Download or read book Product and Services Management written by George Avlonitis and published by Pine Forge Press. This book was released on 2006-04-11 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: `A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended′ - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm′ - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products′ - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.

Download or read book Strategic Supply Chain Management written by Safaa Sindi and published by Springer. This book was released on 2017-06-20 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the development of strategic supply chain modelling and its role in optimising decision-making in business, in relation to advances in technology and increased demand due to globalisation. The authors examine existing supply chain models in order to create a conceptual framework for a new diagnostic tool, offering a useful, realistic and meaningful contribution to the field, both theoretically and practically. Using the real-life context of a major international automobile manufacturer, this study satisfies the demand from industry for guidance in the complex world of strategic supply chain modeling in the growing logistics business sector. Readers of Strategic Supply Chain Management will find this work instructive and informative, and it will be of particular interest to students, researchers and policy-makers in the supply chain management industry.

Download or read book Retail Strategy written by Christine Cuthbertson and published by Routledge. This book was released on 2007-07-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: * Section I : retailing in an international context * Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading. * Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment. * Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.

Download or read book Uncertainty in Facility Location Problems written by H. A. Eiselt and published by Springer Nature. This book was released on 2023-09-20 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with an often-neglected feature of location problems, namely uncertainty, by combining two related fields: location theory and optimization. Written by leading researchers and practitioners in these fields, each chapter examines one aspect of the location process in different contexts, such as supply chains; location decisions under congestion; disaster management; design of resilient facilities; uncertainty in the health sector; and facility location in the retail sector under uncertainty. The book also addresses methodological aspects, such as chance-constrained approaches, heuristic algorithms, scenario approaches, and simulation. As such, it provides decision-makers with essential methods, tools and approaches to help them deal with these uncertainties. It is mainly intended for graduate students in the fields of operations research and logistics, as well as professionals in logistics and supply chain management.

Download or read book Rural Marketing strategies for FMCG products written by Dr. Pritesh Shukla and published by Lulu.com. This book was released on 2016-06-10 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rural market is an area of darkness to Indian entrepreneurs. The Indian rural market, with its vast size and demand base, offers great opportunities to marketers.

Download or read book Handbook of Research on Strategic Fit and Design in Business Ecosystems written by Hacioglu, Umit and published by IGI Global. This book was released on 2019-08-30 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: With advancing information technology, businesses must adapt to more efficient structures that utilize the latest in robotics and machine learning capabilities in order to create optimal human-robot cooperation. However, there are vital rising concerns regarding the possible consequences of deploying artificial intelligence, sophisticated robotic technologies, automated vehicles, self-managing supply modes, and blockchain economies on business performance and culture, including how to sustain a supportive business culture and to what extent a strategic fit between human-robot collaboration in a business ecosystem can be created. The Handbook of Research on Strategic Fit and Design in Business Ecosystems is a collection of innovative research that builds a futuristic view of evolving business ecosystems and a deeper understanding of business transformation processes in the new digital business era. Featuring research on topics such as cultural hybridization, Industry 4.0, and cybersecurity, this book is ideally designed for entrepreneurs, executives, managers, corporate strategists, economists, IT specialists, IT consultants, engineers, students, researchers, and academicians seeking to improve their understanding of future competitive business practices with the adoption of robotic and information technologies.

Download or read book Demand Estimation Under Incomplete Product Availability written by Christopher T. Conlon and published by . This book was released on 2008 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Incomplete product availability arising from stock-out events and capacity constraints is a common and important feature of many markets. Periods of unavailability censor the observed sales for the affected product, and potentially increase observed sales of available substitutes. As a result, failing to adjust for incomplete product availability can lead to biased demand estimates. Common applications of these demand estimates, such as computing welfare effects from mergers or new products, are therefore unreliable in such settings. These issues are likely to arise in many industries, from retail to sporting events to airlines. In this paper, we study a new dataset from a wireless inventory management systems, which was installed on a set of 54 vending machines in order to track product availability at high frequency (roughly every four hours). These data allow us to account for product availability when estimating demand, and introduces a valuable source of variation for identifying substitution patterns. We also develop a simple procedure that allows for changes in product availability even when we only observe inventory (and thus availability) periodically. We find significant differences in the parameter estimates in demand, and as a result, the corrected model predicts significantly larger impacts of stock-outs on profitability.

Download or read book Enabling Manufacturing Competitiveness and Economic Sustainability written by Hoda A. ElMaraghy and published by Springer Science & Business Media. This book was released on 2011-09-29 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: The changing manufacturing environment requires more responsive and adaptable manufacturing systems. The theme of the 4th International Conference on Changeable, Agile, Reconfigurable and Virtual production (CARV2011) is “Enabling Manufacturing Competitiveness and Economic Sustainability”. Leading edge research and best implementation practices and experiences, which address these important issues and challenges, are presented. The proceedings include advances in manufacturing systems design, planning, evaluation, control and evolving paradigms such as mass customization, personalization, changeability, re-configurability and flexibility. New and important concepts such as the dynamic product families and platforms, co-evolution of products and systems, and methods for enhancing manufacturing systems’ economic sustainability and prolonging their life to produce more than one product generation are treated. Enablers of change in manufacturing systems, production volume and capability scalability and managing the volatility of markets, competition among global enterprises and the increasing complexity of products, manufacturing systems and management strategies are discussed. Industry challenges and future directions for research and development needed to help both practitioners and academicians are presented.

Download or read book The Supply Chain Differentiation Guide written by Erik Hofmann and published by Springer Science & Business Media. This book was released on 2012-10-21 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of supply chain management has increased over the last few decades. Today, entire supply chains are competing with each other instead of individual companies. As such, supply chain management has become a way for companies to set themselves apart from competing companies and their supply chains. Interestingly, supply chain management mainly focuses on efficiency-oriented topics rather than effectiveness-driven issues, in particular the design of supply chains from manufacturing sites downstream, instead of upstream from the customer. The Supply Chain Differentiation Guide offers a modern approach to supply chain management. While for many years “one-size-fits-all” approaches to supply chain management were very common, the current efforts of managers and academics alike focus on the simultaneous management of multiple supply chains. Despite the interest of the business sector in the management of multiple supply chains, academia has largely neglected this topic to date. The Supply Chain Differentiation Guide addresses this shortcoming, introducing both established and cutting-edge management methods to the context of supply chain differentiation and providing inspirations for how to improve corporate operations.

Download or read book Winning Strategies in a Deconstructing World written by Rudi K. F. Bresser and published by John Wiley & Sons. This book was released on 2000-12-19 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: The end of the nineteenth century saw the construction of the vertically integrated value chains that came to define modern business. The end of the twentieth century witnessed their deconstruction. In industries across the economy, markets are intruding on the web of proprietary arrangements that have held these chains together. As they do, the boundaries defining business, companies and industries are coming under attack - radically transforming the nature of competition. Powerful forces, such as globalization and deregulation, are undermining the logic and practice of traditional vertical integration, but the most powerful - partly because it acts as catalyst and an accelerator - is a revolution in the economics of information. This shift in information economics is giving birth to a myriad of new strategic options The consequences of deconstruction for the strategic management of the firm - as well as for the firm itself - are dramatic. Deconstruction forces a fundamental rethinking of some of the basic principles of strategy which will impact on the concepts of the portfolio, forms of organizational structure, styles of leadership, mechanisms for acquiring and managing knowledge and approaches to uncertainty and risk. This, the latest volume in the Strategic Management Series, explores the implications of the value chain deconstruction for strategy, the changes in strategic thinking and the action necessary to cope with the challenges and opportunities. Bringing together contributions from key figures in the field of strategy in both practice and academia, this book, as with other books in the series, addresses the ideas and issues at the forefront of strategic management theory and practice.

Download or read book Perspectives in Marketing Innovation and Strategy written by Philip Kotler and published by Taylor & Francis. This book was released on 2023-09-29 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy. Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.

Download or read book Saudi Real Estate Companion written by H.E. Mueller and published by Booktango. This book was released on 2016-03-31 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible guide to buying, selling or investing like a professional in the Saudi Real Estate market. Saudi has one of the most important real estate markets in the Middle East, but the nature of many of the transactions within it offer investors great opportunities. This book allows non real estate professionals to develop basic real estate skills to better understand the market, capitalize on opportunities, and to be aware of common market tricks and scams.

Download or read book Strategic Management written by Prof S. Chand Basha, Dasari.Pandurangarao and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Managing Startup Enterprises in Emerging Markets written by Ananya Rajagopal and published by Springer Nature. This book was released on 2019-10-12 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth. Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets. This book explores the incidence and severity of problems pertaining to organizational design, marketing strategy, the consumer-centric approach, and the transaction-based approach faced by start-up enterprises in order to improve business performance. This text will motivate future research on managing start-up enterprises in terms of developing efficiency in leadership and achieving market competitiveness and organizational growth. It will serve as an important work to those studying entrepreneurial leadership and marketing.

Download or read book Water Resources Availability National Food Security Strategies and Farmers Reactions in Darab Iran written by Sudeh Dehnavi and published by kassel university press GmbH. This book was released on 2015-08-10 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Water scarcity is threatening food security in many countries, particularly in arid and semi-arid regions. At the same time, the attainment of national food autarky is an essential goal for the governments of these countries, which implies critical effects on long-term water availability in the farm sector. Focusing on the Darab region of Iran, the research presented in this volume demonstrates how short-term oriented government strategies - in the form of policy measures such as low-interest credit, crop insurance schemes, and a minimum guaranteed purchase price - may jeopardize the country's long-term food security by accelareating the depletion of its water resources. These policies run counter to a sustainable use of groundwater resources, pointing to an obvious conflict between Iran's food self-sufficiency strategies and the country's long-term food security.

Download or read book Research Topics in Agricultural and Applied Economics written by Anthony N. Rezitis and published by Bentham Science Publishers. This book was released on 2011 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of the Ebook series of Research Topics in Agricultural & Applied Economics (RTAAE) is to publish high quality economic researches applied to both the agricultural and non-agricultural sectors of the economy. The subject areas of this Ebook series include, among others, supply and demand analysis, technical change and productivity, industrial organization, labor economics, growth and development, environmental economics, marketing, business economics and finance. By covering a broad variety of economic research topics, this Ebook series should prove to be of considerable interest to a w.

Download or read book Enterprise Growth Strategy written by Dhirendra Kumar and published by CRC Press. This book was released on 2016-05-06 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even during economic downturns businesses have to grow to survive and compete in domestic and international markets. There is always a need to plan for future growth. Enterprise Growth Strategy presents the total process of a growth strategy. Dr Kumar is an engineer who entered the academic world following a long career in manufacturing business and has since taught almost every aspect of business and management. The 'growth strategy' concept he has developed is comprehensive and manifestly practical. Dr Kumar describes mechanisms by which businesses can gain market share; develop, modify, or upgrade products; acquire new or expand existing businesses; transform resources to increase revenue and profitability; reduce cycle time; and empower business associates. Quality concepts - market growth, financial and core competency - are outlined and a variety of growth strategy tools presented. The relationship between continuous improvement metrics and business growth metrics is explained and their relevance to financial performance examined. Examples and case studies are presented to illustrate how different business areas such as Sales and Marketing; Product Development; Operations; Support Services; and the Finance function, contribute. Leadership responsibilities, employee participation in the execution of growth strategy, culture and change issues are also discussed. Business leaders, managers and consultants, academics and teachers, as well as higher level students on business-related courses will find enormous value in this book. It is unusual, if not unique, in presenting the total process from vision to mission, to development of a growth strategy, implementation of initiatives, use of tools, and measurement of both operational and financial outcomes.