. Hahn and published by John Wiley & Sons. This book was released on 2003-05-12 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
Download or read book Belo written by Judith Garrett Segura and published by University of Texas Press. This book was released on 2010-09-01 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in Galveston in 1842 with the launch of the Daily News, the Belo Corporation entered the twenty-first century as a powerhouse conglomerate, owning four daily newspapers (including the Dallas Morning News), twenty-six television and cable stations, and over thirty interactive Web sites. The first comprehensive work to bring to life this remarkable success story, Belo blends biography with a history of corporate strategies. Drawing on company archives and private papers of key figures, including A. H. Belo and G. B. Dealey, former company archivist Judith Garrett Segura brings to life important chapters in the cultural life of Texas, from Galveston's days as the largest and most vibrant town in the Republic of Texas, through the wars that followed statehood, periods of economic hardship, and the effects of sweeping social change. Turning points in the company's history, such as the sale of its Galveston paper when company revenues were dramatically affected by candid reporting of Ku Klux Klan activities in the 1920s, highlight crucial elements of the press's role in the life of a community. Segura also charts technological advances, from the telegraph and the typographers' union to the dawn of the Information Age. Finally, she includes the most complete portrait of the Dallas Times Herald Company to date, documenting the rise and fall of Belo's chief rival. This is a story of frontier survival and futuristic thinking, marketing genius and historic reporting, nurtured by a family of mavericks.
Download or read book Advertising And Sales Promotion written by S H H Kazmi and published by Excel Books India. This book was released on 2008-04-30 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.
Download or read book Integrated Marketing Communication written by Jerome M. Juska and published by Routledge. This book was released on 2017-10-02 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.
Download or read book When MBAs Rule the Newsroom written by Doug Underwood and published by Columbia University Press. This book was released on 1995 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing with anger but with a deep affection for the trade, he examines the growing economic pressures within the industry, the roots of the managerial revolution, and the impact of marketplace journalism on the operation of the newsroom and employee morale.
Download or read book Estimating Equilibrium Exchange Rates written by John Williamson and published by Peterson Institute. This book was released on 1994 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: The problems of exchange rate misalignments and the resulting payments imbalances have plagued the world economy for decades. At the Louvre Accord of 1987, the Group of Five industrial countries adopted a system of reference ranges for exchange rate management, influenced by proposals of C. Fred Bergstan and John Williamson for a target zone system. The reference range approach has, however, been operated only intermittently and half-heartedly, and questions continue to be raised in policy and scholarly circles about the design and operation of a full-fledged target zone regime. This volume, with chapters by leading international economists, explores one crucial issue in the design of a target zone system: the problem of calculating Williamson's concept of the fundamental equilibrium exchange rate (FEER). Williamson contributes an overview of the policy and analytic issues and a second chapter on his own calculations.
Download or read book Marketing Information Guide written by and published by . This book was released on 1965 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Direct Marketing Management written by Mary Lou Roberts and published by Prentice Hall International (UK). This book was released on 1999 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Download or read book Promoting Source Reduction and Recyclability in the Marketplace written by and published by . This book was released on 1989 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 1982 Academy of Marketing Science AMS Annual Conference written by Vinay Kothari and published by Springer. This book was released on 2015-05-13 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
