Download or read book Proactive Marketing for the New and Experienced Library Director written by Melissa Goldsmith and published by . This book was released on 2014 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library's importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing. Offers clear, concise writing, with thoughtful discussions of the problems facing academic libraries Demonstrates comprehensive and thoughtful research that informs theoretical approaches to realistic outcomes that address these problems Provides helpful tables, illustrations, and photographs that evidence the collaborative nature of contemporary academic libraries Provides practical examples from actual experiences that can be adapted by readers.
Download or read book Proactive Marketing for the New and Experienced Library Director written by Melissa U.D. Goldsmith and published by Chandos Publishing. This book was released on 2014-08-26 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library’s importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing. Offers clear, concise writing, with thoughtful discussions of the problems facing academic libraries Demonstrates comprehensive and thoughtful research that informs theoretical approaches to realistic outcomes that address these problems Provides helpful tables, illustrations, and photographs that evidence the collaborative nature of contemporary academic libraries Provides practical examples from actual experiences that can be adapted by readers
Download or read book Librarians and Instructional Designers written by Joe Eshleman and published by American Library Association. This book was released on 2016-07-29 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a firm foundation on best practices drawn from a variety of institutions, this book maps out a partnership between academic librarians and instructional designers that will lead to improved outcomes.
Download or read book The Changing Landscape for the Libraries and Librarians Issues Challenges written by Dr DD Lal and published by BFC Publications. This book was released on 2022-03-11 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: A smart library is an information center with networks of many libraries and their services in a larger informational ecosystem around the globe. The Libraries are adding new, digital resources and services while maintaining most of the old, traditional resources and services. Now the role of libraries, information services, the relationship between a library and users is changing significantly. Traditional services of a library are modified and enhanced in an online environment. The proposed book emphasizes the importance for a library to be flexible to changing needs and to adopt new technologies rapidly. With the emergence of new technologies, the traditional library, acting as a medium for sharing information, needs an integral refinement in its processes. This transformation will bring in efficiency and minimize human error in the processes with the help of smart gates, material location finders, and smart check-out booths to automate the processes of controlling access, locating items as well as issuing/returning of materials. The smart library focuses on the use of technology in a library and is designed to be a very collaborative learning environment, where participants are encouraged to contribute ideas and information. Smart library improves traditional and non-traditional library services, improve users' library experience and enhance opportunities for students learning. Libraries are facing increased expectations from users, and challenges of developing technologies including Web 2.0, Web 3.0, ebooks, digitations, and a problem of archiving digital content. Webbased technology provides users and information professionals with powerful and flexible tools for information dissemination.
Download or read book Fundamentals of Collection Development and Management Fourth Edition written by Peggy Johnson and published by American Library Association. This book was released on 2018-07-23 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technical Services Quarterly declared that the third edition “must now be considered the essential textbook for collection development and management … the first place to go for reliable and informative advice." For the fourth edition expert instructor and librarian Johnson has revised and freshened this resource to ensure its timeliness and continued excellence. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues. Thorough consideration is given to traditional management topics such as organization of the collection, weeding, staffing, and policymaking;cooperative collection development and management;licenses, negotiation, contracts, maintaining productive relationships with vendors and publishers, and other important purchasing and budgeting topics;important issues such as the ways that changes in information delivery and access technologies continue to reshape the discipline, the evolving needs and expectations of library users, and new roles for subject specialists, all illustrated using updated examples and data; andmarketing, liaison activities, and outreach. As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.
Download or read book Fundamentals of Collection Development and Management written by Peggy Johnson and published by American Library Association. This book was released on 2018-01-16 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.
Download or read book Listen to Hip Hop written by Anthony J. Fonseca and published by Bloomsbury Publishing USA. This book was released on 2021-09-09 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Listen to Hip Hop! Exploring a Musical Genre provides an overview of hip-hop music for scholars and fans of the genre, with a focus on 50 defining artists, songs, and albums. Listen to Hip Hop! Exploring a Musical Genre explores non-rap hip hop music, and as such it serves as a compliment to Listen to Rap! Exploring a Musical Genre (Greenwood Press, Anthony J. Fonseca, 2019), which discussed at length 50 must-hear rap artists, albums, and songs. This book aims to provide a close listening/reading of a diverse set of songs and lyrics by a variety of artists who represent different styles outside of rap music. Most entries focus on specific songs, carefully analyzing and deconstructing musical elements, discussing their sound, and paying close attention to instrumentation and production values—including sampling, a staple of rap and an element used in some hip hop dance songs. Though some of the artists included may be normally associated with other musical genres and use hip hop elements sparingly, those in this book have achieved iconic status. Finally, sections on the background and history of hip hop, hip hop's impact on popular culture, and the legacy of hip hop provide context through which readers can approach the entries.
Download or read book Listen to Rap written by Anthony J. Fonseca and published by Bloomsbury Publishing USA. This book was released on 2019-09-26 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Listen to Rap! Exploring a Musical Genre provides an overview of this kinetic and poetic musical genre for scholars of rap and curious novices alike. Listen to Rap! Exploring a Musical Genre discusses the 50 most influential, commercially successful, and important rappers, rap crews (bands), rap albums, and rap singles. Rap began as an American phenomenon, so the book's emphasis is on Americans, although it also includes information on Canadian, British, Indian, and African rappers and crews. Its organization makes information easily accessible for readers, and the emphasis on the sound of the music gives readers a new angle from which to appreciate the music. Unlike other titles in the series, this volume concentrates solely on rap music. Included in the book are rappers who range from the earliest practitioners of the genre to rappers who are redefining the genre today. A background section introduces the genre, while a legacy section shows how rap has cemented its place in the world. Additionally, another section shows the tremendous impact rap has had on popular culture.
Download or read book Richard Matheson s Monsters written by June M. Pulliam and published by Rowman & Littlefield. This book was released on 2016-02-02 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Matheson was one of the leading writers of science fiction, fantasy, and horror in the twentieth century. Matheson’s most famous early works, the novels I Am Legend (1954) and The Shrinking Man (1956), both depict traditionally masculine figures thrust into extraordinary situations. Other thought-provoking novels, including Hell House (1971), Bid Time Return (1975), and What Dreams May Come (1978)—as well as short stories and screenplays—convey the ambiguous status of masculinity: how men should behave vis-à-vis women and what role they should occupy in the family dynamic and in society at large. In Richard Matheson’s Monsters: Gender in the Stories, Scripts, Novels and Twilight Zone Episodes, June M. Pulliam and Anthony J. Fonseca examine how this groundbreaking author’s writings shed light on society’s ever-shifting attitudes on masculinity and domesticity. In this first full-length critical study of Matheson’s entire literary output, the authors discuss how I Am Legend, The Shrinking Man, and other works question traditional male roles. The authors examine how Matheson’s scripts for The Twilight Zone represented changing expectations in male behavior with the onset of the sexual and feminist revolutions, industrialization and globalization, and other issues. In a society where gender roles are questioned every day, Matheson’s work is more relevant than ever. Richard Matheson’s Monsters will be of interest to scholars of literature, film, and television, as well those interested in gender and masculinity studies.
Download or read book The Encyclopedia of Musicians and Bands on Film written by Melissa U. D. Goldsmith and published by Rowman & Littlefield. This book was released on 2016-10-07 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Musicians, both fictional and real, have long been subjects of cinema. From biopics of composers Beethoven and Mozart to the rise (and often fall) of imaginary bands in The Commitments and Almost Famous, music of all types has inspired hundreds of films. The Encyclopedia of Musicians and Bands on Film features the most significant productions from around the world, including straightforward biographies, rockumentaries, and even the occasional mockumentary. The wide-ranging scope of this volume allows for the inclusion of films about fictional singers and bands, with emphasis on a variety of themes: songwriter–band relationships, the rise and fall of a career, music saving the day, the promoter’s point of view, band competitions, the traveling band, and rock-based absurdity. Among the films discussed in this book are Amadeus, The Blues Brothers, The Buddy Holly Story, The Commitments, Dreamgirls, The Glenn Miller Story, A Hard Day’s Night, I’m Not There, Jailhouse Rock, A Mighty Wind, Ray, ’Round Midnight, The Runaways, School of Rock, That Thing You Do!, and Walk the Line.With entries that span the decades and highlight a variety of music genres, The Encyclopedia of Musicians and Bands on Film is a valuable resource for moviegoers and music lovers alike, as well as scholars of both film and music.
Download or read book Innovation in Public Libraries written by Kirstie Nicholson and published by Chandos Publishing. This book was released on 2017-02-23 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation in Public Libraries: Learning from International Library Practice examines the recent activities of successful and innovative libraries around the world, presenting their initiatives in areas including library design, events and programs, and creating customer experiences. This timely guide provides an overview of these libraries’ successful experiences and identifies emerging global trends and themes. The author offers library practitioners guidance on how to pursue these trends in their own library environment, identifying achievable goals when planning building and design improvements, and developing customer interactions in order to emulate the experiences of international libraries. Presents a range of successful and innovative practices in one book, covering library innovation in building design, programs and events, and in customer experience and approach Provides an international perspective on library activities, with libraries in different countries discussed Analyzes the experiences of various libraries to identify common trends and themes Provides practical advice for librarians who wish to emulate the activities of the libraries discussed, with recommended goals to action Examines both the big picture of emerging global trends and themes, as well as highlighting the daily experiences of individual libraries
Download or read book Marketing and Outreach for the Academic Library written by Bradford Lee Eden and published by Rowman & Littlefield. This book was released on 2016-05-12 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and how librarians at Loyola University New Orleans have embedded their expertise and practice into their university culture, are the primary topics in this book.
Download or read book Marketing Today s Academic Library written by Brian Mathews and published by American Library Association. This book was released on 2009 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
Download or read book Bite Sized Marketing written by Nancy Dowd and published by American Library Association. This book was released on 2010 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Download or read book Library Management and Marketing in a Multicultural World written by James L. Mullins and published by Walter de Gruyter. This book was released on 2008-11-03 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.
Download or read book Visible Librarian written by Judith A. Siess and published by American Library Association. This book was released on 2003-04-04 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts. It's time to assert your value and the value of the resources you marshal. Step from behind the desk or computer to make your community aware of just how indispensable your services are. Here are all the tools you need to become the squeaky wheel and attract the attention your work deserves. Use these practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Learn to: Provide the answers your users/customers need; Gather internal and external champions to grow a funding base; Access the resources that keep your enterprise viable; Keep information resources available in spite of budget constraints; Be recogniz
Download or read book The Accidental Library Marketer written by Kathy Dempsey and published by . This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.
