Download or read book Producing and Consuming the Craft Beer Movement written by Wesley Shumar and published by Taylor & Francis. This book was released on 2023-03-31 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Producing and Consuming the Craft Beer Movement is an ethnographic analysis of the craft beer movement and its rapid development as an industry that articulated a different set of values: celebrating, quality, community, and good taste. This book will provide an excellent foundation for considering craft beer and an entrepreneurial practice that produces other forms of value beyond monetary value. The craft beer movement has been an important movement for thinking about contemporary consumer culture, and how that consumer culture might develop a very different set of values and priorities from those of the dominant consumer culture that is created by large-scale industries focused on the instrumental values of profit and efficiency. Located in one site, the ethnography is situated within the larger context of the rise of digital media, the evolution of cities, and the latest stage of the capitalist marketplace. The book is distinctive as it is ethnographic in its methodology. It is focused on one locale, the metropolitan area around Philadelphia. Philadelphia, along with Boston, Denver, San Diego, and a few other cities, was a central location for the early development of the craft beer industry. With its interdisciplinary approach, individuals with interests in digital and social media, consumer culture, political economy, ethnography, and contemporary cultural theory will find this an interesting case study of an important industry that developed from the homebrewing movement to become an important craft industry that is now a global phenomenon. This book is directed to a broad range of readers interested in new media, consumer culture, craft, and contemporary capitalist culture. The book embeds the local in the larger historical and political economic context. Readers would include faculty members in communication, media studies, cultural studies, sociology, and anthropology. Students at a graduate and upper level undergraduate level would be interested as well.
Download or read book Economic Perspectives on Craft Beer written by Christian Garavaglia and published by Springer. This book was released on 2017-12-19 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
Download or read book Researching Craft Beer written by Daniel Clarke and published by Emerald Group Publishing. This book was released on 2021-12-13 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researching Craft Beer offers insights for aspiring and present owners of breweries, those looking to open a craft beer bar as well as other beer researchers. The volume offers a prescient assessment of historic, present, and likely future developments within the sector.
Download or read book Beer and Racism written by Chapman, Nathaniel and published by Bristol University Press. This book was released on 2020-10-14 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beer in the United States has always been bound up with race, racism, and the construction of white institutions and identities. Given the very quick rise of craft beer, as well as the myopic scholarly focus on economic and historical trends in the field, there is an urgent need to take stock of the intersectional inequalities that such realities gloss over. This unique book carves a much-needed critical and interdisciplinary path to examine and understand the racial dynamics in the craft beer industry and the popular consumption of beer.
Download or read book The United States of Craft Beer Updated Edition written by Jess Lebow and published by Simon and Schuster. This book was released on 2020-08-25 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the best craft beer breweries in America as you travel state by state with this fun and updated craft beer roadmap. From California to Maine, there are tons of great craft breweries to explore! In The United States of Craft Beer, beer expert and home-brewer Jess Lebow invites you along this state-by-state exploration of America’s greatest breweries. From Jack’s Abby Brewing in Massachusetts to Maui Brewing Company in Hawaii, this guide takes you to fifty of the best breweries in the country and samples more than fifty-handcrafted beers. Learn everything you want to know about the people who make the nation’s best-tasting beers and the innovative brewing methods that help create the perfect batch. Now you can experience the ultimate bar crawl, as you sample and savor every delicious sip the United States has to offer!
Download or read book Brewing Revolution written by Frank Appleton and published by Harbour Publishing. This book was released on 2016-09-17 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspiring story behind today’s craft beer revolution is the subject of this lively memoir by Frank Appleton, the English-trained brewmaster who is considered by many to be the father of Canada’s craft-brewing movement. Appleton chronicles fifty years in the brewing business, from his early years working for one of the major breweries, to his part in establishing the first cottage brewery in Canada, to a forward look at the craft-beer industry in an ever more competitive market. Disillusioned with the Canadian brewing scene in the early 1970s, when three huge companies controlled 90 percent of the market and marketers and accountants made the decisions on what products to make, not the brewmasters, Appleton decided to “drop out” and brew his own beer while homesteading in the interior of British Columbia. He made a meagre living as a freelance writer, and his article entitled “The Underground Brewmaster” sparked the interest of John Mitchell, co-founder of the Troller Pub in Horseshoe Bay, BC. Their partnership launched the Horseshoe Bay Brewery in June 1982, the first of its kind in the country, serving the iconic Bay Ale brewed from Appleton’s recipe. Covering a range of topics, such as the difficulty of steering beer drinkers away from the “Big Boys” breweries and struggles with the BC Liquor Control Board, as well as brewing plant design and the complexities of the malting process, Brewing Revolution touches upon the foundation of what shaped the craft-beer industry in Canada. Appleton’s passion and innovation opened the gates for the scores of brewpubs and microbreweries that were to follow in both Canada and the US, and his story is of interest to anyone excited by today’s craft-beer revival.
Download or read book The Audacity of Hops written by Tom Acitelli and published by . This book was released on 2013 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charting the birth and growth of craft beer across the United States, Acitelli offers an epic, story-driven account of one of the most inspiring and surprising American grassroots movements.
Download or read book THE CRAFT BEER CULTURE written by DAVID SANDUA and published by David Sandua. This book was released on with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "The Culture of Craft Beer", weaves an exciting exploration of how beer, an ancient beverage, has evolved to become a symbol of creativity, community, and sustainability. Through its pages, the reader discovers the rise of craft beer, marked by breweries that prioritize quality, innovation, and respect for tradition. This book not only chronicles the history and development of the craft brewing movement but also celebrates the community spirit and local economic impact of these independent breweries. A must-read for beer enthusiasts and anyone interested in how a beverage can reflect and influence contemporary culture.
Download or read book Crafting Craft Beer Brands written by Dylan Fehribach and published by . This book was released on 2017 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beer is a commodity that has been produced and consumed by humans for millennia. Within the U.S., the craft beer industry has grown considerably over the last decade, accounting for 19% of all beers sales in 2014. Despite this increased market presence, craft beer marketing and production has received little anthropological consideration. To address this dearth of case studies, I consider the local craft brewery scene, or area of activity, in Orlando Florida. My 2016 ethnographic research reveals that the local craft brewery scene exhibits both variation in identity and community locations. Interactions among breweries present opportunities for local breweries to build and grow their brands. Collected data elucidate the choices and decisions that craft brewery operators consider when producing beer, developing facilities, and promoting their beers and brand images. I conclude that the breweries create brand identity and grow their customer base and distribution through planned decisions as well as reactionary choices based on outside events. Such considerations are relevant for understanding the formation of a business's identity and brand identity while producing a craftwork product, as well the communities of each brewery interact with communities outside of the specific scene.
Download or read book Beer is for Everyone written by Em Sauter and published by SCB Distributors. This book was released on 2020-01-19 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: t's a great time for America's beer drinkers. Craft beer is more popular than ever, and more breweries are cropping up every day. But you can't tell a pilsner from a bock? An IPA from a witte? Confused by whiskey-like barrel aged beers and crisp, fruity saisons? Are you thirsty, but not sure where to start? Start Here. This book will take you through the main elements that make beer what it is, from malt to hops to water, and introduce you to fantastic brews around the country that highlight the diverse styles and ingredients of the beer world. From where to find it to what glass to put it in, you'll learn everything you need to know (and then some!). Time to get drinking, and remember–Beer is for Everyone!
Download or read book Beeronomics written by Johan Swinnen and published by Oxford University Press. This book was released on 2017-09-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: From prompting a transition from hunter-gatherer to an agrarian lifestyle in ancient Mesopotamia to bankrolling Britain's imperialist conquests, strategic taxation and the regulation of beer has played a pivotal role throughout history. Beeronomics: How Beer Explains the World tells these stories, and many others, whilst also exploring the key innovations that propelled the industrialization and consolidation of the beer market. At the same time when mega-mergers in the brewing industry are creating huge transnationals selling their beer across the globe, the craft beer movement in America and Europe has brought the rich history of ancient brewing techniques to the forefront in recent years. But less talked about is the economic influence of this beverage on the world and the myriad ways it has shaped the course of history. Beeronomics covers world history through the lens of beer, exploring the common role that beer taxation has played throughout and providing context for recognizable brands and consumer trends and tastes. Beeronomics examines key developments that have moved the brewing industry forward. Its most ubiquitous ingredient, hops, was used by the Hanseatic League to establish the export dominance of Hamburg and Bremen in the sixteenth century. During the late nineteenth century, bottom-fermentation led to the spread of industrial lager beer. Industrial innovations in bottling, refrigeration, and TV advertising paved the way for the consolidation and market dominance of major macrobreweries like Anheuser Busch in America and Artois Brewery in Belgium during the twentieth century. We're now in the era of global integration— one multinational AB InBev, claims 46% of all beer profits— but there's a counterrevolution afoot of small, independent craft breweries in both America, Belgium and around the world. Beeronomics surveys these trends, giving context to why you see which brands and styles on shelves at your local supermarket or on tap at the nearby pub.
Download or read book Making Craft Beer at Home written by Gretchen Schmidhausler and published by Bloomsbury Publishing. This book was released on 2014-10-10 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Craft beer has in recent years seen an unprecedented surge in popularity across the United States and Canada. Tired of mass-produced beers, drinkers have gravitated toward handcrafted, small-batch and often local beers and many devotees have even begun to brew their own. This comprehensive book, written by an experienced craft brewer, provides background, discusses the ingredients employed, explains what equipment is required and details the step-by-step “how-to” of the brewing process. A perfect introduction to the world of craft beer, Making Craft Beer at Home demystifies the art of home brewing while providing an historical perspective on America's love affair with the drink, and shows why this often exquisite refreshment has taken its place at the table alongside fine wines and liquors.
Download or read book The Craft Beer Revolution written by Steve Hindy and published by St. Martin's Press. This book was released on 2014-04-22 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of "microbrewery" pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2,700 craft breweries in the United States and another 1,500 are in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America's great entrepreneurial triumphs. Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market. Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.
Download or read book Untapped written by Nathaniel G. Chapman and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Untapped collects twelve previously unpublished essays that analyze the rise of craft beer from social and cultural perspectives. In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years - a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions. How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the "creative class," and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race?
Download or read book The craft beer movement in Arkansas written by Jon Whitt Golden and published by . This book was released on 2014 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The U S Brewing Industry written by Victor J. Tremblay and published by MIT Press. This book was released on 2005 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive study that uses a blend of theory, history, and data to analyze the evolution of the US brewing industry; draws on theoretical tools of industrial organization, game theory, and management strategy. This definitive study uses theory, history, and data to analyze the evolution of the US brewing industry from a fragmented market to an emerging oligopoly. Drawing on a rich and extensive data set and applying the theoretical tools of industrial organization, game theory, and management strategy, the authors provide new quantitative and qualitative perspectives on an industry they characterize as "a veritable market laboratory." The US brewing industry illustrates many of the important topics in industrial organization, economic policy, and business strategy, including industry concentration, technological change, brand proliferation, and mixed pricing strategies. After giving an overview of the industry, Tremblay and Tremblay discuss basic demand and cost conditions and industry concentration. They describe the evolution of the leading mass-producing brewers and the emergence of both specialty brewers and imports. They analyze the history and the causes of product and brand proliferation (showing how product proliferation leads to firm dominance), discuss price, advertising, merger, and other management strategies, and examine the industry's economic performance. Finally, they discuss public policy, including anti-trust and public health issues. The authors' set of industry, firm, and brand data for the period 1950-2002 -- the most comprehensive data set of economic variables available for an oligopolistic industry -- will be available to purchasers of the book who send an e-mail request. Data sources are listed in an appendix. Robert S. Weinberg, a management strategy scholar and leading consultant to the brewing industry, contributes a foreword. This ambitious, authoritative work, capping the authors' 25-year study of the brewing industry, will be a valuable resource for industry analysts, economists, and students of industrial organization.
Download or read book Mikkeller s Book of Beer written by Mikkel Borg Bjergso and published by Jacqui Small. This book was released on 2015-04-01 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The man behind Mikkeller brewery offers his guide to the best beers. Discover how he got started in the business, and learn about the ever-growing Nordic beer revolution with its fascinating origins. Then find out everything you have ever wanted to know about this highly versatile drink with an in-depth look at various beer types and the intrinsic differences between them. Drawing on his years of experimenting with tastes, textures and techniques in the art of beer brewing, Mikkel offers you his own extraordinary insights into the processes behind your favourite beers. Starting with the basics, discover how to make beer at home with easy-to-follow recipes that cover many of the sought-after brews that Mikkeller and his friends have become known for. In addition to this, learn about how to taste beer and understand its flavours. With a chapter dedicated to food, Mikkel offers an alternative to wine with meals and teaches us which beers work best with what foods, as well as providing us with a few tasty recipes of his own.
