Download or read book Political Campaign Communication written by Judith S. Trent and published by Rowman & Littlefield. This book was released on 2008 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.
Download or read book Presidential Campaign Communication written by Craig Allen Smith and published by Polity. This book was released on 2010-03-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Major textbook introduction to the ways that the people of the US use the process of human communication to select their Presidents. Looks at the function and effects of talk about American presidential politics in everyday life.
Download or read book An Unprecedented Election written by Benjamin R. Warner and published by Bloomsbury Publishing USA. This book was released on 2018-02-21 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading scholars of political communication, this book provides a comprehensive accounting of the campaign communication that characterized the unprecedented 2016 presidential campaign. The political events leading up to election day on November 8, 2016, involved unprecedented events in U.S. history: Hillary Clinton was the first woman to be nominated by a major party, and she was favored to win the highest seat in the nation. Donald Trump, arguably one of the most unconventional and most-unlikely-to-succeed candidates in U.S. history, became the leading candidate against Clinton. Then, an even more surprising thing happened: Trump won, an outcome unexpected by all experts and statistical models. An Unprecedented Election: Media, Communication, and the Electorate in the 2016 Campaign presents proprietary research conducted by a national election team and leading scholars in political communication and documents the most significant-and in some cases, the most shocking-features of the 2016 U.S. presidential election. The information presented in this book is derived from national surveys, experiments, and textual analysis and helps readers grasp the truly unique characteristics of this campaign that make it unlike any other in U.S. history. The chapters explain the underlying dynamics of this astonishing election by assessing the important role of both traditional and social media, the evolving (and potentially diminishing) influence of televised campaign advertisements, the various implications of three historic presidential debates, and the contextual significance of convention addresses. Readers will come away with an appreciation of the content and effects of the campaign communication and media coverage as well as the unique attributes of the electorate that ultimately selected Donald Trump as the 45th president of the United States.
Download or read book Political Campaign Communication written by Robert E. Denton, Jr. and published by Rowman & Littlefield. This book was released on 2017-06-14 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines political campaign communication around the concepts of theory, method and practice. It contains studies of political campaign communication using a wide range of empirical, rhetorical, and social science methodologies and reflects the growth and maturity of the discipline of political communication.
Download or read book Political Campaign Communication written by Larry Powell and published by Routledge. This book was released on 2017-12-06 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.
Download or read book The 2020 Presidential Campaign written by Robert E. Denton and published by Rowman & Littlefield. This book was released on 2021-06-10 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: As he has done for each presidential campaign since 1992, Robert E. Denton Jr. gathers a diverse collection of communications scholars to analyze specific areas of the most recent campaign season. Topics include early campaign rhetoric, the nomination process and conventions, candidate strategies, presidential debates, political advertising, the use of new media, and coverage of the campaigns. This volume looks at the 2020 presidential campaign from three perspectives. The first section addresses the major political campaign communication areas, including pre-primary/candidate surfacing, the conventions, the debates, political advertising, social media, and news coverage of the campaign. The second section includes two unique perspectives on political branding and the politics of food in the 2020 campaign. The final section of the volume provides the broad overviews of campaign spending and finance as well as the national perspective of explaining the vote. Thus, the chapters cluster around the themes of campaign communication, studies of unique or special topics relevant to the campaigns, and the overall election.
Download or read book Presidential Campaign Communication written by Craig Smith and published by Polity. This book was released on 2015-01-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Presidential Campaign Communication is designed to help readers understand and appreciate how the people of the United States use human communication to select their presidents. It explores presidential politics as one of the things about which Americans talk, thereby building relationships, redefining communities, and shaping public identities and priorities. Fully revised and updated throughout, the book’s twelve chapters build on its original argument and examples to highlight four key themes: Presidential campaigns are communication Ð evolving constitutional requirements and the Digital Age create a rhetorical puzzle for aspiring presidents. Campaigning is a quest and each stage invites new strategies and metrics. The varied impact of modes of presidential campaign communication - Laws and rules, speeches, debates, advertising, news reports, social media and entertainment are all means of influencing public debate and electoral preferences. They provide differing ways to reshape political images and perceptions during the evolving campaign. Citizens, campaigners and reporters bring unique agendas to the campaign Ð this ‘trialogue’ of dynamic interactions constitutes communities and contests issues, images and resources. The changing dynamics of the US electorate - Americans have sorted themselves into increasingly like-minded communities which complicates the quest for consensus, resulting in a multiplicity of opinions rather than a strong majority voice. Written with verve and clarity, and richly illustrated with 45 case studies and detailed analysis of the 2012 campaign, the second edition of Presidential Campaign Communication is required reading for all students of politics and the media, and for anyone seeking to understand more fully the system of democracy in the United States, and the central role that communication plays therein.
Download or read book The 2016 US Presidential Campaign written by Robert E. Denton Jr and published by Springer. This book was released on 2017-07-21 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice. The first section includes chapters on the early candidate nomination campaigns, the nominating conventions, the debates, political advertising and new media technologies. The second section provides studies of critical topics and issues of the campaign to include chapters on candidate persona, issues of gender, wedge issues and scandal. The final section provides an overview of the election with chapters focusing on explaining the vote and impact of new campaign finance laws and regulations in the 2016 election. All the contributors are accomplished scholars in their areas of analysis. Students, scholars and general readers will find the volume offers a comprehensive overview of the historic 2016 presidential campaign.
Download or read book Studies of Communication in the 2020 Presidential Campaign written by Robert E. Denton and published by Rowman & Littlefield. This book was released on 2021-10-18 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies of Communication in the 2020 Presidential Campaign explores a wide range of communication elements, themes, and topics of the 2020 presidential election. The introduction provides a brief snapshot summarizing the role of more traditional elements of campaign communication as well as the newer elements of social media and journalistic practices that transformed the political landscape in 2020. Each chapter serves as a stand-alone study focusing on the role and function of communication within the context of the chapter topics and the 2020 election.
Download or read book Political Communication in American Campaigns written by Joseph S. Tuman and published by SAGE. This book was released on 2008 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""What makes this book unique is the basic structure: Descriptive or historical chapters, followed by discussions of strategies and tactics of political communication in numerous contexts.""
Download or read book Presidential Campaign Discourse written by Kathleen E. Kendall and published by SUNY Press. This book was released on 1995-01-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on strategies for solving communication problems in presidential campaigns.
Download or read book Politicking Online written by Costas Panagopoulos and published by Rutgers University Press. This book was released on 2009-05-01 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.
Download or read book The Reasoning Voter written by Samuel L. Popkin and published by University of Chicago Press. This book was released on 2020-05-15 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. "Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post
Download or read book Campaign Communication and Political Marketing written by Philippe J. Maarek and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Download or read book Electoral Strategies and Political Marketing written by Shaun Bowler and published by Springer. This book was released on 2016-07-27 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.
Download or read book Communication in Political Campaigns written by William L. Benoit and published by Peter Lang. This book was released on 2007 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.
Download or read book Presidential Campaign Discourse written by Kathleen E. Kendall and published by SUNY Press. This book was released on 1995-08-10 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on strategies for solving communication problems in presidential campaigns.
