Download or read book Private Label written by Keith Lincoln and published by Kogan Page Publishers. This book was released on 2009-05-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label encourages brand owners to see the "own brand" problem as a genuine business opportunity that will inspire them to innovate. Moreover, Private Label also suggests ways that retailers can maximize the potential of their own private labels, without damaging their own business. Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a gripping and persuasive study of the world of "own brands" and their impact on global markets.
Download or read book Improving Marketing Strategies for Private Label Products written by Arslan, Yusuf and published by IGI Global. This book was released on 2019-09-20 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Download or read book Private Label Persuasion written by R.K. and published by 大賢者外語. This book was released on with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn 101 Ways To Expand Your Private Label Resell Profits! 1. The "Economical" Strategy2. The "Better Than Money" Strategy3. The "Blog It" Strategy4. The "Missed Deadline" Strategy5. The "Copyright Violation" Strategy6. The "Fly By Night" Strategy7. The "Garbage" Strategy8. The "Won't Find It Anywhere" Strategy9. The "Follow The Money" Strategy10. The "E-zine" Strategy11. The "Contextual Advertising" Strategy12. The "Sell Space" Strategy13. The "No Cost PLR" Strategy14. The "Edit It" Strategy15. The "Plagiarize It" Strategy16. The "Spread The Wealth" Strategy17. The "Become Famous" Strategy18. The "I Rather Listen" Strategy19. The "I Rather Watch" Strategy20. The "Rank High" Strategy And 81 more ideas for you in this report.
Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.
Download or read book Propaganda Persuasion written by Garth S. Jowett and published by SAGE Publications. This book was released on 2018-08-24 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers you an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen your understanding. New illustrations and photos add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda.
Download or read book Persuasion written by Robert H Gass and published by Routledge. This book was released on 2015-07-17 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2015. Routledge is an imprint of Taylor & Francis, an Informa company.
Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2022-05-27 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
Download or read book Write Persuasive Copy Flash written by Jonathan Gabay and published by John Murray. This book was released on 2011-05-27 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential.
Download or read book Exclusive Territorial and Customer Restrictions written by United States. Congress. House. Committee on the Judiciary. Subcommittee on Monopolies and Commercial Law and published by . This book was released on 1976 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Retail Disruptors written by Jan-Benedict Steenkamp and published by Kogan Page Publishers. This book was released on 2018-10-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US. Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.
Download or read book Exclusive Territorial Franchise Act written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Commerce and Finance and published by . This book was released on 1974 with total page 966 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advances in National Brand and Private Label Marketing written by Juan Carlos Gázquez-Abad and published by Springer Nature. This book was released on with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Transcript Proceedings written by and published by . This book was released on 1995 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Undoctrinate written by Bonnie Kerrigan Snyder and published by Bombardier Books. This book was released on 2021-09-14 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are your kids being indoctrinated in school? Unfortunately, it’s increasingly likely. From “social justice” to critical race theory, and from advocacy and activism campaigns to planned “action weeks,” teachers and schools nationwide are abandoning neutrality in the classroom, embracing political agendas and partisan aims, and expecting students to get on board. Meanwhile, students with doubts or misgivings decline to voice objections due to fears of lowered grades, impacted college recommendation letters, social ostracism, “cancellation,” public shaming, ridicule, and other formal and informal means of “correcting” them and making them toe the ideological line. Is this what we want for our kids? Will this kind of “education” produce able citizens or independent thinkers capable of self-government? The range of opinion has been narrowing in higher education for some time; now, heavy-handed thought constriction and chilled speech are choking our secondary, middle, and even elementary schools. The situation is dire—and America urgently needs a response. This book provides the tools we need to confront and remove hidden agendas, to uproot and reject educational biases, and to restore balance and integrity to America’s classrooms. It’s time to undoctrinate our schools!
Download or read book Pacific Ports written by and published by . This book was released on 1920 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Kiplinger s Personal Finance written by and published by . This book was released on 1965-11 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most trustworthy source of information available today on savings and investments, taxes, money management, home ownership and many other personal finance topics.
Download or read book Determinants of Private Label Attitude written by Stefanie Weiß and published by Springer. This book was released on 2015-02-10 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation. The hypothesized relationships between consumers’ private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed using the multiple regression technique.
