Download or read book Price as an Informational Cue written by Jerry Corrie Olson and published by . This book was released on 1976 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Intrinsic Information Load and Cue Importance as Mediators of the Price perceived Quality Relationship written by Tung-Zong Chang and published by . This book was released on 1988 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cue Properties of Price written by Jerry Chipman Olson and published by . This book was released on 1974 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Response to Price written by Jacob Jacoby and published by . This book was released on 1976 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumers Perception of Quality and Estimation of Retail Price Given the Information Cues of Country of Origin Store Image and the Buy American Campaign written by Sue Ann Kern and published by . This book was released on 1986 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Price as an Information Cue written by Jerry Olson and published by . This book was released on 1976 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer s Subjective Perceptions of Price written by Mi Kyoung Tae and published by . This book was released on 1993 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Price as an Informational Cue written by Jerry C. Olson and published by . This book was released on 1976 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Three Essays on Imperfect Information and Market Pricing written by Sneha Bakshi and published by . This book was released on 2015 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: These essays examine how imperfect information amongst buyers in homogeneous goods markets affect sellers' incentives to compete, collude, and choose pricing rules. The first essay focuses on the price matching policy in a duopoly market when sellers have different marginal costs of production and some buyers know only one price in the market. It illustrates the incredibility of a seller price matching below its cost, which helps restore the low cost seller's incentive to price competitively, if the cost gap between the two sellers is large. Characterizing the equilibria of the model without price matching, I find that when the proportion of fully informed buyers is low, posting monopoly prices is the unique equilibrium. Market power of this kind is eliminated by price matching, because a seller adopting it promises to buyers unaware of its price to sell at their known price. Price matching thus reduces prices in equilibria if either the cost gap is large or if there are a large proportion of imperfectly informed buyers. The second essay investigates the endogenous choices of pricing rules by sellers with different costs in large markets, where buyers vary in their information regarding market prices. Inviting buyers to quote bids is ruled out because of adverse selection, and I find that price matching cannot be used by sellers with costs in the upper tail of the distribution of seller costs. The range of prices in equilibrium and the extent of the adoption of price matching to separate buyer types are found to depend on the price of the lowest cost seller in the market. The third essay examines how a distribution of imperfectly informed buyers affects (posted) price competition between identical sellers. I find that finite markets have multiple prices, as the only equilibrium is in mixed strategies with positive profits. The support of equilibrium prices is bounded below by a function of the size of the market, such that a larger market reduces profits. Only in the limit as the market becomes infinitely large, can a single price prevail, equaling marginal cost, where sellers earn zero profits.

Download or read book Contextual Pricing The Death of List Price and the New Market Reality written by Robert Docters and published by McGraw Hill Professional. This book was released on 2011-10-19 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS “Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s products and services.” —Mark Greatrex, Chief Marketing Officer, Cox Communications, and former SVP, Global Still Beverages, The Coca Cola Company “To effectively price, managers must understand market context—the frame of reference for buyers. Context is far more important than the usual measures of price variation. I strongly recommend this readable and useful book to any business leader who suspects his or her company is falling short of achievable revenues.” —Dave Calhoun, Chairman and CEO, Nielsen Company, and former Vice Chairman, General Electric Company About the Book: A few leading companies have jettisoned ideas about pricing that other companies believe are indispensible. The result has been superior performance against competitors who persist in a simplistic 1990s belief in “value.” Contextual Pricing describes how buyers are influenced by comparison points and contextual messages more than by actual price levels. Identical products can sell at radically different prices to the same target customer—if context is strategically managed. This fact is how Procter & Gamble, GE, Coca-Cola Company, Amazon, Google, Microsoft, and others make sure they get the best possible price. The use of context is changing the way companies price and sell in the new global economy. This readable and market-tested book describes the contextual pricing perspective, how it is being used in B2B and B2C markets, and how you can make the shift to contextual pricing in your own business. Whether you’re a CEO, P&L manager marketing director, sales manager, or entrepreneur, Contextual Pricing shows you how to: Understand how your customer will make buying decisions and the role of pricing in those decisions Establish better, more intuitive prices using context Develop contextual pricing strategies that defeat competitor pricing—how contextual pricing can be the antidote to destructive price wars Harmonize your pricing with branding, product development and channel strategies Increase your profits with proven pricing tools, such as scientific bundling, tiering, branding, upsell “hooks” and more Through its illuminating case-by-case studies, Contextual Pricing delivers a wide range of pricing techniques and customer insights that you won’t find anywhere else. You’ll learn how to avoid common pitfalls when raising or lowering prices and discover how you can compete in traditional or emerging digital marketplaces—and beat the competition through superior tactics, not through lower margins. When you know the secrets of Contextual Pricing, you can name your price, drive your sales, increase your profits, and own your success.

Download or read book The Uses of Price Information written by Robert M. Schindler and published by . This book was released on 1988* with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Understanding and Shaping Customer Price Perceptions written by Lillian L. Cheng and published by . This book was released on 2015-08-15 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective pricing management must consider how customers develop value perceptions. Such an approach, which we label proactive pricing, is more difficult than adding a profit margin to cost estimates. Nevertheless, the ability to make effective pricing decisions is substantially enhanced by taking this approach. To understand how customers form value perceptions requires examining how people perceive prices, price changes, and price differences. Drawing on a rich heritage from behavioral price research and augmenting that information with emerging developments from behavioral economics, this book summarizes current evidence on how buyers perceive, process, retrieve and use price information. This evidence will be translated into implications for pricing managers. We will provide numerous practical examples, analytical techniques, and practical pricing research methods for understanding the relationship between price information and customers' value perceptions.

Download or read book Contextual and Temporal Components of Reference Price written by K N (Raj) Rajendran and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An emerging consensus in marketing is that consumers respond to price relative to some standard or reference price. Most researchers modeling brand choice have reasoned that this standard is based on past prices of the brand. The authors argue that consumers do use reference prices, but one that is also based on context- other prices in the store-rather than on past prices alone. An analysis of households' brand choices in two subcategories and over three cities support this premise. Within context, the lowest price seems to be an important cue for reference price, whereas within time, a brand's own past prices seem to be the most important cue. Households' use of a contextual reference price also varies predictably across some consumer characteristics. Though their model can be applied to other categories, the findings have important managerial implications: Managerial focus on temporal reference prices could lead to an everyday high price, whereas focus on contextual reference prices could lead to an everyday low price. Only the inclusion of both contextual and temporal reference prices justifies variable pricing.

Download or read book The Value of Unit Price Information and an Information Processing Analysis of Point of purchase Decisions written by J. Edward Russo and published by . This book was released on 1975 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Implications of an Information Processing Approach to Pricing Research written by Jerry Corrie Olson and published by . This book was released on 1980 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Effects of Price Information on Price Paid and Word of mouth in Pay what you want Pricing written by Ngoc Bich Le and published by . This book was released on 2018 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumers0 9 Use of an Expected Future Price as a Reference An Investigation of the Psychological and Contextual Antecedents written by Atul A. Kulkarni and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers often use an expected future price of a product as a reference for judging the current price, and consequently make purchase decisions such as whether to buy and how much to buy. Extant literature has acknowledged the use of an expected future price of a product in formation of price judgments in relatively expensive and infrequently purchased product categories such as technological products and consumer durables. Although previous research has argued that consumers may also use an expected future price as a reference in the relatively inexpensive, frequently purchased categories such as consumer packaged goods, research has not clearly identified the factors that may lead consumers to use an expected future price as a reference in these product categories. The current dissertation research addresses this research gap in the extant literature by investigating the factors that may lead to the use of an expected future price of a product as a reference in formation of price judgments. Specifically, the current dissertation research argues for and provides evidence in support of the influence of contextual factors such as the frequency of price promotions, temporal pattern of price promotions, and price trends as the factors that may lead to the use of an expected future price as a reference. Further, the current research also discusses the influence of psychological factors such as consumers0́9 motivation to process price information and their mode of acquisition of price information in the use of an expected future price as a reference. The current dissertation research contributes to marketing theory in the areas of behavioral pricing and consumers0́9 forward looking behaviors. In the area of behavioral pricing, this research contributes to the discussion on reference prices by identifying the factors that may lead to the use of expected future prices as a reference. In the area of consumers0́9 forward looking behaviors, the current research contributes by showing direct evidence to the psychological mechanisms underlying the purchase timing and quantity decisions in response to the frequency and temporal pattern of price promotions. The current dissertation research also contributes to managerial understanding of consumers0́9 likely responses to the frequency of price promotions, temporal pattern of price promotions, and price trends. The research findings suggest that when a brand is promoted frequently, it may influence consumers0́9 expectations about the future promotions, and consumers may try to postpone their purchases during a regular period to a promotional period. Further, the research findings suggest if a brand is promoted less frequently, then consistently (versus randomly) spaced promotions are less likely to lead to the use of expected future prices as a reference. The research findings imply that managers may want to promote their brands relatively infrequently and keep their price promotions consistently spaced in order to minimize the likelihood of purchase postponement during regular periods.