Download or read book Handbook of green communication and marketing written by AA. VV. and published by FrancoAngeli. This book was released on 2012-11-08T00:00:00+01:00 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1561.88

Download or read book Fashion Branding and Communication written by Byoungho Jin and published by Springer. This book was released on 2017-04-26 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.

Download or read book Perspective on Design written by Daniel Raposo and published by Springer Nature. This book was released on 2019-11-23 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the outcomes of recent endeavors that are expected to foster significant advances in the areas of communication design, fashion design, interior design, and product design, as well as overlapping areas. The fourteen chapters highlight carefully selected contributions presented during the 6th EIMAD conference, held on February 22–23, 2018 at the School of Applied Arts, Campus da Talagueira, in Castelo Branco, Portugal. They report on outstanding advances that offer new theoretical perspectives and practical research directions in design, and which are aimed at fostering communication in a global, digital world, while also addressing key individual and societal needs.

Download or read book Managing Corporate Communication written by Rossella Gambetti and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

Download or read book Architecture on the web A critical approach to communication written by Paolo Schianchi and published by libreriauniversitaria.it Edizioni. This book was released on 2014 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Emerald Handbook of Multi Stakeholder Communication written by Pantea Foroudi and published by Emerald Group Publishing. This book was released on 2022-10-21 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.

Download or read book Handbook of Research on Emerging Technologies for Architectural and Archaeological Heritage written by Ippolito, Alfonso and published by IGI Global. This book was released on 2016-08-27 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural heritage is a vital, multifaceted component of modern society. To better protect and promote the integrity of a culture, certain technologies have become essential tools. The Handbook of Research on Emerging Technologies for Architectural and Archaeological Heritage is an authoritative reference source for the latest scholarly research on the use of technological assistance for the preservation of architecture and archaeology in a global context. Focusing on various surveying technologies for the study, analysis, and protection of historical buildings, this book is ideally designed for professionals, researchers, upper-level students, and practitioners.

Download or read book Building Corporate Identity Image and Reputation in the Digital Era written by T C Melewar and published by Routledge. This book was released on 2021-07-29 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

Download or read book Non scribal Communication Media in the Bronze Age Aegean and Surrounding Areas written by Anna Margherita Jasink and published by Firenze University Press. This book was released on 2018-01-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is intended to be the first in a series that will focus on the origin of script and the boundaries of non-scribal communication media in proto-literate and literate societies of the ancient Aegean. Over the last 30 years, the domain of scribes and bureaucrats has become much better known. Our goal now is to reach below the élite and scribal levels to interface with non-scribal operations conducted by people of the ‘middling’ sort. Who made these marks and to what purpose? Did they serve private or (semi-) official roles in Bronze Age Aegean society? The comparative study of such practices in the contemporary East (Cyprus, Anatolia, the Levant, and Egypt) can shed light on sub-elite activities in the Aegean and also provide evidence for cultural and economic exchange networks.

Download or read book Dynamics of Competitive Advantage and Consumer Perception in Social Marketing written by Kapoor, Avinash and published by IGI Global. This book was released on 2013-08-31 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.

Download or read book Information Technology and Innovation Trends in Organizations written by Alessandro D'Atri and published by Springer Science & Business Media. This book was released on 2011-07-07 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book examines a wide range of issues that characterize the current IT based innovation trends in organisations. It contains a collection of research papers focusing on themes of growing interest in the field of Information System, Organization Studies, and Management. The book offers a multi-disciplinary view on Information Systems aiming to disseminate academic knowledge. It might be particularly relevant to IT practitioners such as information systems managers, business managers and IT consultants. The volume is divided into XIV sections, each one focusing on a specific theme. A preface written by Joey George, president of the Association for Information Systems opens the text. The content of each section is based on a selection of the best papers (original double blind peer reviewed contributions) presented at the annual conference of the Italian chapter of AIS, which has been held in Naples, Italy, on October 2010.

Download or read book Fashion Communication in the Digital Age written by Nadzeya Kalbaska and published by Springer. This book was released on 2019-06-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.

Download or read book Management Innovation and Entrepreneurship written by Monaliz Amirkhanpour and published by Cambridge Scholars Publishing. This book was released on 2015-10-05 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book consists of various chapters which focus on the wider contexts of management innovation, entrepreneurship, and human resource management practices. Furthermore, the contributions are authored by scholars from all over the world, allowing the book to adopt a truly global perspective. Innovation is, without doubt, the foundation of economic growth and corporate prosperity, while entrepreneurship, on the other hand, provides all the necessary mobilization for this growth and prosperity. Human Resource Management practices safeguard internal relationship approaches, sustainability and efficiency. The book provides detailed insights into subjects as diverse as innovation, competitiveness, innovative business, human resource management practices, corporate entrepreneurship, management change, marketing, risk management, transnational innovation strategies and tactics, and innovative corporate practices. This volume provides scientific evidence and direction to businesses regarding competing in today’s ever-changing environment. It will be of particular interest to scholars, students, researchers and practitioners throughout the business world, given that it covers a wide spectrum of business types and industry sectors.

Download or read book Handbook of Research on Management of Cultural Products E Relationship Marketing and Accessibility Perspectives written by Aiello, Lucia and published by IGI Global. This book was released on 2014-01-31 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.

Download or read book Marketing Culture and the Arts written by François Colbert and published by Chair in Arts Management. This book was released on 1994 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advances in Science Technology Higher Education and Society in the Conceptual Age STHESCA written by Tadeusz Marek and published by AHFE International (USA). This book was released on 2020-07-19 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the advances in the Science, Technology, Higher Education, Society in the Conceptual Age, which are a critical aspect in the design of any technological system. The ideas and practical solutions described in the book are the outcome of dedicated research by academics and practitioners aiming to advance theory and practice in this dynamic and all-encompassing discipline. This book highlight new research in different fields for which the upcoming Conceptual Age is a common point. Leading researchers will continue to provide new ideas and guidance for those involved in creating contemporary and future conditions in the field of higher education, social sciences and new technologies. Research papers formed in various areas including psychology, management, life sciences, ergonomics and higher education issues.

Download or read book Barbie Sogna Caterina De Medici written by Elisabetta Cianfanelli and published by Edizioni Polistampa. This book was released on 2008 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The volume explains, in a rich and detailed way, the transformation of Barbie ... into Caterina de' Medici by means of the wedding dress she wore when she married Enrico di Valois on October 27, 1533. The dress was recently recreated in both life-size and a scale model ... with extraordinary accuracy and couture skill; it was then presented on January 18th, 2008 at Palazzo Medici Riccardi on the occasion of the event "Pitti Bimbo." The volume comes complete with a large introduction on the symbolism of Barbie, the history of Palazzo Medici Riccardi and the figure of Caterina de' Medici, court life and other curiosities such as beauty treatments used during the Renaissance."--Taken from Publisher's website.