Download or read book Broadcast Journalism written by Andrew Boyd and published by CRC Press. This book was released on 2012-11-12 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newest edition of Broadcast Journalism continues its long tradition of covering the basics of broadcasting from gathering news sources, interviewing, putting together a programme, news writing, reporting, editing, working in the studio, conducting live reports, and more. Two new authors have joined forces in this new edition to present behind the scenes perspectives on multimedia broadcast news, where it is heading, and how you get there. Technology is meshing global and local news. Constant interactivity between on-the-scene reporting and nearly instantaneous broadcasting to the world has changed the very nature of how broadcast journalists must think, act, write and report on a 24/7 basis. This new edition takes up this digital workflow and convergence. Students of broadcast journalism and professors alike will find that the sixth edition of Broadcast Journalism is completely up-to-date. Includes new photos, quotations, and coverage of convergent journalism, podcasting, multimedia journalism, citizen journalism, and more!
Download or read book Print Media and Broadcast Journalism written by Sandeep Sharma (Journalist.) and published by Abd Publishers. This book was released on 2010 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Print Media and Broadcast Journalism written by Cameron Keith and published by Scientific e-Resources. This book was released on 2018-06-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broadcast Journalism is increasingly attracting young men and women who take up the subject for intensive study in schools of journalism in the universities and in institutions of mass communication. In fact media are concerned with various forms into which the message is placed, written and oral, as used for transmitting messages. This book presents a vivid account of the art of mass media and journalism. Certainly this will prove an ideal handbook for learners, aspirants and working journalists. Modem mass media & journalism has reached the state of electronic age. All latest developments are categorically described in this book. Today, media-related programmers, departments, schools, and colleges go by such names as journalism, journalism and mass communication, mass media, media studies, communications, communication and mass media, and a variety of other names. The book is written in a simple style and makes it easy for both the fresh entrant and the practitioner of the craft to understand what the author propounds. It covers all aspects of newswriting for the broadcast media and emphasises the need to understand the point of the audience.
Download or read book Sound Business written by Michael Stamm and published by University of Pennsylvania Press. This book was released on 2011-05-03 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: American newspapers have faced competition from new media for over ninety years. Today digital media challenge the printed word. In the 1920s, broadcast radio was the threatening upstart. At the time, newspaper publishers of all sizes turned threat into opportunity by establishing their own stations. Many, such as the Chicago Tribune's WGN, are still in operation. By 1940 newspapers owned 30 percent of America's radio stations. This new type of enterprise, the multimedia corporation, troubled those who feared its power to control the flow of news and information. In Sound Business, historian Michael Stamm traces how these corporations and their critics reshaped the ways Americans received the news. Stamm is attuned to a neglected aspect of U.S. media history: the role newspaper owners played in communications from the dawn of radio to the rise of television. Drawing on a wide array of primary sources, he recounts the controversies surrounding joint newspaper and radio operations. These companies capitalized on synergies between print and broadcast production. As their advertising revenue grew, so did concern over their concentrated influence. Federal policymakers, especially during the New Deal, responded to widespread concerns about the consequences of media consolidation by seeking to limit and even ban cross ownership. The debates between corporations, policymakers, and critics over how to regulate these new kinds of media businesses ultimately structured the channels of information distribution in the United States and determined who would control the institutions undergirding American society and politics. Sound Business is a timely examination of the connections between media ownership, content, and distribution, one that both expands our understanding of mid-twentieth-century America and offers lessons for the digital age.
Download or read book Advancing the Story written by Debora Halpern Wenger and published by CQ Press. This book was released on 2018-08-17 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This textbook takes a systematic approach to teaching broadcast and multimedia journalism to students. Easy to follow [and] very relatable for students. Visually appealing...Love this textbook." —Beth Bingham Georges, California State University, Fullerton Updated Edition of Bestseller! It’s a multimedia world, and today’s journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Wenger and Potter seamlessly build on the fundamentals of good news reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform. While retaining the book’s clear instruction and advice from those in the trenches, Advancing the Story, Fourth Edition has been updated to reflect the latest issues and trends with: greater emphasis on social media and mobile media to gather, promote and disseminate news content; expanded coverage of media ethics and media law; extended examples of effective reporting across multiple platforms; updated writing exercises and new resources for reviewing AP style; and additional interviews with journalists at the forefront of industry changes.
Download or read book MediaWriting written by W. Richard Whitaker and published by Routledge. This book was released on 2019-03-04 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "How To" boxes throughout, this textbook explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Some of the features included in the book are: A re-written Chapter 13, Writing and Reporting in the New New Media, with updates to how social media is used today Expanded chapters on print reporting methods and the Associated Press Stylebook Updates to Chapters 5 and 6, Legal Considerations in Media Writing, and Ethical Decisions in Writing and Reporting, discuss recent court cases and current ethical issues Explanatory "How To" boxes that help readers understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Designed to meet the needs of students of print and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with the skills necessary to succeed in their chosen writing field.
Download or read book That s the Way It Is written by Charles L. Ponce de Leon and published by University of Chicago Press. This book was released on 2016-09-09 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since Newton Minow taught us sophisticates to bemoan the descent of television into a vast wasteland, the dyspeptic chorus of jeremiahs who insist that television news in particular has gone from gold to dross gets noisier and noisier. Charles Ponce de Leon says here, in effect, that this is misleading, if not simply fatuous. He argues in this well-paced, lively, readable book that TV news has changed in response to broader changes in the TV industry and American culture. It is pointless to bewail its decline. "That s the Way It Is "gives us the very first history of American television news, spanning more than six decades, from Camel News Caravan to Countdown with Keith Oberman and The Daily Show. Starting in the latter 1940s, television news featured a succession of broadcasters who became household names, even presences: Eric Sevareid, Walter Cronkite, David Brinkley, Peter Jennings, Brian Williams, Katie Couric, and, with cable expansion, people like Glenn Beck, Jon Stewart, and Bill O Reilly. But behind the scenes, the parallel story is just as interesting, involving executives, producers, and journalists who were responsible for the field s most important innovations. Included with mainstream network news programs is an engaging treatment of news magazines like "60 Minutes" and "20/20, " as well as morning news shows like "Today" and "Good Morning America." Ponce de Leon gives ample attention to the establishment of cable networks (CNN, and the later competitors, Fox News and MSNBC), mixing in colorful anecdotes about the likes of Roger Ailes and Roone Arledge. Frothy features and other kinds of entertainment have been part and parcel of TV news from the start; viewer preferences have always played a role in the evolution of programming, although the disintegration of a national culture since the 1970s means that most of us no longer follow the news as a civic obligation. Throughout, Ponce de Leon places his history in a broader cultural context, emphasizing tensions between the public service mission of TV news and the quest for profitability and broad appeal."
Download or read book Broadcast News Writing Reporting and Producing written by Frank Barnas and published by Taylor & Francis. This book was released on 2017-07-06 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broadcast News Writing, Reporting, and Producing, 7th Edition is the leading book covering all aspects of writing and reporting the news. It identifies the key concepts and terms readers need to know in the news gathering and dissemination process, and provides practical, real-world advice for operating in the modern day newsroom. New to the seventh Edition are profiles of working journalists who give readers a glimpse into the working life of modern reporters, producers, and directors. This new edition also covers important aspects of the use of social media, drone journalism, and digital technology. A new chapter on portfolio development will assist readers in developing the skills to advance in their careers. The text has also been updated to reflect new industry standards in modes of information gathering and delivery, writing style, and technology. Additional features include: Key words at the start of every chapter, identifying important terms and definitions; End of chapter summaries, which allows readers to review the chapter’s main points; "Text Your Knowledge", which helps readers quiz themselves on important concepts; Chapter-by-chapter exercises, which readers can apply to a chapter’s themes; A companion website featuring video tutorials of necessary skills for journalists, including how to arrange lighting structures, how to hold a microphone, and how to properly conduct an interview.
Download or read book Mass Media written by James B. Martin and published by Nova Publishers. This book was released on 2002 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Download or read book Journalism in the Digital Age written by John Herbert and published by CRC Press. This book was released on 1999-11-03 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides the practical techniques and theoretical knowledge that underpin the fundamental skills of a journalist. It also takes a highly modern approach, as the convergence of broadcast, print and online media require the learning of new skills and methods. The book is written from an international perspective - with examples from around the world in recognition of the global marketplace for today's media. This is an essential text for students on journalism courses and professionals looking for a reference that covers the skill, technology and knowledge required for a digital and converged media age. The book's essence lies in the way essential theories such as ethics and law, are woven into practical newsgathering and reporting techniques, as well as advice on management skills for journalists, providing the wide intellectual foundation which gives credibility to reporting.
Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2009-05-04 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Download or read book American Government 3e written by Glen Krutz and published by . This book was released on 2023-05-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. American Government 3e aligns with the topics and objectives of many government courses. Faculty involved in the project have endeavored to make government workings, issues, debates, and impacts meaningful and memorable to students while maintaining the conceptual coverage and rigor inherent in the subject. With this objective in mind, the content of this textbook has been developed and arranged to provide a logical progression from the fundamental principles of institutional design at the founding, to avenues of political participation, to thorough coverage of the political structures that constitute American government. The book builds upon what students have already learned and emphasizes connections between topics as well as between theory and applications. The goal of each section is to enable students not just to recognize concepts, but to work with them in ways that will be useful in later courses, future careers, and as engaged citizens. In order to help students understand the ways that government, society, and individuals interconnect, the revision includes more examples and details regarding the lived experiences of diverse groups and communities within the United States. The authors and reviewers sought to strike a balance between confronting the negative and harmful elements of American government, history, and current events, while demonstrating progress in overcoming them. In doing so, the approach seeks to provide instructors with ample opportunities to open discussions, extend and update concepts, and drive deeper engagement.
Download or read book The Broadcast Journalism Handbook written by Gary Hudson and published by Pearson Education. This book was released on 2007 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting text presents all the key practical skills required by today's broadcast journalist. Highly illustrated with examples from modern day newsrooms, the authors explain in detail the key techniques and theoretical context the broadcast journalist will need to know in order to succeed. The Broadcast Journalism Handbook is the first text of its kind to be produced in full colour, and as such brings a unique energy and life to the book, seamlessly mirroring the industry that it is exploring. Another revolutionary resource in this field is the FREE DVD that accompanies each copy of the book. It will prove to be an invaluable support throughout the reader's studies. This fantastic DVD contains numerous examples of various editing ideas and an array of complete demonstrations of filming techniques - practical tools that will actually help you in the real-world of broadcast journalism! This is the 'must have' book anyone studying college, university and independent training courses in broadcast journalism at all levels; and for professionals and trainees in broadcast, print and other media looking to develop their skills. It is also ideal for those viewing broadcast journalism in the wider context of media studies.
Download or read book Broadcasting Journalism written by Jacoby Barrera and published by Scientific e-Resources. This book was released on 2019-03-19 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising and media research explains the complexities of planning in a fast-moving non-complex style. As we enter the new century of transformed advertising techniques and marketing challenges. Research is to find out something new, and advertising research is to find out how advertising works effectively and guide in making effective advertising decisions. There are various kinds of advertising research, and these include pre-testing, post-testing, campaign research, and measuring advertising effectiveness. Advertising follows logically after listening to consumer requirements, introducing productive conditions, distributing the goods. However, the actual sequence - and emphasis deriving from the diverse sub-cultures - can be quite differentiated. The effects of the different mass media on social, psychological and physical aspects. Research survey that segments the people based on what television programs they watch, radio they listen and magazines they read. Media research makes use of scientific methods of research. It aims at providing an objective, unbiased evaluation of data. First the research problem is identified, and then a prescribed set of procedures of research is followed to investigate the problem. Only thereafter comes report of the findings. This book is more catered to readers who have no background on the media. It is more informational than instructional. It's great if you are looking into learning about how the media works per se but not if you are concerned about effectively positioning your products in the market.
Download or read book Writing for News Media written by Ian Pickering and published by Routledge. This book was released on 2017-11-27 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for News Media is a down-to-earth guide on how to write news stories for online, print and broadcast audiences. It celebrates the craft of storytelling, arguing for its continued importance in a modern newsroom. With dynamism and humour, Ian Pickering, a journalist with 30 years’ experience, offers readers practical advice on being a news journalist, with step-by-step guidance on creating a great story and writing the perfect news copy. Chapters include: extracts from published news articles to help illustrate the dos and don’ts of storytelling; the ten golden rules for structuring and putting together a successful news article, including ‘Nail the intro’, ‘Let it flow’ and ‘Keep it simple’; instruction on writing stories for different specialist subjects, including politics, court cases, economics, funnies and celebrity; help for readers on how to write for broadcast news; tips on how to write headlines, how to use pictures, how to make the most of quotations and how to avoid common style and grammar mistakes; glossaries covering a range of different aspects of news journalism, including types of news story, online and data journalism, typesetting and broadcasting. This is an instructive and insightful manual which champions brilliant storytelling and writing with flair. It introduces a set of key creative and analytical techniques that will help students of journalism and young professionals hone and refi ne their story-writing skills.
Download or read book Print Media And Broadcast Journalism written by Rajeev Bhatnagar and published by . This book was released on 2001-01-01 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Detecting Bull written by John H. McManus and published by . This book was released on 2009 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detecting Bull exposes the biases of both audiences and journalists, helping us notice how we interpret the world as well as how media do. It lays open the fundamental conflict of interest all news providers face between maximizing audience and servicing advertisers on the one hand and on the other, providing a picture of the world upon which citizens can act. The author, a former journalist and professor, rejects objectivity as impossible for humans and undesirable for journalists. In its place, the book provides a set of rules for judging journalism based on a more accurate, honest and rigorous standard -empiricism - the logical assembly of reliable evidence.
