Download or read book Product Launch the Microsoft Way written by James Mastan and published by . This book was released on 2008 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book, providing an in-depth "How-to" for all aspects of a product launch. Increase the effectiveness of your product launch process, strategy and execution and learn the product launch techniques, tips, and best practices of the Microsoft marketing machine. Topics covered include launch strategy, roll-out plan creation, partnership deal creation, public relations, product positioning, pre-launch channel and customer programs, marketing tools and collateral, channel sell-in, marketing ROI, customer relationship management, analysis techniques, marketing opportunity sizing, segmentation, research techniques, channel strategy, naming, customer service, loyalty programs, product packaging, international considerations, sales pipeline creation/management, and much more. Visit www.bluerainmarketing.com for business/marketing strategy, and marketing program execution consulting services.
Download or read book Summary The Microsoft Way written by BusinessNews Publishing, and published by Primento. This book was released on 2014-09-29 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Randall E. Stross' book: "The Microsoft Way: The Real Story of How the Company Outsmarts Its Competition". This complete summary of the ideas from Randall E. Stross' book "The Microsoft Way" shows that, for one reason or another, most people seem to assume Microsoft’s success has been the result of predatory marketing. In his book, the author reveals that the success of Microsoft is actually the direct result of three factors: the company's ability to hire and retain intelligent employees, the application of bright ideas to developing new software products and an eagerness to use market feedback intelligently to improve successive product generations. This summary demonstrates how each of these factors is beneficial and how they all come together to form the successful, world-class company that is Microsoft. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Microsoft Way" and discover the secrets behind the success of this great company.
Download or read book Partnering with Microsoft written by Ted Dinsmore and published by CRC Press. This book was released on 2005-10-06 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance Praise for Partnering with Microsoft: 'Partnering with Microsoft is the first great book about the breathtaking culture, opportunity and roadmap for joining Microsoft's 850,000 partners cutting an impressive B swath in the marketpl
Download or read book Introducing Windows 10 for IT Professionals written by Ed Bott and published by Microsoft Press. This book was released on 2016-02-18 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a head start evaluating Windows 10--with technical insights from award-winning journalist and Windows expert Ed Bott. This guide introduces new features and capabilities, providing a practical, high-level overview for IT professionals ready to begin deployment planning now. This edition was written after the release of Windows 10 version 1511 in November 2015 and includes all of its enterprise-focused features. The goal of this book is to help you sort out what’s new in Windows 10, with a special emphasis on features that are different from the Windows versions you and your organization are using today, starting with an overview of the operating system, describing the many changes to the user experience, and diving deep into deployment and management tools where it’s necessary.
Download or read book Facebook Marketing written by Chris Treadaway and published by John Wiley & Sons. This book was released on 2012-04-12 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling Sybex guide to marketing on Facebook, now fullyupdated As the second most-visited site on the web, Facebook offersmyriad marketing opportunities and a host of new tools. Thisbestselling guide is now completely updated to cover all of thelatest tools including Deals, sponsored stories, the Send button,and more. It explains how to develop a winning strategy, implementa campaign, measure results, and produce usable reports. Casestudies, step-by-step directions, and hands-on tutorials in thepopular Hour-a-Day format make this the perfect handbook formaximizing marketing efforts on Facebook. This revised guide fills you in on the latest Facebookconventions, tools, and demographics, and outlines the importantstrategic considerations for planning a campaign Takes you step by step through crafting an initial Facebookpresence, developing an overall marketing strategy, setting goals,defining metrics, developing reports, and integrating your strategywith other marketing activities Covers using features such as events, applications, andpay-per-click advertising Includes case studies and directions for updating, monitoring,and maintaining your campaign This popular guide is packed with up-to-date information to helpyou develop, implement, measure, and maintain a successful Facebookmarketing program.
Download or read book It s all Sales It s people s business written by Dick Tol and published by Lulu.com. This book was released on 2009-11 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dick Tol started writing down his experiences because his friend Wim Bouman noticed the benefits that could be derived by others from Dick's experiences. Given Wim's background in Sales it was no surprise that he was able to draw an analogy between Dick's experiences and selling. That is why Wim analysed every story and added useful theoretical background information and relevant tools for those who are interested in Sales and who are also convinced that 'people buy from people'. It is also relevant to those interested in real-life experiences, for they will find stories they can relate to and may even benefit from in a business setting but also in their private lives. Sequel of 'It's all Sales - People buy from People'.
Download or read book Special Edition Using Microsoft CRM written by Laura Brown and published by Que Publishing. This book was released on 2004 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sophisticated yet easy-to-use software program, Microsoft CRM handles the full range of Sales and Customer Service functions, and allows the user to access key customer and sales information from Microsoft Outlook and the Web. It is designed for rapid deployment, ease of use, and integration with Microsoft Office and Microsoft Great Plains' back-office solutions, increasing information reliability, employee usage and productivity. Special Edition Using Microsoft CRM shows sales, service, and business development specialists how to manage small businesses with the sophisticated technology that, until now, has been reserved for large corporations. Based on the author's real-world experience building CRM systems, this book provides the expert advice that MS CRM users need. To make the move to customer-centric operations using MS CRM, companies need an in-depth guide to managing the process, using the software, and making the implementation decisions that are required.
Download or read book Maximum PC written by and published by . This book was released on 2006 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximum PC is the magazine that every computer fanatic, PC gamer or content creator must read. Each and every issue is packed with punishing product reviews, insightful and innovative how-to stories and the illuminating technical articles that enthusiasts crave.
Download or read book Product and Services Management written by George Avlonitis and published by SAGE. This book was released on 2006-04-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: `A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended′ - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm′ - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products′ - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.
Download or read book Marketplace 3 0 written by Hiroshi Mikitani and published by St. Martin's Press. This book was released on 2013-03-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and isthe future of growth and globalization strategy. If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change — driven by personalization, intelligent search, and user behavior. And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era. Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.
Download or read book InfoWorld written by and published by . This book was released on 1993-02-15 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Download or read book Telecommunications Quality of Service Management written by Antony Oodan and published by IET. This book was released on 2003 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: An understanding of the basic concepts of quality and its management is essential for the professional management of Quality of Service (QoS) in telecommunications. This book is essential reading for all those interested in QoS issues.
Download or read book PC Mag written by and published by . This book was released on 1992-10-27 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Download or read book Federal Register written by and published by . This book was released on 2002-05-03 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Tiger Key written by Elvet E. Moore and published by iUniverse. This book was released on 2007-11 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's the late 1980s, and Microsoft and Apple are at war. The two powerhouses face off in a copyright battle that will determine whether Microsoft will be allowed to continue developing its Windows operating system. If Microsoft wins, it will be able to provide personal computers with the same efficient interface already available on Macs. Steven Lee, one of Apple's brightest engineers, is infuriated when a court rules in favor of Microsoft. He makes a personal vow: to get back at the U.S. Judicial system. The legal system must be taught the errors of its ways. Lee proceeds to develop a viruslike code that will cripple personal computers. He sells the code to the Chinese government, which unleashes the virus. Soon, personal computers everywhere slow down to a fraction of their normal speed. That's just what Lee wants, of course. The Chinese government comes to the rescue with an antidote disk, and Lee seeks to share in the profits. But with billions of dollars at stake, he's gotten in over his head. Lee finds himself a fugitive with a contract on his life. Find out if Lee can outrun his enemies and whether the world can recover from the virus he's helped set loose in The Tiger Key.
Download or read book Programming Visual Basic 2008 written by Tim Patrick and published by "O'Reilly Media, Inc.". This book was released on 2008-05-27 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since Visual Basic was merged into .NET, it's become the core language for creating business applications with Windows. The latest version, VB 2008, is even more useful -- and provides even more incentive for migrating from VB 6. All it lacks is a good book on how to harness its power. Programming Visual Basic 2008 fills the void. Written in a lively and engaging style by a developer who's grown up with Visual Basic, including both VB 6 and VB .NET, this hands-on guide addresses the core topics of the new VB, from basic to complex, with plenty of code examples. Programming Visual Basic 2008 also examines .NET programming from the application level with a chapter-by-chapter plan for developing, documenting, and deploying a full data-driven application. You learn, step-by-step, how to build and deploy a library management system, complete with patron, inventory, and barcode support. The book's broad range of topics include: VB language and its syntax An overview of the .NET Framework Object-oriented development in VB and .NET Generic objects, collections, and nullable types Design and management of software projects Integrating desktop features with Windows Forms Database design with SQL Server 2008 Database interface design with ADO.NET The new LINQ feature, and how to use it within VB and .NET Embedding XML within application source code Encryption and authentication in .NET Interacting with data stored in files and directories Web development using ASP.NET Deploying an application to a user's workstation And much more Programming Visual Basic 2008 is ideal for VB 6 programmers who are ready to move to .NET, as well as VB.NET programmers who wish to improve their project-focused software development skills. Programming novices and developers coming from other languages will find the book valuable because of its language instruction and project design knowledge. Once you finish the book, you will have a firm grasp of VB 2008's core concepts and language elements, and understand how to build VB projects as they were intended -- as complete, cohesive solutions.
Download or read book Bill Gates written by Michael B. Becraft and published by Bloomsbury Publishing USA. This book was released on 2014-08-26 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cofounder of Microsoft, Bill Gates helped transform society by ushering in the era of ubiquitous personal computing. This book examines the life and achievements of this standout American inventor and philanthropist. Bill Gates has been instrumental in creating and developing the home computing era that has thoroughly transformed nearly every aspect of our lives, from work to commerce to communication. Stepping down as CEO of Microsoft in 2000 after 25 years at the helm, he remained as chairman, a position he still holds. This book paints a vivid picture of Bill Gates that covers his early life and his years as an inquisitive and adventurous student to his experiences as a budding entrepreneur and billionaire philanthropist who has often been listed among the richest individuals in the world. Author Michael Becraft presents complete information on how Microsoft evolved, from the company's inception until Gates's departure from active leadership; documents the economic, ethical, financial, legal, management, and leadership applications inherent in Gates's work; and examines the criticism that Gates's actions and decisions have drawn throughout his career.
