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Book Professional SEO Secrets

    Book Details:
  • Author : Anto.Y
  • Publisher : LAP Lambert Academic Publishing
  • Release : 2012-07-18
  • ISBN : 3659189766
  • Pages : 182 pages

Download or read book Professional SEO Secrets written by Anto.Y and published by LAP Lambert Academic Publishing . This book was released on 2012-07-18 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes about Search Engine optimization for modern age professionals. Most of the books does not provide any detailed about SEO but this book explains about the basic search engine details and this book can make a person as SEO professional within 5 days. The working principles of search engine and the working of all the components in it are explained elaborately. All the optimizing methods are shown in neat screen shots so that you can use hands on experience. This is a complete training kit for web masters and cyber security professionals. It is very useful to ethical hackers and helps to identify fake pages, ranking and complete online/offline tools. After using this book you can itself optimize any search engine like Google, Yahoo!, and Bing. Actually this book is for the purpose to make you know about the difference between search engine and types of search engines. You can save your money by optimizing the search engine by yourself instead of spending it to SEO Company. Now a day the generations are too busy and this training kit makes it easy and saves your time. Advanced tricks and tips are also given for SEO beginners.

Book Search Engine Optimization  SEO  Secrets

Download or read book Search Engine Optimization SEO Secrets written by Danny Dover and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences

Book Search Engine Optimization  SEO  Secrets

Download or read book Search Engine Optimization SEO Secrets written by Danny Dover and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences

Book Timeless SEO Secrets

Download or read book Timeless SEO Secrets written by Ty Belknap and published by . This book was released on 2018-08-08 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to learn Search Engine Optimization (SEO) Secrets the search engines don't want you to know about? Dr. Ty Belknap has been working with computers since 1982 as a network engineer for companies such as Compaq, Hewlett Packard, and Microsoft.He first started optimizing web sites in 1995 (before it was called SEO). In 2002, he broke away from Corporate America and started his first web design and internet marketing company. Since then, he has successfully put over 3,000 keywords onto page one of the search engines for almost 200 different industries.SEO, or Search Engine Optimization, is the art of getting a web site to the top of the search engines. Many people write books about all the changes that have been happening with SEO. They will talk about algorithm changes at Google and Bing, but the basic rules of SEO have not significantly changed in many years.Businesses need a strong presence on the Internet in order to go grow, but what does it really take? True, much of SEO requires an expert, but there are things people can do themselves to help strengthen that presence.Search engine optimization is not optional if you plan on attracting new customers. The days of putting ads in newspapers and magazines are gone (mostly). And why cast a wide net anyway? You never know who will see the ad. SEO, when done right, brings people to you that want and need your products and services.In Timeless SEO Secrets, you will learn how to utilize the power of blogs, domain names, web sites, hosting, and much more to propel your web site to the top of the search engines, Without Knowing How to Code. Find out what the King of the Jungle is in SEO; learn several SEO myths, and much more in this no-fluff eBook.Whether you run a small business, brick and mortar store, are a web designer, marketer, or entrepreneur, you will benefit from learning these Timeless SEO Secrets.Most businesses have nothing to do with marketing and SEO. Whether you do real estate, plumbing, or retail sales, you can still use these tips to guide your SEO professional, and to check to make sure they are doing their job.Go to www.seosecrets.info to watch videos.

Book Timeless SEO Secrets  3rd Edition

Download or read book Timeless SEO Secrets 3rd Edition written by Ty Belknap and published by . This book was released on 2021-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to learn Search Engine Optimization (SEO) Secrets the search engines don't want you to know about? Dr. Ty Belknap has been working with computers since 1982 as a network engineer for companies such as Compaq, Hewlett Packard, and Microsoft.He first started optimizing web sites in 1995 (before it was called SEO). In 2002, he broke away from Corporate America and started his first web design and internet marketing company. Since then, he has successfully put over 3,000 keywords onto page one of the search engines for almost 200 different industries.SEO, or Search Engine Optimization, is the art of getting a web site to the top of the search engines. Many people write books about all the changes that have been happening with SEO. They will talk about algorithm changes at Google and Bing, but the basic rules of SEO have not significantly changed in many years.Businesses need a strong presence on the Internet in order to go grow, but what does it really take? True, much of SEO requires an expert, but there are things people can do themselves to help strengthen that presence.Search engine optimization is not optional if you plan on attracting new customers. SEO, when done right, brings people to you that want and need your products and services.In Timeless SEO Secrets, you will learn how to utilize the power of blogs, domain names, web sites, hosting, and much more to propel your web site to the top of the search engines, Without Knowing How to Code. Whether you run a small business, brick and mortar store, are a web designer, marketer, or entrepreneur, you will benefit from learning these Timeless SEO Secrets.Most businesses have nothing to do with marketing and SEO. Whether you do real estate, plumbing, or retail sales, you can still use these tips to guide your SEO professional, and to check to make sure they are doing their job.Go to www.seosecrets.info to watch video testimonials about the original Timeless SEO Secrets webinar.

Book Outsmarting Google  SEO Secrets to Winning New Business

Download or read book Outsmarting Google SEO Secrets to Winning New Business written by and published by Que Publishing. This book was released on 2011 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never-before-revealed tactics for optimizing your web site for Google, from one of the world's most remarkable Google search experts By a legendary SEO expert who attracted nearly 70,000,000 visitors to his own web properties last year, using only SEO and related organic tactics Brand-new tactics that work, not outdated approaches or SEO myths Packed with never-before-published case studies from the author's work with 200+ clients - from Mom and Pop businesses to enterprises to celebrities With 65% of the Internet search market, Google plays an enormous role in global commerce, determining which sites will receive traffic and which won't. This entertaining, expert book shows entrepreneurs, marketers, and individuals how to tame the Google beast, and get more of that traffic. This isn't your typical guide to search engine optimization. It is written by Evan Bailyn, founder and CEO of First Page Sage, one of the world's leading SEO experts. Evan reveals the new secrets of SEO, and debunks long-held SEO myths that simply don't work. In plain English, he teaches techniques that reflect a deeply technical understanding of search engines and a broad psychological understanding of how and why people search. More than 20,000 marketers and entrepreneurs follow Bailyn's Twitter feed; more than 100,000 visit his web site; thousands more flock to his speaking engagements. This book brings together everything he's learned: what works now, and how to make the most of it.Coverage includes: " Today's five ingredients of successful SEO " The real art of choosing the right keywords " "Aging" web sites to gain trust " Using Google AdWords to complement SEO " Converting SEO results into paying customers " Optimizing for social media and other emerging trends.

Book Website Optimization

    Book Details:
  • Author : Andrew B. King
  • Publisher : "O'Reilly Media, Inc."
  • Release : 2008-07-08
  • ISBN : 1449367712
  • Pages : 394 pages

Download or read book Website Optimization written by Andrew B. King and published by "O'Reilly Media, Inc.". This book was released on 2008-07-08 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.

Book Local SEO Secrets  20 Local SEO Strategies You Should be Using NOW

Download or read book Local SEO Secrets 20 Local SEO Strategies You Should be Using NOW written by Roger Bryan and published by Roger Bryan. This book was released on 2021-01-31 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Local SEO Secrets” brings together the top thought leaders in Local SEO who share their top strategies for ranking fast and driving organic traffic, including: Roger Bryan – Founder, Enfusen Roger Bryan is an investor, bestselling author, and sought after Enterprise SEO Consultant. He has run Local Marketing Campaigns for some of the world’s largest companies, including Microsoft's© Partner Program, Goodwill Industries, MedStar Health, and over 1,000 companies of various sizes. He is best known for his work in the non-profit sector, where he's helped raise more than $150,000,000. Mark Luckenbaugh – Owner, Growth Foundry Google My Business (GMB) Mark gives you an in-depth look at the importance of your GMB Listing and some great insights on how to rank your GMB. Allison Lee – Marketing Manager, Zentail Optimizing eCommerce Product Pages Allison shares practical tips for getting your product pages up to snuff and outranking your competitors' sites. Richard Lorenzen – Founder and CEO, Fifth Avenue Brands 4 Ways PR Can Help Your SEO Campaign Richard shares methods in which PR can help your SEO campaign, directly contributing to more organic exposure and website traffic. Justin Sanger – Chief Revenue Officer, OMG National Google Guarantee Program Justin will begin to unpack Google Local Services Ads (LSA), the Google Guaranteed for Home Services, and Google Screened for Professional Services programs, addressing the impact that these advertising programs will have on the local search landscape of the future.

Book Seo Secrets 2019

    Book Details:
  • Author : Phillip Rusell
  • Publisher : Independently Published
  • Release : 2018-12-07
  • ISBN : 9781790909209
  • Pages : 80 pages

Download or read book Seo Secrets 2019 written by Phillip Rusell and published by Independently Published. This book was released on 2018-12-07 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hurry up and get YOUR copy today for 8.99 only❗ Regular price at 16.99❗ SEO SECRETS 2019: The Ultimate Guide on How to Mastering Search Engine Optimization FAST❗ This book is well designed and written by an experienced web developer from the USA who has been working in SEO and search engine marketing for over 10 years. He really is the expert in training SEO for people at each level. In this book, he will provide you all proven strategies, tips, tricks, guides, explanations, and much more to help you on How to Fully Optimize Your Website Fast! If you follow his step-by-step system, your website will be able to show up on the first page of Google within a short period of time. As the author of this book, Phillip Rusell believes that this book will be an indispensable reference and trusted guide for you who may want to rank your website to #1 in Google 2019. Once you read this book, I guarantee you that you will have learned an extraordinarily wide range of useful, and practical SEO strategies, tips and tricks that will help you master every aspect of search engine optimization and become a successful SEO Specialist within a short period of time only. SEO is not as hard as you and most people may think. It

Book SEO Mastery

Download or read book SEO Mastery written by Graham Fisher and published by Graham Fisher. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn secret strategies and the most up to date SEO strategies for getting your business or website to the top of Google? If so then keep reading… Do you have problems optimizing your website for higher rankings? Learning up-to-date link building tactics? Not knowing the inner workings of Google’s ever-changing algorithm? Or being unable to use social media or web analytics for multiplying your results? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience. In SEO Mastery, you will discover: - A simple trick you can do for getting local businesses ranking higher with SEO! - The best way for being able to find “Money” keywords that will send more customers to your site! - The one secret white hat link building method for doubling your monthly users to your site! - Why using pay-per-click advertising is the most cost-efficient way to get the biggest bang for your buck! - Understanding why some people will fail to make SEO work! - And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never heard of SEO before, you will still be able to get to a high level of success. So, if you don’t just want to transform your business's life, then click “Buy Now" in the top right corner NOW!

Book 27 Top SEO Secrets That Most of You Don t Know

Download or read book 27 Top SEO Secrets That Most of You Don t Know written by Anand Kumar Jha (Anandkjha) and published by . This book was released on 2021-01-03 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book on 27 top SEO secrets that most business website owners don't know is a well-researched business SEO guide. This book consists of all tested SEO tips and tricks. You will get the best SEO tips for ranking your website in top Google search results. This book is created by 1st page SEO & PPC expert in India known as Anandkjha or Anand Kumar Jha. Anandkjha created this book after gathering knowledge and experiments of 7+ years in the SEO & digital marketing field. He is one of the top SEO experts in India. Buy now this SEO game-changer book for your business growth.

Book Secrets of a Top Seo Pro

    Book Details:
  • Author : P. D. Gates
  • Publisher : Createspace Independent Publishing Platform
  • Release : 2018-06-08
  • ISBN : 9781720320104
  • Pages : 100 pages

Download or read book Secrets of a Top Seo Pro written by P. D. Gates and published by Createspace Independent Publishing Platform. This book was released on 2018-06-08 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for anyone who wants to execute their own SEO. It's also for anyone who has ever been screwed by an SEO company and flushed money down the toilet with a campaign that didn't get results or left you in worse shape than you were in before hiring them-meaning you got penalized by Google! This book will help you do your own SEO, or help you hire a good SEO company if you don't have the time or energy to do it yourself. The key message here? Get educated. I can't emphasize enough how important it is for you to be informed before hiring an SEO company. You need to be knowledgeable enough to distinguish truth from BS; you don't have to pass the Bar or get a PHD to call yourself an SEO professional. Any random Joe can start an SEO company. I have tried to strike a balance between being so overly simplistic that everyone can understand-but the information I provide isn't truly actionable-versus getting so technical and advanced that only someone who has been doing SEO full time for a decade could understand what I am talking about. When introducing a concept that might be unfamiliar for a decent percentage of the readers, I have tried to include a link so you can learn more about it. This is not a step-by-step guide. It's more of a resource to leverage in order to understand core SEO principles, gather killer techniques that businesses can leverage, and learn to steer clear of the mistakes that I have seen hundreds of others make that have gigantic negative consequences. What You Will Learn Here's an overview of some of the essential topics covered that will put you on the winning side of the SEO game: What to do if you get penalized How to select a good SEO company The items that factor into what I call your "Total Web Presence" The danger of bad links and how to repair them Why stability and consistency is a big deal The importance of and how to obtain online reviews What blogging can and can't do for you Why you should consider having a YouTube channel How social media helps your ranking on Google How and when to use paid search What not to waste your time on Whether you are a Do-It-Yourselfer ready to try SEO on your own, or a small business owner who plans on hiring a company, reading this guide will familiarize you with the nuts and bolts so that you end up with a site that puts you out there in front of your customers when they need you. I know how busy people are, so I have tried to be as concise as possible. I think that you will be able to read the whole book in one nonstop domestic flight.

Book SEO Secrets  Escape the Matrix of Digital Obscurity

Download or read book SEO Secrets Escape the Matrix of Digital Obscurity written by Trey Carmichael and published by Hephaestus Global. This book was released on with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever felt like you're lost in a digital desert, crying out for visibility amidst a sea of competitors? You're not alone. In this ground-breaking guide, Carmichael and Swanson unravel the mystifying web of SEO and lead you to the oasis of online success. This isn't your run-of-the-mill SEO guide, regurgitating the same old advice. Oh no, this is the Red Pill, offering a profound awakening to the limitless potential of SEO done right. With wit, wisdom, and a sprinkle of Matrix references, the authors demystify complex SEO strategies, making them accessible to everyone, from neo-entrepreneurs to seasoned business owners. You'll dive deep into the intricacies of on-page and off-page optimization, learn the art of leveraging social media and YouTube for SEO, and discover advanced techniques like Broken Link Building and Podcast Guesting. But that's not all. Carmichael and Swanson extend beyond the tactical, delving into the strategic layers of SEO. You'll learn to craft compelling content strategies, harness the power of Google Analytics, and even explore how writing a book can supercharge your SEO authority. SEO Secrets is more than just a book; it's a digital compass guiding you out of the wilderness of obscurity and into the promised land of high rankings and online success. It's time to escape the matrix and embark on a journey to the top of the SERPs. Are you ready to uncover the secrets of SEO? Plug in, power up, and let's get optimizing!

Book Outsmarting Google

Download or read book Outsmarting Google written by Evan Bailyn and published by Que Publishing. This book was released on 2011-03-16 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: “There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.” —Peter Shankman Outsmarting Google Breakthrough Google site optimization techniques from one of the world’s leading authorities on SEO! If you aren’t at or near the top of Google searches, you won’t be found. Your companymight as well not exist. But many common Google “search optimization” techniques don’t work—or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won’t find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know! New high-profit SEO solutions for every marketer, entrepreneur, and site owner! • Uncover SEO myths and outdated techniques that no longer work • Leverage Google’s deep knowledge of how and why people search • Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time • Understand what’s really involved in choosing the best keywords • Acquire links that help, and avoid links from “bad neighborhoods” • “Age” your sites to build trust and escape the dreaded Google “sandbox” • Use Google AdWords to cost-effectively complement SEO and cover your “long tail” • Convert SEO results into paying customers • Optimize for Facebook, Twitter, and YouTube • Improve performance on Bing and Yahoo! without compromising your Google ranking • Prepare for brand-new trends in personalized and real-time search

Book Timeless SEO Secrets Updated For 2020

Download or read book Timeless SEO Secrets Updated For 2020 written by Ty Belknap and published by . This book was released on 2020-01-08 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to learn updated Search Engine Optimization (SEO) Secrets the search engines don't want you to know about? No fluff, just solid expert advise on the best SEO secrets around. Get SEO secrets that have been true for over 10 years and learn what myths about SEO that "experts" are saying are not true! Dr. Ty Belknap had been working with computers since 1982 as a network engineer for companies such as Compaq, Hewlett Packard, and Microsoft before starting his own SEO and Internet Marketing company in 2002.

Book Secrets of SEO Marketing  Strategies on How I learned to Get to the Top of Search Engines and How You Can Too

Download or read book Secrets of SEO Marketing Strategies on How I learned to Get to the Top of Search Engines and How You Can Too written by jimena cortes and published by Wizard Media LLC. This book was released on 2012-02-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book All SEO Secrets

    Book Details:
  • Author : Warren H. Lau
  • Publisher : CEO's Advice on Computer Science
  • Release : 2023-01-27
  • ISBN :
  • Pages : 0 pages

Download or read book All SEO Secrets written by Warren H. Lau and published by CEO's Advice on Computer Science. This book was released on 2023-01-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you only want one book for SEO guide, this will be your chocie! In this book, I am not gonna repeat SEO = Search Engine Optimization. Let's get straight to the topic! In this book, you'll learn how to get out into the field and start your journey to become an SEO expert in easy steps. With some research and a lot of practice, anyone can learn how to do SEO for their business. Knowing SEO and how to use it properly can make a huge difference in the future of your websites. In this book, topics covered include: the history of search engines, how do nowadays search engines operate, understanding the search engine crawlers, algorithms and page rank, and the html coding skills, copywriting skills to master in order to build the most search engine optimized websites and mobile sites, and rank in the first page of SERP. "ALL SEO SECRETS is the most valuable book on the topic we have EVER purchased." - Catherin M. "My Business is getting better and better as I learn more about it. This is unbelievable. After applying the knowledge in this book my buisness skyrocketed!" - Lindsey E. Ellen "ALL SEO SECRETS saved my business. After readin ALL SEO SECRETS my business grown exponentially! You've saved our business! ALL SEO SECRETS is exactly what our business has been lacking." - Eleonora T. Johnson