Download or read book Product Development Strategy written by Mina Tajvidi and published by Springer. This book was released on 2016-04-29 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy.

Download or read book Product Development Strategy written by Mina Tajvidi and published by Palgrave Macmillan. This book was released on 2015-07-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy.

Download or read book Accelerated Product Development written by Clifford Fiore and published by CRC Press. This book was released on 2004-12-08 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Accelerated Product Development: Combining Lean and Six Sigma for Peak Performance, Clifford Fiore provides the blueprint for implementing the key elements for improving the product development process. His innovative and powerful work represents the first book to couple the proven concepts of Lean and Six Sigma with the engineering processes of product development. His results, based on proven strategies and methodologies, enable companies to significantly reduce the time necessary to develop new products, dramatically reduce product cost, and improve product quality.

Download or read book Strategize Product Strategy and Product Roadmap Practices for the Digital Age written by Roman Pichler and published by Pichler Consulting. This book was released on 2022-09-07 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age, 2nd edition. Using a wide range of proven techniques and tools, product management expert Roman Pichler explains how to create a winning product strategy and actionable roadmap. Comprehensive and insightful, the book will enable you to make the right strategic decisions in today’s dynamic digital age. If you work as a product manager, Scrum product owner, product portfolio manager, head of product, or product coach, then this book is for you. What you will learn: * Create an inspiring vision for your product. * Develop a product strategy that maximises the chances of launching a winning product. * Successfully adapt the strategy across the product life cycle to achieve sustained product success. * Measure the value your product creates using the right key performance indicators (KPIs). * Build an actionable outcome-based product roadmap that aligns stakeholders and directs the product backlog. * Regularly review the product strategy and roadmap and keep them up-to-date. Written in an engaging and easily accessible style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products. This second, revised, and extended edition offers new concepts, more tools, and additional tips and examples. Praise for Strategize: "Strategize offers a comprehensive approach to product strategy using the latest practices geared specifically to digital products. Not just theory, the book is chock-full of real-world examples, making it easier to apply the principles to your company and products. Strategize is essential reading for everyone in charge of products: product executives, product managers, and product owners." Steve Johnson, Founder at Under10 Consulting. "Whether you are new to product management or an experienced practitioner, Strategize is a must read. You are guaranteed to get new ideas about how to develop or improve your product strategy and how to execute it successfully. It’s an essential addition to every product manager’s reading list." Marc Abraham, Senior Group Product Manager at Intercom.

Download or read book New Product Development written by Sameer Kumar and published by Springer Science & Business Media. This book was released on 2006-10-28 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cycles. Increasing the pace of new product introduction enables dealing with shorter product lives. To sustain competitiveness, a firm has to be innovative as well as quick to respond to the changing customer needs in order to provide better and faster products to market than competitors. New product development (NPD) is considered as a process of learning. Successful NPD projects typically rely on knowledge and experience of multi-function teams. In addition to corporate strategy and organization learning, the external factors such as, market and competitive conditions also play a big role in driving business strategies. The results from the empirical research study reported shows that companies implementing innovation strategy are more competitive in the long run while those that follow customer-responsive strategy are more likely to have higher return on investment within a shorter time. In order to achieve both sustainable competencies and also meet customer needs in the changing market environment today, a company should adapt to the benefits of both strategies.

Download or read book Product Development Performance written by Kim B. Clark and published by Harvard Business Press. This book was released on 1991 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy.

Download or read book New Product Blueprinting written by Dan Adams and published by Aim Press. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Developing New Products and Services written by Lawrence Sanders and published by Business Expert Press. This book was released on 2011-10-14 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.

Download or read book Product Innovation and Technology Strategy written by Robert G. Cooper and published by Stage-Gate International. This book was released on 2009 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.

Download or read book Product Strategy for High Technology Companies written by Michael E. McGrath and published by McGraw Hill Professional. This book was released on 2000-11-02 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

Download or read book Radical Product Thinking written by R. Dutt and published by Berrett-Koehler Publishers. This book was released on 2021-09-27 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Iteration rules product development, but it isn't enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products. In the last decade, we've learned to harness the power of iteration to innovate faster—we've invested in a fast car, but our ability to set a clear destination and navigate to it hasn't kept up. When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that often kill innovation. Radical Product Thinking (RPT) gives organizations a repeatable model for building world-changing products. The key? Being vision-driven instead of iteration-led. R. Dutt guides readers through the five elements of the methodology (vision, strategy, prioritization, execution and measurement, and culture) to develop a clear process for translating vision into reality, and turning RPT skills into muscle memory. This book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products. The best part? You don't have to be a natural-born visionary to produce extraordinary results.

Download or read book Food Product Development written by Richard Earle and published by CRC Press. This book was released on 2001-10-09 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product development, from refining an established product range to developing completely new products, is the lifeblood of the food industry. It is, however, a process fraught with risk, often ending in failure. What are the keys to making the process a success? Based on a wealth of experience gathered over 40 years, Food Product Development provides the answers. After an introductory chapter, the first half of the book considers the four core elements of product development: the overall business strategy which directs product development, the various steps in the product development process itself, the knowledge required to fuel the process and, last but not least, keeping product development focused on consumer needs and aspirations. The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful. Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food Product Development will be an essential guide for R & D and product development staff, and all managers concerned with this key issue throughout the food industry. Mary D. Earle and Richard L. Earle are both Professors Emeritus in Massey University, New Zealand. Mary Earle is a pioneer in product development research, and both she and her husband have worked with industry on numerous product development projects. Allan M. Anderson is Chief Executive of the New Zealand Dairy Research Institute, the central R & D organisation for the New Zealand dairy industry, and has extensive experience of managing successful product development projects.

Download or read book New Product Development written by Michael Z. Brooke and published by Psychology Press. This book was released on 2003 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you're in!This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous flow of new products and services to help you stay ahead of the competition. It demonstrates how innovation, far from being a staff function, is a dynamic line management task. It calls for the same aggressive thrust as marketing and sales, and every officer of the company, from the president on down, has a share in this responsibility.Medium size, small, and even large companies constantly face a mass of problems in achieving successful innovation. New Product Development will help you deal with issues including: inaccurate budgeting costs exceeding budgets faulty market and technical research findings flaws in design inadequately durable materials unforeseen consumer rejection caused by the lack of proper consumer trials leakage of plans to competition failure by outside suppliers missed opportunities for cooperation with outside specialists poorly coordinated development staff ineffective leadership and much more! Beginning with an "executive summary" that will guide you quickly to the chapters most relevant to your business, this well-organized book should be on the shelf of every company officer who wants to see his firm prosper, innovate, and create new products that sell-now and for years to come!

Download or read book Flexible Product Development written by Preston G. Smith and published by John Wiley & Sons. This book was released on 2007-09-10 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this landmark book, Preston Smith attributes the recent declinein innovation to pressure from financial markets that drivesmanagement toward rigid development approaches such as phaseddevelopment processes, Six Sigma, and project office. Theseprocesses have unintentionally (but effectively) made changesduring development more difficult, disruptive, and expensive, whilethe need for change continues at an accelerating pace. Flexible Product Development is a hands-on resource thatprovides the tools and strategies needed to restore flexibility toany organization and remove the obstacles that stand in the way ofresponsive new product development. Preston Smith introducesapproaches that can enhance development process flexibility bycreating and maintaining development options, delaying decisions,and, in general, reducing the cost of change. Step-by-step, heexplains the basics of flexible product development, provides abroad array of flexibility-enhancing tools, and guides the readerin modifying the organization?s values to embrace this new way ofoperating.

Download or read book Setting the PACE in Product Development written by Michael E. McGrath and published by Routledge. This book was released on 2012-06-14 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the PACE in Product Development describes how to effectively manage the key ingredients of successful product development: time, quality, talent and resources. This revised edition of Product Development provides essential insight as to how to efficiently organize people, resources and processes to dramatically improve financial results, strategic positions, internal morale and customer satisfaction. The PACE techniques integrate vital company-wide functions, engaging the entire company and focusing its collective energy on strategically and financially important goals.

Download or read book The Entrepreneurial Rise in Southeast Asia written by Stavros Sindakis and published by Springer. This book was released on 2015-01-21 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Entrepreneurial Rise in Southeast Asia examines the start-up scene environments in Singapore, Malaysia, Vietnam, Thailand, and Indonesia. The contributors to this volume explore government strategies to support start-up communities, local challenges, and unique strengths of each country. They answer key questions framing policy and strategic decision-making at the firm, industry, national, and regional levels, such as: How does technological advance occur, and what are the process and institutions involved? Which cultural characteristics serve to promote or impede innovation? And, in what ways is wealth distributed or concentrated?

Download or read book Hacking Growth written by Sean Ellis and published by Crown Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.