Download or read book Connect the Dots written by Inga Carboni and published by IAP. This book was released on 2018-08-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Feeling guilty about not networking enough? Stop! You can learn how to network effectively without attending networking events, collecting business cards, or getting a lot of LinkedIn followers. How? By learning how to Connect the Dots. Written by Inga Carboni, Ph.D., Connect the Dots is a fun, fast-paced, and fact-based book for working professionals seeking to take the next step in their careers. The truth is that networking is not about managing impressions or projecting your personal brand. Effective networkers build, nurture, and leverage relationships, real relationships built on genuine connection. When done correctly, networking isn’t sleazy or manipulative. Instead, it’s empowering — for you, for all the people you know, and for all the people they know. Connect the Dots: How to Build, Nurture, and Leverage Your Network to Achieve Your Personal and Professional Goals offers a combination of personal stories, business anecdotes, self-assessments, exercises, and concrete guidelines grounded in the latest scientific research. Connect the Dots focuses on developing your personal power and leadership skills by creating effective networks and networking effectively. This book is designed to benefit everyone, from young professionals to senior managers to human resource professionals to C-suite executives. Unleash the power of your network by learning how to connect the dots to make your network work for you. Praise for Connect the Dots: "In Connect the Dots, Inga Carboni has accomplished an exceptional blend of findings housed in research with pragmatic insights that can be put into action immediately. The richness of her stories and examples will resonate with all as she makes the book a delight to read. Whether approaching the topic from a senior executive perspective with a focus on what should be done in your organization or from an individual standpoint in terms of actions you could personally take, Connect the Dots is one for the ages." ~ Rob Cross Edward A Madden Professor, Global Leadership, Babson College

Download or read book Good Works written by Philip Kotler and published by John Wiley & Sons. This book was released on 2012-05-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.

Download or read book Marketing Research written by Bruce Wrenn and published by Routledge. This book was released on 2013-08-21 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teach your students the most effective research strategies—including Internet surveys! Over the last few years changes in the marketing research process have been dramatic and far-reaching with the emergence of the Internet and other technologies. Marketing Research: Text and Cases, Second Edition, the completely updated edition of the classic Haworth textbook not only takes students step-by-step through cutting-edge design, conducting, and interpreting of market research, but is now updated to include Internet surveying. The topic of marketing research is comprehensively examined, including strategic and tactical decisions, choosing the proper research design, and successfully presenting results. The book provides clear explanations of complex issues and includes helpful charts, graphs, figures, sample questionnaires, and case studies which make important points easier to grasp. The practice cases (including an SPSS 11.0 data disk) offer engaging real-world problems that test the student’s research and analysis skills. Marketing Research: Text and Cases, Second Edition includes the updated and improved instructor’s manual, test bank, and PowerPoint slides. A brand-new section details procedures on how to successfully perform and effectively use Internet surveys, and includes a list of online survey providers, bulk email providers, and sample emails to use with online surveys. Stressing a practical, “hands on” project approach to learning, this guide not only prepares students for real-world experiences, but allows practitioners who are preparing market analysis reports needing background material to guide them through the process. Marketing Research: Text and Cases, Second Edition offers all the course-planning extras you need, including: thorough instructor’s manual sample syllabus research project tips, assignments, and forms test bank with true-false and multiple choice questions also available: 20-30 PowerPoint slides per chapter Marketing Research: Text and Cases, Second Edition gives instructors the tools they need for thorough course planning and is an ideal textbook for introductory marketing research courses and for practitioners looking for a guidebook.

Download or read book The Marketing Research Guide written by Robert E Stevens and published by Routledge. This book was released on 2012-10-12 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary materials that made this book the sought-after classic in 1997 that was chosen for Choice Magazine’s 34th annual Outstanding Academic Books (OAB) list. Marketing professionals now have an updated, essential guide through the complete marketing research process for the twenty-first century. Techniques and concepts are clearly explained and illustrative of the role marketing information plays in decision-making. Descriptions of the major forecasting, sampling, and analysis techniques are designed for optimum understanding without the reader needing to posess advanced mathematical expertise. Appendices include sample questionnaires and a sample marketing research report. The Marketing Research Guide: Second Edition provides practical information on: Internet sources of data and Internet surveys advanced statistical analysis decision-making information, planning, and forecasting test marketing developing valid and reliable measurement instruments data-collecting methods designing a questionnaire determining sampling frame and selecting sampling method data-summary methods and research reports mail survey design and mailing procedures full product testing techniques and procedures The Marketing Research Guide: Second Edition is an essential reference for anyone who needs to review or find illustrative marketing research procedures and techniques. Managers will find this source invaluable as they negotiate, evaluate, and use marketing research as part of the decision-making process.

Download or read book Doggie Language written by Lili Chin and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dogs communicate with so much more than barks and tail wags. This small but mighty book is the perfect illustrated guide to noticing and understanding the subtle cues and behaviours that our beloved pets use to express how they're feeling, so that we can improve our relationship with our best friends, helping them to feel safe and happy.

Download or read book Brand Management written by Emmanuel Mogaji and published by Springer Nature. This book was released on 2021-04-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.

Download or read book The Essentials of Marketing Research written by Lawrence S. Silver and published by Routledge. This book was released on 2013 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Download or read book Puppy Love written by Lisa Gerry and published by National Geographic Books. This book was released on 2015 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers will howl with delight over this heartwarming gift book featuring a collection of adorable stories of true puppy love.

Download or read book The Dog Lover s Companion to California written by Maria Goodavage and published by Rick Steves. This book was released on 2011-06-21 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dog Lover's Companion to California has the inside scoop on the best dog runs, parks, beaches, hiking trails, camping areas, pet-friendly businesses, and much more. Local author Maria Goodavage and her trusty companion Jake have dug up many surprising resources available to dogs in the Golden State, such as baseball games, summer camps, and pet parades. For the less outdoorsy dog, there are doggy spas, art openings, and even winery visits! Packed with helpful maps, up-to-date leash laws, and a useful "paw" ranking system for all locations in the book, The Dog Lover's Companion to California is a dog's best friend.

Download or read book The Dogist written by Elias Weiss Friedman and published by Artisan Books. This book was released on 2015-01-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Friedman moved to New York City, he missed the dogs that had surrounded him growing up. He began photographing dogs on the street, and posting them on his blog, The Dogist. Whether because of the look in a dog's eyes, its innate beauty, or even the clothes its owner has dressed it in, every portrait in this book tells a story and explores the dog's distinct character and spirit.

Download or read book The Working Press of the Nation written by and published by . This book was released on 2003 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Newsletter written by and published by . This book was released on 1997 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Truth About Creating Brands People Love written by Donna D. Heckler and published by FT Press. This book was released on 2008-10-10 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great. “I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.” DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos

Download or read book Margeting written by André Platteel and published by episode publishers. This book was released on 2003 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filosofische en artistieke beschouwing over de veranderende relatie tussen consumenten en merken in een moderne beeldcultuur en de wijze waarop marketeers daarop kunnen inspelen.

Download or read book Forget I Told You This written by Hilary Zaid and published by U of Nebraska Press. This book was released on 2023 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget I Told You This is the story of a queer single mother and aspiring artist who finds herself in the thick of a plot to overthrow Big Data.

Download or read book Designing Bots written by Amir Shevat and published by "O'Reilly Media, Inc.". This book was released on 2017-05-17 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Facebook Messenger to Kik, and from Slack bots to Google Assistant, Amazon Alexa, and email bots, the new conversational apps are revolutionizing the way we interact with software. This practical guide shows you how to design and build great conversational experiences and delightful bots that help people be more productive, whether it’s for a new consumer service or an enterprise efficiency product. Ideal for designers, product managers, and entrepreneurs, this book explores what works and what doesn’t in real-world bot examples, and provides practical design patterns for your bot-building toolbox. You’ll learn how to use an effective onboarding process, outline different flows, define a bot personality, and choose the right balance of rich control and text. Explore different bot use-cases and design best practices Understand bot anatomy—such as brand and personality, conversations, advanced UI controls—and their associated design patterns Learn steps for building a Facebook Messenger consumer bot and a Slack business bot Explore the lessons learned and shared experiences of designers and entrepreneurs who have built bots Design and prototype your first bot, and experiment with user feedback

Download or read book Marketing Communications written by and published by . This book was released on 1988 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: