Download or read book Primer estudio sobre sistemas de an lisis de contenido de la publicidad en medios audiovisuales written by José Antonio Salgado Carrión and published by . This book was released on 1981 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Primer estudio sobre sistemas de an lisis de la publicidad en medios audiovisuales written by Alef, Gabinete de Estudios Económicos y Sociales and published by . This book was released on 1981 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Primer estudio sobre sistemas de an lisis de contenido de la publicidad en medios audiovisuales written by and published by . This book was released on 1981 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Primer estudios sobre sistemas de an lisis de contenido de la publicidad en medios audiovisuales written by and published by . This book was released on 1981 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Primer Estudio written by and published by . This book was released on 1981 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Estudio de las variables utilizadas por los anunciantes en su relaci n con los medios written by VV.AA. and published by ESIC Editorial. This book was released on 2016-11-25 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: El actual panorama de la comunicación es extraordinariamente complejo. Sin duda la crisis económica, -y la propia globalización-, ha contribuido e incluso retrasado algunos avances que ya se estaban produciendo en la gestión de intangibles por parte de algunas compañías; como por ejemplo, los aspectos relacionados con la gestión ética de las organizaciones o el análisis prospectivo de la ética de los mensajes comerciales y mediáticos. En la actualidad, sin embargo, este retraso ha distorsionado algunos de estos avances y ha situado al mercado de la comunicación en una situación mezcla de contradicciones y paradojas, donde se relaciona la innovación y las rutinas más viejas y conocidas. El estudio que aquí se presenta, se enfrenta con una primera dificultad que se relaciona con el propio lenguaje que estamos en condiciones de utilizar. Porque, en efecto, resulta ya una rutina en el ámbito de la comunicación comercial el uso de conceptos absolutamente superados a los que, por lo mismo, se le otorgan los más diferentes significados en función de la intencionalidad de cada interlocutor o de cada momento; y ello sin nombrar el abuso de los conceptos anglosajones que lo único que hacen, en muchas ocasiones, es perjudicar la claridad el sentido real que se pretende trasladar cuando no la propia riqueza del lenguaje castellano.

Download or read book PRIMER estudio sobre sistemas de an lisis de contenido de la publciidad en mediso audiovisuales written by José Antonio Salgado Carrión and published by . This book was released on 1981 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Publicidad audiovisual written by Antonio Raúl Fernández Rincón and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Spanish Bibliography on Mass Communication written by Manuel Parés i Maicas and published by . This book was released on 1988 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: La compilación de una bibliografía sobre un tema cientifico es una ardua labor y llena de dificultades. Porque de la enorme cantidad de material original, traducido y disponible, este es verdaderamente especial para ciencias sociales.

Download or read book Sistemas y procesos de la producci n de cine publicitario written by José Martínez Sáez and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book El factor persuasivo en la comunicaci n audiovisual written by José Luis Hernández Olmedo and published by . This book was released on 2017 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Trasvases culturales written by Eterio Pajares and published by . This book was released on 2001 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Download or read book LEV written by and published by . This book was released on 1999 with total page 990 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Television and the Public Sphere written by Peter Dahlgren and published by SAGE. This book was released on 1995-10-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this broad-ranging text, Peter Dahlgren clarifies the underlying theoretical concepts of civil society and the public sphere, and relates these to a critical analysis of the practice of television as journalism, as information and as entertainment. He demonstrates the limits and the possibilities of the television medium and the formats of popular journalism. These issues are linked to the potential of the audience to interpret or resist messages, and to construct its own meanings. What does a realistic understanding of the functioning and the capabilities of television imply for citizenship and democracy in a mediated age?

Download or read book Media Regulation Public Interest and the Law written by Mike Feintuck and published by Edinburgh University Press. This book was released on 2006-07-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regulation of the media has traditionally been premised upon claims of 'the public interest', yet the term itself remains contested and generally ill defined. In the context of technological development and convergence, as well as corporate conglomeration, traditional 'public service' values in British broadcasting are challenged by market values. With such ongoing trends continuing apace, regulators must increasingly justify their interventions.The communication industries' commercialisation and privatisation pose a fundamental threat to democratic values. Media Regulation, Public Interest and the Law argues that regulators will only successfully protect such values if claims associated with 'citizenship' are recognised as the rationale and objective for the regulatory endeavour. While such themes are central to the book, this second edition has been substantially revised and updated, to take account of matters such as European Directives, the UK's Communications Act 2003, the process of reviewing the BBC's Charter, and relevant aspects of the reform of general competition law.Key Features*Identifies and examines the rationales underlying media regulation and the current challenges to them.*Considers fully the actual and potential utility of legal mechanisms and principles in the design and activities of regulatory institutions.*Fully updated to take account of the European Union's 2002 New Regulatory Framework and the UK's Communications Act 2003.*Accessible to a wide readership in media studies, journalism, broadcasting and law.Praise for the First Edition"e;A detailed and critical assessment of the problems and confusions of recent media regulation in the UK including digital television franchising and the Broadcasting Complaints Commission... it is well organised, and should be a useful resource for more advanced students and academics...for updating the public regulation case with vigour and clarity this book is to be welcomed."e;THES

Download or read book Media and Political Engagement written by Peter Dahlgren and published by Cambridge University Press. This book was released on 2009-02-23 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the media's role in shaping civic engagement and enhancing political engagement.