Download or read book Proceedings of the 1993 World Marketing Congress written by M. Joseph Sirgy and published by Springer. This book was released on 2015-06-20 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Price Quality and Trust written by Mari Sako and published by Cambridge University Press. This book was released on 1992-10-08 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The management of buyer-supplier relations has come to be regarded as a key to achieving manufacturing competitiveness, particularly in sectors facing global competition based on both price and quality. This book is a theoretical and empirical exploration of the link between the type of buyer-supplier relations and corporate performance. Dr Sako examines how British and Japanese companies in the electronics industry manage their relationships with buyers and suppliers, the empirical study comprising a three-way comparison of a Japanese customer company, a British customer company, and a Japanese company in Britain, and an analysis of 36 supplier companies in Britain and Japan. Variations of the companies' business practices are assessed in terms of technology, the nature of market competition, the national legal framework, financial structures, employment systems, and the mode of entrepreneurship. The author identifies two distinct approaches in the two countries - the arm's-length contractual relation (ACR) in Britain, and the obligational contractual relation (OCR) in Japan - and argues that the trust and interdependence present in the latter can be a powerful springboard from which to achieve corporate success.
Download or read book Economics and Modern Psychology written by John Maurice Clark and published by . This book was released on 1918 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Causal Schemata and the Attribution Process written by Harold H. Kelley and published by . This book was released on 1981 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Surviving Supply Chain Integration written by National Research Council and published by National Academies Press. This book was released on 2000-03-23 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: The managed flow of goods and information from raw material to final sale also known as a "supply chain" affects everythingâ€"from the U.S. gross domestic product to where you can buy your jeans. The nature of a company's supply chain has a significant effect on its success or failureâ€"as in the success of Dell Computer's make-to-order system and the failure of General Motor's vertical integration during the 1998 United Auto Workers strike. Supply Chain Integration looks at this crucial component of business at a time when product design, manufacture, and delivery are changing radically and globally. This book explores the benefits of continuously improving the relationship between the firm, its suppliers, and its customers to ensure the highest added value. This book identifies the state-of-the-art developments that contribute to the success of vertical tiers of suppliers and relates these developments to the capabilities that small and medium-sized manufacturers must have to be viable participants in this system. Strategies for attaining these capabilities through manufacturing extension centers and other technical assistance providers at the national, state, and local level are suggested. This book identifies action steps for small and medium-sized manufacturersâ€"the "seed corn" of business start-up and developmentâ€"to improve supply chain management. The book examines supply chain models from consultant firms, universities, manufacturers, and associations. Topics include the roles of suppliers and other supply chain participants, the rise of outsourcing, the importance of information management, the natural tension between buyer and seller, sources of assistance to small and medium-sized firms, and a host of other issues. Supply Chain Integration will be of interest to industry policymakers, economists, researchers, business leaders, and forward-thinking executives.
Download or read book Defining and Relating Price Perceived Quality and Perceived Value written by Valarie A. Zeithaml and published by . This book was released on 1987 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Price and Quality Relationships in Local Service Industries written by Federal Trade Commission and published by Createspace Independent Pub. This book was released on 2014-10-08 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the findings of research on the relationship between price and quality in consumer service industries in the Washington, D.C. area. The book relies primarily upon consumer ratings of service provider quality and other data published in Washington Consumer's Checkbook Magazine. The data base includes nineteen service industries and, in virtually all cases, time series information for price and quality ratings over several ratings periods since the magazine's inception in 1976. The results provide interesting and frequently surprising information on basic price-quality relationships in this sector, and on the reliability of several non-price "signals" that consumers might use to gauge a service provider's probable performance. Specifically, only three of the nineteen industries report consistently significant positive price-quality correlations, and industries specializing in repair services frequently display significant negative correlations between price and quality. Further, possible signaling mechanisms, such as the size of a firm's Yellow Pages advertisement, or a firm's status as a member of a nationwide chain, do not function as indicators of higher quality in this data set.
Download or read book Cotton Prices in Relation to Cotton Classification Service and to Quality Improvement written by Leander D. Howell and published by . This book was released on 1937 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Relationship of Price and Quality written by and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Description: New York Times; S&W.
Download or read book Pricing written by Kent B. Monroe and published by McGraw-Hill College. This book was released on 2003 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service." "Classroom tested and proven throughout the world in executive seminars, Pricing: Making Profitable Decisions presents clear-cut examples and provides an understandable basis for analyzing pricing alternatives within legal and corporate constraints."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Download or read book Perceived Quality written by Jacob Jacoby and published by Lexington Books. This book was released on 1985 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Experiment to Examine the Relationship Between Price and Perceived Quality written by George Chu and published by . This book was released on 1972 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Empirical Investigation of the Price quality Relationship in Services written by Louis W. Turley and published by . This book was released on 1989 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book According to Kotler written by Philip Kotler and published by Amacom Books. This book was released on 2005 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1892 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Download or read book Factor Analysis written by Edward E. Cureton and published by Psychology Press. This book was released on 2013-11-19 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book The Influence of Use Upon the Price quality Relationship written by Jack Lipsky and published by . This book was released on 1975 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
