Download or read book Product Fit Uncertainty in Online Markets written by Yili Hong and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product fit uncertainty (defined as the degree to which a consumer cannot assess whether a product's attributes match her preference) is proposed to be a major impediment to online markets with costly product returns and lack of consumer satisfaction. We conceptualize the nature of product fit uncertainty as an information problem and theorize its distinct effect on product returns and consumer satisfaction (versus product quality uncertainty), particularly for experience (versus search) goods without product familiarity. To reduce product fit uncertainty, we propose two Internet-enabled systems - website media (visualization systems) and online product forums (collaborative shopping systems) - that are hypothesized to attenuate the negative effect of product type (experience versus search goods) on product fit uncertainty. Hypotheses that link experience goods to product returns through the mediating role of product fit uncertainty are tested with analyses of a unique dataset composed of secondary data matched with primary direct data from numerous consumers who had recently participated in buy-it-now auctions. The results show the distinction between product fit uncertainty and quality uncertainty as two distinct dimensions of product uncertainty, and interestingly show that, relative to product quality uncertainty, product fit uncertainty has a significantly stronger effect on product returns. Notably, while product quality uncertainty is mainly driven by the experience attributes of a product, product fit uncertainty is mainly driven by both experience attributes and lack of product familiarity. The results also suggest that Internet-enabled systems are differentially used to reduce product (fit and quality) uncertainty. Notably, the use of online product forums is shown to moderate the effect of experience goods on product fit uncertainty, while website media are shown to attenuate the effect of experience goods on product quality uncertainty. The results are robust to econometric specifications and estimation methods. The paper concludes by stressing the importance of reducing the increasingly-prevalent information problem of product fit uncertainty in online markets with the aid of Internet-enabled systems.

Download or read book Fit Does Matter An Empirical Study on Product Fit Uncertainty in Online Marketplaces written by Yili Hong and published by . This book was released on 2014 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper examines the antecedents and consequences of product uncertainty in online marketplaces by conceptualizing the dimensions of product uncertainty - description uncertainty (identifying product characteristics), performance uncertainty (inferring product's future performance) and fit uncertainty (matching product's characteristics with buyer's needs). It also theorizes the distinction, relationship, and effects of the dimensions of product uncertainty. Finally, it proposes a set of IT-enabled mechanisms to reduce product uncertainty. The hypotheses are tested with data from 274 buyers in the largest online marketplace in China (Taobao). The results first demonstrate the distinction between the dimensions of product uncertainty, show that relative to description and performance uncertainty, fit uncertainty has the only significant effect on price premiums, satisfaction, product returns, and repurchase intentions, and support the effects of computer-mediated communication (between buyers and sellers and among buyers), product forums, and decision support systems on fit uncertainty. Implications for theory and practice are discussed.

Download or read book Product Uncertainty in Online Marketplaces in China written by Yili Hong and published by . This book was released on 2014 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most studies on online marketplaces focus on seller uncertainty and rely on data from online marketplaces in the U.S. This paper extends this literature by focusing on product uncertainty and defining its two dimensions - description uncertainty (identifying the product's characteristics) and fit uncertainty (matching product characteristics with the buyer's needs). It also examines the distinction, relationship, and relative effects of the two dimensions of product uncertainty on actual product returns, and how online marketplaces can use IT-enabled mechanisms to mitigate product uncertainty.The proposed hypotheses are tested with data from 144 buyers in Taobao's online marketplace in China using an econometric model. The results stress the role of product presentations in reducing description uncertainty and of online communication, both between the buyer and the seller and also among buyers, in reducing fit uncertainty. The paper draws implications for reducing product uncertainty in online marketplaces with the aid of IT.

Download or read book On Product Uncertainty in Online Markets written by Angelika Dimoka and published by . This book was released on 2014 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online markets pose a difficulty for evaluating products, particularly experience goods, such as used cars, that cannot be easily described online. This exacerbates product uncertainty, the buyer's difficulty in evaluating product characteristics and predicting how a product will perform in the future. However, the IS literature has focused on seller uncertainty and ignored product uncertainty. To address this void, this study conceptualizes product uncertainty and examines its effects and antecedents in online markets for used cars (eBay Motors). Extending the information asymmetry literature from the seller to the product, we first theorize the nature and dimensions - description and performance - of product uncertainty. Second, we propose product uncertainty to be distinct from, yet shaped by, seller uncertainty. Third, we conjecture product uncertainty to negatively affect price premiums in online markets beyond seller uncertainty. Fourth, based on the information signaling literature, we describe how information signals - diagnostic product descriptions and third-party product assurances - reduce product uncertainty. The structural model is validated by a unique dataset comprised of secondary transaction data from used cars on eBay Motors matched with primary data from 331 buyers who bid upon these used cars. The results distinguish between product and seller uncertainty, show that product uncertainty has a stronger effect on price premiums than seller uncertainty, and identify the most influential information signals that reduce product uncertainty. The study's implications for the emerging role of product uncertainty in online markets are discussed.

Download or read book Internetworked World written by Ming Fan and published by Springer. This book was released on 2017-11-07 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes revised selected papers from the 15th Workshop on e-Business, WeB 2016, held in conjunction with the International Conference on Information Systems, ICIS, in Dublin, Ireland, in December 2016. WeB 2016 provided a forum for scholars to exchange ideas and share results from their research. Original articles addressing a broad coverage of technical, managerial, economic, and strategic issues related to consumers, businesses, industries, and governments were presented at the workshop, employing various IS research methods such as case study, survey, analytical modeling, experiments, computational models, and design science. The 15 full and 8 short papers presented in this volume were carefully reviewed and selected from 46 submissions. They deal with the “Internetworked World” focusing on digitalization, consumerization, global platforms, and transformative innovations in industry.

Download or read book Consumer Mending and Online Retailer Fit Uncertainty Mitigating Strategies written by Jane Z. Gu and published by . This book was released on 2015 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines how online retailers operating in consumer markets characterized by consumer fit uncertainty such as apparel and accessories can mitigate such uncertainty through effective designs of return policies. We find that when consumers have the option to self-mend a product to assure a proper fit, an online retailer can devise its return policy to encourage or suppress consumer mending as a fit-uncertainty mitigating mechanism. First, our analysis shows that an online retailer benefits from easing the return policy and lowering the consumer return cost if the value of a good fit product is low, but benefits from tightening the return policy and maintaining a reasonable return cost for consumers if the value of a good fit product is high. Second, we find that in the parameter region where the value of a good fit product is high but not too high, a tightened return policy leads to a greater consumer surplus in addition to an increased retailer profit, suggesting a win-win situation and improved social efficiency. And even beyond this win-win region, the social welfare may still increase with tightened return policy when the gains in retailer profit or consumer surplus exceeds the loss of the other party. Finally, we show that when the value of a good fit product is sufficiently high, the capability of manipulating consumer mending as a fit-uncertainty mitigating mechanism allows a pure online retailer to earn a greater profit than a dual channel retailer that sells the product through both the online and the offline channels. Our theoretical insights provide explanations to many interesting practices in the online retailing industry.

Download or read book Contemporary Approaches Studying Customer Experience in Tourism Research written by Dhouha Jaziri and published by Emerald Group Publishing. This book was released on 2022-08-08 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after.

Download or read book 2023 4th International Conference on E Commerce and Internet Technology ECIT 2023 written by Vilas Gaikar and published by Springer Nature. This book was released on 2023-07-24 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. E-commerce is a commercial activity centered on commodity exchange by means of information network technology. In the open network environment of the Internet, based on the client/server application method, buyers and sellers carry out various commercial activities online, realizing online shopping for consumers, online transactions between merchants and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities of a new business operation mode. It is the electronicization, networking and informatization of all aspects of traditional business activities. Internet technology is the prerequisite for e-commerce to be realized. The development and popularization of Internet technology has also played a positive role in promoting the development of e-commerce. Internet technology is a double-edged sword, with advantages and disadvantages, since it can promote the development of e-commerce, it may also affect its normal construction, such as the existence of theft of information, tampering with information, counterfeiting, malicious damage and other security risks, but also through the firewall technology, data encryption technology, authentication technology, digital signature technology and other technologies to regulate the transaction process. Therefore, the influence of the two is mutual, and only through continuous friction can we continuously promote the development of both sides in a benign direction. ECIT 2023 provides a platform in order to Create a forum for sharing, research and exchange at the international level, so that participants can be informed of the latest research directions, results and contents of applied Internet technologies on e-commerce, thus stimulating them to generate new research ideas. Promote the development of e-commerce by studying its problems. To open up new perspectives, broaden horizons and examine the issues under discussion by the participants. Each accepted article requires at least one author to attend the meeting and present it.

Download or read book Cases on Supply Chain Management and Lessons Learned From COVID 19 written by Lopes, Ana Paula and published by IGI Global. This book was released on 2022-01-07 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, due to the increasingly aggressive market competition, it is essential to evaluate the role of logistics and supply chain management skills and applications for the success of any organization or business. The COVID-19 pandemic revealed the fragility of the sustainability of economic organization, production, and supply chains globally. Cases on Supply Chain Management and Lessons Learned From COVID-19 collects compelling case studies, theoretical and empirical research, experiences, and applications on numerous aspects of logistics and supply chain management. It not only focuses on industry and digital transformation and the critical nature of organizational agility, but also presents different methods, techniques, models, and competitive advantage prospects, providing an extremely relevant and current view of the subject matter. Covering topics such as green supply chain management, organizational performance, and supply chain disruptions, this book is the ideal reference source for managers, supply chain specialists, entrepreneurs, business professionals, consultants, researchers, academicians, educators, and students.

Download or read book Handbook of Research on User Experience in Web 2 0 Technologies and Its Impact on Universities and Businesses written by Pelet, Jean-Éric and published by IGI Global. This book was released on 2020-09-18 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: As various areas of discipline continue to progress into the digital age, diverse modes of technology are being experimented with and ultimately implemented into common practices. Mobile products and interactive devices, specifically, are being tested within educational environments as well as corporate business in support of online learning and e-commerce initiatives. There is a boundless stock of factors that play a role in successfully implementing web technologies and user-driven learning strategies, which require substantial research for executives and administrators in these fields. The Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses is an essential reference source that presents research on the strategic role of user experience in e-learning and e-commerce at the level of the global economy, networks and organizations, teams and work groups, and information systems. The book assesses the impact of e-learning and e-commerce technologies on different organizations, including higher education institutions, multinational corporations, health providers, and business companies. Featuring research on topics such as ubiquitous interfaces, computer graphics, and image processing, this book is ideally designed for program developers and designers, researchers, practitioners, IT professionals, executives, academicians, and students.

Download or read book Innovation Through Information Systems written by Frederik Ahlemann and published by Springer Nature. This book was released on 2021-10-28 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the current state of research in information systems and digital transformation. Due to the global trend of digitalization and the impact of the Covid 19 pandemic, the need for innovative, high-quality research on information systems is higher than ever. In this context, the book covers a wide range of topics, such as digital innovation, business analytics, artificial intelligence, and IT strategy, which affect companies, individuals, and societies. This volume gathers the revised and peer-reviewed papers on the topic "Management" presented at the International Conference on Information Systems, held at the University of Duisburg-Essen in 2021.

Download or read book Market Engineering written by Henner Gimpel and published by Springer Nature. This book was released on 2021-04-26 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book provides a broad range of insights on market engineering and information management. It covers topics like auctions, stock markets, electricity markets, the sharing economy, information and emotions in markets, smart decision-making in cities and other systems, and methodological approaches to conceptual modeling and taxonomy development. Overall, this book is a source of inspiration for everybody working on the vision of advancing the science of engineering markets and managing information for contributing to a bright, sustainable, digital world. Markets are powerful and extremely efficient mechanisms for coordinating individuals’ and organizations’ behavior in a complex, networked economy. Thus, designing, monitoring, and regulating markets is an essential task of today’s society. This task does not only derive from a purely economic point of view. Leveraging market forces can also help to tackle pressing social and environmental challenges. Moreover, markets process, generate, and reveal information. This information is a production factor and a valuable economic asset. In an increasingly digital world, it is more essential than ever to understand the life cycle of information from its creation and distribution to its use. Both markets and the flow of information should not arbitrarily emerge and develop based on individual, profit-driven actors. Instead, they should be engineered to serve best the whole society’s goals. This motivation drives the research fields of market engineering and information management. With this book, the editors and authors honor Professor Dr. Christof Weinhardt for his enormous and ongoing contribution to market engineering and information management research and practice. It was presented to him on the occasion of his sixtieth birthday in April 2021. Thank you very much, Christof, for so many years of cooperation, support, inspiration, and friendship.

Download or read book Channel Strategies and Marketing Mix in a Connected World written by Saibal Ray and published by Springer Nature. This book was released on 2019-12-14 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could enhance the understanding of the potential impact that new technologies and strategies can have on practice in the near future. When launching a new product/service to market, firms usually consider various components of the marketing mix to influence consumers’ purchase behaviors, such as product design, convenience, value proposition, promotions, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers.

Download or read book HCI in Business Government and Organizations written by Fiona Fui-Hoon Nah and published by Springer Nature. This book was released on 2021-07-03 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 8th International Conference on HCI in Business, Government and Organizations, HCIBGO 2021, which was held as part of HCI International 2021 and took place virtually during July 24-29, 2021. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers included in this book were organized in topical sections as follows: electronic, mobile and ubiquitous commerce; HCI in finance and industry; work and business operations; innovation, collaboration, and knowledge sharing; and digital transformation and artificial intelligence.

Download or read book Operations in an Omnichannel World written by Santiago Gallino and published by Springer Nature. This book was released on 2019-10-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.

Download or read book Customer Engagement Marketing written by Robert W. Palmatier and published by Springer. This book was released on 2017-08-29 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.

Download or read book Data Analytics and Business Intelligence written by Vincent Charles and published by CRC Press. This book was released on 2023-06-15 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Analytics (BA) is an evolving phenomenon that showcases the increasing importance of using huge volumes of data to generate value for businesses. Advances in BA have offered great opportunities for organisations to improve, innovate, and develop existing or new processes, products, and services. BA is the process of transforming data into actionable insight by using statistical and mathematical analysis, descriptive, prescriptive, and predictive models, machine learning, information systems and network science methods, among others, along with a variety of data, expert knowledge, and fact-based management to support better and faster decision-making. BA and Business Intelligence (BI) generate capabilities for companies to compete in the market effectively and has become one of the main functional areas in most companies. BA tools are used in diverse ways, for example, to identify consumer behaviour patterns and market trends, to derive valuable insights on the performance of stocks, to find information on the attrition rate of employees, to analyse and solve healthcare problems, to offer insight into inventory management and supply chain management, to analyse data from social networks, and to infer traffic behaviour and develop traffic management policy, among others. BA and BI have become one of the most popular research areas in academic circles, as well as in the industry, driven by the increasing demand in the business world. This book aims to become a stimulus for innovative business solutions covering a wide range of aspects of business analytics, such as management science, information technology, descriptive, prescriptive, and predictive models, machine learning, network science, mathematical and statistical techniques. The book will encompass a valuable collection of chapters exploring and discussing computational frameworks, practices, and applications of BA that can assist industries and relevant stakeholders in decision-making and problem-solving exercises, with a view to driving competitive advantage.