Download or read book Marketing research of agricultural enterprises theoretical and practical aspects written by Mazur K., Babyna O., Babyn I., Germaniuk N., Нarbar Z., Нarbar V., Hontaruk Y., Bondarenko V., Krasnyak O., Kubai O., Kvaterniuk A., Lohosha R. and published by International Science Group. This book was released on 2022-05-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current conditions of global transformation, the role of managing the marketing activities of agricultural enterprises is growing. An essential element of effective business is the understanding and use of the concept of marketing in the management of agricultural enterprises. The quality of marketing activities in management is decisive, as it determines the highly profitable rhythmic activities of the enterprise. Studies of agricultural enterprises in Ukraine confirm that the introduction of marketing, although becoming more widespread, but not yet fully used all existing forms of marketing management. That would ensure the competitiveness of agricultural enterprises, adaptation to constant changes in the environment and market conditions, the stability of economic conditions. The success of any agricultural enterprise depends not only on the financial results of its activities, but also on the proper organization of marketing activities and the flexibility of the management system, because under market conditions the company's management needs market reviews, purchasing power research, sales forecasting calculations of the effectiveness of product advertising. Management, which does not keep up with the dynamic changes inside the enterprise and in the external environment, leads to the "death of ideas" and makes the agricultural enterprise incapable of adaptation and further development, and marketing is an integral part of the enterprise. The scientific basis of management of economic development of agribusiness entities is revealed in the works of Ukrainian economists - V. Andriychuk, I. Balanyuk, I. Grishova, M. Malik, P. Sabluk, A. Tretyak, O. Shpykulyak and other scientists. Theoretical issues of strategic management are covered in the scientific works of M. Albert, O. Amosov, I. Ansoff, J. Zavadsky, M. Meskon, G. Minzberg, G. Mostovoy, G. Odintsova, M. Porter, A. Thompson, A. Fayol and other domestic and foreign authors. Theoretical foundations of marketing management became the subject of research by G. Armstrong, L. Balabanova, O. Varchenko, A. Voychak, O. Hudzinsky, P. Doyle, G. Kaletnik, S. Kamilova, F. Kotler, J.-J. . Lamben, I. Litovchenko, L. Naumova, M. Oklander, O. Osnach, P. Ostrovsky, A. Pavlenko, I. Reshetnikov, M. Sakhatsky, I. Solovyov, O. Chirva, O. Shpychak, many other domestic and foreign scientists. Theoretical developments and practical recommendations of these scientists have formed a common methodological basis for marketing management of agricultural enterprises. However, research on the management of marketing activities of agribusiness entities is not sufficiently systematic and complete. In the practice of domestic agricultural enterprises there are a number of shortcomings that reduce the effectiveness of marketing activities. These include: chaotic use of certain elements of marketing, reduction of marketing functions only to stimulate the sale of goods, food, focus on the short term, lack of flexibility and ignorance of consumer demand. To solve these problems, it is necessary to develop measures to promote the sale of products through the formation of a system of sales support and development of agri-food market infrastructure, which would cover the district and regional levels. In these conditions, the role of marketing activities of agricultural enterprises and the need to develop recommendations for the organization and development of marketing tools in agro-industrial production at the enterprise and regional levels, which determines the relevance of this study. The results of the presented research in the monograph are made within the initiative of the Department of Agrarian Management and Marketing of Vinnytsia National Agrarian University "Development of the concept of marketing management of agricultural enterprises" state registration number: 0122U002111 for 2022–2024.

Download or read book Promoting Agricultural Enterprises written by Canada. Agriculture Canada and published by . This book was released on 1987* with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How to Promote Agricultural Enterprises written by Chi-tsʻai Tʻang and published by . This book was released on 1944 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book DEVELOPMENT OF MARKETING AT AGRICULTURAL AND PROCESSING ENTERPRISES written by Bondarenko V., Sidorenko V., Hryshchenko A., Vyshnivska B., Nahorna O., Barylovych O., Riabchyk A., Zikranets M., Zbarskyi V., Mastylo A., Avramenko R., Galchynska J., Havryliuk Y., Kalkovska I., Heraimovych V., Humenyuk I., Golovnina O., Grydzhuk I. and published by International Science Group. This book was released on 2024-04-16 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: All rights reserved. Printed in the United States of America. No part of this publication may be reproduced, distributed, or transmitted, in any form or by any means, or stored in a data base or retrieval system, without the prior written permission of the publisher. The content and reliability of the articles are the responsibility of the authors. When using and borrowing materials reference to the publication is required.

Download or read book Agricultural Marketing Enterprises for the Developing World written by John Cave Abbott and published by CUP Archive. This book was released on 1987-10-08 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents a selection of marketing enterprises which succeeded under the conditions prevailing in developing countries.

Download or read book STRATEGIC DIRECTIONS OF MARKETING ACTIVITIES OF AGRICULTURAL ORGANIZATIONS written by Bondarenko V., Lutsii О., Lutsii I., Riabchyk A., Vyshnivska B., Nahorna O., Barylovych O., Timchenko O., Golovnina O., Збарський В.К., Авраменко Р.Ф., Степанець І.П., Мастило А.Ф., Майстренко В.І. and published by International Science Group. This book was released on 2023-11-02 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current state of development of the domestic economy is characterized by its crisis nature caused by the influence of external and internal environment factors. In the context of the economic crisis, the degree of market uncertainty is sharply increasing, which negatively affects the activities of individual enterprises, the industry and the economy of Ukraine as a whole. These problems are particularly acute for agricultural enterprises, since they must take into account both the peculiarities of the competitive (market) environment and the specifics of the industry. That is why there is a need to analyze the theoretical and analytical foundations of marketing activities of agricultural enterprises with a view to identifying the main ways to increase the efficiency of marketing measures to improve their economic activities. In the period of formation of market relations, Ukrainian enterprises faced a number of serious problems both at the macro and micro level. Nowadays, the marketing activities of an agricultural enterprise must develop harmoniously and, in the face of instability, have a developed strategy for survival in a situation that will ensure stable functioning in the market. At present, there are many types of enterprise strategies that have historically been formed during the period of marketing formation of enterprise activities, but in order to develop an enterprise's own strategy, it is necessary to take into account a large number of factors that are dynamic in space and time, including the regulatory and methodological regulation of the process of forming a marketing strategy. The result of the study is the development of proposals for improving the regulatory framework, which directly affects the formation of the marketing strategy of agricultural enterprises. In the course of the study, the author improves the technology of forming an enterprise's marketing strategy as a set of interdependent mechanisms, tools and processes, which, unlike the existing ones, provides for achieving the strategic goals of marketing activities by an economic entity on the basis of selection and choice of alternative options for its implementation. The article proposes to consider the main factors influencing the implementation of the marketing strategy at enterprises of Khmelnytskyi region, as well as the regulatory and methodological directions for improving marketing activities at the macro and micro levels. It is also proposed to use the methodology for determining the impact of macroand micro-environment factors on the marketing activities of agricultural enterprises The implementation of strategic development of agricultural enterprises on a market basis, strengthening of competition, and integration into the global economic space give priority to the effective functioning of agricultural producers. In a market environment, the economic efficiency of agricultural market participants largely depends on the development of effective marketing strategies for agricultural enterprises, the implementation of a flexible pricing policy, the organization of optimal sales channels for agricultural products, the ability to navigate the environment and anticipate major development trends. In the market environment, demand plays a decisive role, and supply of agricultural products is organized in relation to it. Prioritizing supply involves elements of risk and uncertainty. Therefore, the formation and development of the marketing strategy of agricultural enterprises is particularly relevant. It is also worth noting that in Ukraine there are practically no scientifically based approaches to the development of the marketing strategy of agricultural enterprises, its formation and practical use in the market environment. At the beginning of a full-scale war, during a period of chaos and uncertainty, the vast majority of businesses, companies, and brands became virtually helpless, as traditional approaches to marketing lost their meaning. In the first days of the war, social media were filled with pre-war information against the backdrop of military realities, which looked rather incorrect. At that time, most companies refused to interact with customers and chose a wait-and-see strategy, but once they recovered, they began to return to work. Our society was in crisis even before the Russian invasion, and having barely overcome the powerful waves of the COVID-19 pandemic, we were gradually adapting to the new realities of life. Even before the full-scale war, Ukrainians had been learning to adapt to stressful conditions, resulting in new consumption trends (living now, even in the face of instability; not putting anything off for later; getting your life together and forcing changes in traditional habits). During any shocks, both during the COVID-19 pandemic and in wartime, it is worth remembering the need to apply a meaningful, aggressive and effective corporate marketing policy in your practice. Traditionally, marketing demand has been driven by overproduction and oversupply in a highly competitive market. However, it is necessary to understand that any fundamental change in the market environment (crisis, pandemic, war) will lead to the main problem that a business owner will face - the limitation of the solvency of market demand in the quantitative and value categories. Accordingly, on the one hand, companies will face problems with product sales, sales and profit margins, and on the other hand, aggressive behavior of competitors with a limited market size. In this case, the consumer has many options at the best price and, therefore, he has absolute power over the seller's firm. Therefore, in order to eliminate or overcome such problems, it is necessary to skillfully build marketing plans for the strategic perspective, taking into account possible risks. Today, there is a need for a thorough study of strategic marketing in wartime and the postwar period The results of the research presented in the monograph are determined within the framework of the initiative topic of the Department of Marketing and International Trade of the National University of Life and Environmental Sciences of Ukraine "Development of Marketing at Agricultural and Processing Enterprises", state registration number 0120U100630.

Download or read book Emerging Markets for Family Farms written by Kelly O'Neill and published by DIANE Publishing. This book was released on 1997 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Alliances Project, a market-oriented program that rewards environ'l. stewardship, improves opportunities for family farms and small bus., and revitalizes rural communities by supporting efforts to provide wholesome, healthy food produced under environmentally sound practices is profiled. Discusses rural communities suffering from lack of farming opportunities, reforms in livestock markets, opportunities and barriers to value-added processing and market enterprises, products with greatest market potential, consumer interests, market develop., coop. relationships among agricultural enterprises, and fostering family farms.

Download or read book Management of marketing activities of agricultural formations in the conditions of European integration written by Lohosha R., Mazur K., Hontaruk Y., Babyna O., Babyn I., Belkin I., Bereziuk S., Нarbar Z., Germanyuk N., Kolesnik T., Kubai O., Prylutskyi A., Furman I., Yaremchuk N., Pidlubnyi V., Koval О., Revkova A. and published by International Science Group. This book was released on 2022-11-18 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern conditions of global and transformational changes, the role of management of marketing activities of agrarian enterprises is growing. Understanding and using the concept of marketing in the management of agro-industrial enterprises in the conditions of European integration is a mandatory element of effective entrepreneurial activity. The quality of marketing activity in management is decisive, as it determines the highly profitable rhythmic activity of the enterprise. Studies of agricultural enterprises of Ukraine confirm that, although the implementation of marketing is becoming more and more widespread, all existing forms of management of marketing activities are not yet fully used. What would ensure the competitiveness of agricultural enterprises, adaptation to constant changes in the external environment and market conditions, stability of economic conditions. Management of marketing activities plays a significant role in the development and effective operation of an agricultural enterprise. It is effective work in the field of marketing activity management that will increase the competitiveness of an agricultural enterprise, expand its opportunities to enter new markets, and lead to an increase in product sales and profit growth. Due to inertia, many enterprises do not pay attention to the importance of such a component as marketing management, which in the future negatively affects their economic indicators. The article examines the main features of marketing management of agricultural enterprises of the Vinnytsia region and Ukraine as a whole in the conditions of European integration. The significance of the research on the management of marketing activities, which is necessary not only for profit, but also for being competitive in the market, is determined. The necessity of using an integrated marketing approach is substantiated. The expediency of using modern methods of product promotion has been determined The scientific basis of managing the economic development of agribusiness entities is revealed in the works of Ukrainian economists - V. Andriychuk, I. Balaniuk, I. Gryshova, G. Kaletnik, M. Malik, P. Sabluk, A. Tretyak, O. Shpykulyak and other scientists. Theoretical issues of strategic management are highlighted in the scientific works of M. Albert, O. Amosov, I. Ansoff, Y. Zavadskyi, M. Meskon, G. Mintzberg, H. Mostovoi, G. Odintsova, M. Porter, A. Thompson, A. Fayol and other domestic and foreign authors. The theoretical principles of marketing activity management became the object of research by H. Armstrong, L. Balabanova, O. Varchenko, A. Voychak, O. Gudzynskiy, P. Doyle, H. Kaletnik, S. Kamilova, F. Kotler, Zh-Zh . Lamben, I. Lytovchenko, L. Naumova, M. Oklander, O. Osnach, P. Ostrovsky, A. Pavlenko, I. Reshetnikov, M. Sakhatsky, I. Solovyov, O. Chirva, O. Shpychak, many other domestic and foreign scientists. Theoretical studies and practical recommendations of the mentioned scientists formed the general methodical basis of marketing management of agricultural enterprises. However, research on the management of marketing activities of agribusiness subjects is not sufficiently systematic and complete. In the practice of domestic agricultural enterprises, there are a number of shortcomings that reduce the effectiveness of marketing activities in the conditions of European integration. These include: chaotic use of individual elements of marketing, reduction of marketing functions only to stimulating the sale of goods, food, orientation to the short-term perspective, lack of flexibility and ignorance of consumer requests. To solve these tasks, it is necessary to develop measures to promote the sale of products through the formation of a sales support system and the development of cooperation with the EU. In these conditions, the role of marketing activity of agricultural enterprises increases and the need to develop recommendations for the organization and development of marketing tools in agro-industrial production at the level of enterprises and the region, which determines the relevance of this scientific research. The results of the research presented in the monograph were carried out as part of the initiative theme of the Department of Agrarian Management and Marketing of Vinnytsia National Agrarian University "Development of the concept of management of marketing activity of agricultural enterprises" state registration number: 0122U002111. for 2022-2024

Download or read book MARKETING ACTIVITIES OF ENTERPRISES OF THE AGROINDUSTRIAL SECTOR IN THE CONDITIONS OF WAR written by Bondarenko V., Barylovych O., Helevei O., Skakun O., Heraimovych V., Korniіchuk T., Lutsii O., Lutsii I., Nahorna O., Ostapchuk A., Riabchyk A., Vyshnivska B., Zbarskyi V. and published by International Science Group. This book was released on 2023-07-31 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The formation and development of market relations in the Ukrainian economy necessitate the improvement of the management mechanism of agricultural enterprises, the orientation of the management system to market conditions, and the ability to respond quickly and flexibly to changes in the environment and within the enterprise. Currently, only a small proportion of enterprises use marketing management methods in their business operations, and only a few of them use a systematic approach to organizing management based on marketing. Military actions on the territory of our country have had a great impact on this course of events and the development of enterprises at the present time. Marketing management of an enterprise is an opportunity to organize its activities on the principles of optimal use of the available potential and obtaining the greatest profit, taking into account the satisfaction of consumer needs. An analysis of the company's capabilities allows to obtain reliable information on the state of assets and liabilities of production, to analyze the external marketing environment. A systematic approach to organizing management and developing a marketing strategy is a scientifically sound way to increase profitability, save costs and improve the company's market position. An integral part of the company's marketing management system is to ensure proportionality of development, support and preservation of social guarantees for employees. However, after the Russian Federation started military operations on the territory of Ukraine, agricultural enterprises experienced major problems in production, sales, and procurement of inputs. The big problems caused by the war are clearly visible in logistics processes - losses in trade relations by sea, suspended river traffic, heavy load on border crossing points on railways and highways, lack of air traffic. Due to the constant bombardment by the Russian aggressor, a large number of critical infrastructure facilities have been damaged, forcing our companies to significantly increase the cost of processing agricultural products and thus stay afloat without stopping their operations. A large number of companies from the east and south were forced to move to the western and central parts of the country to resume their operations. However, given that in Ukraine marketing management of agricultural enterprises is a separate, very large and problematic aspect, the theoretical and methodological framework is not sufficiently covered, there are problematic issues, and the strategy for the transition of enterprises from outdated forms and methods of management and business to new, scientifically based market methods, such as marketing management, has not been developed. This will allow our enterprises to develop and meet the needs of consumers and at the same time ensure the country's food security in this difficult military period for Ukraine. The results of the research presented in this monograph are determined within the framework of the initiative topic of the Department of Marketing and International Trade of the National University of Life and Environmental Sciences of Ukraine "Development of Marketing at Agricultural and Processing Enterprises", state registration number 0120U100630.

Download or read book Agribusiness Management in Sustainable Agricultural Enterprises written by Richard Skiba and published by After Midnight Publishing. This book was released on 2024-02-15 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of sustainable agriculture practices and strategies aimed at improving land use, implementing renewable energy and recycling systems, managing climate risks, developing workplace policies for sustainability, and applying effective agribusiness management practices. Part 1 introduces various approaches to sustainable agriculture, including organic farming, agroforestry, precision agriculture, vertical farming, integrated pest management, soil conservation, and community-supported agriculture. It discusses the challenges and future directions in sustainable agriculture and farm management. Part 2 focuses on developing and implementing sustainable land use strategies. It covers assessing requirements for improved land use, carrying out structural improvements to address threats to sustainability, and treating areas of land degradation. Part 3 delves into developing sustainable agricultural practices that utilize renewable energy and recycling systems. It includes identifying opportunities to use renewable energy, developing strategies to use renewable energy, and implementing these strategies. Part 4 addresses developing climate risk management strategies, reviewing climate and enterprise data, identifying and analysing climate risks and opportunities, and preparing climate risk management strategies. Part 5 deals with developing workplace policy and procedures for environment and sustainability, including the development, communication, implementation, and review of workplace environment and sustainability policies. Part 6 focuses on applying agribusiness management practices, such as developing and reviewing a business plan, developing a farm plan, planning and monitoring production processes, selecting and using agricultural technology, monitoring and managing soils for production, and monitoring and reviewing business performance. Overall, this book is beneficial for farmers, agricultural professionals, policymakers, researchers, and students interested in sustainable agriculture, land management, renewable energy integration, climate risk management, and agribusiness management. It provides practical insights, strategies, and guidelines for implementing sustainable practices in agricultural operations.

Download or read book The Business of Agricultural Business Services written by Mariana Wongtschowski and published by Kit Pub. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An increasing number of African smallholders are moving from subsistence farming to selling at least part of their output. To shift successfully to a more commercial footing they need a lot more than the production advice traditionally provided by extension services. They need to understand how markets work. They also need advice on postharvest handling, help with business planning and marketing, assistance with organization, information on prices, links to buyers and credit, help with contracts and standards, and many other types of assistance. These agricultural business development services are provided by a mix of private companies, NGOs, cooperatives and government agencies in what is called a pluralistic extension system . Farmers and other clients such as input stores, small-scale processors and traders get some services for free, paid for by donors or the government. Others are subsidized: the farmers pay part of the cost. For still others, the farmers must pay the full cost. That leads to questions of sustainability (what happens when the donor s money runs out?), accountability (whom do the service providers listen to: the farmers, or the source of the funds?), and inclusiveness (how to ensure that women, the poor and disadvantaged get the services they need but cannot afford?). This book describes the two dominant approaches to providing services: supply-driven (where the funder decides what services should be offered), and market-driven (where more emphasis is put on market forces). It looks at how 12 business service providers from across Africa run their businesses. It describes the seven different business models that they pursue, and examines the features of each one. Based on their experiences, it proposes a new, needs-driven approach, which aims to overcome the shortcomings of both the supply-driven and the market-driven approaches by taking the needs of clients as a starting point for policy and action."

Download or read book Alternative Agricultural Enterprises written by University of Idaho. College of Agriculture and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Drivers of youth engagement in agriculture Insights from Guatemala Niger Nigeria Rwanda and Uganda written by Babu, Suresh Chandra and published by Intl Food Policy Res Inst. This book was released on 2021-03-31 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging burgeoning youth populations in developing country agriculture is seen as an important strategy toward effective, efficient, and sustainable food system transformation. Yet the policy, institutional, technological, and capability barriers and ways to overcome them for successful participation of youth in agriculture are not fully understood. We use a conceptual framework that identifies key pathways to prosperity for youth and classifies contextual and driving factors that contribute to the success of youth engagement in agriculture. The framework comprises four broad categories of strategic interventions: policy and socioeconomic environment; institutional; technological/business infrastructure; and individual skills and capacities. In the context of this framework, we then present insights from cases of youth participation in agriculture in five countries: Guatemala, Niger, Nigeria, Rwanda, and Uganda. The countries and cases were purposively selected as part of ongoing research on youth engagement in agriculture. Policies and strategies play an important role in creating an enabling environment for youth engagement in agriculture, including by fostering transparency and accountability in the policy system and promoting youth engagement in the private sector through agricultural extension and other services. Institutions and intermediaries provide financial support, training, and access to market for youth entrepreneurs. Support in these areas should be strengthened. Systems approaches, such as multi-stakeholder platforms, provide holistic support to young agripreneurs (entrepreneurs in agriculture), but require effective coordination. Similarly, information and communication technologies can play a facilitating role by providing platforms to network and receive updated market information but need to be significantly scaled up. Individual capacities can drive youth engagement in agriculture and agripreneurship but must continue to be built up through expanded education and training on technical and functional skills. As policymakers and program managers search for interventions that can promote youth involvement in agriculture in their own countries, the insights from the five countries examined that are presented in this paper may be useful for identifying context-specific challenges and pathways to successful youth engagement in agriculture in their own countries. The framework presented here can be applied to study youth engagement issues in any country or in sub-national, decentralized contexts to generate evidence to guide the design of youth-in-agriculture development programs. There is a need to support, strengthen, and implement the driving factors identified in this paper for expanding youth engagement in agriculture.

Download or read book Production and Marketing Potential of Small scale Agricultural Enterprises in Northeastern Minnesota written by and published by . This book was released on 1982 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Managing Agricultural Enterprises written by Paweł Bryła and published by Springer. This book was released on 2017-08-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the competitiveness and profitability of the agricultural sector in Central Europe, this book argues that the successful management of agricultural enterprises is inconceivable without the knowledge and application of modern forms of management and technology. Organised in an analytical framework and offering comprehensive empirical data, this book focusses on the countries of Poland, the Czech Republic, and Hungary. The contributors identify good practices, unresolved problems, and factors influencing profitability. Topics explored include the challenges of increasing sales potential, competitiveness, partnerships and cooperation, human resources issues, and risk management. By constituting a valuable source of knowledge, Managing Agricultural Enterprises is important to those researching the agricultural industry and management, but also to policy-makers and managers of agricultural enterprises.

Download or read book Efficient Marketing for Agriculture written by Theodore Macklin and published by . This book was released on 1921 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Promoting the role of small food enterprises in the transformation of rural communities Workshop Report written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2018-10-10 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 39th Annual Meeting of the Donor Committee for Enterprise Development (DCED) was hosted by the Food and Agriculture Organization of the United Nations (FAO) in Rome on the 14th June 2017. The DCED brings together more than 22 bi – and multi-lateral donors, development funds, UN agencies, and private foundations, to explore how to make markets work for the poor. Under the aegis of Annual Meeting, FAO organized a Thematic Day to explore the relevance of small and medium sized agro-food compan ies (SMAEs) in poverty reduction and the transformation of rural development, inviting representative of small and medium sized enterprises from Uganda and Ethiopia, and academics and experts on finance and agricultural value chain development. This report represents a summary of the proceedings by the FAO organizers of the Thematic Day.