Download or read book Aproximaci n a los procesos de la comunicaci n written by Esther Martínez Pastor and published by . This book was released on 2022 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Download or read book La educaci n medi tica en la universidad espa ola written by Joan Ferrés Prats and published by Editorial GEDISA. This book was released on 2016-01-15 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: En un entorno social y cultural en el que la mayor parte de las comunicaciones son mediadas por tecnologías la educación mediática se convierte en un requisito indispensable para el desarrollo de la autonomía personal de los ciudadanos y la plena implementación de una cultura democrática. Por ello, el mundo académico debería conceder una importancia capital a la educación mediática. En el libro se parte de esta premisa y se recogen los resultados y conclusiones de una investigación I+D+i sobre la situación de la educación mediática en la universidad española, tanto en los grados de educación como en los de comunicación. Del análisis de toda la información obtenida se extraen conclusiones sobre fuerzas y flaquezas, carencias y retos de la educación mediática en el marco de la Cultura Digital.

Download or read book Study Abroad 2006 2007 written by Unesco and published by Ediciones Mundi-Prensa. This book was released on 2006 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study Abroad 2006-2007 contains some 2,900 entries concerning post-secondary education and training in all academic and professional fields in countries throughout the world. Key features include information on: Study opportunities and financial assistance available to students wishing to study in a foreign country; National systems of higher education; Open and distance learning (ODL) opportunities; Validation of foreign qualifications; How to search for quality institutions of higher education including warnings about bogus institutions. This is a trilingual edition: French/English/Spanish.

Download or read book Estudios en El Extranjero written by Unesco and published by Bernan Press(PA). This book was released on 1999 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study Abroad presents information on scholarships, university courses, training & continuing education programs, student employment, & information on handicapped facilities. This edition contains 2,908 entries concerning post-secondary education in all fields in 120 countries & territories. Recommended in: ALA's Guide to Reference Books, Walford's Guide to Reference Material.

Download or read book Estudios en el extranjero 2004 2005 written by Unesco and published by . This book was released on 2003 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Leeds Papers on Spain in Europe written by T. M. Cooper and published by Trinity & All Saints College. This book was released on 1995 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategic Advertising Management written by Larry Percy and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 1880 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Evolution of Integrated Marketing Communications written by Don Schultz and published by Routledge. This book was released on 2013-12-16 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.

Download or read book Talk about Beliefs written by Mark Crimmins and published by MIT Press. This book was released on 1992 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk About Beliefs presents a new account of beliefs and of practices of reporting them that yields solutions to foundational problems in the philosophies of language and mind. Crimmins connects issues in mental representation with semantic issues in language for talking about cognition to provide a theoretically fruitful account of belief and belief reports that is logically consistent with intuitive judgments of such notorious problems as Frege's puzzles about substitution and cognitive significance, Quine's puzzle about de re, Castaneda and Perry's puzzle about indexical beliefs, and other more complicated variations. Crimmins's account relies on, and to some extent vindicates, the traditions of representationalism in the philosophy of mind and of structured propositional semantics. In reporting a person's beliefs, Crimmins argues, we systematically make claims not only about the propositional content of the beliefs but also about cognitive representations. He elaborates and defends this proposal by providing a careful assessment of pragmatic and semantic contributions to the claims expressed in belief reports. Crimmins's thesis forms a promising framework within which to approach issues in the philosophy of mind such as tacit belief (do you believe that pencils do not eat?), criteria for having concepts (do blind persons have the concept of red?), and restrictions of acquaintance on objects of thought (can you believe something about the first person born in the next century?).

Download or read book Creativity in Engineering written by David H Cropley and published by Academic Press. This book was released on 2015-01-24 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity is like an iceberg - the resulting new idea, or novel solution is only 10% of the effort. The other 90% is the complex interplay of thinking skills and strategies, personal and motivational properties that activate these skills and strategies, and the social and organizational factors of the environment that influence the creative process. Creativity in Engineering focuses on the Process, Person, Product, and Place to understand when and why creativity happens in the engineering environment and how it can be further encouraged. Special Features: - Applies findings in creativity research to the engineering arena - Defines engineering creativity and differentiates it from innovation - Discusses personality and motivational factors that impact creativity - Clarifies the role of creativity in the design process - Details the impact of thinking skills and strategies in creativity - Identifies the role the organization and environment plays in encouraging creativity - Discusses the 4P's of Creativity: Person, Product, Process, and Place - Provides tactics and tools that will help users foster creativity in engineering environments - Identifies how creativity results in innovative new solutions to problems - Applies creativity research and knowledge to the engineering space

Download or read book Fundamentos y reas de la comunicaci n audiovisual written by Antonio J. Baladrón Pazos and published by . This book was released on 2019 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Decolonization and Anti colonial Praxis written by and published by BRILL. This book was released on 2019-06-07 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decolonization and Anti-colonial Praxis presents research on contemporary forms of decolonization and anti-colonialism in practice. It pertains to the ways in which individuals, groups, and communities engage with the logic of epistemic colonial power within areas of citizenship, migration, education, Indigeneity, language, land struggle, and social work. The contributions in this edited volume empirically document the conceptual and bodily engagement of racialized and violated individuals and communities as they use anti-colonial principles to disrupt criminalizing institutional discourses and policies within various global imperial contexts. The terms ‘Decolonization’ and ‘Anti-colonialism’ are used in diverse and interdisciplinary academic perspectives. They are researched upon and elaborated in necessary ways in the theoretical literature, however, it is rare to see these principles employed in applied forms. Decolonization and Anti-colonial Praxis provides a much needed contemporary and representative reclamation of these concepts from the standpoint of racialized communities. It explores the frameworks and methods rooted in their indigeneity, cultural history and memories to imagine a new future. The research findings and methodological tools presented in this book will be of interdisciplinary interest to teachers, graduate students and researchers. Contributors are: Harriet Akanmori, Ayah Al Oballi, Sevgi Arslan, Jacqueline Benn-John, Lucy El-Sherif, Danielle Freitas, Pablo Isla Monsalve, Dionisio Nyaga, Hoda Samater, Rose Ann Torres, Umar Umangay, and Anila Zainub.

Download or read book Communication Innovation Quality written by Miguel Túñez-López and published by Springer. This book was released on 2018-07-10 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalism and cyberjournalism, corporate and institutional communication, and education. It particularly highlights the role of new technologies, the Internet and social media, including the ethics and legal dimensions. With 30 contributions, grouped into diverse chapters, on information preferences and uses in journalism, as well as public audiovisual policies in the European Union, related to governance, funding, accountability, innovation, quality and public service, it provides a reliable media resource and presents lines of future development.

Download or read book Communication Excellence written by Ralph Tench and published by Springer. This book was released on 2017-03-28 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.

Download or read book The Meme Machine written by Susan Blackmore and published by OUP Oxford. This book was released on 2000-03-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators, and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self. Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication.