Download or read book Principios de microeconom a para administraci n y direcci n de empresas written by Manuel Ahijado and published by . This book was released on 1999 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principios de microeconom a para administraci n y direcci n de empresas written by Manuel Ahijado and published by . This book was released on 1999 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Econometric Models and Economic Forecasts written by Robert S. Pindyck and published by McGraw-Hill/Irwin. This book was released on 1998 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: This well known text helps students understand the art of model building - what type of model to build, building the appropriate model, testing it statistically, and applying the model to practical problems in forecasting and analysis.
Download or read book The Economics of the Internet and E commerce written by Michael R. Baye and published by Elsevier. This book was released on 2002-10-31 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first six chapters of the text examine four broad issues: the role of the Internet in fostering competition, its impact on price dispersion and on business-to-business transactions, and the importance of reputation and trust in the new economy. The last four chapters examine the impact of the Internet on the organization of firms, the efficiency of auctions in the Internet age, how consumers choose websites and acquire product information, and the growing problem of congestion on the Internet.
Download or read book Social and Sustainability Marketing written by Jishnu Bhattacharyya and published by CRC Press. This book was released on 2021-09-26 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
Download or read book Introducci n a la microeconom a para administraci n y direcci n de empresas written by Manuel Ahijado and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Microeconomics written by Dominick Salvatore and published by MacMillan Publishing Company. This book was released on 1986 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Third Edition of this text offers a blend of new and old topics, and a review of the implications of international issues on microeconomics topics. It has separate chapters on game theory and financial microeconomics, whilst adding new coverage of production revolution, international economics of scale, and the economics of discrimination.
Download or read book LEV written by and published by . This book was released on 1998 with total page 2142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Encyclopedia of Finance written by Cheng-Few Lee and published by Springer Science & Business Media. This book was released on 2006-07-27 with total page 861 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a major new reference work covering all aspects of finance. Coverage includes finance (financial management, security analysis, portfolio management, financial markets and instruments, insurance, real estate, options and futures, international finance) and statistical applications in finance (applications in portfolio analysis, option pricing models and financial research). The project is designed to attract both an academic and professional market. It also has an international approach to ensure its maximum appeal. The Editors' wish is that the readers will find the encyclopedia to be an invaluable resource.
Download or read book Being an Independent Regulator written by OECD and published by Org. for Economic Cooperation & Development. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report identifies the critical points where undue influence can be exercised at different moments in the life of a regulator and discusses some of the avenues for developing a culture of independence, including through interactions with stakeholders, staffing and financing.
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Download or read book Developing Innovation Systems written by Mario Cimoli and published by Routledge. This book was released on 2013-09-05 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mexico provides a case study of a cornerstone economy in the development of the hemospheric free trade zone in the Americas, an adjusting economy which has been integrated into uneven economies (Canada and the US). This volume examines the Mexican economy and its attempt to develop an innovation system, providing an example of the dynamics that are of concern to evolutionary economists.
Download or read book Women Managers Moving on written by Judi Marshall and published by Cengage Learning Business Press. This book was released on 1995 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research shows there is a surprisingly high exodus of successful female executives from the corporate sector. This takes place at a level well beyond the conventional family-raising stage and appears to be related to more fundamental issues of life-style choice and alienation from a male corporate culture. This book explores the phenomenon through a qualitative study of 16 women who have reached middle or senior management levels and paused to review their careers. By telling their stories in detail, Marshall explores their experiences of working in male-dominated cultures, being change agents, why they decided to leave and what their next steps are. Recent research shows there is a surprisingly high exodus of successful female executives from the corporate sector. This takes place at a level well beyond the conventional family-raising stage and appears to be related to more fundamental issues of life-style choice and alienation from a male corporate culture. This book explores the phenomenon through a qualitative study of 16 women who have reached middle or senior management levels and paused to review their careers. By telling their stories in detail, Marshall explores their experiences of working in male-dominated cultures, being change agents, why they decided to leave and what their next steps are.
Download or read book The Conscience of a Liberal written by Paul Krugman and published by W. W. Norton & Company. This book was released on 2009-01-12 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The most consistent and courageous—and unapologetic—liberal partisan in American journalism." —Michael Tomasky, New York Review of Books In this "clear, provocative" (Boston Globe) New York Times bestseller, Paul Krugman, today's most widely read economist, examines the past eighty years of American history, from the reforms that tamed the harsh inequality of the Gilded Age and the 1920s to the unraveling of that achievement and the reemergence of immense economic and political inequality since the 1970s. Seeking to understand both what happened to middle-class America and what it will take to achieve a "new New Deal," Krugman has created his finest book to date, a "stimulating manifesto" offering "a compelling historical defense of liberalism and a clarion call for Americans to retake control of their economic destiny" (Publishers Weekly). "As Democrats seek a rationale not merely for returning to power, but for fundamentally changing—or changing back—the relationship between America's government and its citizens, Mr. Krugman's arguments will prove vital in the months and years ahead." —Peter Beinart, New York Times