Download or read book Profitable Marketing Communications written by Antony Young and published by Kogan Page Publishers. This book was released on 2007-03-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies.

Download or read book Profitable Publicity written by Henry Fitzwilliam Woods and published by . This book was released on 1941 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Profitable Advertising written by and published by . This book was released on 1892 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Guerrilla Marketing for Consultants written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 2011-01-06 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

Download or read book Profitable Advertising for Small Industrial Goods Producers written by Raymond P. Wiggers and published by . This book was released on 1956 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Profitable Marketing and Branding in the Digital Economy written by Dr. Robert A. Edgell and published by Ameursian CID. This book was released on 2001-01-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the fundamentals of digital marketing including how to calculate return on investment and other important promotional metrics.

Download or read book Influencer Networking Secrets written by Paul S. Edwards and published by Morgan James Publishing. This book was released on 2021-01-05 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of stories tied to five key principles (one per chapter), within Influencer Networking Secrets, readers learn how to connect with people, build influence, and get publicity through the power of strong personal relationships in business. The goal of Influencer Networking Secrets is to help people understand and apply spiritual laws that leverage rapport with others. This bypasses the costs and layers of labor and know-how needed for traditional, paid PR and advertising. By following these examples throughout Influencer Networking Secrets, entrepreneurs can build brands and businesses from scratch. Most people in business hear the mantra of relationships repeated daily. Far fewer take time to observe and apply those laws in their favor. With a clearer understanding and concrete examples to follow, however, more of them can tap into this invisible energy. It’s what gives Radically Generous Entrepreneurs a powerful reputation that precedes them everywhere they go.

Download or read book Fowlers Publicity Encyclopedia written by Edward Theodore Page and published by . This book was released on 1904 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Printers Ink written by and published by . This book was released on 1903 with total page 1324 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cycle and Automobile Trade Journal written by and published by . This book was released on 1904 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Inland Printer written by and published by . This book was released on 1907 with total page 1074 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1897 with total page 930 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Business Administration Advertising and salesmanship by A M Stryker W D Moody and others written by Walter Dwight Moody and published by . This book was released on 1911 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Agricultural Advertising written by Elmer E. Critchfield and published by . This book was released on 1904 with total page 962 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book N A R D Journal written by and published by . This book was released on 1916 with total page 1354 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Advertising Progress written by Pamela Walker Laird and published by JHU Press. This book was released on 2001-02-21 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains primary source material.