Download or read book Proceedings of the Conference of the American Academy of Advertising written by American Academy of Advertising and published by . This book was released on 1981 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the Conference of the American Academy of Advertising written by American Academy of Advertising. Conference and published by . This book was released on 2003 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 1984 Academy of Marketing Science AMS Annual Conference written by Jay D. Lindquist and published by Springer. This book was released on 2015-05-18 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Proceedings in Print written by and published by . This book was released on 1986 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Salience of Marketing Stimuli written by Gianluigi Guido and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications. This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication. Using schema theory and an information processing approach, the model introduced here - briefly referred to as the In-salience hypothesis emphasizes the nature of prominence which is intrinsic to any salience construct reviewed in literature. This model is part of wider Dichotic theory of salience, according to which a stimulus is salient either when it is incongruent in a certain context to a perceiver's schema, or when it is congruent in a certain context to a perceiver's goal. According to the four propositions of the model, in-salient stimuli are better recalled, affect both attention and interpretation, and are moderated by the degree of perceivers' comprehension (i.e., activation, accessibility, and availability of schemata), and involvement (i.e., personal relevance of the stimuli). Results of two empirical studies on print advertisements show that in-salient ad messages have the strongest impact in triggering ad processing which, in turn, leads to consumer awareness. The reading of this book is therefore recommended not only to academic scholars, but also to marketers especially planning ad campaigns and launches of new products.
Download or read book Surreal Photography and Effective Advertising written by Raqee S. Najmuldeen and published by Dr. Raqee S. Najmuldeen. This book was released on 2015-06-10 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: The topic for this book incorporates photography, surrealism and print advertisement by advertisers to garner attention towards the products and services that they promote. The term “Photo-surrealism” is developed by the author in this book. The word “Photo” is derived from the photography technique used in advertising and “Surrealism” from the surrealism style. This book discusses the characteristics of Photo-surrealism style, its importance and effectiveness in print advertising today.
Download or read book Proceedings of the 1985 Academy of Marketing Science AMS Annual Conference written by Naresh K. Malhotra and published by Springer. This book was released on 2015-05-05 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Proceedings of the 1987 Academy of Marketing Science AMS Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-18 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Emotion in Advertising written by Stuart Agres and published by Praeger. This book was released on 1990-12-30 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading industry practitioners and academic researchers, this book explores the complex relationship between emotion and advertising. The chapters include both theoretical and empirical papers representing a broad spectrum of approaches and techniques. Some of the key topics include the measurement of mood, emotion and feeling in an advertising context, the effects of mood on recall and advertising effectiveness, the interaction of the message with the emotional make-up of the recipient,and the structural aspects of an ad and how they relate to emotional responses. Taken together, these papers represent the cutting edge of research in the area of advertising and emotion and a major contribution to the literature of consumer psychology. The volume is organized into six general sections. Part I provides an overview of the ways in which emotions affect the advertising environment. The next group of chapters investigates how emotional responses to advertising can and should be measured. The third section is comprised of empirical chapters which examine such issues as the potential role of facial expression in the arousal of emotion, differential emotional responses to storyboards, animatics and finished commercials, and the impact on emotional response of the introductory position of the brand name and product category within a commercial. In Part IV, the contributors look at how the emotional reactions to ads affect other constructs or behavior of interest to advertisers, including message recall and attitude toward the ad. The following section contains two chapters that explicitly examine how the emotional make-up of the viewer interacts with the emotional fabric of the ad. The final chapter presents an overview of the role of consumer psychology in the social sciences. Ideal as a set of readings for graduate students and researchers in consumer psychology and advertising research, this book would also be invaluable as a supplemental text for advanced undergraduate or graduate courses in cognitive psychology, social psychology, mass media/communications/journalism, or family economics.
Download or read book Proceedings Annual Conference of the American Council on Consumer Interests written by American Council on Consumer Interests. Conference and published by . This book was released on 1987 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 1990 Academy of Marketing Science AMS Annual Conference written by B. J. Dunlap and published by Springer. This book was released on 2015-01-02 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Oliveira V Amoco Oil Company written by and published by . This book was released on 2000 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Toward A Psychology of Persons written by William E. Smythe and published by Psychology Press. This book was released on 2013-05-13 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This closely integrated collection of essays constitutes a wide-ranging and comprehensive attempt to understand persons within psychology--a long-lost enterprise. The volume was inspired by the observation that contemporary psychology has become increasingly depersonalized in its conceptions and its methodology, and has thereby lost touch with its traditional subject matter of human individuality and the nature of persons. This development now threatens the integrity of psychology as a discipline. Using both a critical and constructive approach, the various contributors share two common objectives: *to explore the roots of depersonalization in modern psychology through systematic criticism of contemporary functionalist and neo-functionalist approaches; *to articulate some alternative holistic-interpretive and historical approaches to the psychology of persons. Despite these common objectives, the chapters reflect a wide variety of theoretical perspectives and approaches, including cognitive science and neuroscience, discursive psychology, hermeneutics, social constructionism, semiotics, rhetorical analysis, and psychological aesthetics. These essays do not converge on a unified psychology of persons, but they do serve to reopen a form of discourse that has long been absent from mainstream psychology. This volume emerged from the deliberations of the Western Canadian Theoretical Psychologists (WCTP)--a group of scholars primarily from Western Canadian universities with shared interests in the history and theory of psychology. From its founding in 1989 to the present, the WCTP has been actively engaged in promoting and contributing to the development of theoretical psychology. Over the past half dozen years, scholars have greatly benefitted from the close collaboration and collegial support that participation in the WCTP makes possible. The annual meetings provide an opportunity for them to catch up on each other's work and also to pool their expertise to work on topics of shared interest.
Download or read book Proceedings of the National Outdoor Recreation Trends Symposium III written by and published by . This book was released on 1990 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Paperbound Books in Print written by and published by . This book was released on 1992 with total page 1624 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Books in Print written by and published by . This book was released on 1994 with total page 2132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Journal of Advertising written by and published by . This book was released on 1990 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt:
